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Video marketing is one of the most powerful tools for connecting with your audience and showcasing your brand story.
In fact, according to Wordstream, Video drives a 157% increase in organic traffic from SERPs.However, creating high-quality videos can be daunting without experience in video production.
This is where an explainer video script template becomes invaluable. They simplify the process by providing a clear outline that’s easy to follow and customize. It allows you to create effective explainer videos without investing in expensive equipment.
Recently, B2B marketers have embraced explainer videos, with studies showing that 85% of users are more likely to purchase a product after watching its explainer video.
A well-designed explainer video script serves as the foundation for creating compelling videos and overcoming the challenges of scriptwriting. While AI and online tools can generate video scripts quickly, professional explainer video services excel at understanding your target audience and crafting content that truly resonates with them.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Script-based B2B SaaS explainer videos can drive leads by enabling companies to educate their potential customers about their products and get them interested in signing up.
However, writing a high-quality explainer video script can be challenging.
This is where video script templates come into play. With the templates, you can create high-quality explainer videos quickly and easily.
So, why not use a video script template to make the process easier?
An explainer video script template is like a blueprint for creating a video and it is the starting point for planning the entire video. It is a general outline of what specific parts of the video will show, along with some general suggestions.
Explainer video script template offers the following features:
The explainer video script template needs to break down the topic into easier-to-understand bits:
| Stage | What is it | What to include |
|---|---|---|
| Hook | A hook or intro is a memorable line or phrase at the beginning of a script that grabs the reader’s attention and holds it throughout the script. It can also be compared to an opening statement made at the beginning of a speech. | Explain what you will discuss in the video and why viewers should care about the topic. Compelling storytelling is a mix of creating suspense, adding emotion to the narrative, and drawing the audience in. You could also use a visual to attract the viewer’s attention. |
| Key Features | Take viewers on a guided tour of the product. This is your chance to describe your product features and how they can address users’ pain points. | Keep it concise and do not include any unnecessary information. Include 4–6 important features, but anything more than that could confuse viewers. |
| Call to Action | Summarize the narrative and tell viewers what to do next. Get them to act fast. Tell them to sign up for a free trial or about a special offer for new customers. Create a sense of urgency. | Without a good CTA, your efforts may be wasted because viewers may not know what to do next. Keep the CTA simple; clever wordplay is not necessary. |
You do not need a complex explainer video script to create engaging videos. For best results, keep it short and simple.
This explainer video script template has a word count of 150 words, which is ideal for a 60-second explainer video.
Takeaway:
Takeaway:
Takeaway:
Let’s look at a sample explainer video script template with structured elements and suggested content you can use at each stage.
| Stage | Element | Content |
|---|---|---|
| Hook | Grab Attention | Are you [frustrated / unhappy / disappointed] with [your product type] you are currently using? |
| Agitate Problem | D’ya get the feeling that it isn’t a good fit for your [business type]? | |
| Introduce Product / Company | Introducing [Company / Product Name]… | |
| Empathize | We at [Company Name] quite understand your pain because we have helped hundreds of [industry type] businesses solve [state the problem]. | |
| Body | Introduce Solution | [Your Product Name] makes [function / task name] easy. |
| Mention Features | Comes with [Feature 1], [Feature 2], and [Feature 3] modules. | |
| Mention Pain Point #1 | D’ya worry about [Pain Point 1]? | |
| Solution #1 | [Product Name] can take care of [mention the pain point]. | |
| Mention Pain Point #2 | Have [Pain Point 2]? | |
| Solution #2 | No worries. We can [explain how you can help]. | |
| Mention Pain Point #3 | Are you [Pain Point 3]? | |
| Solution #3 | Our [Product Name] can [explain how the product helps]. | |
| Closing | Summarize | We’d love to tell you more about [Your Product Name]. |
| Gently Nudge | [Take it for a test drive and see how it feels / Why not try our product and find out for yourself?] | |
| CTA | [Sign up for a free 14-day, no credit card required trial today! / Book a free demo.] |
You can use this template to organize your ideas. This will help storyboarders and designers visualize the flow of the video and arrange for visual and audio assets that the video requires.
This may look simple but it is effective for basic videos.
Creating Explainer videos is about visualizing the end product and breaking down the narrative into manageable chunks, with necessary explanations.
An explainer video script template makes it easy to visualize how the video will turn out.
If you’re running a B2B business, it is essential to have high-quality explainer videos. These videos help potential customers understand what your product does and why they need it. Using video marketing services can streamline the process, ensuring your script and visuals work effectively to engage your audience.
