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Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
YouTube is an essential marketing platform for business owners and creators. Especially YouTube shorts, with over 13 billion YT shorts users, imagine the amount of potential audience you could reach.
According to Youtube short’s monetizing policies in February 2023, Youtube is investing more in shorts to compete with TikTok. So NOW is the best time to get started on it.
Apart from your business, you can use YouTube shorts to create extra revenue by leveraging YouTube Shorts monetization.
Read this blog to know everything about Youtube shorts and how to use Shorts to grow your business.
YouTube introduced Shorts to compete with Instagram Reels and TikTok. It is easy to use – you can create, edit and post from the YouTube app on your phone.
The youtube shorts format and the feature include:
Note – Social media platforms prioritize vertical orientation to provide a full-screen experience on mobile phones. According to Meta’s experiments, these videos drive high views, (6% for the first 3 seconds and 187% more for at least half the video).
Learn more about vertical video dimensions for various social media platforms like Instagram reels, Tiktok, YTshorts, etc.
Above is a screenshot of all the features of shorts that can be used before posting the video.
Here are a few reasons why your business should leverage this platform:
As of 2023, with 50 billion views daily, YouTube shorts can increase eyeballs on your business. Shorts are also preferred by the Youtube algorithm just like any other platform.
Google is the parent company, making your Youtube content show up on search results. This makes your shorts visible to the ideal audience who are searching for your topic.
Being mobile-friendly, it is approachable and suitable for binge-watching. It makes your content show up in your audience’s feed.
With shorts visibility, your youtube channel visits increase. You can get more traffic on the website when your viewers click on your website link.
Your shorts do not require a high production value. A well thought content communicating your business is enough. This makes it easier for those who don’t have a very high marketing budget.
We know how to sell your story using your product UI
Youtube short’s length is limited to 60 seconds. Any video less than 60 seconds can be posted.
According to creators, the best-performing YouTube Shorts duration are
Depending on your niche, try and test different lengths to see what works best for you. The best way is to start with the shortest length and then use a combination of all the options.
Example 1: If your content is a how-to video using a specific tool, your content needs to be longer.
Example 2: Funny or entertaining content which is sharable, can have shorter lengths.
Here are some other requirements:
Social media being a necessity for your business, it is important to include short-form videos in your content strategy. Take inspiration from other short-form video examples to create content around your brand.
Below is a list of YouTube shorts ideas from SaaS and B2B businesses to inspire you.
Humanize your brand with videos showing Behind the scenes content. They offer transparency and build trust between the audience and the team behind the business. Adding shots of work processes shows your dedication and expertise in the product.
Shorts duration: 44 seconds
Summary: Behind-the-scenes video of unconventional ways to take street view photos for the street view feature.
Strategies:
Mini-tutorials or how-to videos provide practical tips and help with product usage. The software functionalities are simplified. They help in solving common questions your clients have and also help the new users in using the product.
Shorts duration: 36 seconds
Summary: How-to video on using their application, ‘photoshop’ to make AI images look real with generative fill.
Strategies:
Tutorials or how-to videos are one of the most searched types of video by your ideal clients. Here are 25 Best Tutorial Video Examples of B2B Brands which can inspire your Shorts videos.
We know how to sell your story using your product UI
These videos show product applicability in daily life and help potential customers visualize its utility. Using real-world examples helps potential buyers understand the direct benefits and usage of the product. Showcasing the user’s viewpoint helps the audience make purchase decisions and increases conversions.
Shorts duration: 60 seconds
Summary: Showing the use of Bing chat by Microsoft in a real-life scenario. It uses AI-generative recipes and designs to bake cupcakes.
Strategies:
Storytelling engages viewers emotionally, connecting them to the brand or product’s journey. Unique stories make your product stand out from your competitors and are more likely to be remembered and talked about.
Shorts duration: 34 seconds
Summary: Using storytelling to showcase their sound recognition feature. It helps deaf people identify everyday sounds.
Strategy:
Increases brand visibility with fun content as it gets shared more. It helps increase the reach and impressions. It breaks the monotony and uses humor to relate to the audience. These videos have more potential to go viral.
Shorts duration: 18 seconds
Summary: Entertaining meme content to make the videos sharable and relatable to their ideal customers.
Strategy:
Showcasing real user experiences adds authenticity and brand credibility. They remove doubts and objections people have about the product. Social proof encourages the purchase decisions of potential clients.
Shorts duration: 24 seconds
Summary: Testimonials from real people who use Paypal display their security and assurance in payment transactions.
Strategy:
These videos are social proof that your business delivers the audience’s needs. Get creative with some compelling client testimonial videos which suit your business.
Use clips from existing long-form content for maximizing reach and reinforcing the messages.
Repurposing content can –
Shorts duration: 48 seconds
Summary: Repurposed snippet from Neil Patel’s podcast talking about implementing AI in digital marketing.
Strategy:
The best part of content repurposing is that with multiple formats, you reach a wider audience. For example, you can repurpose a podcast into a Shorts video, a blog post, or a carousel, as well as an Instagram reel or TikTok. This helps your content reach podcast listeners, short-form video scrollers, and also those who read longer forms of content like a blog post.
