Know exactly what you're investing in
We know how to sell your story using your product UI
Modern B2B marketing ideas. 2 emails/month
Finding the right explainer video company depends almost entirely on whether the company has done this before for a product like yours. A company with ten SaaS explainer videos in their portfolio will write a sharper script for your software than one that splits their time across healthcare, retail, and consumer apps. The companies on this list were selected based on industry specialization, portfolio consistency, and verified client ratings on Clutch.
The best explainer video companies for B2B SaaS in 2026 include ContentBeta, What a Story, Broadcast2World, and Explainify. Each covers different budgets, animation styles, and production models, from per-project engagements starting around $4,500 to subscription plans starting at $3,000 per month for teams that need ongoing video production.
Before jumping to the list, the next two sections cover how to evaluate companies before you talk to them, and how to match your use case to the right type of video production companies.
The list below includes 17 studios, each with different specialties. A company that creates great healthcare explainer videos may not have experience writing scripts for SaaS products.
A company with a strong portfolio might quote you $25,000 for a 90-second video when your budget caps at $8,000. Knowing how to evaluate options before you start talking to vendors saves you weeks of back-and-forth. Here are the factors that matter most:
Explainer videos for B2B SaaS products require a different approach than videos for consumer apps or healthcare. A SaaS explainer needs to show UI interactions clearly, explain a workflow without losing viewers, and speak to a buyer who evaluates software for a living. Ask every vendor to show you three to five examples from clients in your industry.
To see what this looks like in practice, browse ContentBeta’s B2B SaaS video examples.
Many companies show three to five polished samples on their website. Ask to see seven to eight recent examples of explainer videos across different clients. Inconsistency in quality across a larger sample is a warning sign.
Some companies hand you a questionnaire and write the script from your answers. Others do a working session with your team, review your positioning docs, and write a script that reflects your actual value proposition. For SaaS products with complex workflows, the second approach produces better videos. Ask who writes the script, what the process is, and how many revision rounds are included.
For a deeper look at what separates a weak script from a strong one, see ContentBeta’s explainer video script guide.
A typical animated explainer video takes four to eight weeks from brief to final delivery. Before signing, confirm exactly how many revision rounds are included at each production stage (script, storyboard, animation, voiceover), and what it costs to add more.
Explainer video companies price their work in two ways: per project, via subscription. Per-project pricing works well if you need one or two videos per year. Subscription models like ContentBeta’s (starting at $3,000 one-time price with 50 credits) work better if you need ongoing video production across multiple formats, since the per-video cost drops significantly at volume. For a full breakdown of what to expect at each budget level, see our guide to explainer video cost.
One thing to check before committing to a company: find out whether the core team does the work or whether the company outsources production to freelancers. Both models can produce good results, but an outsourced model can introduce inconsistency in quality and communication, especially on revision-heavy projects.
How We Selected These 17 Explainer Video Companies?
Each explainer video company on this list was evaluated against four criteria: documented B2B or SaaS portfolio work, consistent quality across a broad sample of recent projects (not just a highlight reel), a verified rating of 4.7 or higher on Clutch, G2, or Google, and at least partial pricing transparency.
Where companies publish pricing publicly, that information appears in each entry below. This list was last reviewed and updated in April 2026.
Use the table below to compare all 17 explainer video companies at a glance across pricing, ratings, and best-fit use cases. For a full breakdown of each company, scroll to the detailed entries below the table.
