The popularity of video content is rapidly increasing, and people are spending more time watching videos online each day.
More than 50% of SaaS brands have created successful product demonstration videos, which are highly searched.
To achieve such results, creativity is necessary. This guide will provide ten examples of promotional videos that businesses can create for their marketing campaigns.
So, What are brand promotional videos?
A brand promotional video, also known as a promo video, is a video created specifically to promote a particular marketing campaign, sale, or occasion. Typically, promos adopt a style and tone similar to teaser videos that aim to capture the audience’s interest and encourage them to discover more.
Have you wondered why brand promotional videos are so effective?
While many people may need help understanding their value, brand videos can create a strong initial impression for website visitors, social media followers, or email subscribers. As we all know, first impressions can be incredibly influential when purchasing.
Moreover, brand videos can help set your brand apart from competitors by showcasing your personality, values, and unique selling points. By highlighting what makes your product different or superior to others, viewers are more likely to engage with your brand and take action at the end of the video if the content is compelling enough.
Therefore, it’s evident that well-crafted brand videos have the power to persuade and leave a lasting impact on potential customers.
Promotional brand videos are a powerful way to connect with the target audience, increase brand awareness, and generate leads. To inspire your video marketing strategy, here are ten promotional video examples businesses can use to create engaging and compelling videos for their marketing campaigns. These examples cover different video types and styles and can be adapted to suit various industries and business goals.
Video duration – 01:49 mins
About the Video – In this video, Grammarly explains why they are the best choice for students to help them with their writing across a wide range of fields. This video is an excellent example of a brand promotional explainer video that explains how Grammarly helps students with their basic yet overlooked writing errors.
Key takeaway – To promote their product, they use a brand promotional video created using a perfect storyboard, animation, and scripting. They made the video fun and easy to understand for students.
Video duration – 00:16 mins
About the Video – In this 16-second video, Dropbox promotes its collaborative creation tool. The video captures viewers’ attention with its vibrant graphics, lively music, and high energy. The best part about this video is that they shocased their services without using any actual words! It’s all a game of graphics. The video is a bold and bright invitation to viewers to collaborate with Dropbox Paper.
Key takeaways – Dropbox’s video demonstrates that a short and crisp animated video can be a very effective way to explain complex concepts in a short amount of time. The video also shows that a script is not always required to make a sale product video.
Video duration – 01:45 mins
About the Video – Their video stands out because it incorporates vibrant motion graphics, which bring a dynamic and lively quality to the presentation. While a basic demonstration video can be uninteresting, this is not true with Airtable’s demo
Key takeaways –.The transitions between the different parts of the platform are seamless and effortless, making it easy for viewers to follow along.
Video duration – 02:30 mins
About the Video – It may not always be feasible to have a large budget for elaborate productions that involve multiple actors or fancy animations. However, as Okta’s promotional video demonstrates, other ways exist to create a powerful impact. They’ve just used two basic colors – blue and white, to make the whole video.
The smart step was that the color blue represents calmness, whereas the color white represents cleanliness. The video utilizes kinetic text, which proves to be an effective tool in conveying the message. By keeping the visuals simple and minimalist, the video leaves a lasting impression on the viewer.
Key takeaways – The Okta video is an excellent example of making the most out of limited resources. The use of kinetic text, along with a minimalist approach, demonstrates that a well-crafted video can still be impactful, even without elaborate production elements.
Video duration – 02:35 mins
About the Video – This B2B video example utilizes various storytelling tools to create an engaging and compelling visual experience. The video incorporates elements such as live-action, animation, kinetic text, and even stock photography and footage, which together generate an exciting and dynamic pace.
The Workday spot demonstrates how combining multiple forms of imagery can create an energetic and enthusiastic presentation that effectively showcases the product’s advantages.
Key takeaways – In this video, various visual elements successfully convey a compelling and informative brand message. Using different techniques and imagery types, potential B2B customers can effectively communicate the product’s benefits through a varied and engaging viewing experience.
Video duration – 02:48 mins
About the Video – The significance of good storytelling in creating an engaging video cannot be overstated. The use of effective storytelling techniques is demonstrated in this example, which highlights how Salesforce’s tools have aided small business owner Karl. By incorporating elements of levity and humor, the video manages to entertain the audience and infuse a relatable human element into the narrative.
Key takeaways – It is easier to communicate the product’s benefits when the video uses relatable characters and situations which captivate the audience’s attention. As a result, a fun storytelling is a valuable tool for creating engaging and memorable videos that resonate with viewers.
Video duration – 01:00 mins
About the Video – Slack video features diverse, colorful and whimsical animated characters who want to create something different than the rest and who are working as a team. They succeed in the end and the narrator says, “All kinds of people and all kinds of teams use Slack to do amazing things,” which demonstrates that Slack is easy and efficient to use.
