19 Types of Advertising Design – Guide & Examples

Picture of Rishabh Pugalia
Rishabh Pugalia

June 11, 2024


Advertising Design is about creating and organizing visual elements—logos, branding, print ads and digital ads—to promote a product or service. In addition, the process helps businesses create a brand voice and visual identity.

Therefore, your ad design should accurately describe your brand and what it stands for. You need to research extensively to find the most effective approach for your campaign and use the results to design your advertising campaign. Sounds daunting?

Don’t worry, in this three-part guide, we use examples to inspire you. We’ll also tell you how to find a reliable design service provider who can help you to create your designs.

  • Part I: Different types of advertising design with examples
  • Part II: Choosing a design service provider to create advertising design for your content marketing
  • Part III: Everything you need to know about advertising design
    Add a header to begin generating the table of contents

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    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Part I: Different Types of Advertising Design With Examples

    This section talks about marketing advertising designing and how it helps businesses to sell products and services using suitable examples:

    1. Direct mail ad design

    Creating visual and written content for promotional materials sent directly to consumers or businesses. Examples include postcards, brochures, and catalogs.


    A brochure created by Content Beta for Sierra Interactive, a complete software suite for the real estate industry.

    2. Outdoor ad design

    Outdoor advertising includes billboards, posters, and bus stop ads. You can use these ads to reach people who don’t regularly search for your brand online.

    Location, target audience, and message all play a role in outdoor ad designing because these ads are meant to be read from a distance. Use bold colors, striking images, and a strong call to action.


    This outdoor ad is part of a series of similar-themed ads created by IBM.

    3. Print ad design

    Put a brand story together with attractive graphics and appealing content. In addition, creative layouts and correct typography can make your ads stand out.


    The cover page of SaaS Mag, a print magazine for SaaS industry news, insights, and expert commentary.

    4. Social media ad design

    You can seize your share of the 4.7 billion active online users with social media ads that are highly targeted, visually appealing, and have clear calls to action.

    You can stand out by using attractive images, catchy headlines, and convincing videos. Check out the table below to see how each element affects your ad’s effectiveness.

    Sr. No. Element Importance Tips
    1. Image/Video 90% of information transmitted to the brain is visual. Use bright colors and bold typography; avoid cluttered designs.
    2. Copy Use clear and concise messages. Avoid jargon. Use short sentences and highlight benefits rather than features.
    3. CTA Be clear and specific. Use action verbs like "Shop Now" or "Learn More".


    LinkedIn ad promoting the Content Beta event “The Building Blocks of a Modern Demand Gen Program”.

    5. Display ad design

    You need a clear call-to-action, good visuals and animation, and simple copy to get viewers to click through.

    Display ad design types:

    • Remarketing ads
    • Personalized ads
    • Contextually targeted ads
    • Site-placed ads

    For example, let’s say you’re selling eyeglasses.

    • You should tell readers why they should buy them from you (50% Off in this case).
    • Blend the ad seamlessly into the site where it’ll appear. NYT readers, for instance, shouldn’t ignore it or find it irritating.


    This display ad appeared in The New York Times.

    6. Video ad design

    With more streaming services, social media, and video platforms available, more and more businesses are using video ads to promote brands and products.

    Best practices include using engaging visuals, a concise script, and the right music. Make sure that the video speaks to the target audience’s needs and interests and makes them watch it from start to finish.


    Watch this video ad created by Content Beta for Axcess Talent Management Solutions.

    Making a video for B2B & SaaS products needs a different mindset.

    7. Pamphlet ad design

    Pamphlets are small booklets typically filled with helpful information about a company’s offerings, features, benefits, etc.

    Trade fairs and conferences can benefit from them, as they allow companies to share details difficult to convey verbally. They also act as tangible reminders for the attendees to follow up with the business after the event.


    The pamphlet designed by Content Beta for the XO Platform smart integration with language models.

    8. Signage ad design

    Signages are used at airports, hospitals, and exhibitions.

    B2B companies can use signage to promote their brand and products in key locations, such as business districts or conference halls.

    With attractive signage, businesses can grab the attention of prospective customers and create awareness about their offerings.


    A Salesforce signage.

    9. Roll-up banner ad design

    B2B companies can use roll-up banners to draw potential customers to their booth at trade shows, conferences, and exhibitions to promote their brand, product, or service.

