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The Best 14 Agencies for B2B Saas Explainer Videos

A 10% conversion rate, generating an extra 100 million customers. Just one explainer video that generated a return on investment (ROI) of $48 million in extra revenue. That is the power of explainer videos leveraged right by Dropbox!
14 Agencies for B2B SaaS Explainer Videos
Explainer videos, in just a couple of minutes, can explain your complete product to your customer, its value, and a lot more and do it creatively as well making them especially valuable for B2B brands.

Explainers are indeed the best option over just text and images as here’s why:

Creative content >> Boring Videos

Explaining the advantages of B2B products or services today are being taken over by creative and engaging videos that convey the B2B brand’s essential thoughts and products.

via GIPHY

Engagement is key

The seriousness of B2B enterprises is changed into engaging visuals, characters, and liveliness that inspire watcher steadfastness, upgrade client commitment, drive ROI, and assist your brand to shine.

Complex concepts made easy

Explainer videos have taken on a global meaning for communicating complex corporate concepts, explaining complex procedures, and educating customers.

via GIPHY

Now that you are hooked on the power of explainer videos for your product, one must understand that a video can not just be of extreme value, but can sometimes be useless as well.

Well of course it does depend on a lot of factors but to be brief, they should be interesting and should cover all aspects of your product that you would like to show viewers coming over to your website.

While you might have a clear understanding of your value proposition, you should also have at hand, a creative, experienced video partner who can help you execute your ideas best.
Read More – How much does a B2B SaaS explainer video cost?

What is the purpose of a SaaS explainer video?

The purpose of a SaaS explainer video is to position your product or service in front of your target audience, while also educating them on its features. If you are new in the industry, this would be an excellent way to get your name out there. It provides clarity to customers who might be unsure about whether or not they want your SaaS software or service.

Explainer videos give potential customers all the information they need in one place, including how it works and how much it costs.

It explains your business in a fun and engaging way, so that visitors will be more likely to buy your product or service.

Here are some benefits of using an explainer video:
  • Helps build trust by showing people what you do
  • Gets viewers interested in understanding your product
  • Keeps viewers engaged with your content, often for longer periods of time

How long should the SaaS explainer video be?

There are many different factors that determine the length of the video. The first factor is the type of video. Whether a video is a tutorial, a walkthrough, or a product demonstration will affect the length of the video. Another factor that affects how long a SaaS explainer video can be, is its focus.

While a general guideline is that explainer videos should be between 60 and 90 seconds long, If it’s focusing on explaining what the software does and how it works then it probably shouldn’t be more than 3-5 minutes long and if you’re trying to show off features and functions in order to demonstrate why people should buy it, then you might want to have 15-20 minute videos.

There are several factors that will go into determining how long your video. The length of a SaaS explainer video depends on how much information needs to be conveyed and how fast you want your audience to consume your content. It also depends on how complicated your SaaS is. If you have a sophisticated SaaS, it might take more than two minutes to explain things.
Read More – 7 Examples of SaaS Video Ads that drove product engagement and signups

Best 14 agencies for B2B Saas Explainer Videos

1. Sandwich

The Sandwich team led by Adam Lisagor is known famously for their extremely engaging videos with amazing storylines. Experience, innovation, and high-quality production are what they provide. They’ve worked with over 400 brands since 2009
  • Industry – SaaS, Merchandise, Automobile, Travel/Tourism
  • Type of Video – Live Action Videos with high-end motion graphics (TV Spots, Explainers, Testimonials, Animations, Documentaries, they do it all.)
  • Starting Cost – $10,000+

2. Content Beta

Content Beta helps B2B SaaS brands by converting their boring product docs to engaging product demos and how-to’s and need absolutely no hand-holding along the way. They are on a budget, work with short timelines, and a notable performer in the industry given that they are fairly younger in the industry. They’ve worked with over 20 brands since 2020
  • Industry – B2B SaaS
  • Type of Video – 2D animation videos and motion graphics (Product Demo’s, How-To Videos, and Academy Videos)
  • Starting Cost – $500+

3. Explaine Ninja

Explain Ninja can be noticed by its minimal concepts, clean color palettes, and elegant designs. They are innovative with artwork in their videos. They’ve worked with over 30 brands since 2020
  • Industry – B2B, B2C, and video games.
  • Type of Video – 2D and 3D animation videos (Explainer Videos)
  • Average Cost – $5,000+
Read More – What’s Right for My SaaS Business — In-House Video Production, Freelancers, or a Video Production Agency?

4. Explainify

The Explainify team makes videos easy on the eyes with minimal colors and sophisticated design elements. Solopreneurs to Fortune 500 brands, they have videos for everyone. They’ve worked with over 350 brands since 2011
  • Industry – Education, Software, Product, Real Estate
  • Type of Video – 2D and 3D animation videos (Explainer Videos, Product Videos, PR Videos, Sales Videos, Brand Videos, Landing Page Videos.)
  • Average Cost – $10,000+

See how ManyChat, Rudderstack, Drift, and 15 other B2B SaaS have converted product docs into software videos.

Watch Video Examples

5. Demo Duck

Demo Duck started in 2011, working with explainers, and eventually moved ahead to do adverts, testimonials, and even songs. They are known for their unique handcrafted animations. They’ve worked with over 300 brands since 2011
  • Industry – SaaS, Tech, Healthcare, Video games.
  • Type of Video – 2D animation and Live action videos (Explainer Videos, commercial Ads, Educational Videos, Animated Ads)
  • Average Cost – $5,000+
Read More – How to use the Right Videos for each Stage of your Marketing Funnel and Why?

