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Advertising Design is about creating and organizing visual elements—logos, branding, print ads and digital ads—to promote a product or service. In addition, the process helps businesses create a brand voice and visual identity.
Therefore, your ad design should accurately describe your brand and what it stands for. You need to research extensively to find the most effective approach for your campaign and use the results to design your advertising campaign. Sounds daunting?
Don’t worry, in this three-part guide, we use examples to inspire you. We’ll also tell you how to find a reliable design service provider who can help you to create your designs.
We help B2B, SaaS and AI product teams ship on-brand creatives without fresh hiring, for launches, campaigns and sales.
This section talks about marketing advertising designing and how it helps businesses to sell products and services using suitable examples:
Creating visual and written content for promotional materials sent directly to consumers or businesses. Examples include postcards, brochures, and catalogs used in b2b direct mail campaigns.
Example:
A brochure created by ContentBeta for Sierra Interactive, a complete software suite for the real estate industry.
Outdoor advertising includes billboards, posters, and bus stop ads. You can use these ads to reach people who don’t regularly search for your brand online.
Location, target audience, and message all play a role in outdoor ad designing because these ads are meant to be read from a distance. Use bold colors, striking images, and a strong call to action.
Example:
This outdoor ad is part of a series of similar-themed ads created by IBM.
Put a brand story together with attractive graphics and appealing content. In addition, creative layouts and correct typography can make your ads stand out.
Example:
The cover page of SaaS Mag, a print magazine for SaaS industry news, insights, and expert commentary.
You can seize your share of the 4.7 billion active online users with social media ads that are highly targeted, visually appealing, and have clear calls to action.
You can stand out by using attractive images, catchy headlines, and convincing videos. Check out the table below to see how each element affects your ad’s effectiveness.
| Sr. No. | Element | Importance | Tips |
|---|---|---|---|
| 1. | Image/Video | 90% of information transmitted to the brain is visual. | Use bright colors and bold typography; avoid cluttered designs. |
| 2. | Copy | Use clear and concise messages. Avoid jargon. | Use short sentences and highlight benefits rather than features. |
| 3. | CTA | Be clear and specific. | Use action verbs like “Shop Now” or “Learn More”. |
Example:
LinkedIn ad promoting the ContentBeta event “The Building Blocks of a Modern Demand Gen Program”.
You need a clear call-to-action, good visuals and animation, and simple copy to get viewers to click through.
Display ad design types:
For example, let’s say you’re selling eyeglasses.
Example:
This display ad appeared in The New York Times.
With more streaming services, social media, and video platforms available, more and more businesses are using video ads to promote brands and products.
Best practices include using engaging visuals, a concise script, and the right music. Make sure that the video speaks to the target audience’s needs and interests and makes them watch it from start to finish.
Example:
Watch this video ad created by ContentBeta for Axcess Talent Management Solutions.
Making a video for B2B & SaaS products needs a different mindset.
Pamphlets are small booklets typically filled with helpful information about a company’s offerings, features, benefits, etc.
Trade fairs and conferences can benefit from them, as they allow companies to share details difficult to convey verbally. They also act as tangible reminders for the attendees to follow up with the business after the event.
Example:
The pamphlet designed by ContentBeta for the Kore.ai XO Platform smart integration with language models.
Signages are used at airports, hospitals, and exhibitions.
B2B companies can use signage to promote their brand and products in key locations, such as business districts or conference halls.
With attractive signage, businesses can grab the attention of prospective customers and create awareness about their offerings.
Example:
A Salesforce signage.
B2B companies can use roll-up banners to draw potential customers to their booth at trade shows, conferences, and exhibitions to promote their brand, product, or service.
They can use them as backdrops for product demos and to demonstrate key features.
Example:
A roller/roll-up/pull-up banner.
Photobooths are interactive and entertaining additions to any event. They offer guests the chance to capture fun moments with memorable photos.
B2B companies can customize them with unique branding elements and use them at conferences and other events.
Example:
If you are attending a trade show, consider displaying your B2B products and services in a booth to introduce new items and show off existing ones.
Use eye-catching design and interactive displays that showcase your solutions to make your booth stands out amongst the competition.
If you’re heading to your next SaaS conference, don’t miss our top Booth Design Ideas. These tips can help you stand out and attract decision-makers in crowded expo halls.
Example:
A Mitsubishi display booth at a trade show.
