"Teach, Don’t Sell"

–  A wise marketer

About us

Welcome to Content Beta.  Founded by Rishabh Pugalia and I as an extension to our course design practice for PwC, EY, Amazon and Wallmart in India. We were deeply inspired by “Teach, Don’t Sell” philosophy and our passion to create engaging video courses drove us to start this business.

We’re young team of instructional designers, tech evangelists, marketers, copywriters, video producers, video editors, graphics artists and want to change how marketing funnels work and customer education is done.

We help software companies by helping them create video courses around their product to nurture there leads, build thought leadership and drive conversions

We help SaaS in three ways:

  1. Product Demo Videos that ensure that your customer falls in love with your product
  2. Create video courses and integrate with your product to onboard, engage and retain your customers
  3. Convert KB Articles into engaging onboarding How-to videos to improve product adoption and convert trial users

We hope you enjoy our solutions as much as we enjoy offering them to you. If you have any questions or comments, please don’t hesitate to contact me.


Rishabh Bhandari

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Before Content Beta, we've designed video courses for these companies