We know how to sell your story using your product UI
Compilations are a quick round-up of essentials and features which can be used by your ideal audience. They educate the users and also keep them on the video from start to finish with all the points to go through.
Shorts duration: 47 seconds
Summary: A compilation of best WordPress plugins
Strategy:
These videos connect to our emotions and create a sense of belonging. It increases customer brand loyalty. They strengthen the bond between you and your clients giving them a sense of belonging.
Shorts duration: 25 seconds
Summary: Featuring their Diverse community.
Strategy
Educational videos educate your ideal audience. It drives the confidence of potential customers and builds trust. These videos also rank higher due to their valuable content.
Company: Hubspot marketing
Shorts duration: 60 seconds
Summary: Educating the audience on online advertising
Strategy:
Share event videos to showcase your brand culture and engage the audience who couldn’t attend. These videos highlight the brand’s influence and participation in the industry. They help with networking and elevate the brand status.
Shorts duration: 24 seconds
Summary: Video of the event ‘Dreamforce’ which is about making technology friendly for everyone. They introduce the squad of characters and mascots, making the technology of AI, CRM, and data fun and exciting for users to use. It showcases their brand value and culture.
Strategy:
We know how to sell your story using your product UI
It depends on your niche. Consider your target audience and their demographics. You can also check when most of your audience is online in your analytics section. The generic peak hours of browsing youtube shorts are:
Analyze your ideal audience’s lifestyle, when they might have the chance to scroll through youtube videos. For example, maybe after work when they are traveling home, or in the evening when they are done with the day’s work.
You are only allowed to select your thumbnail once. That feature is available when you first upload your video. After posting the YouTube Shorts, the thumbnail cannot be changed.
Step 1: Click on the edit icon on the top corner which resembles a pen. (Marked below)
Step 2: Use the slider to drag across the video clip. Select the specific screen you want in your thumbnail > Click done.
To attract the attention of your audience, you need to use a strategy to hook them into your content in the first few seconds.
Here are some of the best practices to use in your youtube shorts.
Adding a description in your shorts with proper keywords helps with SEO. It helps YouTube algorithms understand what your content is about and show them to the right audience.
Use strong calls to action in your video, pinned comments, and descriptions. It tells your audience what to do and reminds them to take action even when binge-scrolling.
Make your audience feel the need to watch your video. Use a scroll-stopping hook or an intro at the start to get your audience’s attention.
Be concise and straight to the point about what you are sharing. Do not use unnecessary words or sentences. They can increase your Youtube short’s length and bore the audience.
Posting at the right time makes your content reach the maximum number of feeds in the first 24 hours of posting. The best time to post is when your audience is the most active.
Find out the time they are more likely to be online from the analytics. Try and test various times when you are first starting out to get a better understanding.
Example: If your ideal clients are from the finance niche, do not post before the finance market opens in the morning.
Using hashtags in the title helps youtube categorize your videos. Using ‘#shorts” helps youtube identify your video as a ‘Shorts’.
Need help with showcasing your product to your audience? Quality content is the answer. Let Content Beta solve that for you.
We are a design service with years of expertise in content creation for the B2B, tech, and software industries. We also have a Creative-as-a-service (CaaS) plan which includes a video and design team at a monthly rate.
We can help you attract your ideal audience with a wide range of offers:
We help you make your content creation process hassle-free with fast response and quick turnaround time. Our platform keeps you at par with the process with real-time updates. Our pricing is transparent and clear. We handle busy schedules and larger projects.
With us, your brand story is on point with your ideal clients. We take responsibility for the content creation part, so you can concentrate on what you do best.
With the evolution of social media, short-form content is the best way to attract your audience to your business. YouTube Shorts is one of the fastest ways to grow your online presence and reach a wider audience.
The examples of YouTube Shorts provided will help you get started with your content. Make sure to keep your ideal client profile in mind while creating the content. A good content strategy will have a mix of all types of content like how-to videos, behind-the-scenes, etc.
Companies like Google, Microsoft, Salesforce, and Apple have made a remarkable presence on Youtube. It proves Youtube Shorts for SaaS is a good strategy for brand awareness. Keep in mind the posting do’s and don’ts and make an effective impact on your business.
YouTube Shorts duration can be 60 seconds or shorter. Try and test which video length aligns with your niche and brand.
You can use third-party apps like Y2mate or SaveTube. Copy and paste the link of the shorts you want to save > select the quality > and click download.
Both are short-form videos, but YouTube shorts don’t have special effects like AR and green screen. However, they have a wider reach as they are searchable on Google with keywords.
Shorts is a specific feature of YouTube to promote short-form content. Here are three differences between shorts and youtube videos:
| YouTube Shorts | YouTube Long Form Content |
| 60 seconds or less | Up to 12 hours |
| Faster account growth | Standard growth |
| Vertical format | Horizontal format |
Rishabh Pugalia