About Content Beta

We create Marketing Videos and Customer Education Content for Software companies

Our Story

After spending 6 years as content creators for software – creating online schools, YouTube channels, and helping large enterprises like EY, PwC, and Amazon with analytics software tools, Rishabh Bhandari and Rishabh Pugalia started Content Beta to help companies produce engaging media content that converts and retains users.

Since founding the company in 2020, the team has grown to include engineers, marketers, technical copywriters, creative directors, producers, instructional designers, and video editors.

The Content Beta Difference

Content Beta is a half product-marketing agency, half media production company.

You no longer need to worry about making sure your content catches up with your product. Things like conceptualizing videos, writing scripts, creating storyboards, screen recording your videos, and even refreshing your outdated videos. We take care of the entire process of creating studio-quality media content and get them refurbished when you want.

The best part is – We only work with SaaS/Software products and Internet platforms. Our processes are fine-tuned to make sure to deliver content fast, and affordable.

Schedule a call with us to find out how we can help you create product marketing and customer education content that talks to your audience.

About Content Beta: Culture, Values & Team

Content Beta is a Video Company. We help SaaS to onboard, engage, and retain users with studio-quality product demos and training videos

Born in 2020. This is an extension to our Learning & Development training and consulting practise for PwC, EY, Amazon, and Walmart in India.

Back in 2015, we created product videos for enterprise products (Microsoft PowerBI, Alteryx, KNIME, etc). We’ve also had YouTube channels (250K+ subscribers). There is something which we knew & I thought that could be our core competency. We knew how to make software easy to learn and use.

As we learned more about SaaS, we were deeply inspired by the “Teach, Don’t Just Sell” philosophy and our passion to create engaging marketing and educational content

We’re a remote team of creative directors, instructional designers, scriptwriters, marketers, video editors, content analysts, copywriters, and storyboarders who’ve spent years experimenting with and mastering the process. We think that you don’t need to be tethered to an office to produce great work.

Our Values

Urgency and Focus

Dedication to Excellence

Customer-first attitude

Understand Product


Meet our core team

Rishabh Pugalia

Founder and Head of Content

Brian Childs


Tyler Foster


Content Beta in numbers

Software Companies Served


Videos Exported


Total minutes of videos


Content Beta