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In this guide, we will talk about why training video is best suited for internal training, and learn how video-based internal training can help SaaS businesses to maximize their productivity.
Internal training is one of the hottest trends in corporate wellness today. Most SaaS companies see a lot of value in offering their employees the opportunity to complete their work innovatively and engagingly, and this need is fueling a training revolution in the corporate world.
There was a time—not in the too distant past—when video training was expensive and only used by big organizations. In fact, many employers are still skeptical about the use of videos for internal employee training today. However, times have changed and online video training is becoming more and more cost-effective.
First up, let us use the example of a well-made training video to lay the foundation for the discussion on how SaaS companies can use internal training videos.
An example of an Effective Internal Training Video
Content Beta has built a solid reputation in visual content creation for top SaaS companies in a short time since our inception. We have come to be trusted by many world-class SaaS Companies for their visual content needs.
“More than 50 SaaS have produced 1250 minutes of product videos with Content Beta.”
Here is an example of an Onboarding video we created for Pry, which is the first real alternative to Excel for pro forma financials. This is a single platform that offers financial forecasting, headcount planning, and KPI dashboards.
Internal training is important to provide employees with the skills and knowledge needed to do their jobs.
Not everybody can learn the same way and at the same pace because they might prefer:
1. Auditory learning:
The ability to learn by listening to information. The auditory learner is active, involved in conversations, and stimulated by discussion. They are students who are quick to grasp new concepts and are interested in their own education.
Learning through hearing is different from all other methods of learning, including reading, writing, and speaking.
2. Visual learning:
Visual learning is an instructional method that utilizes instruction and learning experiences through images, videos, and animation, rather than text. Visual learners differ from traditional learners who learn best through verbal instruction.
3. Kinesthetic learning:
Some learn best from reading, others from hands-on experience, and others still prefer watching a video. Kinesthetic learning, which the Learning Sciences Center defined as “learning by doing”, is a type of experiential learning (learning that comes about through observation, practice, or experimentation). Kinesthetic learning allows students to see what they are learning.
4. Tactile learning:
It is a type of learning that comes directly from your sense of touch. This form of learning is sometimes referred to as “sensing” or “receptive” learning and is different from “expressive” or “productive” learning, which refers to learning that requires you to use your body.
For example, you might “express” learning by speaking or writing, and “produce” learning through creating a physical object. Tactile learning is associated with “limbic lobe” activity, which processes emotions and memories.
Let us first consider what video has to offer as a medium of communication:
So, what benefits does video offer as a medium of instruction to SaaS businesses?
Video training is the process of learning through the use of video. Its advantage is that it provides an interactive and engaging way to learn, which can be more engaging than traditional methods like textbooks.
It is a relatively new field, but it is quickly growing due to the advantages it provides. But what does internal training entail? And how can it help your company improve employee health?
Video training helps SaaS businesses to:
Webinars are a form of virtual training that provide real-time interaction between a trainer and participants. The trainer can answer questions from participants in real time or can schedule a few sessions in advance to distribute knowledge.
Webinars can be used to bring trainers and participants together in the same space, or they can be used to retain trained participants. As online training becomes more popular, SaaS businesses can use webinars to train large groups at the same time.
So what are the disadvantages a SaaS company might face if they use internal training videos?
So what should a SaaS business owner look for when choosing a company that provides online video training courses?
Make sure the company you choose has:
Choosing a video production company depends largely on the quality of their portfolio. The Content Beta Portfolio can give you an idea about our capabilities.
Our curated list of Training Video Production companies talks about the other players in the field.
Videos can be a powerful tool for training employees, but how do you know if it’s a good idea?
Before you start your project, it is important to first decide whether a video will meet your needs.
The following questions help decide whether videos are best suited for your needs:
We understand that every client has different needs, use cases, and success metrics. We help Software-as-a-service (SaaS) companies develop engaging videos to get the prospects interested and engaged with their sales documents, training documents, blogs, and presentations.
Video offers several benefits to SaaS businesses to make their training program more effective:
When it comes to training, people are often faced with a dilemma: Should they spend their time and money to travel to a classroom or on-site training for a handful of days, or should they spend their time and money on an at-home or online course?
Let us compare the two methods:
The best video for SaaS corporate training programs is the one that has a strong, educational value. It offers plenty of useful information, incorporates engaging visuals, and reduces costs. The video:
Before we wrap up, let us have a high-level look at some more benefits SaaS companies can get by using internal training videos. It helps your employees to:
Not everybody can absorb information the same way. Some prefer learning by listening (Auditory). Some others prefer to learn by watching (Visual). Third group might prefer to learn by doing (Kinesthetic). A fourth one might have a preference for “sensing” or “receptive” learning (Tactile).
The traditional internal training in corporations has come to be dreaded by its reluctant participants. In comparison, using video offers the following advantages.
1. Better engagement with the training content
2. Wider reach
3. Reduced costs.
Like with any training method, using training videos has the following limitations:
1. Time management
2. Limited interactivity
3. Lack of supervision
4. No respect for personal preferences.
Choosing a video production agency is an important exercise because you are investing your time and resources in the project. We would recommend that you pay attention to their:
1. Overall track record
2. Customer support history
4. Geographic distribution of clients.
Not with Content Beta. We actively discourage the use of Zoom or other types of video calls because:
1. We value our clients’ (and our own) time.
2. We can create videos from your old PDFs or brochures.
3. We assign a dedicated Account Manager to every client account, who will take care of all the nitty-gritty associated with the process.