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Creative content >> Boring Videos
Engagement is key
Complex concepts made easy
The purpose of a SaaS explainer video is to position your product or service in front of your target audience, while also educating them on its features. If you are new in the industry, this would be an excellent way to get your name out there. It provides clarity to customers who might be unsure about whether or not they want your SaaS software or service.
Explainer videos give potential customers all the information they need in one place, including how it works and how much it costs.
It explains your business in a fun and engaging way so that visitors will be more likely to buy your product or service.
When it comes to explainer videos, they have a certain formula that they follow, just like any other SaaS video Production. It’s something any high-quality explainer video companies use.
The formula consists of the following:
Introduction: Including things such as company description and what the company does. The idea behind b2b video production is to get your brand out there and let people know.
Problem: Your explainer video agency should know how to Include the problem and showcase the pain point in a relatable way.
Solution: Your product demo video agency should be an expert in presenting the solution and how it will fix their problem. This is another basic thing to keep your eye out for when working with b2b video production.
Call to action: Showing them where they should go next. Direct your users towards an action after watching the video rather than just let them figure out the steps after.
The best agencies for B2B Saas Explainer Videos are those that have a strong understanding of what makes a good video, and can help their customers with every aspect of their video production. They understand the importance of video production for both marketing and sales, and make sure to provide their clients with high-quality videos that will help them grow their business.
Content Beta helps B2B SaaS brands by converting their boring product docs to engaging product demos and how-to’s and need absolutely no hand-holding along the way. They are on a budget, work with short timelines, and a notable performer in the industry given that they are fairly younger in the industry. They’ve worked with over 20 brands since 2020 and are also well known for SaaS video marketing.
See how ManyChat, Rudderstack, Drift, and 15 other B2B SaaS have converted product docs into software videos.
See how ManyChat, Rudderstack, Drift, and 15 other B2B SaaS have converted product docs into software videos.
Convert your product docs into product demos in < 10 days
See how ManyChat, Rudderstack, Drift, and 15 other B2B SaaS have converted product docs into software videos.
Convert your product docs into product demos in < 10 days
As you can see, explainer videos can be of different kinds, and you should have clarity on what you want out of your video before really picking an agency. On Budget and quick results? High production or live-action?
While explainer videos can be made by any company, they are often outsourced to SaaS video production agencies that specialize in this type of work. The best explainer video agency will have expertise in creating high-quality SaaS videos that are engaging and easy to understand for the target audience.
B2B video production is a niche skill set that not just any agency would have. For this, you would require to research well on the best product demo video agency out there and pick the best fit.
The best explainer video company remember to balance it out when it comes to SaaS video production, they need to focus on your customer as well.
You will have a far higher chance of reaching your target audience if you are more familiar with them. Understanding your ideal customer, their pain points, and solutions you provide that could benefit them can help you make your explainer video more relevant and targeted, hence affecting the ROI.
Now that you’ve seen so much about explainers and feel inspired to add some of these cool features to your explainer video, click here to have a chat with us and we’d be happy to help!
Avoid spending long hours in Explainer video production and fix customer churn today!
A SaaS explainer video is a short and informative video that explains what SaaS is and how it can help businesses. It usually focuses on the benefits of using the software. They can be used for branding purposes and as an introduction to your product or service.
A lot of companies today use SaaS explainer videos because they’re engaging, easy to produce, and cost-effective.
A 1-minute SaaS explainer video can cost anywhere from $500 to $5,000 based on what model you select.
Some average costs are:
Hybrid Agency such as Content Beta or Rocketwheel – Starts at $500 – $3500
Traditional Video Production Agency – Starts at $2k/video
In-House Production – Starts at $15-18k/month
Freelancer Services – Starts at $2K/video
To make a SaaS video,
Here is the list of best agencies for B2B SAAS explainer video creation:
If you want my team at Content Beta to help you improve product usage, just book a call.