6. Commotion Engine

Commotion Engine is a multiple award-winning agency, highly acclaimed by clutch.co and is meant for organizations with complex messages. They work in almost any industry that you can think of and provide the highest quality animations. They’ve worked with over 400 brands since 2011
  • Industry – Healthcare, Logistics, Finance, SaaS
  • Type of Video – 2D and 3D animation and Mix Media Videos (Explainer Videos, marketing videos, Promo Videos, Educational Videos, Brand Videos, Content Marketing Videos)
  • Average Cost – $5,000+

See how ManyChat, Rudderstack, Drift, and 15 other B2B SaaS have converted product docs into software videos.

Watch Video Examples

7. YumYum Videos

They have a really innovative in-house team that handles all kinds of 2D animations. They are known to be really creative down to the smallest elements be it the video itself, the art, the transitions, all of it. They’ve worked with over 200 brands since 2011
  • Industry – Healthcare, Education, Financial Services, Information Technology, Marketing, and Advertising.
  • Type of Video – 2D and 3D animation and Mix Media Videos (Explainer Videos, Educational Videos, How-To Videos, Internal Videos, Commercial Ads.)
  • Average Cost – $10,000+
Read More – Which tools do you need to create SaaS Explainer video tutorials?

8. Next Day Animations

They showcase complex ideas showcased quickly in a fun and engaging way. They deliver with short timelines and use brilliant visual colors and art to make any story look amazing. They’ve worked with over 50 brands since 2010
  • Industry – Telecom, Non-Profit, Health, Tech, Marketing, Television
  • Type of Video – 2D animated videos (Explainer Videos, Educational Videos, How-To Videos, Internal Videos, Commercial Ads.)
  • Average Cost – $5,000+

Convert your product docs into product demos in < 10 days

Book a Demo Call

9. CRFT Video

They specialize in complete custom builds as per the requirements. No templates. They work with short timelines and create impactful and innovative videos. They’ve worked with over 500 brands since 2016
  • Industry – Education, Tech, Finance, F&B
  • Type of Video – 2D animation videos (Explainer Videos, Animated Video, Whiteboard Video, 3D Animation Videos, Tutorial Videos.)
  • Average Cost – $1,000+
Read More – Best Explainer Video Examples for SaaS Company in 2021

10. Explainly

From entertainment to sharing formal ideas, the Explainly team does wonders with their animation work. Another interesting feature of Explainly would be that ownership of all digital assets created for your video will be given to you and shared with you. They’ve worked with over 50 brands since 2018
  • Industry – Software, Educational Videos, Product videos, Real estate, fintech, Healthcare, Retail, Cybersecurity, Non-Profit
  • Type of Video – 2D and 3D animation, Mixed media, and live-action Videos (Explainer Videos, Educational Videos, Product videos, Real estate)
  • Average Cost – $10,000+

See how ManyChat, Rudderstack, Drift, and 15 other B2B SaaS have converted product docs into software videos.

Watch Video Examples

11. Epipheo

Epipheo uses smart storytelling formats to convey its message. Given their experience over the last 12 years, they have a very streamlined process making it simple to understand and the process smooth. They’ve worked with over 2000 brands since 2009
  • Industry – SaaS, Finance, Tech, Cybersecurity, Pharma, and Healthcare.
  • Type of Video – 2D and 3D animation Videos (Explainer Videos, Social video ads, Testimonial Videos, Case studies.)
  • Average Cost – $10,000+

12. Webdew

Webdew is in one solution to handle your complete campaign, be it with explainer videos, lead generation, prospecting, and strategies from an ROI perspective. They have worked with all types of brands. From startups to Fortune 500 brands. They’ve worked on over 1000 videos since 2016
  • Industry – Software, SaaS
  • Type of Video -Infographics, 2D Animation, and whiteboard animation. (Website design, marketing strategy, Hubspot strategy, Explainer Videos)
  • Average Cost – $10,000+

Convert your product docs into product demos in < 10 days

Book a Demo Call

13. Early Light Media

Early Light Media is known for its premium class production and usually emotionally engaging videos. They have a lot of award-winning films as well. They’ve worked with over 30 major brands since 2013
  • Industry – Non-Profit, Healthcare, Travel
  • Type of Video – Live action and 3D animation (Explainer Videos, Documentaries, Commercials.)
  • Average Cost – $10,000+

14. What A Story

What a story is all about short deadlines, being on a budget, and simple and engaging storylines. They have a lot of experience working with brands of all industries and geographies. They’ve worked with over 300 brands since 2015
  • Industry – Healthcare, Finance, SaaS, Education, Tech, Manufacturing, Retail, FMCG
  • Type of Video – 2D animation and live-action Videos (Explainer Videos, Product Demos, Corporate Videos, Commercial Ads.)
  • Average Cost – $1,000+
As you can see, explainer videos can be of different kinds, and you should have clarity on what you want out of your video before really picking an agency. On Budget and quick results? High production or live-action?

Most explainers are more focused on your product and its features but do remember to balance it out, you need to focus on your customer as well.

You will have a far higher chance of reaching your target audience if you are more familiar with them. Understanding your ideal customer, their pain points, and solutions you provide that could benefit them can help you make your explainer video more relevant and targeted, hence affecting the ROI.

Now that you’ve seen so much about explainers and feel inspired to add some of these cool features to your explainer video, click here to have a chat with us and we’d be happy to help!

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