    They can use them as backdrops for product demos and to demonstrate key features.


    A roller/roll-up/pull-up banner.

    10. Photo booth ad design

    Photobooths are interactive and entertaining additions to any event. They offer guests the chance to capture fun moments with memorable photos.

    B2B companies can customize them with unique branding elements and use them at conferences and other events.


    • QR Code Photo Booths
    • Augmented Reality Photo Booths
    • Social walls

    11. Display booth ad design

    If you are attending a trade show, consider displaying your B2B products and services in a booth to introduce new items and show off existing ones.

    Use eye-catching design and interactive displays that showcase your solutions to make your booth stands out amongst the competition.


    A Mitsubishi display booth at a trade show.

    12. Branded merchandise ad design

    You can use branded promotional items such as T-shirts, caps, mugs, water bottles, wall clocks, mobile phone cases and covers at trade shows and product launches.

    For maximum impact, use your logo prominently along with vibrant colors, stylish typography, and stunning visuals.


    Custom phone wallets featuring various companies.

    13. Branding assets ad design

    A logo is an essential part of branding, marketing, and advertising for any business. Logos remain relevant and impactful over time, communicating the company’s values, personality, and essence concisely and memorably.

    They also encourage familiarity and trust among consumers by creating a recognizable and consistent brand identity.


    Are you curious about favorite logo colors used by companies? Here’s an infographic for your reference:

    The 5 most popular brand logos in the world are as follows:

    1. Apple
    2. McDonald’s
    3. Google
    4. Coca Cola
    5. Subway

    14. Business card ad design

    Creating a business card with a professional touch can impress potential clients. An ideal card should have a simple layout, and it should be easily readable.

    • Use high-quality paper and printing techniques for a card that stands out from the crowd.
    • Don’t forget to Include your logo, website, social media pages, and other contact info—anything that could help make your company memorable.


    15. Google Ads design

    Paid search ads show up on search results pages, and display ads appear on similar sites as banner ads.

    Use paid search ads to connect with customers who are familiar with your product or service. You can use display ads to build brand recognition and reach more people.

    Following are some best practices:

    • A cluttered or overwhelming ad can drive potential customers away rather than draw them in. Use a simple and clean design.
    • Optimize for mobile devices using larger fonts, fewer words, and clear CTA.
    • Use dynamic ads that are personalized for each user.


    16. Illustrations

    A B2B company selling software could create a series of illustrated images to help potential customers better understand the software’s functionality and benefits visually.

    You can also use them in product manuals or user guides to help users follow step-by-step procedures more easily than they would with just text alone.


    An illustration created by Content Beta.

    17. Native ad design

    A good color palette, font, and image selection can help reflect the website’s aesthetic. In addition, placing the ad strategically will make users feel you are not trying to sell it to them.

    Ultimately, the ad must offer something worthwhile to its audience; be it informative material or a captivating video. When done right, native ads can attract potential customers with minimal disruption.

    5 Examples of native advertising

    • Advertorials
    • Promoted products
    • Search engine ads
    • Social media posts
    • Sponsored content

    Example of an Advertorial:

    18. Web & App design

    Your websites and apps should be visually pleasing and easy to navigate. Here are some best practices to ensure a successful website and app design:

    • Make your websites and apps easy to use by everyone regardless of their technical knowledge. Use a responsive design to support all screen sizes.
    • It’s also good if a website or app is accessible to people with disabilities. Laws in some countries require it.


    A sample web graphics design from the Content Beta portfolio.

    19. Packaging design

    A successful packaging design should not only look pleasing to the eye but also be highly practical, informative, and ecologically sound.

    Take Apple for instance—their packaging for devices like iPhones and iPads is distinctively minimalistic with clean lines and straightforward typography.

    There are pictures of the product on its box along with a brief description of its contents. The color scheme remains faithful to Apple’s branding (white background plus black text), which is an effective way to create brand recognition across all items they sell.


    Apple iPad packaging

    Part II: Choosing a Design Service To Create Advertising Design for Your Content Marketing

    The next step is to find a service provider for your designing needs. Let’s evaluate Content Beta’s advertising design services based on the following criteria:

    1. Technical and operational capabilities
    2. Portfolio
    3. Pricing
    4. Case studies
    5. Client list
    6. Client testimonials

    1. Technical and operational capabilities

    Content Beta is based in Sunnyvale, California with offices in Mumbai and Bengaluru, India. Let’s examine what makes their advertising design services special.

