Top 12 Explainer Video Examples for Workflow Management Software

ClickUp, Asana, Monday, and Service Now are some of the popular workflow management software. Even Hubspot has workflow automation tools. Almost every company has integrated AI features.

And now, everyone is asking the same question when they start working on their explainer video strategy – How do I differentiate from the 100s of workflow tools out there?


What are the Challenges of Creating an Explainer Video for a Workflow Management Software?

A workflow is a series of connected, repeating tasks within a business process β€” the flow of work from start to finish. Workflow management software allows users to map, automate, and optimize end-to-end workflows across an organization.

There are SO MANY angles to understanding Workflow management software. It is difficult to explain so many aspects using one explainer video:

  • Model workflows with an intuitive visual drag-and-drop builder,
  • Set rules, conditions, triggers, and notifications for each process step,
  • Assign tasks to roles based on business logic,
  • Integrate related systems into workflow,
  • Use AI-enabled automation features, and
  • Monitor processes on interactive dashboards.

And this is why ideating an explainer video for workflow management software is no joke. There are so many confusing questions a B2B marketer faces:

  • Should I target tech-savvy managers or folks new to workflow management software?
  • Am I just listing features, or is there a story justifying the business use case?
  • Am I focusing too much on features and not enough on benefits?
  • How do I find a creative video agency partner who will understand our business?

To assist you, I’ve gathered 10 video examples for your reference. You will be able to strategize the storytelling and video editing aspects of the video production process better.

12 Examples of Explainer Videos of Workflow Management Software Companies

Before you start strategizing on your explainer video, it’s a good idea to check how others in this domain have done it. Here are 15 examples of explainer videos of Workflow Management Software Companies:

Explainer video examples πŸ‘‡

1. Kissflow


Making a video for B2B & SaaS products needs a different mindset.

Duration: 4 minutes 43 seconds

2. Process Street

Duration: 30 seconds

3. Appian: Streamline Your Workflow Management System

Duration: 1 minute 30 seconds


Click here to learn about the 25 best agencies.

4. Twixor


Making a video for B2B & SaaS products needs a different mindset.

Duration: 4 minutes 6 seconds


Duration: 25 seconds

6. Pipefy

Duration: 2 minutes 9 seconds

7. Wrike

Duration: 57 seconds

8. Quickbase

Duration: 1 minute 43 seconds

9. Qntrl

Duration: 42 seconds

10. Next Matter

Duration: 1 minute 18 seconds

11. IntegrifyTV

Duration: 57 seconds

12. Monday

Duration: 2 minutes 12 seconds

5 Not-so-Obvious Tips to make better Explainer Videos for Workflow Management Software

Here are a few strategic tips to ensure your video connects with your Ideal Customer Profile (ICP) and stands out in the competitive market:

  • Use relatable analogies and examples from the day-to-day operations of your ICP.
  • Include customer testimonials and ROI metrics to back up claims.
  • Compare capabilities to competitors without diminishing your message.
  • Provide varied product demo scenarios – from simple workflows to complex enterprises.
  • Address FAQs. Online review pages, such as G2 and Clutch, are rich sources for such FAQs – both yours and your competitors.

Why Choose Content Beta?

If you need a creative video partner who understands your world and has worked with several workflow management software companies in the past (like KissFlow, ServiceNow, etc.), connect with us for a call. Schedule a call.

We at Content Beta have made videos for 150+ SaaS companies. Explore some examples on our Video Portfolio page. With our monthly subscription plans:

  • You get clear pricing right from the start.
  • You get clear visibility of the turnaround time
  • You can roll over unused hours to the next month

Creating an Explainer Video for Digital Workflow Software is not just about fancy animations. Your creative team must understand your Ideal Customer Profile and the competition. It should ask the right questions early on to avoid re-work later.

Content Beta