Know exactly what you're investing in
Falling Behind on Video Production?
Or Need Design Support for Product Launches?
B2B video marketing can be stressful. When it comes to product launch videos, pinning down a strategy can possibly be even more time consuming and head scratching than creating the product itself. To captivate your audience from the start, launch videos should be included in your product launch campaign ideas. They help set the tone for your product’s introduction.
But having videos in your B2B or SaaS product marketing can put you far ahead in the game than your competitors. Videos are the perfect way to quickly provide your target audience with important information all the while keeping it entertaining.
According to HubSpot 73% more visitors who watch product videos will make a purchase? For your next product launch video, here are some excellent examples that you need to know about.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
A product launch video is designed to introduce a new product or service to the market. It serves as a powerful marketing tool to create awareness, educate the audience, and drive engagement.
Well-crafted product launch videos can capture attention and increase click-through rates. Here are some key points to create an effective product reveal video:
A well-executed product introduction video can not only introduce the product but also set the tone for your brand’s narrative.
The role of a product launch video is multifaceted. It serves as both an introduction and a marketing tool for a new product or service. Its value lies in its ability to effectively communicate complex information, interest the audience, and drive action.
There is no particular video you can use for a product launch. Companies should prefer to use videos following their product. Some products need a lot of explanation, while others may need to show how to create them. Your video depends on what product and effects you want to launch.
Product demo videos are a great way of showcasing how your product looks. The most excellent course of action would be to show your product from every perspective conceivable so that the end user is aware of the product’s appearance and features. A product demo video can be animated or a tutorial depending on your product.
One of the most consumed videos by audiences is a product explainer video. An explainer video is an excellent idea to make your audiences love your product. In fact, according to Wyzowl, 96% of people prefer to watch an explainer video to understand and learn more about the product’s functionality.
Need something like this for your product?
Brand videos are for storytellers about the product instead of just demonstrating it. Simply put, it means the idea behind the product and why the company decided to develop it instead of just detailing its features. Brand videos are also a great way to increase brand awareness.
Need something like this for your product?
One of the ways to attract your customers is by showing them behind-the-scenes videos. Companies can always be right with these videos since they display authenticity by building a direct connection between them and their audience. Just remember to ensure they are the actual videos.
For SaaS businesses, unboxing videos can be a great product launch video idea. After receiving it, consumers and potential clients are always excited to see how the product would look. The unboxing video can also help get a close-up view of the product and understand what to expect when they open it.
Corporate videos are another way to promote a new product while increasing awareness. For example, a SaaS business can list product features through a corporate video and illustrate the benefits. The trick to creating an excellent saas product marketing video is creating one that resonates with customers.
Need something like this for your product?
App explainer video make perfect product marketing videos for SaaS products. These app videos are a way to demonstrate the application or the software, its usage, and a description of the user’s interest. In these app videos, companies focus on the user interface’s representation and details of the features.
Need something like this for your product?
Product launch videos are the perfect medium to talk about your product or service. Marketing teams use these videos for:
Your product launch video needs to be engaging and informative. There are endless benefits to making product videos. Your viewers should be compelled to hit the share button once they watch it. Take a look at the following best product launch video examples.
This creative product launch video is a brilliant example of incredible storytelling. It walks us through an actual rocket launch situation, focusing on the emotions of frustration in the control room and anticipation of the mission.
Even though nothing is revealed, the viewer leaves with a sense that Adobe will deliver its promise of curating marketing strategies.
Time period: 1 minute 23 seconds
USP of the video: “Do you know what your marketing is doing? We can help”
A simple question and its answer that soothes the watcher that their problems can be taken care of.
Biggest Takeaway: You can create a product launch video without actually showing what your product is and instead focusing on what the product/ service can deliver to the customer.
The interesting thing about Square’s product launch video is that the company is aware of and accounts for the fact that it is speaking to a sizable audience composed of various professionals.
Because the product they are promoting benefits a large number of people, they provide a plethora of examples and user cases in its SaaS product marketing video so that everyone understands how the product benefits them specifically. Because of this, the audience can easily relate to the video and recognize its value.
Need a launch video without hiring a full-time motion designer?
Time period: 1 minute 14 seconds
USP of the video: “More of everything. Sell how you want to”
This puts the emphasis on how each individual can customize Square to fit their business needs easily and get excellent returns.
Biggest Takeaway: The launch video beautifully incorporates a diverse cast of people giving everyone something they can relate to.
