Why should more SaaS Companies Use Video for Internal Training

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In this guide, we will talk about why training video is best suited for internal training, and learn how video-based internal training can help SaaS businesses to maximize their productivity.

Internal training is one of the hottest trends in corporate wellness today. Most SaaS companies see a lot of value in offering their employees the opportunity to complete their work innovatively and engagingly, and this need is fueling a training revolution in the corporate world.

There was a time—not in the too distant past—when video training was expensive and only used by big organizations. In fact, many employers are still skeptical about the use of videos for internal employee training today. However, times have changed and online video training is becoming more and more cost-effective.

First up, let us use the example of a well-made training video to lay the foundation for the discussion on how SaaS companies can use internal training videos.

Table of Contents

An example of an Effective Internal Training Video

Content Beta has built a solid reputation in visual content creation for top SaaS companies in a short time since our inception. We have come to be trusted by many world-class SaaS Companies for their visual content needs.

“More than 50 SaaS have produced 1250 minutes of product videos with Content Beta.”

Here is an example of an Onboarding video we created for Pry, which is the first real alternative to Excel for pro forma financials. This is a single platform that offers financial forecasting, headcount planning, and KPI dashboards.


Why is Internal Training Important?

Internal training is important to provide employees with the skills and knowledge needed to do their jobs.

  • It provides employees with the opportunity to get a better understanding of their jobs and how to do them more effectively.
  • It allows employees to be on the same page with other departments in the company.
  • It is key for companies to invest in internal training, so they can work towards the same goals.
  • It makes your company run more efficiently because employees will have a better understanding of what is expected of them.
  • It provides employees with a better understanding of how to Market and Increase Sales of your company.

What are the Different Types of Learning?

Not everybody can learn the same way and at the same pace because they might prefer:

1. Auditory learning:

The ability to learn by listening to information. The auditory learner is active, involved in conversations, and stimulated by discussion. They are students who are quick to grasp new concepts and are interested in their own education.

Learning through hearing is different from all other methods of learning, including reading, writing, and speaking.

2. Visual learning:

Visual learning is an instructional method that utilizes instruction and learning experiences through images, videos, and animation, rather than text. Visual learners differ from traditional learners who learn best through verbal instruction.

3. Kinesthetic learning:

Some learn best from reading, others from hands-on experience, and others still prefer watching a video. Kinesthetic learning, which the Learning Sciences Center defined as “learning by doing”, is a type of experiential learning (learning that comes about through observation, practice, or experimentation). Kinesthetic learning allows students to see what they are learning.

4. Tactile learning:

It is a type of learning that comes directly from your sense of touch. This form of learning is sometimes referred to as “sensing” or “receptive” learning and is different from “expressive” or “productive” learning, which refers to learning that requires you to use your body.

For example, you might “express” learning by speaking or writing, and “produce” learning through creating a physical object. Tactile learning is associated with “limbic lobe” activity, which processes emotions and memories.

Advantages Offered by Internal Training Videos to SaaS Companies

Let us first consider what video has to offer as a medium of communication:

  • It is a medium that engages both auditory and visual senses.
  • It inspires creativity and innovation.
  • It is a powerful medium for storytelling.
  • It is an effective, economical way to create awareness and empathy.
  • It inspires creativity and innovation.

So, what benefits does video offer as a medium of instruction to SaaS businesses?

Video training is the process of learning through the use of video. Its advantage is that it provides an interactive and engaging way to learn, which can be more engaging than traditional methods like textbooks.

It is a relatively new field, but it is quickly growing due to the advantages it provides. But what does internal training entail? And how can it help your company improve employee health?

Video training helps SaaS businesses to:

  • Make internal training interesting and more fun for the employees.
  • Tell stories and build the image of your brand.
  • Share and allow remote people to follow the training.
  • Use the same content several times without getting bored.
  • Demonstrate visually how things work. For example, how to operate machinery.
  • Deliver training with a more personal touch.
  • Deliver training on-demand, meaning that employees can watch it when they have time.
  • Save money as the cost of delivering video training is significantly lower than producing more traditional training materials.
  • Pace the training for the employees in a way that is most convenient for them.
  • Use the training material across multiple platforms, such as desktop, laptop, tablet, and smartphone.
  • Potentially train employees all over the world. Training that previously would cost thousands in travel expenses can now all be undertaken with a cost-effective video player and a short online course.
  • Train a large number of employees at a fraction of the cost you might otherwise incur with more traditional training methods.

An Example of A Repurposed Webinar

Webinars are a form of virtual training that provide real-time interaction between a trainer and participants. The trainer can answer questions from participants in real time or can schedule a few sessions in advance to distribute knowledge.

Webinars can be used to bring trainers and participants together in the same space, or they can be used to retain trained participants. As online training becomes more popular, SaaS businesses can use webinars to train large groups at the same time.


Drawbacks to using Internal Training Videos

So what are the disadvantages a SaaS company might face if they use internal training videos?

