Know exactly what you're investing in
About ContentBeta
Creative Production Partner for B2B SaaS and AI Companies.
When your GTM team has more launches, campaigns, and creative requests than your in-house team can keep up with, ContentBeta becomes your embedded creative production team.
Built as an alternative to the traditional agency model.
Our Story
ContentBeta started long before ContentBeta existed.
For years, we created educational videos that helped enterprise companies upskill their teams. Along the way, we worked with brands like EY, PwC, Amazon, and many growing technology companies.
As we started working with more marketing and product teams, we kept hearing the same frustration. Creative work was fragmented. One agency handled videos. Another designed ads. Freelancers disappeared midway through projects. Internal designers were overloaded. Every new campaign meant finding more bandwidth instead of getting the work done.
The problem wasn’t a lack of ideas.
It was a lack of reliable creative execution.
In 2020, we launched ContentBeta to solve that problem.
We started with Video
We started by helping SaaS companies create explainer videos, customer education videos, and customer testimonial videos.
As confidence in our quality, turnaround times, and understanding of their business grew, clients gradually expanded our scope.
A client who came to us for an explainer video would ask us to help with product launch assets. Then presentations. Paid ads. Event creatives. Website pages.
Over time, that expanded into dozens of creative asset types across video, design, presentations, and web.
Today, instead of hiring more people or managing multiple vendors, B2B technology companies can work with one embedded creative production team supporting product marketing, demand generation, customer marketing, events, sales enablement, websites, and video production through a simple subscription.
More than 200 B2B SaaS, AI, cybersecurity, and technology companies have worked with ContentBeta to launch faster, produce more creative, and keep marketing moving without adding headcount.
Content Beta vs. the Traditional Agency Model
Along the way, we identified many of the issues with how traditional agencies operate.
So we built our engagement and operating model around fixing them.
1. Transparent asset-wise pricing
Project-wise custom quotes mean several rounds of back and forth. You share a brief, wait for a quote, get budget approval, negotiate scope, and sometimes go through an RFP before the work even starts.
We streamlined this with transparent, asset-wise pricing.
You know what common assets cost before making the request, which makes it easier to plan creative production and move GTM campaigns forward.
2. A Dedicated Creative Director
You work with a Dedicated Creative Director who understands your brand guidelines, business, and asset-wise creative preferences.
Instead of rotating talent that moves from project to project, you have someone who retains the context from previous requests.
Over time, the team learns what you like, what you don’t like, and how your marketing team works.
3. No annual contracts
You pay monthly and stay with us because you continue to find value, not because an annual contract is forcing you to stay.
Cancel or resume based on your creative needs and workload.
This also keeps us accountable. We have to continue earning the next month of work.
4. No wasted creative capacity
SaaS growth isn’t linear, and neither are your marketing campaigns. One month might include a major product launch and an event. Another might be relatively quiet.
With ContentBeta, unused credits roll over while your subscription remains active. If you have a month with peak workload or multiple campaigns, you can buy bonus credits.
Scale up or down based on the work you actually need instead of paying a fixed monthly or quarterly retainer whether you use the capacity or not.
Your embedded creative production partner
Our aim is simple: transparent communication, predictable creative production, and a team built around your brand, world, and processes.
We want to understand how your marketing team works, retain that context, and keep helping you ship the assets your campaigns need.
We’re your embedded creative production partner.
Rish Bhandari
Founder and CEO
ContentBeta
The ContentBeta Team
We’re a global team of creative professionals, project managers, and technologists who understand the unique challenges of B2B technology marketing.
At the core of every plan is a Dedicated Creative Director who becomes your main creative point of contact. They understand your brand guidelines, learn your asset-wise creative preferences, review every deliverable, and make sure the work stays consistent and on-brief.
Our core production team is in-house. This gives us more control over quality, availability, and turnaround times than a model built around finding freelancers after a request comes in.
Behind them is a multidisciplinary creative team that includes:
- Graphic and Brand Designers
- Motion Designers
- UX/UI Visual Designers
- Presentation and Document Specialists
- Video Editors
- Copywriters
- Web Designers and WordPress Developers
This means you don’t have to find and manage a different specialist every time the format changes from an ad to a product video, presentation, landing page, or event creative.
We integrate into your existing workflow and work like an extension of your team. Your Creative Director retains the context across projects, while the right specialists are brought in based on what you need.