Content Beta is a Customer Education Video Company. We help SaaS to onboard, engage, and retain users with studio-quality product demos and training videos
Born in 2020. This is an extension to our Learning & Development training and consulting practice for PwC, EY, Amazon, and Walmart in India.
Back in 2015, we created video tutorials for enterprise products (Microsoft PowerBI, Alteryx, KNIME, etc). We’ve also had YouTube channels (250K+ subscribers). There is something which we knew & I thought that could be our core competency. We knew how to make software easy to learn and use.
As we learned more about SaaS, we were deeply inspired by the “Teach, Don’t Just Sell” philosophy (that’s the only way to increase LTV and grow the business) and our passion to create engaging customer training
We’re a remote team of instructional designers, scriptwriters, marketers, video editors, content analysts, copywriters, and storyboarders who’ve spent years experimenting with and mastering the process. We think that you don’t need to be tethered to an office to produce great work.
Founder and Head of Content
Educate your customers without the hassles of media production