| Company | Best For | Pricing Tier | Starting Price | Rating (Clutch) | Location |
|---|---|---|---|---|---|
| ContentBeta | B2B SaaS ongoing design & video production | Subscription | $3000, one-time pricing with 50 credits | 4.8 | Sunnyvale, CA, US |
| Demo Duck | Complex SaaS scripting | Per project | $20,000 | 5.0 | Chicago, IL, US |
| Vidico | Premium SaaS and startup video | Per project | Custom (upper-mid) | 4.9 | Melbourne, AU |
| Wyzowl | Multi-industry, high volume | Fixed | On consultation | 5.0 | Southport, UK |
| What a Story | SaaS product launches | Per project | Custom | 5.0 | Global |
| Webdew | Video + digital marketing bundle | Per project | Custom | 4.9 | 4.9 |
| Yans Media | Mid-market B2B motion graphics | Per project | From $4,500 | 5.0 | Yerevan, Armenia |
| Breadnbeyond | Budget-conscious, high volume | Tiered | On consultation | 4.8 | Surabaya, Indonesia |
| Yum Yum Videos | Brand and top-of-funnel video | Per project | Custom | 4.9 | Miami, Florida, USA |
| IdeaRocket | Enterprise, multi-style animation | Per project | Custom | 5.0 | New York, NY |
| Motion The Agency | SaaS subscription or per-project | Subscription + per project | Custom | 5.0 | London, UK |
| Gisteo | Fixed pricing, fast turnaround | Fixed + subscription | Starts at $3,500 | 5.0 | Miami, Florida, US |
| BluBlu Studios | Premium illustration-driven brand video | Per project | Custom (premium) | 5.0 | Chicago, IL, US |
| Blue Carrot | Multi-style IT and fintech video | Per project | Custom | 5.0 | Lviv, Ukraine, Europe |
| Moodive Studio | Accessible 3D animation | Per project | Starts from $2,400 | 5.0 | Bratislava, Slovakia, Europe |
| Explainify | Research-backed B2B and enterprise | Per project | Custom | 4.9 | Fayetteville, Arkansas, US |
| Broadcast2World | Enterprise and Fortune 500 accounts | Per project | Custom | 4.8 | Piscataway, NJ, US |
* Rates and ratings effective April 2026.
Here are the 17 best explainer video companies for B2B SaaS teams. Each entry includes industry focus, video styles, pricing, and notable clients so you can compare options without scheduling five discovery calls first.
ContentBeta was founded in 2020 and is based in Sunnyvale, California, United States. The company focuses exclusively on B2B SaaS and tech companies, and has produced videos for 200+ clients including Clari, Sendbird, Inven, Pismo, Kolsquare, and Recurly.
We use Creative as a Service (CaaS) model for ongoing animation and video production. CaaS operates on a subscription model, which means marketing teams get ongoing access to video production across explainers, product demos, animated and motion graphics rather than paying per project. This makes it a practical choice for teams that need a consistent volume of content throughout the year rather than a single polished video every few months.
Making a video for B2B & SaaS products needs a different mindset.
Demo Duck was founded in 2011 and is headquartered in Chicago, Illinois, United States. The explainer video company has produced videos for Google, Dropbox, GoFundMe, and Newsela, and has a strong track record with technically complex SaaS products where the script needs to explain a multi-step workflow clearly. Demo Duck keeps its team small by design, which means senior writers and animators stay involved throughout production rather than handing work off to junior staff once the contract is signed.
Vidico was founded in 2015 and is based in Melbourne, Australia, with additional offices in the US. This explainer video agency has produced videos for Airtable, Square, Spotify, and Freshbooks, and is known for a cinematic visual style that works well for startups and scale-ups that want their product to look premium. Vidico also offers a free script for first-time clients, which lowers the barrier to testing the company before committing to a full production budget.
Vidico sets a high standard with its premium visuals, which leads many to look for Vidico alternatives. For teams exploring such options, ContentBeta offers similar B2B SaaS results at a more affordable, mid-range price.
Wyzowl was founded in 2011 and is based in Southport, England. The company has produced over 4,000 explainer videos since launch, making it one of the highest-volume explainer video companies on this list. That volume means their production process is well-documented and predictable. Clients generally know what to expect at each stage. Wyzowl holds a 5.0 rating on Google across a large review base, which is a more reliable signal than ratings built on a small number of reviews.
For teams considering Wyzowl alternatives, ContentBeta focuses on B2B SaaS and creates explainer videos and product demos for complex software. This often leads to better results at the same budget.
What a Story is a global Explainer Video Company specializing in product demo videos, product launch videos, and brand storytelling for SaaS, AI and Tech companies. With a strong focus on clarity and narrative, the team has delivered 1,200+ videos helping brands explain products, drive launches, and scale marketing impact.