You can use branded promotional items such as T-shirts, caps, mugs, water bottles, wall clocks, mobile phone cases, covers, and custom flash drives at trade shows and product launches.
For maximum impact, use your logo prominently along with vibrant colors, stylish embroidery or typography, and stunning visuals.
Example:
Custom phone wallets featuring various companies.
A logo is an essential part of branding, marketing, and advertising for any business. Logos remain relevant and impactful over time, communicating the company’s values, personality, and essence concisely and memorably.
They also encourage familiarity and trust among consumers by creating a recognizable and consistent brand identity.
Example:
Are you curious about favorite logo colors used by companies? Here’s an infographic for your reference:
The 5 most popular brand logos in the world are as follows:
Creating a business card with a professional touch can impress potential clients. An ideal card should have a simple layout, and it should be easily readable.
Example:
Paid search ads show up on search results pages, and display ads appear on similar sites as banner ads.
Use paid search ads to connect with customers who are familiar with your product or service. You can use display ads to build brand recognition and reach more people.
Following are some best practices:
Example:
Important: Even perfectly designed ads can face account suspension if they violate policies. In 2024, Google suspended 39.2 million advertiser accounts—many for unintentional policy violations.
A B2B company selling software could create a series of illustrated images to help potential customers better understand the software’s functionality and benefits visually.
You can also use them in product manuals or user guides to help users follow step-by-step procedures more easily than they would with just text alone.
Example:
An illustration created by ContentBeta.
A good color palette, font, and image selection can help reflect the website’s aesthetic. In addition, placing the ad strategically will make users feel you are not trying to sell it to them.
Ultimately, the ad must offer something worthwhile to its audience; be it informative material or a captivating video. When done right, native ads can attract potential customers with minimal disruption.
5 Examples of native advertising
Example of an Advertorial:
Your websites and apps should be visually pleasing and easy to navigate. Here are some best practices to ensure a successful website and app design:
Example:
A sample web graphics design from the ContentBeta portfolio.
A successful packaging design should not only look pleasing to the eye but also be highly practical, informative, and ecologically sound.
Take Apple for instance—their packaging for devices like iPhones and iPads is distinctively minimalistic with clean lines and straightforward typography.
There are pictures of the product on its box along with a brief description of its contents. The color scheme remains faithful to Apple’s branding (white background plus black text), which is an effective way to create brand recognition across all items they sell.
Example:
Apple iPad packaging
We help B2B, SaaS and AI product teams ship on-brand creatives without fresh hiring, for launches, campaigns and sales.
The next step is to find a service provider for your designing needs. Let’s evaluate ContentBeta’s advertising design services based on the following criteria:
ContentBeta is based in Sunnyvale, California with offices in Mumbai and Bengaluru, India. Let’s examine what makes their advertising design services special.
Watch this short video to learn what working with ContentBeta is like:
Making a video for B2B & SaaS products needs a different mindset.
You can use a service provider’s portfolio to find out more about a service provider’s capabilities, expertise and experience in the field.
Examples of ContentBeta’s work are as follows:
Pricing is one of the biggest problems many businesses have with service providers. Hidden costs and random pricing models are more common than you think.
Now, take a look at ContentBeta’s transparent pricing model with no hidden costs.
Here is a list of case studies featuring ContentBeta’s major clients:
Since its founding in 2020, ContentBeta has served more than 100 SaaS and software companies across the globe.
Here’s what clients have to say about their experience of working with ContentBeta:
Making a video for B2B & SaaS products needs a different mindset.
In this section, you will join us as we explore other aspects of creating attractive ad designs.
There is no single element that can guarantee the success of an ad campaign. However, all good ads are made up of different combinations of the following elements.
Print and online ads have different characteristics, however both need to send out a strong message. A good ad should grab the viewer’s attention and leave a lasting impression on them.
On the other hand, online ads often rely on interactive elements such as animations or videos to capture viewers’ attention.
To do that, they need to use attractive visuals with striking colors that stand out.
This Samsung’s product called “The Peace Blanket” is described as a solution to the age-old battle over air conditioning, where individuals have differing temperature preferences and struggle to find a compromise.
The product is designed as a half duvet and half pique, offering a solution that eliminates the need for fighting over the air conditioning at night. The ad received a rating of 10.0 on the website.
In print ads, visual elements like images or graphics can be used to create an emotional connection with the audience.
Look at their print ad Samsung: LoaHDDing Bars (Bar). The wordplay is impressive and along with the visuals it helps make the idea clear to the audience.
