"Teach, Don’t Just Sell"

–  Rishabh and Rishabh

About us

Welcome to Content Beta. A Customer Education Company founded by Rishabh Pugalia and I as an extension to our L&D consulting practice for PwC, EY, Amazon and Wallmart in India. As we learned more about SaaS, we were deeply inspired by “Teach, Don’t Just Sell” philosophy (that’s the only way to increase LTV and grow the business) and our passion to create engaging customer training content drove us to start this business.

We’re young team of instructional designers, tech analysts, copywriters, video producers, video editors, graphics artists and want to change how customer education is done.

We help software companies by helping them create customer training content to onboard, engage and retain their customers.

Here’s what we do:


Create custom video courses and integrate with your product to position yourself as a Thought leader or a niche expert in your domain.


Create onboarding videos to guide new users to their “a-ha” moments faster making sure they’re hooked to their product while the trial ends


Step-by-step instructional videos so that your customer know how to best use your product and get value from it. 


Communicate the true value of your product and drive 10X more engagement with videos. Shorten sales cycle with Powerful Product Demo Videos

We hope you enjoy our solutions as much as we enjoy offering them to you. If you have any questions or comments, please don’t hesitate to contact me.


Rishabh Bhandari


Before Content Beta, we've designed training content for these companies