Who’s Doing It Right: SaaS Marketing using TikTok Videos

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Rishabh Pugalia

June 12, 2024


This blog will teach us about Top B2B SaaS brands using TikTok and how to use TikTok videos for SaaS marketing.

In addition to being a popular social media site, TikTok is also an excellent tool for helping your SaaS business with marketing so that it has the opportunity to gain more exposure to your potential customers.

  • In the first part of the blog, we will learn about what TikTok marketing is and SaaS brands that use TikTok for their marketing.
  • Additionally, we will discuss how to use TikTok videos for SaaS brands for marketing.

Before we step ahead for famous SaaS brands using TikTok for marketing purposes, we will learn more about – what is TikTok marketing.

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    TikTok Marketing: What is it?

    The popularity of TikTok video-based content is very high cause it provides a variety of unique marketing opportunities, even though it may seem odd at first glance to be a hub of strange postings.

    There are three main areas in which marketers use TikTok videos for marketing purposes:

    1. Marketing by Influencers

    It is well known that TikTok is famous for its incredibly active influencer community. Because influencers have a comprehensive understanding of the platform, they can transform stiff brand messages into creative and fun videos.

    It is common for these influencers to collaborate with brands so that both the brand and the influencer can gain benefit from the collaboration. In addition to providing your content to a wide range of new audiences, this type of marketing is also extremely effective for increasing your brand’s visibility.

    Marketing by Influencers

    2. Authentic Content

    One of the key features of TikTok is its emphasis on authentic content, which makes it one of the most popular social media marketing platforms for short videos. Due to the fact that the videos on the app are created by regular users, rather than professional content creators, they are often genuine and relatable.

    As a result of allowing users to express themselves creatively and uniquely, the app produces a variety of content that is both diverse and dynamic. In contrast to other social media platforms, TikTok offers a refreshing break from polished and often staged content.

    Authentic Content

    3. Paid Advertising

    The TikTok video offers businesses and organizations the opportunity to advertise their products or services to a broad audience through paid advertising. A variety of advertising options are available on TikTok, including sponsored posts and video ads that are targeted at specific demographics and interests.

    Business can reach their targeted audience in a natural and unobtrusive way with these ads since they are seamlessly integrated into the app’s user experience. Paying for advertising on TikTok is an effective way for businesses to increase their visibility on the platform and promote their brand.

    Paid Advertising

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    SaaS Marketing Using TikTok Videos

    TikTok videos can be an effective marketing tool for companies that provide software as a service (SaaS) and want to reach and attract their target audience. SaaS companies can effectively market their products and services on TikTok, a platform known for short videos, by creating entertaining content.

    As an example, a company offering project management software could create a TikTok video that showcases the product’s features and benefits, or it could make an educational video demonstrating how to use the product. SaaS companies can increase their brand visibility on TikTok by incorporating it into their marketing strategy.

    Here are some of the top SaaS B2B companies that have started using TikTok to market their products:

    1. Semrush

    Semrush uses TikTok videos as part of its marketing strategy to engage its target audience. The company creates funny and relatable work videos that form a connection with viewers. By embracing the latest TikTok trends and showing creativity, Semrush successfully increases its brand visibility and attracts potential customers to use its platform.

    2. Adobe

    As a SaaS brand, Adobe is a well-known company that offers a wide range of creative software products, such as Photoshop and Illustrator, as well as a variety of mobile applications. As a SaaS brand, Adobe is able to access and attract its target audience through TikTok videos as part of its marketing strategy.

    A series of educational videos that are created by Adobe for TikTok illustrate how to use their digital content creation and editing software products to create and edit digital content.

    They usually create small clips that show the efficiency and effects of their SaaS product. They prefer to use vertical video format and social shorts for social media marketing.

    @adobe Watch as @mikevisuals_ adds some cinematic drama to his travel footage with a hazer and the magic of #PremierePro ♬ original sound – Adobe

    3. Morning Bew

    As part of its marketing strategy, Morning Brew uses TikTok videos to reach its target audience. Morning Brew offers an email newsletter that includes business news and market updates every morning.

    In addition to the features and benefits of Morning Brew’s newsletter on TikTok, Morning Brew also illustrates the latest business news and market updates, as part of their educational videos on TikTok.

    @morningbrew Reddit is offering shares to its top users 🎥: Annie B. #reddit #businessnews #IPO #tech ♬ original sound – Morning Brew

    4. Canva

    Among the most popular SaaS brands available, Canva is known for offering graphic design services to individuals and businesses alike.

    In order to demonstrate the use of their platform to create professional-looking graphics and designs, Canva creates educational videos on TikTok that show how to use their platform.

    @canva POV: You found the perfect element and want to find more like it. #ElementCollections #CanvaTip #CanvaHack #Canva #TeacherTok #EduTok ♬ Cute pop comical songs – Shintaro Aoki

    5. Grammarly

    As a SaaS brand that offers grammar and spelling checkers, Grammarly can reach its target audience using TikTok videos. Grammarly is a well-known SaaS brand that offers its users a variety of services. In its social media marketing strategy, Grammarly uses TikTok videos.