Slack has crafted an amusing and bizarre universe to demonstrate how their product supports companies.
Key takeaways – In the Slack video, a playful and imaginative world that highlights the product’s benefits and enhances the video’s visual appeal. With its quirky characters and unconventional approach, the video stands out and leaves a lasting impression on its audience.
Video duration – 01:42 mins
About the Video – While a number of the B2B video examples we’ve shared so far have focused on lighthearted and entertaining content, Hubspot takes a different approach with their emotional and thought-provoking video. In this spot, Hubspot uses a striking collage-style visual format and a simple voiceover to encourage businesses to “grow better.”
Key takeaways – What sets this video apart is its bold assertion of leadership in the industry, as it invites viewers to join Hubspot on their journey to improve how businesses operate. Its video is noteworthy for its courage in establishing a flag in the industry and encouraging other businesses to follow its example.
Video duration – 01:54 mins
About the Video – A powerful and effective business-to-business (B2B) video does not necessarily require a large cast or screenplay to make an impact. The video starts with matchstick lighting and with a text popping up saying, “Curiosity sparks Innovation.” This is a strong and powerful way of showcasing a product. To promote the company’s product or service, a cleverly crafted video can incorporate other creative elements, such as 3D animation, kinetic movements, and upbeat music.
Key takeaways – The video’s most exciting feature is that it does not feature any voiceover (VO) or dialogue but still immediately conveys the company’s bubbly brand personality. By combining these elements, viewers can be engaged and persuaded to buy from B2B companies.
Video duration – 00:30 mins
About the Video – We cannot resist admiring Mailchimp’s promotional brand video. They excel at bringing pure personality to B2B marketing. In the video, a creative way of connecting like minded people is portrayed as a way to show how people perceive the world. It’s a great way to reach and connect with potential customers through their content, which is highly relatable and engaging.
Key takeaways – With their product, Mailchimp demonstrates the challenges faced by new business owners and offers simple solutions to grow their business.
In addition to showcasing your product and its strongest features, promotional videos can also help you drive your sales, marketing, and customer success channels forward. Videos can also help build a comfortable rapport among remote team members.
Share a teaser video of your product to get your brand in front of the right customers. Here are some ways promotional videos can help accelerate your company’s growth –
Video content has become increasingly engaging in recent years, providing more engagement and information retention than text-based content. Videos also have a higher likelihood of triggering positive behaviors such as sharing. Therefore, videos are a crucial part of any SaaS marketing strategy.
You can build a strong connection with your audience by regularly sharing high-quality educational and informational video content. Popular YouTube creators demonstrate the potential of video content to build communities. Moreover, live streams provide a platform for conversation and instant feedback, which can help build trust and attract a captive audience. The audience can form a community around your content over time by interacting.
The creative freedom provided by video allows for creating a style language imbued with your brand elements, making it easier to stand out than other forms of content. With video, a brand can be established and increased in awareness, compared to other content formats like blogs.
Videos are more likely to be shared than other forms of content, providing numerous benefits. Having video content on your website increases dwell time, improving the overall rankability of other content. Videos are more likely to be shared than other types of content.
Brand promotional videos have become an essential tool for businesses to connect with their target audience and increase brand awareness. As we have seen in our top 10 examples, these videos can be incredibly creative, emotionally engaging, and memorable, leaving a lasting impression on viewers.
In 2023 and beyond, we can expect brand promotional videos to continue to be a key component of successful marketing campaigns. With the rise of social media and online video platforms, there are more opportunities than ever for brands to reach their audience and tell their story through video.
The possibilities for creative and impactful brand promotional videos are endless, and we hope that the examples we’ve shared have inspired you to think outside the box and create your memorable campaigns. By investing in high-quality video production and utilizing the latest technology and trends, brands can build a strong, loyal following and achieve long-term success.
A brand promotional video is a marketing tool companies use to promote their products, services, or brand image. These videos typically showcase the brand’s unique selling points and aim to capture the attention of potential customers.
A brand promotional video (product demonstration videos) can be a highly effective marketing tool for businesses of all sizes. It can help to increase brand awareness, engagement, and conversion rates. Video content is also more likely to be shared on social media, making it a great way to reach a wider audience.
A successful brand promotional video (product demonstration videos) should be visually appealing, have a clear and concise message, and be targeted toward the intended audience. It should also be engaging and leave a lasting impression on the viewer.
Some great examples of brand promotional videos include Nike’s “Dream Further” campaign, Apple’s “Welcome Home” ad, Coca-Cola’s “Share a Coke” campaign, and Dove’s “Real Beauty” campaign. These campaigns were highly successful in increasing brand awareness and engaging with customers.