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B2B Video Production for SaaS & AI Product Teams
ContentBeta's product-focused team ships every video format – from explainers and product demos to ads, testimonials, short-form, and how-to's.
Senior creatives + Creative Director + QC
Unlimited revisions — at every stage
Transparent SLA — Pricing and TAT
Trusted by 200+ SaaS & AI Product Companies
No annual lock-ins. Yet clients keep coming back.
4.8/5
Average video project approval rating
88 %
Repeat work after the 1st project
0 %
Pricing Surprises with Clear SLAs
Video Production Services for Every Stage. From Acquisition to Renewal.
Explainer Video
Your 30 to 60-Second Elevator Pitch.
A short, product-focused video that tells your story — what you do, who it's for, and why it matters. Built for homepages, investor decks, and event screens where you only get one shot. Starts $2900 for a 1-minute video.
Product Demo Video
Demo Buyers Watch Before Talking to Sales.
A walkthrough of your product in action — built for prospects who are already evaluating you. Shows the key flows, the aha moments, and the value. Often, it uses a simplified UI so it stays relevant even as your product evolves. Starts $1450 for a 2-minute video.
Customer Testimonial Video
“If it works for them, it can work for me.”
Part testimonial, part case study. Blend motion graphics, product storytelling, and UI highlights — so the customer's words are backed by what the product actually does. Starts $6500 per video including an on-site video shoot and $1800 per video including a remote video shoot.
Video Ads
More Creative. More Tests. More Winners.
Your winning ad from Q1 is tired. You're still running it because there's nothing to replace it. Winning ad teams test more — more hooks, more formats, more variations — and double down on what works. Starts $650 for a 15-second video.
Customer Education Video
More usage. More adoption. More renewals.
How-to tutorials. Feature walkthroughs. Use case explainers. A product-focused video that helps paid users get value faster — covering key features, workflows, and use cases they haven't discovered yet. Starts $1450 for a 2-minute video.
SOCIAL MEDIA HYPE VIDEOS
A Content Calendar that shows up every week.
Feature launches turned into launch-day hype. Report findings turned into animated charts. Customer wins turned into social proof. Podcast video editing for moments worth clipping. Starts $1450 for a 30-second video.
Latest Video Projects
Guardz
Panorays
Assured
RECURLY
Monjur
Trusted by Modern B2B SaaS & AI Marketing Teams
“ContentBeta has been amazing at creating creatives exactly how we’ve envisioned them even though they weren’t fully thought out.”
“The product launch video increased demo requests, website engagement, and interest in our product.”
“Users now understand our product by watching the videos, so we don’t have to run as many demos.”
“Customers were happier with our video content, product adoption improved, and product stickiness increased.”
“With ContentBeta, we saved 50–60% in hours, labor, and headaches.”
“The ideas we wanted in the script showed up really well in the animation. We’re very impressed with the outcome.”
“ContentBeta helped us achieve what we wanted, on time and within a reasonable budget, with far less back-and-forth.”
“They created pixel-perfect solutions that delivered successful campaigns for us over and over again.
Our Video Production Process
1. Creative Brief, Script & Brand Guidelines
Tell us what you need and why it matters. Share your product context, audience, and references. We take it from there.
2. Frame-by-Frame Visual Storyboard
Before a single frame is produced, you see exactly how the video will look — shot by shot, mapped to the approved script. Share it internally, collect feedback, and get full team buy-in before production begins.
3. Video Production & Delivery
With brief, script, and storyboard locked, production moves fast. Point-and-click feedback directly on the asset. Every revision QC'd internally. Final video delivered with source files included, always.
“Our in-house design team has only 1–2 people supporting the entire company. ContentBeta gave us dedicated product, web, animation, and GIF design expertise. Our Chief Product Officer called it one of the best investments the company has made.”
BEST
Investment ever
“ContentBeta helped us deliver 5–6 major campaigns in 2024. Internally, we would likely have completed only 1–2. They also produced around 6 long-form videos and 12+ short-form ads in a month. Their support significantly improved our speed to market.”
3X
Increased design delivery
“ContentBeta helped us save approximately 50–60% in labor hours and reduced the headaches involved by a similar amount. The work was complex, precise, and required extraordinary care. Their team handled it exceptionally well, and we are very thankful.”
50%
Savings in Time and Effort
“ContentBeta helped us understand what was possible within a reasonable budget and deliver it on time. Their platform made communication with the video team direct and allowed us to comment on each section that needed changes. Compared to previous agencies, the entire process required far less back-and-forth.”
5X
Faster
Choosing the Right Creative Production Partner
Why SaaS & AI Product Teams Switch to — and Stay with — ContentBeta
Product expertise
Turnaround
Capabilities
Continuity
Collaboration
Pricing
Approval & revisions
ContentBeta
B2B SaaS & AI products
Days, not weeks
Video, motion, design, web
Same in-house team
Dashboard, Slack & standups
Fixed, asset-wise, No lock-ins
Unlimited at each stage
Freelancers
Hit or miss
Fast but rushed
1–2 skills
Jump to next gig
Email & chat
$$ Hourly
Auto-approved if you miss it
Traditional agencies
Any sector, brand-first
Several weeks
Some in-house, some not
Rotating accounts
Email & account meetings
$$$$ Retainer
Limited revision rounds
Video Production built for Product Marketing
Sales Enablement That Actually Gets Used.
