Know exactly what you're investing in
Falling Behind on Video Production?
Or Need Design Support for Product Launches?
Not every client comes to ContentBeta with an ongoing creative requirement.
Some approach us to solve a specific, time-bound creative need, such as video production services. In many cases, another vendor is moving too slowly, the in-house team is overloaded, or a deadline is approaching fast. They need a partner known for both quality and reliable turnaround times. In one instance, ServiceNow came to us when a global rebrand created the need to refresh thousands of existing marketing assets. Read the ServiceNow case study.
Once that work is done, sometimes the requirement simply disappears.
We think of this as – happy churn. The project gets completed, the immediate need goes away, and the customer leaves. Some return three or six months later when another launch or campaign comes up.
For customers with recurring creative needs, however, the equation changes. Our monthly subscription model creates a very simple incentive for us: we have to keep earning the next month.
That means consistently meeting the quality standards and turnaround times we promised, which are documented in the SLA we share before a customer even pays.
ContentBeta doesn’t depend on annual contracts or long lock-ins.
That means completing good work last quarter isn’t enough. Every month, our team has to keep asking: what can we do this month that makes the marketing team’s job easier?
Retention therefore isn’t only an account management responsibility. The designers, video editors, Creative Director, and delivery team all affect whether the customer continues to see value in ContentBeta.
Spellbook is a good example: our ongoing ad creative work built on their past winners and helped improve cost per lead and conversion rates. Read the Spellbook case study.
Our biweekly customer syncs aren’t charged separately.
We use them to understand upcoming campaigns, product updates, and feature launches and suggest content formats the marketing team could consider.
Could an upcoming feature become a short UI clip? Should an announcement become a carousel? Could a webinar produce three follow-up assets? Would a GIF explain the workflow faster than another full video?
The intent is simple: help the product get adopted by existing users and stay visible among the ICP.
A brand guideline tells us the approved colors, fonts, logos, and visual rules.
Working together for six months teaches us much more.
Perhaps your team doesn’t like product screenshots cropped in a particular way. Your Creative Director wants to see V1 before animation begins. Product screenshots should always come from staging. Your LinkedIn creatives should use less text. Legal doesn’t approve a particular term.
These preferences may never appear in the official brand book.
We retain this context, along with references and previous feedback, so your team shouldn’t have to explain the same preference repeatedly.
A useful measure for us is simple: month three should require less management from the customer than month one.
Small problems become significant when they happen every week.
That’s why we added US-time-zone support for minor to medium-complexity edits. A small revision shouldn’t automatically wait until the next working day because the primary production team is offline.
Pricing should also be predictable.
Our SLA includes an asset-level menu so customers can know in advance what different requests cost. We don’t want someone opening an invoice and wondering how a routine request became unexpectedly expensive. The same applies to turnaround, feedback, and project visibility.
That’s intentional. Our clients stay because they want to, not because a VP or buying committee locked them into an annual vendor contract. We don’t want annual lock-ins to camouflage problems with quality, service, or usefulness.
If our work starts requiring too much management, if we repeatedly miss feedback, or if the customer simply no longer has enough creative work, they should be able to reconsider the subscription.
For us, the best way to reduce churn is to make ContentBeta useful enough each month that the customer wants us back the next month.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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