Visual content created with high production values makes for a pleasurable viewing experience. But did you know about the factors one needs to pay attention to create such content?
Before posting any visual content, one must make sure that all the factors we are about to discuss today are taken into account. This is where a post-production checklist comes in handy.
The discussion is not limited to just videos but also to any type of visual content. We will talk about what should be included on your post-production checklist to make sure your content looks polished and reflects the care and effort you put into creating them.
A typical video production process
Let’s look at the five stages of video production to get a better understanding of the importance of the post-production stage in the video-making process:
|Development||Scriptwriting based on customer inputs, project needs|
|Pre-production||Assigning Account managers and resources to the project|
|Production||Video production based on the script|
|Post-production||Editing raw footage to make it distribution-ready|
|Distribution||Promotion on relevant channels based on business needs|
Post-production is the important process of editing and enhancing the quality of a video and audio recording. It should not be looked at as an afterthought, but rather as an integral step in the video creation process.
The post-production stage helps you:
A video post-production checklist is a list of tasks that need to be followed once you complete the production of a video to ensure you meet quality standards. This document:
Mind you, this guide is not meant to be a replacement for the standard post-production checklists. It is more like a set of guidelines that you can tailor to suit your specific needs.
A typical post-production checklist template includes sections for graphics and visuals, editing, adding music and sound effects, and subtitling and can be customized to suit your needs.
It is designed to enable you to easily navigate through their post-production workflow. It includes sections for graphics and visuals, editing, adding music and sound effects, adding titles and captions, exporting and uploading video files, and more.
It outlines the steps you need to follow during the post-production stage to ensure consistent quality. The benefits of using a post-production checklist include:
It is important to have an organized list of tasks and steps that must be completed one after the other in order to create good quality video content. Do you need to have your list?
There are many reasons why you might want to create your post-production checklist template. Maybe you’re working on a project with a tight budget or one that requires more than just one person to handle. Whatever the case may be, creating your checklist template is useful.
A post-production checklist typically includes checks for the following processes:
We think it is a good time to feature one of our explainer videos to showcase what a well-made explainer video should look like. Here is an example we created for Ironscales.
An overview of the post-production process
During the post-production stage, you are organizing your content in a way that will help you to tell the story by editing the content and adding visual assets. Following a basic checklist can ensure that your final product is ready for consumption.
The purpose here is to piece together the raw material to tell a coherent story by adding:
So let us go through the process, step-by-step:
Step 1: Edit the video
Things to consider when editing a video for a SaaS platform include:
Editing is an important phase of video production because it is largely responsible for shaping the final product.
While creating an elegantly edited video might seem daunting, it can be accomplished with a bit of planning and preparation. Here are some tips to help you get started:
Paying attention to detail creates a positive impression about your business and may result in valuable word-of-mouth referrals.
Step 2: Add music and sound effects
Sound is an important part of a video, and it is important to make sure that all sound effects and music are properly edited and mixed to improve the overall audio quality.
Step 3: Add Text and Graphics
Adding high-quality graphics and helpful text to a video can add a touch of personality to the video and help create a polished final product. However, pay attention to copyright laws when you use graphics and text. These assets will:
Step 4: Distributing the content
Create a title and description for the video and export the video to a file format that can be shared online. After creating the video, it is important to export it in a format that will be compatible with your distribution platform.
Choose an export option that best suits your needs. Common export options include exporting the video as an MP4 file, exporting the video as a YouTube file, exporting the video as a Twitch file, or exporting the video as a Facebook Live file.
Share the video on social media platforms and also submit it to online video content directories. It is important to choose the right option for your distribution platform, as each platform has specific features and limitations of its own.
After exporting the video, test it to make sure that it works properly on your distribution platform.
Let’s now have a look at a Product marketing video we created for Peoplevine.
Useful post-production tools
Making a video is hard work. You need to spend hours or even days to produce content, and even more, time trying to make it look good. However, some tools that can help you make your video look amazing with minimal effort and save time and energy!
For example, Final Cut Pro and Adobe Premiere Pro are NLEs you can use to carry out different post-production processes in any order and with more flexibility:
|Final Cut Pro||A non-linear editor (NLE)||Multiple video and visual editing support|
|Apple Logic Pro X||Available for windows||Sound mixing and editing|
|Adobe Audition||A professional audio workstation||Create, mix, and design sound effects|
|Adobe Premiere Pro||A non-linear editor (NLE)||Editing video, audio, graphics, color correction tools|
|DaVinci Resolve||Free version is available||Color grading|
Note: A non-linear editor (NLE) gives you the flexibility to manage different post-production processes in any order.
More factors that deserve your attention
Listed below is a checklist of important factors you need to consider before you publish your content.
As we wrap up, here is a final reminder to make sure that you’ve got the basics right!
|Audio||Correct volume levels and synchronized text and narration|
|Music||Non-interfering, client approved, copyright-checked|
|Color scheme||Consistent with the brand|
|Transitions||Smooth and seamless storytelling|
|Package||Add logos, title screen, closed-captioning, video transcript, credits|
|Proofreading||Text content is spell- and grammar-checked|
|Final review and approval||Reviewed by team and approved by clients|
As your SaaS company grows, you’ll find that using videos to generate leads is an effective strategy since you can target your audience at every stage of the marketing funnel.
Drawing from our experience of creating video production for top SaaS companies in the world, we suggest that you keep the following high-level checklist in mind to make sure your videos:
Last but not least, make sure you have understood the customer requirements and are confident of meeting the expectations.