  • Time: Videos may be seen as a fast way of getting information across. This may not always be true. A video requires the viewer to invest time. Invariably, the time investment will be more than if the same information was transferred through a series of presentations or documents.
    However, if the complexity of the information is high then it may be the case that a video is the better method.
  • Individual preferences: Some people are more visual than others. This means that some employees may prefer to watch a video than read a document. But there may be people who hate videos.
  • Interactivity: Poor quality of videos that cannot be viewed on certain devices and the inability to ask questions during the video or interact with the instructor.
  • Supervision: It is easy to skip over important information if you don’t have someone who can pause and replay sections for you.

How can SaaS Businesses Choose the Right Provider for Internal Training Videos?

So what should a SaaS business owner look for when choosing a company that provides online video training courses?

Make sure the company you choose has:

  • Relevant experience producing videos that meet the specific requirements of your business.
  • A track record of producing good quality content. If a company has produced poor quality videos in the past, there is no reason to assume that they will have improved.

Choosing a video production company depends largely on the quality of their portfolio. The Content Beta Portfolio can give you an idea about our capabilities.

Our curated list of Training Video Production companies talks about the other players in the field.

How SaaS Companies Should get Started with Internal Video Training?

Videos can be a powerful tool for training employees, but how do you know if it’s a good idea?

Before you start your project, it is important to first decide whether a video will meet your needs.

The following questions help decide whether videos are best suited for your needs:

  • What is the message you want to convey?
  • Will the message be better conveyed by video or in-person?
  • Who is the audience for your video?
  • What is the desired retention of your video content?
  • What is the size of your company, the topic, and the format of your video
  • How will it be viewed – live or on-demand?

An Example of A Doc-to-Video

We understand that every client has different needs, use cases, and success metrics. We help Software-as-a-service (SaaS) companies develop engaging videos to get the prospects interested and engaged with their sales documents, training documents, blogs, and presentations.


How does Video-based Internal Training Work?

Video offers several benefits to SaaS businesses to make their training program more effective:

  • It is an engaging medium, which provides an opportunity for trainees to interact with a knowledgeable instructor and other trainees in a natural environment.
  • It offers more flexibility in terms of time and location and is less expensive than other types of training. In addition, video offers benefits for both content creators and learners.
  • It allows instructors to create and share their content, while learners access training at any time and have the opportunity to complete the requested training quickly.

Traditional Learning Methods vs. Internal Training Videos

When it comes to training, people are often faced with a dilemma: Should they spend their time and money to travel to a classroom or on-site training for a handful of days, or should they spend their time and money on an at-home or online course?

Let us compare the two methods:

Traditional Learning Methods

  • Often requires people to invest more time and energy.
  • SaaS companies may need to schedule their time around appointments, leave the office each day, or even take time off from work.
  • SaaS businesses will also need to cover the costs of travel, rent out a car or use public transportation, and most likely pay for food.
  • On-site training can also be expensive as it often involves a host of lodging, meals, and other necessities. These costs can add up quickly when training is required more than once a year.

Internal Training Videos

The best video for SaaS corporate training programs is the one that has a strong, educational value. It offers plenty of useful information, incorporates engaging visuals, and reduces costs. The video:

  • Promotes engagement.
  • Reduces costs.
  • Is more effective than traditional training techniques.
  • Is a time-tested and proven approach to successful learning.
  • Provides a realistic, interactive experience for the learner and facilitator.
  • Gives you extraordinary reach—It is available anywhere and anytime at no extra expense.

Final words

Before we wrap up, let us have a high-level look at some more benefits SaaS companies can get by using internal training videos. It helps your employees to:

  • Learn and implement best practices on marketing, training, and customer service.
  • Spread the good word about your product or service without you having to pay for advertising.
  • Share their knowledge with the rest of your company and come up with ideas that you may not have thought of before. This helps other departments grow, promoting the overall productivity of the company.

Frequently Asked Questions (FAQs)

Not everybody can absorb information the same way. Some prefer learning by listening (Auditory). Some others prefer to learn by watching (Visual). Third group might prefer to learn by doing (Kinesthetic). A fourth one might have a preference for “sensing” or “receptive” learning (Tactile).

The traditional internal training in corporations has come to be dreaded by its reluctant participants. In comparison, using video offers the following advantages.

1. Better engagement with the training content
2. Wider reach
3. Reduced costs.

Like with any training method, using training videos has the following limitations:
1. Time management
2. Limited interactivity
3. Lack of supervision
4. No respect for personal preferences.

Choosing a video production agency is an important exercise because you are investing your time and resources in the project. We would recommend that you pay attention to their:
1. Overall track record
2. Customer support history
3. Pricing
4. Geographic distribution of clients.

Not with Content Beta. We actively discourage the use of Zoom or other types of video calls because:
1. We value our clients’ (and our own) time.
2. We can create videos from your old PDFs or brochures.
3. We assign a dedicated Account Manager to every client account, who will take care of all the nitty-gritty associated with the process.

Content Beta