Analysis of SaaS Product Demo Videos

Sample size top 100 trending SaaS Companies.

KEY FINDINGS:

KEY TAKEAWAYS:

  • Make sure to add the UI of your product/software in your demo video.
  • Animated UI can help create a better look and feel of the demo video; and also increase user attention rate.
  • You might not add character animation and go for good motion graphics and other forms of animation.
  • Do not revolve your product demo video around a story, talk to the point with some humor in the script.
  • Make sure you add a CTA that takes the user to the landing page for registration.
  • Keep the video short – the ideal length is 2 minutes 30 seconds.
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