BigCommerce offers it’s software as service to retailers for storefront creation, SEO hosting and marketing to small and enterprise sized businesses.
Time period: 1 minute 13 seconds
USP of the video: “The future of commerce is yours ”
By showcasing how easy and versatile the platform is, BigCommerce highlights how businesses can create what they imagine their dream shop would look like.
Biggest Takeaway: The product hype video uses sleek interface transitions with clear and loud overlay texts to grab the viewer’s attention.
Another excellent illustration of a product launch video is the one for Airtable. What’s intriguing in this B2B product marketing video is that it details the application’s features and functionalities while also using motion graphics to illustrate icons and detail the user interface and features of the application.
They also deconstruct the app’s use cases and outline the various goals you can pursue using it. You will fully understand the application after watching this video, as well as how to use it and why it is a crucial tool for your business growth.
Time period: 1 minute 30 seconds
USP of the video: Supreme level of organization is the underlined message here. With Airtable, all your business needs are met at one place.
Biggest Takeaway: The video uses brand colors in almost every frame to enhance the visuals.
Goodlab is the only end-to-end ESG performance management software that gives step-by-step guidance to businesses- a point that is emphasized in the video.
This is one of those tech product launch videos that take the pain point of their potential clients and answers how the software can help them approach a solution for the same. With simple fact driven data and clean cuts, the video is the perfect way to step foot in the SaaS market.
Need something like this for your product?
Time period: 2 minute 7 seconds
USP of the video: They are the only end-to-end ESG performance management software in the market.
Biggest Takeaway: Use of facts and data to emphasize the key points of the product.
Buffer introduces us to their new landing page builder and explains what it is for, the audience it is designed to serve, and the value they get from it in a short and entertaining 80-second video.
While the SaaS product marketing video explains how each feature helps the audience in achieving their goals with the product, they also made sure to demonstrate the product across all of its interfaces.
Time period: 2 minute 7 seconds
USP of the video: They are the only end-to-end ESG performance management software in the market.
Biggest Takeaway: Use of facts and data to emphasize the key points of the product.
Adobe is renowned for their creative B2B video marketing. And also for its indispensable tools for:
but it hasn’t yet made a mark in the field of audio engineering. Shasta is a new AI-driven program from Adobe that automates audio production.
The Adobe product launch video is a little different from the ones listed here. It is aimed squarely at creators with the intention of luring adopters to sign up for early access. The Shasta product launch video uses particular imagery to appeal to the market of content producers.
Time period: 2 minute 1 second
USP of the video: Sharing THE idea with the world as fast as you get it. The brand promotes creativity that lies at the core of conversation and wants their product to be part of conversation as well.
Biggest Takeaway: Visually stunning animation that flows from one frame to another.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Shopify’s Customer Fields app enables eCommerce business owners to include features in their online store. The frustrations of a constrictive platform like Shopify are expressed in the video using shapes. A user who watches the video will be able to immediately relate to how challenging customizing their Shopify store is.
By the time the animated product launch video is finished, the shapes are in harmony again, this leaves the viewer with a positive outlook of the app.
Time period: 58 seconds
USP of the video: “With Customer Fields, you get all the information you need to know your customers better and provide them with the products they’ll love”.
Biggest Takeaway: The video manages to check all the product launch necessities like customer pain points, providing solutions and CTA in under one minute.
Twixor helps businesses connect with customers using personalized solutions in their preferred channels. They are a low-code no code automation platform that promises transformation in your customer experience.
Need something like this for your product?
Time period: 1 minute 35 seconds
USP of the video: “For large enterprises and small businesses alike, build by technophiles across the globe”
Biggest Takeaway: The product launch video easily points out and provides the solution of problems faced by business owners.
Brand alliances are effective SaaS product marketing techniques that help more people use a service. For independent artists to live more comfortably, QuickBooks and Etsy make the ideal pairing.
The marketers selected an animation style that will appeal to a creative entrepreneur because they are aware of the Etsy users. Scenes have a minimalistic design with bright colors and tasteful lines. Frames change to convey the benefits of automating taxes with QuickBooks from the hectic life of an Etsy seller to their store interface and free time.
Time period: 1 minute 3 seconds
USP of the video: “Make magic happen”
The video outlines how effective handling and running business would be if the customers use their softwares.
Biggest Takeaway: Beautiful animation filled with bright colors and eye-catching scenery.
This innovative B2B product video showcases a product that helps users organize long-form audio. It is thoroughly explained by brand marketers in a quick 60-second video.
Tilder uses a frustrated listener who is overloaded with information to represent their intended audience.
