You have a great product. But, potential customers hesitate to make a purchase without a clear understanding of your product—what it is, what problems it solves, and why it’s valuable to them.
This is where explainer videos are very effective. They clearly explain the features, benefits, and value proposition of your product. In fact, according to Go-Globe.com, 97% of businesses say that explainer videos help users understand their business better.
However, regular videos relying on stock footage can often feel monotonous. To stand out and make a lasting impact, animated explainer videos are the best choice.
Animation allows you to take a creative approach. Animated videos use colorful graphics, engaging characters, and animations to keep viewers interested.
You might be wondering,
- How important is the script in an animated explainer video?
- What animation styles are popular for explainer videos, and how do you choose the right one?
- How do you maintain brand consistency and messaging clarity across a series of animated explainer videos?
Below, you will find 20 animated explainer videos examples, along with their importance, benefits, and types.
What is an Animated Explainer Video?
An animated explainer video is a short, attractive marketing video. It is used by marketing or sales teams to explain the product, create awareness, and increase sign-ups. It highlights the services and solutions of a company in a simple, appealing, and easy-to-understand way.
The best explainer videos are short, 2-minute videos. They use animations, visual storytelling, and simple language to explain what the company does and why it’s useful. Explainer video services deliver these precise, effective videos that blend storytelling with strategic messaging to capture attention.
They explain the problem in the industry and how the product will solve it. They highlight the benefits of the SaaS product or service and elaborate on the working of the UI, amplifying the brand, color, and styles to increase customer recall value.
A well-crafted explainer video brief sets the foundation for aligning your video with business goals, target audience, and key messaging saving hours in revisions later.
Best 20 Animated Explainer Video Examples
Here are examples of the best animated explainer videos featuring various animation styles and narratives.
1. myCOI
Need something like this for your product?
Video Title: myCOI | Explainer Video by ContentBeta
Duration: 1 minute
Animation Style: Motion graphic and icon animation
Visual Analysis:
- The colors used in the video align with the brand colors of myCOI.
- The video includes simple transitions, icons, and clear text.
- The video shows the UI of the myCOI Agent Portal.
Explainer Summary:
- This explainer animation starts by addressing the complexities and challenges associated with third-party compliance and introduces myCOI as the solution.
- The video effectively communicates the value proposition, features, benefits, and expertise behind it.
- The video emphasizes the collaborative and risk-free approach (USP) of myCOI.
2. Slack
Video Title: Introducing canvas | A new surface to share and organize knowledge | Slack
Duration: 1 minute 26 seconds
Animation Style: 2D screencast animation with icons.
Visual Analysis:
- The colors used are part of their primary brand color palette.
- The contrast in the animated elements is high, which enhances the readability.
- The video includes smooth transitions and zoom-ins.
Explainer Summary:
- The main focus of the video is on Slack Canvas, where teams can gather, organize, and share information.
- Tools within the canvas for tracking action items, requesting approvals, and sharing resources are shown in action.
- They emphasize the benefits such as easy collaboration, connectivity, and flexibility.
- They mention the impact of using Slack, i.e., productivity. Lastly, the video concludes with a CTA.
3. Oracle
Video title: What is Oracle Analytics?
Duration: 3 minutes 6 seconds
Animation Style: Character animation and motion graphics
Visual Analysis:
- The dark navy background creates a strong contrast with the lighter colors of text, elements, and characters.
- It includes icons, graphs, and flowcharts to explain how Oracle helps.
Explainer Summary:
- The video starts by highlighting common issues faced by organizations. Including distorted data and security problems.
- The video discusses key features such as a unified system for data management, preparation, analysis, etc.
4. Buffer
Product launch next month, but your design team is already at capacity?
Video title: Buffer – The Social Media Management Tool for Small Businesses
Duration: 1 minute 17 seconds
Animation Style: Minimalistic character and motion graphics animation
Visual Analysis:
- The platform’s UI is displayed on a pastel or bright background with bold text and images.
- The product is shown in action with UI, icons, etc.
- The video is divided into three sections (analyze, publish, and engage), each characterized by a distinct color scheme.
Explainer Summary:
- This explainer video animation effectively communicates how Buffer addresses the challenges of social media management.
- The video discusses Buffer’s offerings, such as insights, planning tools, engagement features, and reporting capabilities.
- The video ends with the possible impacts of using Buffer and CTA.
5. Zoho
Video Title: What is Zoho One?
Duration: 1 minute 8 seconds
Animation Style: 2D vector style animation
Visual Analysis:
- They used faceless animated characters to represent employees of each department.
- They used simple transitions and icons.
Explainer Summary:
- It starts by introducing Zoho One as a unified suite for businesses.
