Where do you go when you want to learn something?
What do you do when you are stuck using software?
What do the current customers say about something you want to buy?
You go to Youtube
Feel free to use these statistics in any commercial or non-commercial capacity. If you use them, we require a link to Content Beta.
We analyzed Youtube channels of Top 30 SAAS and came up with some very interesting figures that will boggle your mind. This analysis will help you know what type of videos are working and which ones you should create.
We analyzed the top 3 most viewed videos on the youtube channels of 30 top SAAS brands and noticed details such as most viewed video composition and average video duration of these most viewed videos. We also measured community engagement on the pages to see if brands respond to user queries and even recorded how many of them include the trending youtube shorts.
We got to see a variety of videos on the pages such as:
In case you want to create/revamp your company youtube channel. This is a good mix you can follow.
We found that Product Demo/Product Explainer videos are being Most Viewed on youtube. More than 50% of SAAS brands have created amazing demo videos that are getting the most searches.
We also individually analyzed the average duration of the videos from these most viewed videos. Here’s what we found:
Along with page views on the youtube channels, we calculated recent video releases (within three months) to figure out how many videos these SAAS companies are posting in real time and the final figures were a bolt from the blue.
Can you believe that!
Community Engagement plays an important role. We also analyzed if these videos had community engagement or not. If brands actually responded to the user queries posted over comments.
We found that more than 60% SAAS actively participated in Community Engagement.
Yeah, it’s good to learn from somebody’s learning. It just takes a while to respond but amplifies the strength of relationships with customers.
You must invest in Community engagement to strengthen customer relationships, build trust and grow your business. Plus you also get to know to what extent customers are actually using your product.
Youtube Shorts are short form videos gaining high popularity these days. We investigated if all or few of top SAAS have used the trending shorts to increase the page views and brand reach.
More than 70% of brands did not include youtube shorts on their pages yet.
Here are few benefits of YT shorts:
If you have not tried youtube shorts yet, now is the right time to invest.