"Teach, Don’t Just Sell"

–  Rishabh and Rishabh

About us

Welcome to Content Beta. A Customer Education Video Company founded by Rishabh Pugalia and I as an extension to our L&D training and consulting practice for PwC, EY, Amazon and Wallmart in India. As we learned more about SaaS, we were deeply inspired by “Teach, Don’t Just Sell” philosophy (that’s the only way to increase LTV and grow the business) and our passion to create engaging customer training content drove us to start this business.

We’re young team of instructional designers, tech analysts, copywriters, video producers, video editors, graphics artists and want to change how customer education is done.

We help software companies by helping them create customer training content to onboard, engage and retain their customers.

We hope you enjoy our solutions as much as we enjoy offering them to you. If you have any questions or comments, please don’t hesitate to contact me.


Rishabh Bhandari