- The video emphasizes Zoho One’s integration capabilities and the efficiency it brings to business operations
- The video concludes by summarizing the benefits and reinforcing the tagline of Zoho One.
6. Google Cloud Tech
Video Title: What is a Data Center?
Duration: 2 minutes 44 seconds
Animation Style: 2D animated explainer video
Visual Analysis:
- The video uses bright colors and fast circular transitions.
- This style is very digital-friendly and is commonly used for its clarity and simplicity.
Explainer Summary:
- The video provides an overview of how data flows through Google’s network.
- The video explains about the data center, its evolution, etc.
- It shows how Google excels at managing data centers, optimizing scale, and reducing operational costs.
7. Atlassian
Video Title: What is Opsgenie
Duration: 3 minutes 9 seconds
Animation Style: 2D animation with icons
Visual Analysis:
- The video primarily uses circular icons for its visuals.
- It includes smooth transitions, infographics, and flowcharts.
Explainer Summary:
- The video discusses the complexity of IT environments and the challenges with email notifications. Opsgenie is introduced as a solution.
- It discusses the functionality and features (notification, escalation, centralizing communication, etc.)
- The video concludes by emphasizing the ease of getting started with Opsgenie.
8. Figma
Have the script ready, but nobody on your team can animate the video?
Video Title: What’s Figma?
Duration: 1 minute 35 seconds
Animation Style: Motion graphics animation
Visual Analysis:
- The colors utilized are vibrant, with strong contrasts and gradient effects.
- The video includes different abstract shapes, bold text, quick transitions, and motion graphics.
Explainer Summary:
- Figma is introduced as a platform where teams can design together.
- Figma aims to enhance productivity and creativity.
- Benefits such as cloud-based collaboration, integrated workflows, and no version control issues are discussed.
9. Coupa
Video Title: Coupa for Payments & Liquidity
Duration: 2 minutes
Animation Style: 2D and isometric animations
Visual Analysis:
- The video uses slide transitions, icons, and workflow animations.
- The video uses before and after colors to show how a company’s health improves after using Copua.
Explainer Summary:
- The video introduces Coupa as an all-in-one platform for business spend management.
- It discusses the challenges, solutions by Coupa, and adoption.
- Benefits such as automated processes, optimized payments, financial control, and visibility are mentioned.
10. Outreach
Video Title: What is Outreach?
Duration: 1 minute 30 seconds
Animation Style: Motion graphics and typography animation
Visual Analysis:
- The video features Outreach’s brand colors with white text for better readability.
- The video uses moving graphics, animated workflows, and typography and shows the platform’s UI.
Explainer Summary:
- The video highlights challenges faced, such as forecast inaccuracies and slower deal velocity.
- It introduces Outreach as a sales execution platform. It discusses key objectives of Outreach, benefits, and outcomes for companies.
11. Monday.com
Video Title: monday.com Work OS | Your best work, your way
Duration: 2 minutes 12 seconds
Animation Style: 2D & 3D Animation
Visual Analysis:
- The colors used are bold and vibrant. It includes motion graphics and 3D elements.
- The video focuses on the platform’s interface, zooming in to showcase and highlight its features.
Explainer Summary:
- The video introduces Monday.com’s Work OS as a versatile platform.
- It emphasizes benefits such as adaptability, scalability, flexibility, and security. This positions the platform as a comprehensive solution.
- They highlight how Monday.com offers dedicated products for various needs.
12. Asana
Need a launch video without hiring a full-time motion designer?
Video Title: Meet Asana, your work manager. But better.
Duration: 1 minute 16 seconds
Animation Style: Motion graphic animation
Visual Analysis:
- The video uses the brand colors of Asana.
- It includes icons and tasks displayed in a user-friendly, organized layout.
Explainer Summary:
- The video introduces Asana as a unified platform designed to enhance work management and team productivity.
- It highlights essential offerings like task assignment, customizable views, due dates, and seamless integrations.
- The video stresses how Asana improves team organization, reduces bottlenecks, and scales with the company’s goals.
13. ChargeBee
Video Title: Untangle your Spaghetti Billing with Chargebee
Duration: 1 minute 52 seconds
Animation Style: 2D animation
Visual Analysis:
- The colors used are Chargebee’s brand colors. It includes animated shapes, characters, and workflows.
Explainer Summary:
- The video highlights the challenges of running a subscription-based business (coding logic, payment gateways, recurring billing, and revenue operations)
- Chargebee is presented as a solution to automate and streamline subscription management tasks.
- It also discusses Chargebee’s unique features such as its ability to adapt to unexpected scenarios.
14. RevSure
Video Title: RevSure | Your Co-Pilot for Pipeline
Duration: 1 minute 19 seconds
Animation Style: 2D animation with icons
Visual Analysis:
- The video uses simple icons and elements with bold text.