The right video at the right SQL stage — mapped to your buyer journey and ICP — gives your sales team something prospects actually engage with. Shorten sales cycles, reduce hesitation, and improve conversation quality in discovery calls.
Product Adoption Is the Renewal Strategy.
Most churn isn't about the product. It's about adoption. Customers who don't fully use it can't justify renewing it. "I didn't know you could do that" is not something you want to hear after months of product usage.
Keep your brand present & your audience warm.
Stay visible between launches. Pipeline doesn't pause between product updates. Social video — feature spotlights, UI walkthroughs, customer wins, report findings — keeps your positioning alive at every stage of the GTM calendar.
One Creative Partner for Your Entire Go-to-Market Team
Supporting Marketing, Sales, Product, Customer Success, Brand, Events, and more.
ContentBeta Customer Love & Social Proof
Fast & Organized
1) Their plaform is easy to use 2) They ask for all the info they need 3) Really liked the process, easy to follow.
Pedro Matriciano
Director of Growth Marketing, Bookclub
Transparency
ContentBeta built a dashboard to help keep everything on track across all the projects. That and they work FAST.
Chase Neymar
Marketing Manager, Xentegra
Pixel Perfect
Easy to work with, creating pixel perfect solutions that drove successful campaigns over and over.
Ben Ryken
Creative Services Manager, Truckstop
Faster Adoption
Kalyan Chakravarthy
Head of Product Enablement, Kissflow
Understands SaaS
Expert animations, swift quality, understands business. Outstanding partnership.
Bob Laurent
Head of Product Marketing, Habu
High Quality
Everyone we work with is smart, kind and goes above and beyond our expectations.
Zoe Scott
Marketing Manager, Accelo
3X CTR
Our ad campaigns see 3X CTR.
Susan Moeller
Director of Marketing, Tailwind
Video Production
Zero video team to full-throttle capacity overnight.
Kate Sigg
Director, Product Marketing, Xactly
One-stop-shop
Louisa Bishop
Senior PMM, Pathwork Health
33% higher conversions
Arianna Gonzalez
Marketing Manager, Lawcus
Demo requests ↑
Karrie Armstrong
Marketing lead, Radicle Health
Fast & Organized
1) Their plaform is easy to use 2) They ask for all the info they need 3) Really liked the process, easy to follow.
Pedro Matriciano
Director of Growth Marketing, Bookclub
Transparency
ContentBeta built a dashboard to help keep everything on track across all the projects. That and they work FAST.
Chase Neymar
Marketing Manager, Xentegra
Pixel Perfect
Easy to work with, creating pixel perfect solutions that drove successful campaigns over and over.
Ben Ryken
Creative Services Manager, Truckstop
Faster Adoption
Kalyan Chakravarthy
Head of Product Enablement, Kissflow
Understands SaaS
Expert animations, swift quality, understands business. Outstanding partnership.
Bob Laurent
Head of Product Marketing, Habu
High Quality
Everyone we work with is smart, kind and goes above and beyond our expectations.
Zoe Scott
Marketing Manager, Accelo
3X CTR
Our ad campaigns see 3X CTR.
Susan Moeller
Director of Marketing, Tailwind
Video Production
Zero video team to full-throttle capacity overnight.
Kate Sigg
Director, Product Marketing, Xactly
One-stop-shop
Louisa Bishop
Senior PMM, Pathwork Health
33% higher conversions
Arianna Gonzalez
Marketing Manager, Lawcus
Demo requests ↑
Karrie Armstrong
Marketing lead, Radicle Health
60% Savings
Saved 50-60% on internal costs, reducing headaches in the process.
Sean Cohen
Creative Director, Actabl
Level Up
Communication, custom portal to manage workflow, high-standards, hungry & eager to make an impact.
Jon Landre
Product Design, Benefitflow
Zero Handholding
Mary Pillow Thompson
Co-founder, Zignyl
Client First
Hen Amartely
Director of Product Marketing, DoControl
Low Friction
Saved me and my team hours of editing, and branding time.
Jerry Campbell
Director of Customer Success, ServiceNow
Multilingual Videos
We were able to publish new Tutorial Videos on the help center in 4 languages in under a month.
Franziska Sens
Product Marketing Manager, Taskworld
Clear Communication
Micheal Schneider
Marketing Leader, OpenText
Highly responsive
The team is highly responsive to feedback and easy to communicate with via Slack.
Frankie Rooney
PMM, Hackajob
40% Cost Savings
We see a minimum 40% cost savings as compared to freelancers or traditional agencies.