    It is part of Grammarly’s educational videos to explain how to use their tool to improve your writing skills so that you will avoid common grammar errors in the future. They create these videos on TikTok as part of their explainer videos.

    @grammarlyofficial Anticipating feedback sounds like a magic trick, but there are no tricks here—just the magic of Grammarly. 🪄 #Writing #AIHacks #AI #AITools #Communication #WorkTips #WorkLife #CorporateLife #Grammarly ♬ original sound – Grammarly

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    TikTok Videos: Marketing Tips for SaaS Brands

    In terms of TikTok’s popularity as a social media platform, there are a lot of users around the world who can be reached through its videos. SaaS brands can use TikTok videos for their marketing purposes to gain exposure for their products and services through this platform.

    Let’s understand some tips for social media marketing using TikTok videos:

    1. Develop a content strategy for TikTok videos

    A content strategy is a crucial aspect of creating short video clips. By doing so, you will be able to develop specific content that is targeted at a specific audience. You should come up with some strategy so that people are interested in your product/services. When you have a big audience, it becomes difficult to show off the true potential of your product/services.

    The strategy should include:

    • Top of the funnel content
    • How should hashtags be used to promote your event?
    • User-generated content
    • Competitor Research
    • What partners to connect with for B2B content
    • Content authenticity is essential for your business

    2. TikTok videos strategy for social media ads

    Aside from free content, TikTok also has some paid content. Examples include social media ads, partner collaborations, branding, and so on. Since the content on TikTok originates from all over the world, it makes broadcasting ads much easier.

    This has led to the fact that many companies are now utilizing TikTok to reach and attract their target audience in a more effective way. It is important to create fun, entertaining, and relevant videos that showcase the benefits of your product or service when using TikTok as a social media advertising tool. Videos like this can be short and straightforward, highlighting key features and benefits in a way that the viewer can easily comprehend.

    You can also increase the visibility of your videos on TikTok by utilizing popular hashtags and challenges, allowing you to be seen by a wider audience.

    In order to run hashtag challenges or celebrity promotions successfully, you will need to set a budget for your ads. Overall, TikTok is an effective platform for businesses looking to connect with their target audience and promote their products or services.

    3. Stay up-to-date with your content

    To create content that resonates with your audience, it is imperative that you stay on top of the latest trends and challenges on TikTok as a SaaS brand.

    If you are interested in participating in or incorporating popular hashtags and challenges into your own videos, you may want to check the platform regularly to see if these hashtags and challenges are available.

    You can also keep up to date with what is currently trending on TikTok by following other users who create similar content to yours. By keeping your content fresh, you can make sure your TikTok videos stay interesting and relevant to your audience.

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    B2B SaaS Product Marketing Video Provider for TikTok: ContentBeta

    Making a video for B2B & SaaS products needs a different mindset.

    We are an All-in-one creative team for fast-growing software companies that produce and scales videos and design creatives exclusively for SaaS brands in the B2B space and are trusted by 100+ B2B software companies.

    With us, you instantly get a team of copywriters, video producers, designers, and a project manager without you having to manage people. As part of this effort, we have also started producing vertical videos and social shorts to make social media easier and more user-friendly.

    We’ve got three level subscription model:

    • Level 1: $3,000 per month
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    In the field of expertise, we’re known for the ability to pick up even very nuanced technical products and convert them into videos that look as if they were easy to produce. It is growing among the best agencies around for B2B SaaS Product Marketing Videos.

    • Industry: SaaS, B2B, Software
    • Biggest Clients: Xactly, TrueRev, StreamSets, Tango, Spinify, ServiceNow.
    • Type of Video: Vertical Videos, Product Marketing Videos, Product Demos, Customer Onboarding Videos, Explainer videos, and Customer Testimonial.
    • Starting Cost: $500/video onwards
    • Founded in: 2020


    With its unique features, TikTok has become a popular platform for SaaS companies to market their products. It is possible for SaaS companies to effectively reach their target audience with this platform. It can drive user engagement and conversions by utilizing the platform’s unique features and engaging content.

    Overall, it is safe to say that those SaaS companies that are successfully utilizing TikTok for their marketing efforts are doing it the right way.

    Frequently Asked Questions (FAQs)

    There is no doubt that SaaS (Software as a Service) brands can use TikTok for social media purposes to reach out to and connect with their target audiences. TikTok offers a variety of features and tools for SaaS brands to leverage, create, and share engaging and relevant content with their target audience.

    The purpose of a branding strategy for TikTok videos is to establish and maintain a consistent brand identity on the platform. This involves creating and sharing videos that align with your brand’s values, message, and aesthetic, and that help to build recognition and trust with your audience.

    Marketing on TikTok requires hashtags, as they increase visibility and audience reach for your videos. By including relevant hashtags in the caption of your video, you can use hashtags to increase engagement, reach, and exposure on TikTok.

    Video creators and users on TikTok are expected to adhere to guidelines and community standards. You can view the full list of guidelines on the TikTok website. They cover topics including appropriate content, privacy, and user safety. Make sure you know these guidelines and follow them when you create and share your TikTok videos.

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