- It also includes the platform’s UI, which showcases funnel performance, recommendations, etc.
Explainer Summary:
- Challenges faced in weekly pipeline review meetings (characterized by unclear data and lack of definitive outcomes)
- The video introduces RevSure as a solution to resolve challenges faced in pipeline review meetings and revenue generation.
- Key features such as automated pipeline scrubbing, insights into the marketing funnel, and real-time recommendations.
15. Vanta
Need something like this for your product?
Video Title: Vanta Trust Reports
Duration: 1 minute 29 seconds
Animation Style: Motion graphics animation
Visual Analysis:
- The video includes an animated character, motion graphics, and icons.
Explainer Summary:
- It discusses the challenges businesses face in proving their security to customers and prospects.
- Vanta introduces – trust reports as a solution to this problem. The key benefits include proactivity, transparency, and efficiency.
- They aim to streamline the security verification process.
16. Smartly
Video Title: Smartly. The simple way to sort your payroll.
Duration: 1 minute 31 seconds
Animation Style: 2D animation
Visual Analysis:
- The video features a penguin character to show the challenges of payroll management. (the penguin is a character of Smartly)
- The video includes slide transitions, icons, and UI animations.
Explainer Summary:
- The video explains how Smartly simplifies payroll management. They emphasize the simplicity and ease of use of the software.
- Key features such as automating payroll calculations, compliance assistance, integration with Xero, etc., are discussed.
- They highlight how 20,000 businesses in New Zealand use Smartly. (Impact)
17. ServiceNow
Video Title: The ServiceNow platform explained
Duration: 1 minute 18 seconds
Animation Style: 2D and typography animation
Visual Analysis:
- The visuals include bold text, toggle animations, and 2D elements.
- The colors used in the video are ServiceNow’s brand colors.
Explainer Summary:
- ServiceNow is a unified platform that solves challenges by offering a secure, customizable, and flexible low-code platform.
- Key benefits covered are integration capabilities, adaptability customization, versatility, etc. (differentiators)
18. IBM
Your product has changed, but your explainer video hasn’t kept up?
Video Title: Meet watsonx, an AI and data platform built for business
Duration: 1 minute 48 seconds
Animation Style: 3D animation
Visual Analysis:
- The video includes futuristic animations, fast transitions, and UI animations.
Explainer Summary:
- The video introduces Watsonx as an enterprise-ready AI and data platform for businesses.
- Watsonx offers an AI studio tailored for AI developers and builders.
- Watsonx provides tools to train, fine-tune, and deploy AI models effectively.
19. SmartyMeet
Video Title: SmartyMeet: Making Meetings Matter
Duration: 50 seconds
Animation Style: 2D character animation
Visual Analysis:
- The video features animated characters named John and BOE (SmartyMeet character).
- The colors used are vibrant with gradient styles.
- It also includes UI animations and motion graphics.
Explainer Summary:
- The video introduces John, who struggles with managing his meeting schedule efficiently. SmartyMeet is presented as an AI-powered solution.
- Key features such as meeting prep, real-time transcription, translation (during meetings), etc, are discussed.
20. Jotform
Video Title: Welcome to Jotform
Duration: 1 minute 15 seconds
Animation Style: 2D animation
Visual Analysis:
- It includes UI animations, bold typography, and fast transitions.
Explainer Summary:
- Jotform is introduced as a solution for easily creating online forms to collect and manage information.
- They emphasize features such as payment collection, e-signatures, mobile accessibility, and strong security.
- The video has a lighthearted and playful tone throughout the video. It also includes memes for humor.
Types of Animated Explainer Videos
Brands can create different kinds of animation explainer videos. These include:
- 2D Animation: A 2D animation explainer video includes various artistic styles and techniques. Brands can experiment with hand-drawn animation to modern digital animation.
- 3D Animation: A 3D animated explainer video showcases products and characters with a futuristic, detailed, and realistic representation.
- Character Animation: Character-style animation works well when the video has a narrative.
- Whiteboard: They resemble comic-book-style animations. Animated whiteboard explainer videos maintain viewer interest with continuous animation.
- Isometric style: Isometric animation provides an immersive experience. It is best for highlighting data and statistics. It can show products from different angles.
- Live-action animation: They are a combination of animated characters, backgrounds, and real-life people.
- Motion graphics: With dynamic visuals, elements, and animations, Motion graphics make the video lively and interactive.
- Infographic: Infographic animation makes complex information understandable. These infographics can be used as images and to show workflows.
- Typography: Typography animation focuses on animating text creatively.
- Screencast: Screen recording with animated highlights (or) Animation of the UI of the platform. It improves effectiveness and instruction quality.
With the list of types given above, you can create an animated explainer video in your preferred style.