A well-written B2B explainer video script should cover all the key points of your product. Here are some tips for writing an effective B2B video script for your SaaS business:
The average human attention span is only eight seconds. And your target audience is busy professionals who don’t have time to watch a long, drawn-out video. So, less is definitely more.
Watch this 60-second long B2B explainer video example from Salesforce, the customer relationship management software company:
You should always keep your target audience in mind when writing the B2B explainer video script: What problems are they trying to solve? What would they like to see in a video?
Here is an example B2B explainer video created by Content Beta for Intercom, the Engagement OS company:
Need something like this for your product?
There are a few reasons why explainer videos should focus on B2B products -.
Your explainer video script template should take into account that the audience doesn’t care about your features, they care about the benefits.
Watch this example B2B explainer video created by Content Beta for Jivochat, the Live Chat Software for Websites:
Need something like this for your product?
Stories are an effective way to provide context for B2B SaaS Explainer videos. They connect with your target audience and get your message across.
Watch this example B2B explainer video from Asana, the Task Management Software, that has a view count of 17.25 million on YouTube:
How can a good call-to-action make a B2B SaaS explainer video more effective?
There is no one-size-fits-all answer to this question, as the call to action will vary depending on the product and target market. However, you can create effective CTAs by following general tips or using an explainer video script template.
One of the important factors is the timing of the call to action. If it’s placed at the end of the video, viewers may not watch till the end. If it’s placed early on in the video, viewers may be lost or bored by its length.
In either case, it’s important to ensure that the video CTA is well executed and provides valuable information that will convince viewers to take action.
Another key element of a successful CTA is clarity. And finally, consider making use of emotions and visual aids when creating your CTA. A sense of urgency can help persuade viewers to take action quickly, while visually appealing images and videos can help retain your message.
This B2B explainer video created by Content Beta for Twixor, the Code Automation Platform integrated with conversational messaging, ends with an effective CTA:
Need something like this for your product?
Your explainer video script should take into account the following details:
An explainer video script is essential for B2B SaaS brands. They help convey your product’s value in a clear and engaging way. A well-crafted script ensures that your message is both concise and compelling, making it easier for potential clients to understand what you offer.
Using an explainer video script template can make the process more efficient. Templates provide a structured framework, helping you organize your ideas and cover all the necessary points. This approach saves time and reduces the chances of missing important details, making the creation process smoother.
Finally, make sure to customize the script to your target audience. Focus on their specific challenges and demonstrate how your product can solve their problems. Tailoring your script to address their needs builds trust and enhances the effectiveness of your video, ultimately driving better results for your brand.
An explainer video script defines the purpose of your video and answers the “What?” and “Why?” questions your audience will ask. Explainer videos are effective at highlighting the value of your product and explaining its features.
The script should simplify complex concepts for the consumers. In addition, they should show off the benefits of your software as well as quantifiable results.
The script should ensure that the videos are short, concise, jargon-free, and straight to the point.
A B2B explainer video script should conclude with a good call-to-action (CTA). It helps viewers take the action you want them to take.
CTAs are important for all videos, whether they’re about social videos, explainer videos, or customer support videos. Use something simple like, ‘Call for a Demo’ or ‘Upgrade’.
In B2B marketing, videos under two minutes are effective as they limit companies to include only vital information. Viewers typically find shorter videos more captivating. For a well-paced 1-minute video, the script should range from 130-140 words.
To write a script for a video, start by understanding your audience and defining your message. Outline the main points, ensuring clarity and simplicity. Use engaging language, incorporate facts for credibility, and end with a strong call to action.
Explainer video script templates are ready-to-use scripts that explain your software, app, or website. These explainer videos act both as a marketing tool and a tool to educate your website visitors. They cut down the time required to create a video.
Explainer videos are becoming popular with B2B SaaS businesses because they offer benefits such as enhanced productivity, increased accessibility, and better brand recall. They also help companies to cut down on marketing costs as they provide better ROI.
The templates streamline the video production process by eliminating the need to create a script from scratch. This not only cuts down the time required to create a video but also helps marketers launch their marketing campaigns on time.
We help B2B, SaaS and AI product teams ship on-brand videos without fresh hiring, for launches, campaigns and sales.
Rishabh Pugalia, CMO/Co-founder, ContentBeta. He advises B2B SaaS companies on brand visibility & product adoption through video & design. He believes in AI-assisted, human-in-the-loop workflows for scaling marketing ops.
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