The principles of effective advertising design are essential to creating visually appealing and compelling ads.
Great advertising design leverages psychological principles—from color psychology to persuasive copy—to influence audience behavior and drive action. For example, NinjaPromo’s social media campaign for OVHcloud used a combination of contrast, urgency, and social proof to engage users and improve conversions. This approach helped attract 20,000 new active users, achieve a 300% ROAS, and lower customer acquisition cost (CAC) by 15%.
Applying these psychological triggers effectively takes a deep understanding of both design and audience behavior—especially for software brands. Unlike physical products, software often comes with a learning curve, and even with free trials, users need clear messaging and intuitive design to see the value quickly.
That’s why advertising design plays such a crucial role in making complex ideas feel simple and engaging. A solid software marketing strategy uses smart design choices to cut through the tech jargon, highlight key benefits, and create a seamless experience that keeps users interested and drives conversions.
Consider this example from Coca Cola that incorporated all these principles to create their “Share A Coke” campaign.
The company personalized their bottles with popular names and encouraged customers to share them with friends or family members with those names printed on them.
The campaign was clear in its messaging while using bold colors and images of people sharing a Coke.
Consumers enjoyed sharing their personalized sodas with their loved ones, thanks to the coordinated branding across all channels. This strengthened the personal connection between the brand and the consumers.
Let’s look at the sentiment and key takeaways from the campaign:
| Sr. No. | Impact |
|---|---|
| 1. | The “Share a Coke” campaign began in Australia and achieved global success. |
| 2. | The campaign celebrated the power of the first name by replacing Coke branding with the 150 most popular names in Australia. |
| 3. | In the summer it launched, Coke sold over 250 million named bottles and cans in Australia. |
| 4. | The campaign has reached over 70 countries worldwide, with each country adding its creative twist while preserving the “Share a Coke” concept. |
| 5. | Through the campaign, the brand hoped to develop a stronger bond with young adults and inspire shared experiences of happiness. |
| 6. | Australians have an egalitarian culture, and the campaign’s personalized bottles resonated with them. |
| 7. | The campaign generated significant social media chatter and media coverage, with Google searches spiking. |
| 8. | Risk factors included managing approvals, trademark issues, and handling social media, which was relatively new for brands at the time. |
We list the features of various channels to run your design advertisement below:
| Sr. No. | Platform/Method | Features |
|---|---|---|
| 1. | Google Ads | You can advertise on search engine results pages (SERPs) as well as specific websites within its network. |
| 2. | Facebook Ads | Offers a range of tools to create highly engaging campaigns directed at its vast user base. |
| 3. | LinkedIn Ads | Companies can connect with other businesses and professionals through timely and targeted advertising. |
| 4. | Twitter Ads | Drives engagement through hashtag targeting, demographic segmentation, and keyword optimization. |
| 5. | Email Marketing | Track customer engagement and send tailored content directly to the end user. |
| 6. | Showcase products, services, or behind-the-scenes content in a visually appealing way. | |
| 7. | YouTube | Create interesting videos related to topics your audiences care about. |
| 8. | Content Marketing | Create and distribute valuable content to drive conversions and increase brand visibility. |
| 9. | Influencer Marketing | Use popular influencers to expand the reach of one’s content or message to their followers. |
| 10. | Billboards and Radio Spots | Ideal for reaching more localized audiences. |
| 11. | Trade Shows | Display and demonstrate products to potential customers in an exhibition setting. |
| 12. | Webinars | Use this increasingly popular medium to reach and cultivate audiences. |
This article provided an overview of advertising design with some insightful examples.
We also showed you how you can partner with a knowledgeable and reliable service provider to meet your business needs.
We hope that the information provided will prove useful in transforming your advertising campaigns and take your business to the next level.
Here are the 4 main types of advertising options available to you:
Despite their similarities, advertising and graphic design are not the same. Advertisement design is part of graphic design and involves creating advertisements for products and services.
Graphic design, however, is much more comprehensive. It’s about typography, colors, imagery, and layout to create anything from logos to websites to packaging.
Marketing design is used to create promotional materials for a product or service. Examples include brochures, packaging, websites, logos, and other elements. In contrast, advertising design aims to communicate an idea or a message via print and online advertisements.
Good ad designing should follow good graphic design principles and include the following best practices:
There are many types of graphic designer ads but the following are the most common types of graphic designing ads:
We help B2B, SaaS and AI product teams ship on-brand creatives without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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