Chelsea Nicole Waller
Product Marketing Manager, OAG
Perfect Execution
Peyton Walbeck
Head of Marketing, Nectar
Flawless Execution
Share vision, flawless execution. Picking ContentBeta again!
Jennifer Sadr
Customer Success, ORO
60% Savings
Saved 50-60% on internal costs, reducing headaches in the process.
Sean Cohen
Creative Director, Actabl
Level Up
Communication, custom portal to manage workflow, high-standards, hungry & eager to make an impact.
Jon Landre
Product Design, Benefitflow
Zero Handholding
Mary Pillow Thompson
Co-founder, Zignyl
Client First
Hen Amartely
Director of Product Marketing, DoControl
Low Friction
Saved me and my team hours of editing, and branding time.
Jerry Campbell
Director of Customer Success, ServiceNow
Multilingual Videos
We were able to publish new Tutorial Videos on the help center in 4 languages in under a month.
Franziska Sens
Product Marketing Manager, Taskworld
Clear Communication
Micheal Schneider
Marketing Leader, OpenText
Highly responsive
The team is highly responsive to feedback and easy to communicate with via Slack.
Frankie Rooney
PMM, Hackajob
40% Cost Savings
We see a minimum 40% cost savings as compared to freelancers or traditional agencies.
Chelsea Nicole Waller
Product Marketing Manager, OAG
Perfect Execution
Peyton Walbeck
Head of Marketing, Nectar
Flawless Execution
Share vision, flawless execution. Picking ContentBeta again!
Jennifer Sadr
Customer Success, ORO
Video Production FAQs
B2B SaaS and AI product teams who need video regularly but can't staff for it. Think growth teams testing ad creatives, product marketers shipping launch videos, or small teams with a video backlog. If you need product-focused video at speed and volume, you're our fit. We have worked with enterprise teams that had a lumpy heavy-volume project with tight deadlines and strict policy on brand adherence.
We don't run a freelance marketplace. Your core team – Creative Director, storyboard artist, editor – is full-time and in-house, so there's continuity and no sudden drop-offs like freelancers who reallocate time to the highest bidder. The only exception is specialized roles like local crews, voice-over artists, or actors, which are project-based by nature.
Most requests get a first draft in 7–10 days, with longer or more complex videos taking a bit more. E.g., a 15-second on-brand animated explainer video with motion animation will take 8–10 working days – start to finish. That timeline excludes your feedback cycles. For tight deadlines, express delivery is available for 50% faster turnaround.
The cost depends on the video's length, animation style, complexity, and the amount of product storytelling involved. A simple UI walkthrough costs significantly less than a fully custom 3D explainer with original illustrations and advanced animation. Rather than pricing every project from scratch, ContentBeta offers transparent asset-based pricing. You can start with a one-time Launch Sprint from $2,000 or choose an ongoing monthly plan if you need continuous creative support. For instance, a 30-second explainer style video can be completed within credits offered in the Launch Sprint. Every asset has a fixed price upfront, so you know exactly what it will cost before work begins.
Yes. You pick a monthly plan (starting at $3,000), use credits across explainer videos and other formats, and scale up or down as your workload shifts. Subscription plans run from $3,000 to $6000 per month, billed as credits you spend across requests. You renew month-on-month – no annual lock-in – and unused credits roll over so nothing goes to waste.
Unused credits roll over to the next month’s subscription, so you don’t lose what you paid for. So, if a slow month leaves credits on the table, they carry into the next one. You use them when work picks up again. No pressure to rush requests just to use up what you paid for.
Yes. E.g., a typical 30 sec animated explainer video has approx. 25 slides (frame by frame), not a 2-page text description of scenes. You review it, request changes, and sign off – then we build. This keeps the final video aligned with what you pictured, and saves you from costly reworks once the animation is done.
Yes. Alongside subscriptions, we take on custom projects with fixed scopes and timelines – like five animation videos in six weeks. We handle multiple videos in parallel instead of one queue, which is how we hit tight timelines. You get a clear quote and turnaround before we start.
It moves in clear stages. First, a brief turns into a script. Then we build a storyboard so you can see the visual flow. It strictly follows guardrails given by your brand guidelines. Once that's approved, we move to animation and final edit. Every account gets access to a Creative Director. It's not billed as an add-on. You get unlimited revisions at each stage, plus internal QC before delivery.
2D is flat, illustrated motion. 2.5D layers flat elements to fake depth. 3D builds objects with real volume and lighting. Live-action uses filmed footage. Mixed-media combines them – say, motion graphics on top of screen recordings. Each fits a different story and budget.
Yes – when it fits. Modern AI voices are studio-quality if you actually tune them. We adjust stability, style, speaker boost, and pacing breaks until the read sounds human, then sync it to your animation cuts. For some projects, a real voice artist still wins. We'll tell you which.
Beat sync means timing your cuts, motion, and transitions to the music's rhythm. It's subtle. Viewers stay engaged without quite knowing why.