Webdew was founded in 2016 and is based in Surrey, British Columbia, Canada. In addition to explainer video production, the company offers inbound marketing strategy and WordPress development, which makes it a great fit for companies that want video production bundled with broader digital marketing support.
We know how to sell your story using your product UI
Yans Media was founded in 2012 and is based in Yerevan, Armenia. The company has produced 650+ explainer videos for clients including Visa, Cisco, DoorDash, and Databricks. They are known for pricing that ranges from $5,000 to $8,500 for a 60-90 second animation , making it one of the more accessible options on this list for B2B teams working with mid-range budgets. Their production style leans toward motion graphics and mixed media, and their transparent pricing makes initial budgeting easier than companies that require a consultation before sharing any numbers.
Breadnbeyond was founded in 2008 and is based in Surabaya, Indonesia. It is one of the longest-running explainer video companies on this list with over 15 years of production experience. The company offers three tiered service options (Advanced, Premium, and Ultimate) with pricing available upfront after a free consultation, which makes it easier to scope a project without a lengthy back-and-forth.
Yum Yum Videos was founded in 2010 and is based in Miami, Florida, United States. This explainer video company has worked with brands including Amazon, Google, Walmart, FOX, Roblox, and McKesson, and specializes in 2D character animation built around emotional storytelling rather than purely functional product explanation. This makes them a stronger fit for brand-level videos and top-of-funnel content than for detailed SaaS product walkthroughs.
IdeaRocket was founded in 2012 and is based in New York, United States. The company has produced explainer videos for Venmo, Ford, and Anaqua, and covers a range of animation styles including 2D, 3D, whiteboard, live action, and motion graphics. Their New York base and experience with working with 30+ Fortune 500 companies makes them one of the most popular explainer video companies for businesses that want a US-based company with experience presenting to procurement teams and navigating longer enterprise approval processes.
Motion The Agency was founded in 2019 and is based in London, United Kingdom. Despite being a younger company, they have produced videos for brands like Obrizum, Planful, ClickUp, HackerRank, Navatar.
They offer both a subscription model and fixed-price per-project engagements, which gives SaaS marketing teams the option to scale up to ongoing production once they have tested the company on a single project. Their specialization in SaaS and tech clients means their writers are familiar with product-led growth narratives and PLG-style video briefs.
Gisteo was founded in 2011 and is based in Miami, Florida, United States. The company has produced over 3,000 explainer videos for clients ranging from small businesses to organizations including KPMG, Harvard, Pfizer, and SAP. Gisteo publishes fixed pricing on their website across three tiers (Just Animate, Full-Service, and VIP Fast Pass), which makes them one of the most transparent companies on this list for budget planning. This explainer video company also offer an unlimited subscription plan for companies that need a high volume of ongoing video content.
BluBlu Studios, founded in 2014, is based in Chicago,Illinois, United States and specializes in high-end animation including concept art, animated series, commercials, and explainer videos. Their client list includes Panasonic, Deloitte, Twitter, and Amex (American Express), and their visual style tends toward illustration-heavy work rather than motion graphics. This makes them a stronger fit for brand campaigns and premium launch videos than for SaaS product walkthroughs where UI clarity is the priority.
Blue Carrot, founded in 2014, is based in Lviv,Ukraine, Europe and covers a wide range of animation styles including 2D, 3D, cut-out, and motion graphics. The company has experience across IT, fintech, cybersecurity, SaaS, and HR, and their breadth of animation styles makes them one of the top explainer video companies for businesses that want multiple video formats produced by one company rather than working with separate vendors for different content types.
Moodive Studio was founded in 2020 and is based in Bratislava, Slovakia, Europe. The studio specializes in 2D animation, 3D animation and motion design, and has produced videos for Deloitte, Amazon, and Kia. Their stated starting price of approximately $2,400makes them one of the more accessible options for companies that want 3D explainer videos specifically, which typically costs more than 2D work at comparable studios.