    • A fast and nuanced understanding of products
    • Good understanding of product leading to higher conversion rates
    • Easy-to-work-with team
    • Fast and precise work
    • Streamlined video production
    • Simplified video production process
    • Detail-oriented with good communication skills
    • 20x faster than hiring creatives in-house
    • 50% reduction in average cost per month
    • 70% lower turnaround time for digital assets
    • Dedicated team model
    • Transparent and predictable pricing
    • Client app for project management
    • Weekly update calls
    • Customizable location for organizing and storing files
    • Facilitation of team collaboration and stakeholder communication
    • Dedicated account manager
    • Shorter turnaround times for certain tasks
    • Copywriting and scriptwriting services
    • Legal ownership of content upon delivery
    • Maintenance plans for keeping product UI updated
    • Multiple teams within an organization

    Watch this short video to learn what working with Content Beta is like:

    Making a video for B2B & SaaS products needs a different mindset.

    2. Portfolio

    You can use a service provider’s portfolio to find out more about a service provider’s capabilities, expertise and experience in the field.

    Examples of Content Beta’s work are as follows:

    • Banners
    • Carousels
    • Ebooks
    • Illustrations
    • Infographics
    • Presentations
    • Print Materials
    • Ad Creatives
    • UI Designs
    • Web Graphics
    Portfolio CB

    3. Pricing

    Pricing is one of the biggest problems many businesses have with service providers. Hidden costs and random pricing models are more common than you think.

    Now, take a look at Content Beta’s transparent pricing model with no hidden costs.

    • They use straightforward subscription pricing. A month’s unused hours will be rolled over for 90 days, eliminating waste.
    • Simply put, if you don’t use’em, you won’t lose’em.

    Part 1: Pricing

    Part 2: Services

    4. Customer success story

    Here is a list of case studies featuring Content Beta’s major clients:

    Content Beta Customer success story

    5. Clients

    Since its founding in 2020, Content Beta has served more than 100 SaaS and software companies across the globe.

    6. Client testimonials

    Here’s what clients have to say about their experience of working with Content Beta:

    Making a video for B2B & SaaS products needs a different mindset.

    Conclusion: We used suitable examples to demonstrate that Content Beta performs well on all quality indicators.

    Part III: Everything You Need To Know About Advertising Design

    In this section, you will join us as we explore other aspects of creating attractive ad designs.

    1. What makes a good ad?

    There is no single element that can guarantee the success of an ad campaign. However, all good ads are made up of different combinations of the following elements.

    • Attractive design
    • Target audience
    • Unique selling proposition (USP)
    • Branding elements
    • Headline
    • Visuals
    • Value proposition
    • Call to action (CTA)

    Print and online ads have different characteristics, however both need to send out a strong message. A good ad should grab the viewer’s attention and leave a lasting impression on them.

    On the other hand, online ads often rely on interactive elements such as animations or videos to capture viewers’ attention.

    To do that, they need to use attractive visuals with striking colors that stand out.

    This Samsung’s product called “The Peace Blanket” is described as a solution to the age-old battle over air conditioning, where individuals have differing temperature preferences and struggle to find a compromise.

    The product is designed as a half duvet and half pique, offering a solution that eliminates the need for fighting over the air conditioning at night. The ad received a rating of 10.0 on the website.

    In print ads, visual elements like images or graphics can be used to create an emotional connection with the audience.

    Look at their print ad Samsung: LoaHDDing Bars (Bar). The wordplay is impressive and along with the visuals it helps make the idea clear to the audience.

    2. What are the principles behind an effective advertising design?

    The principles of effective advertising design are essential to creating visually appealing and compelling ads.

    • One critical principle is clarity, ensuring that the ad’s message is easy to read and understand. Ads should also be eye-catching, using bold colors, typography, and imagery to grab viewers’ attention quickly.
    • Another key principle is cohesion. All elements of the advertisement should work together harmoniously, from color scheme to image choice and text placement. Consistency across all marketing channels can also help build brand recognition.
    • Good advertising should help connect emotionally with the audience. Whether it’s humor or empathy, evoking a feeling can leave a lasting impression on potential customers. Finally, an effective

    Consider this example from Coca Cola that incorporated all these principles to create their “Share A Coke” campaign.