The animators do a fantastic job of fusing a visualization of disjointed audio files with the real-life experience of their target audience. The main character of the B2B product video is made relatable to the viewer through animation and brief scenes.
Time period: 1 minute 35 seconds
USP of the video: “For large enterprises and small businesses alike, build by technophiles across the globe”
Biggest Takeaway: The product launch video easily points out and provides the solution of problems faced by business owners.
Ibexa Digital Experience Platform (DXP) helps B2B companies in transforming their traditional sales strategies to frictionless customer experiences.
The launch video shows how they help you in your step by step journey to become a digital winner.
Need something like this for your product?
Time period: 1 minute 9 seconds
USP of the video: “Let’s work together on your digital transformation”
Biggest Takeaway: Engaging music paired with clear cut overlay text walking you through the video holds customer attention.
The launch video outlines how the software helps your business converse with customers over chat, SMS and WhatsApp using a single API. You can easily customize it by removing or adding employees, setting time durations and more all without coding a word.
Need something like this for your product?
Time period: 1 minute 45 seconds
USP of the video: “Build meaningful connections one conversation at a time with Twilio”
Biggest Takeaway: Super smooth voice over paired with seamless transitions using simple designs and graphics.
Consumers all over the globe want to use multiple channels to communicate quickly. AgentzAI’s product launch video captures that pain point and tells its viewer that It’s challenging for small businesses to keep up with mega players.
Agentz’s mission is to enable SMBS to retain more customers by improving their customer experience, and generate business revenue using effective, low cost automation.
Time period: 2 minutes 52 seconds
USP of the video: “Ask us how agents can help you Wow your customers with an automated assistant that solves their biggest consumer communication challenges”.
Biggest Takeaway: Simple statistics infused with perfect visuals walk you through how the software can help your business in a short time.
The video introduces Checklist, a software that helps users by enabling them to create various checklists and track them in an organized manner. It also lets you reward your users and share tips and tricks to improve customer experience.
Time period: 1 minute 14 seconds
USP of the video: “Free unlimited checklists”.
Biggest Takeaway: Quick paced music paired with fast cuts that keep up viewer attention.
This B2B product launch video showcases how PartnerStack’s one platform can help you power your entire partner ecosystem. Making partner training a streamlined process can save so much time and energy.
Need something like this for your product?
Time period: 1 minute 28 seconds
USP of the video: “PartnerStack takes the manual work out of partner training”.
Biggest Takeaway: The video product launch emphasizes on the ROI of using their software in terms of higher revenue for the company.
Creating an impactful product launch video requires a blend of storytelling, technical finesse, and strategic planning.
Here are some essential components that can make your product launch video truly effective:
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Here are some great tips you can follow to pin down a great strategy for your next product launch video. Whether you’re a large enterprise or a small business these tips are helpful to all.
Regardless of the product you are selling, you must establish its worth and uniqueness.
Things to include in your product launch video:
When it comes to this, Grammarly is at the top of their game. For instance, take a look at this video:
Last but not least, you must make sure to specify the next step you want your prospects to take after viewing your product launch videos.
You can try:
A product launch video is a crucial element in any business’s marketing campaign. It helps you cultivate customer loyalty, bring in potential clients and create enthusiasm. You can create successful product roll out campaigns for your brand by looking at examples from other successful businesses mentioned in the list above.
But if you’re having trouble coming up with a successful launch strategy, resorting to a remote video production agency is the right choice.
Content Beta is here to help you being one of the top-rated explainer video company in USA.
Trusted by 100s of B2B marketers, Content Beta is your one-stop shop for all video content needs. Whether it’s explainer videos, animated feature updates or remote video testimonials, you’ll find everything you can possibly think of.
The solution to all your video worries is just one click away. What are you waiting for? Book a call today and let us help you.
A company will use a product launch video to promote the introduction of a new product.
You can create excitement about your upcoming product and increase brand recognition with the aid of an amazing product launch video. Additionally, it’s a quick, interesting, and shareable way to introduce potential customers to your product.
Product videos are a vital part of your marketing strategy because they enable viewers to see your service in action. This approach can help B2B brands transform a complex product or service into a interesting story.
Your product launch video should have the following elements:
The cost of creating a product launch video typically ranges from $2,000 to $40,000 or more, depending on your vision and budget. Product launch videos are important for increasing consumer awareness of your new offering and motivating purchases.
You can be more inventive when creating your product video by using these six ideas for the product launch video.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
LinkedIn Profile