Importance of Using Animated Marketing Videos For Your Business
Using animated marketing videos for businesses is essential because they are visually appealing, retain viewer attention, show brand personality, etc.
- Storytelling Capabilities: Explainer video animations work well if the video script follows a narrative. You can introduce animated characters to give a walkthrough, play a role in the script, explain products, etc. If done right, these characters become memorable, and prospects associate them with your brand.
- Visual Creativity Advantages: Animation allows for unlimited creativity. You can use unique characters and designs that match your brand style. You can also include creative transitions, vibrant colors, fonts, etc, to stand out and leave an impression. Video marketing services can assist in executing these ideas effectively.
- Clarity and Simplification: Complex processes or workflows can be broken down into easy-to-understand animated flowcharts. This makes the content more digestible for the audience.
- Entertaining and Engaging: Explainer videos animated are interesting to watch. The use of animated visuals, transitions, and characters can hold viewers’ attention. They create an entertaining and enjoyable experience.
- Brand Representation: You can incorporate brand colors, fonts, logos, and visual elements throughout the video. Maintaining consistent branding across animations increases brand recognition.
- Memorable: An explainer animated video leaves a strong impression on viewers due to its unique visual style. The combination of visuals, storytelling, and creativity in animated videos makes them more memorable.
What are the Benefits of Animated Explainer Videos?
According to Tubular Labs, 73% of all consumers are more likely to make a purchase after watching videos explaining a product or service.
The benefits of animated explainer videos for your business are:
- Immediately Grabs Attention: It Appeals to both auditory and visual learners, simultaneously, keeping the audience interested. The combination of motion, colors, and visuals creates an immersive experience.
- Reduced Effort: Animated explainer videos reduce time and effort for the sales team. They utilize a storytelling format that explains complex info, addresses common questions, etc.
- Increase the Conversion Rate: Animated explainer videos can effectively communicate the value proposition. When prospects find the content useful and valuable, it encourages them to take action.
- Works for All Marketing Channels: Animated explainer videos are highly versatile and can be integrated into various marketing channels. These include social media platforms, blog posts, and articles. They are also effective in email marketing campaigns as clickable thumbnails or embedded content.
- High Customer Recall Value: Animations leave a lasting impression on viewers. It increases brand retention and recalls in the minds of potential customers.
- Increases Web Traffic: Video content increases website SEO rankings and visibility. Animated videos are interesting to watch, this increases dwell times on webpages. It also increases backlinks and organic shares.
How to Write a Killer Animated Explainer Video Script?
The animated explainer video script should include:
- Identify Your Goal: driving conversions, educating about your product, showcasing unique benefits, etc.
- Break the video script into sections: introduction, problem statement, solution (your product), benefits, and call to action. This helps you in creating a video that flows well from start to end.
- Address Pain Points: Explain how your product or service solves the challenges and pain points of your ICP.
- Explain Product Functionality and Use Cases: What is your product, what are its features, practical applications, and use cases?
- Highlight The Benefits: Show benefits, outcomes, and improvements.
- Unique Selling Proposition (USP): Highlight what makes your product unique and superior to competitors.
- Use Conversational Tone: Write in a conversational tone without technical jargon. Make it easy for anyone to understand and relate to.
- End With CTA: End the script with a strong and clear call to action (Visiting website, signup, purchase)
The Importance of Audio and Sound in Animated Explainer Videos
Audio and sound are key components of videos. The importance of having audio and sound effects in explainer videos are:
- Complements the visual aspects: The audio and sound in a video emphasize and complement the animated visuals. They make what you see on screen feel more real and interesting.
- Sets the overall mood and tone: The audio sets the overall mood and tone of the video. The sound creates the feeling or emotion of the video. It helps to show if the video is happy, exciting, or inspirational.
- Makes the animation more engaging: The combination of visuals and immersive audio significantly contributes to the engagement of animated videos. It keeps viewers interested in learning about your product.
- Highlights important movements: Sound and audio can highlight important movements. Well-timed sound effects can draw attention to specific actions or key moments in the animation.
- Adds depth and realism to the visual: Audio and background music make the video more real and lively. When synchronized with the visuals, audio increases the overall quality of the animation. They make the animation more immersive.
- Reinforce the message: Audio plays an important role in reinforcing the key message of a video. Audio supports and strengthens what the video is saying. It makes the main ideas easier to remember.
Conclusion
Animated explainer videos are effective for explaining key features and functionalities of products, services, processes, and solutions. These videos can be of various styles.
Experiment with different video styles that fit your brand. These styles include character animation, infographic, 2D, 3D, etc. Make sure these animated videos complement your overall brand style to make them memorable.
You can share these explainer animation videos on video streaming platforms, social media channels, email campaigns, etc.
Frequently Asked Questions (FAQs)