    The company personalized their bottles with popular names and encouraged customers to share them with friends or family members with those names printed on them.

    effective advertising design

    The campaign was clear in its messaging while using bold colors and images of people sharing a Coke.

    Consumers enjoyed sharing their personalized sodas with their loved ones, thanks to the coordinated branding across all channels. This strengthened the personal connection between the brand and the consumers.

    Let’s look at the sentiment and key takeaways from the campaign:

    Sr. No. Impact
    1. The “Share a Coke” campaign began in Australia and achieved global success.
    2. The campaign celebrated the power of the first name by replacing Coke branding with the 150 most popular names in Australia.
    3. In the summer it launched, Coke sold over 250 million named bottles and cans in Australia.
    4. The campaign has reached over 70 countries worldwide, with each country adding its creative twist while preserving the "Share a Coke" concept.
    5. Through the campaign, the brand hoped to develop a stronger bond with young adults and inspire shared experiences of happiness.
    6. Australians have an egalitarian culture, and the campaign's personalized bottles resonated with them.
    7. The campaign generated significant social media chatter and media coverage, with Google searches spiking.
    8. Risk factors included managing approvals, trademark issues, and handling social media, which was relatively new for brands at the time.

    3. How to choose the right advertising channels for your B2B & Technical Content

    We list the features of various channels to run your design advertisement below:

    Sr. No. Platform/Method Features
    1. Google ads You can advertise on search engine results pages (SERPs) as well as specific websites within its network.
    2. Facebook ads Offers a range of tools to create highly engaging campaigns directed at its vast user base.
    3. LinkedIn ads Companies can connect with other businesses and professionals through timely and targeted advertising.
    4. Twitter ads Drives engagement through hashtag targeting, demographic segmentation, and keyword optimization.
    5. Email marketing Track customer engagement and send tailored content directly to the end user.
    6. Instagram Showcase products, services, or behind-the-scenes content in visually appealing way
    7. YouTube Create interesting videos related to topics your audiences care about.
    8. Content marketing Create and distribute valuable content to drive conversions and increase brand visibility.
    9. Influencer marketing Use popular influencers to expand the reach of one’s content or message to their followers.
    10. Billboards and radio spots Ideal for reaching more localized audiences.
    11. Trade shows Display and demonstrate products to potential customers in an exhibition setting.
    12. Webinars Use this increasingly popular medium to reach and cultivate audiences.


    This article provided an overview of advertising design with some insightful examples.

    We also showed you how you can partner with a knowledgeable and reliable service provider to meet your business needs.

    We hope that the information provided will prove useful in transforming your advertising campaigns and take your business to the next level.

    Frequently Asked Questions (FAQs)

    Here are the 4 main types of advertising options available to you:

    • Display ads: Banner ads on websites, apps, and social media sites.
    • Video ads: Uses videos to promote products or services.
    • Mobile ads: Mobile phones and tablets support video, display, and in-app ads.
    • Native ads: Sponsored content, promoted listings, and in-feed ads.

    Despite their similarities, advertising and graphic design are not the same. Advertisement design is part of graphic design and involves creating advertisements for products and services.

    Graphic design, however, is much more comprehensive. It’s about typography, colors, imagery, and layout to create anything from logos to websites to packaging.

    Marketing design is used to create promotional materials for a product or service. Examples include brochures, packaging, websites, logos, and other elements. In contrast, advertising design aims to communicate an idea or a message via print and online advertisements.

    Good ad designing should follow good graphic design principles and include the following best practices:

    • Attractive design based on branding guidelines and good graphic design ad principles.
    • Explanation of benefits, features, and value proposition of the product or service.
    • Well-targeted and tailored to audiences’ interests and preferences
    • A simple call to action (CTA).

    There are many types of graphic designer ads but the following are the most common types of graphic designing ads:

    • Web Design
    • UI and Interactive Design
    • Advertising and Marketing Design
    • Motion Graphics and Animation Design
    • Packaging Design
    • Game Design
    • Illustrations
    • Publication and Typographic Design

    We know how to sell your story using your product UI

    "Fast turnaround" "Easy to work"

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