The video player can be customized
No editing and customizable features
Vimeo Pro is a paid tool Not as popular as YouTube and hence has a lower reach
|YouTube||Completely Free can setup entire Playlists Searchability and SEO||
Not White Labelled
Less secure and prone to piracy and external downloads
Video tutorials have become a common way for people to learn new skills. They are also a great way for marketers to showcase their products and services.
Some actionable Tips for Marketing a SaaS Video Tutorial Course Online:
YouTube is the preferred hosting platform among most B2B SaaS companies because it is highly effective as a search engine, thereby companies to rank their video better. YouTube also offers unlimited storage, free of cost since it focuses on earning through advertising. Vimeo on the other hand offers memberships and limits storage according to the paid plan of the user.
Vimeo does provide not only superior video quality but also supports better sound quality. A video when uploaded on both YouTube and Vimeo will have better quality on Vimeo as it uses a higher bitrate, but to access that the user must be a part of their paid plan subscriptions. Whereas that is not the case in YouTube, where the quality might be slightly inferior but the other benefits are more, and therefore most SaaS companies prefer it.
YouTube is known to be the second largest search engine online after Google. The YouTube platform provides much more options for keywords, hashtags, and key phrases to optimize the video than Vimeo does, making it far more influential for B2B companies.
Yes, Vimeo is a SaaS. This is because they earn their revenue through monthly and yearly subscription plans for individual content producers and businesses.