Explainify was founded in 2012 and is based in Fayetteville, Arkansas, United States. The company uses what they call a Frustration-Free process backed by a 100% satisfaction guarantee, and has produced videos for clients including General Electric, Pfizer, Bosch, PerkinElmer, and Hotjar. They back their production decisions with video marketing research rather than pure creative instinct, which makes them a practical fit for companies that want a data-informed approach to script development and messaging.
Broadcast2World was established in 2010. It is a video production company headquartered in Piscataway, New Jersey, with a global client base. We specialize in animated explainer videos, product demo videos, corporate videos, and animated marketing videos designed to simplify complex ideas and drive engagement.
Videos created for 200+ B2B SaaS & AI product companies.
Explainers, Product Demos, Hype Videos, Launches, Testimonials, and more.
Not every company on this list is the right fit for every project. The explainer video companies that consistently produce strong work for SaaS customer onboarding videos are not always the same ones that handle fintech compliance explainers or corporate training videos well. Here is how to match your use case to the right type of company.
You need a company that can show software UI cleanly without making it look like a screen recording. ContentBeta, having worked with 200+ clients, has deep SaaS portfolios. Ask to see UI animation examples, not just character or motion graphics work.
Fintech explainer videos have to do two things at once: simplify a complex or unfamiliar product while maintaining the tone of trust that financial services require. Overly casual animation styles can undermine credibility in this category. Companies with strong fintech experience include ContentBeta, Wyzowl, and Yans Media.
The goal is retention, not conversion. Videos tend to run longer (two to four minutes), the audience is fully engaged, and production value can be lower. ContentBeta and Breadnbeyond both have experience with corporate video production, with pricing suited for larger-volume programs.
The script matters far more than the animation style. A pitch video needs to cover the market, problem, solution, and team in under two minutes. ContentBeta and Explainify have both produced videos for this context.
If the video will run in paid media on LinkedIn, YouTube, or in email campaigns, it needs to hold attention in the first three seconds and deliver a clear message even when watched without sound. Companies that have experience with performance video production, not just explainer production, are a better fit here.
This is a meaningful difference: a company that has only produced website explainers may not know how to structure a video for paid distribution. ContentBeta, Vidico, and Motion The Agency all have direct experience with video built for paid and demand generation campaigns.
When you start talking to explainer video companies, share not just your brief but the specific channel where the video will live, the audience who will watch it, and what action you want them to take after watching. A company that asks those questions back at you before talking about animation styles is usually a better partner than one that leads with their portfolio reel.
Once you have two or three companies in mind, the next step is a brief, and not a budget conversation. Send each vendor the same one-paragraph description of your product, your audience, and what the video needs to do. Ask for three relevant portfolio examples and a rough timeline. How they respond tells you more than any pricing page.
Look for specificity in their reply. A vendor who asks follow-up questions about your ICP and positioning understands B2B SaaS. One who sends a generic deck does not.
ContentBeta offers a free discovery call to help you choose the right video for your product and budget.
Start with companies that have direct experience in your industry, since a company with SaaS explainer video experience will write a sharper script. Before signing, check three things: revision rounds at each production stage, who specifically writes the script, and whether they can show ten or more recent examples.
For B2B SaaS and tech, ContentBeta, Vidico, Demo Duck, and Explainify are top options. ContentBeta works exclusively with SaaS clients on a subscription from $3,000 with 50 credits; Vidico suits startups wanting a cinematic style; Demo Duck handles complex multi-step workflows; Explainify takes a research-backed approach for enterprise buyers.
For corporate explainer videos, alternatives to Synthesia include Vyond, Camtasia, and Animaker for in-house work, and agencies like ContentBeta, Breadnbeyond, and Webdew. Synthesia works well for high-volume internal training, but a production agency is a better fit when the video needs original animation or will appear in external marketing.
Company size is not a reliable quality indicator, as consistent output often comes from companies of five to fifteen people where senior staff touch every project. The better signal is revision policy and portfolio consistency, so ask for a broad sample of recent work and confirm who handles your project.
A typical animated explainer video takes four to eight weeks from brief to delivery, covering script, storyboard, animation, and voiceover stages. Rush timelines of two to three weeks are possible with some companies but usually reduce revision rounds or add cost. Live-action explainers typically run eight to twelve weeks.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.