A SaaS academy is when a business provides training courses for technology professionals. They are training programs that teach individuals how to build software-as-a-service businesses.
Saas Video tutorials are focused on educating and training a customer on a specific skill on a particular topic related to the usage of a series of features of a SaaS product or service. They are used by companies to impart knowledge in the onboarding journey of the user and are pivotal in improving product adoption and increasing customer retention.
A good Saas video tutorial series is structured and relevant to the task at hand, has clear learning objectives, and puts dedicated emphasis on the feature being explained.
Such initiatives show that the company is passionate about customer service, it is willing to establish solid communication which is based on flexibility and patience, which is crucial in establishing faith in the product. This further leads to building credibility around the brand and loyalty to the customer.
The SaaS video tutorial does not need to pivot around the product or the brand entirely, for it to educate the customer. Customers primarily care about their pain points and the money they have invested in the product and therefore putting real-life examples can go a long distance and convince them of the benefits and generate interest in them to learn how to onboard and adapt to the product better.
The benefit is the primary reason that a user is trying out your SaaS product or service. The features, big or small, do not matter as much as it matters to solve what your customers are struggling with.
It is therefore important to focus on the combination of one feature and one need at a time, to highlight the benefit in the best possible way to make the product adoption journey as happy and smooth as possible for the new user.
Make sure the video is wholesome and interesting. A dull video, which only focuses on listing out instruction-after-instruction, is going to get nowhere with the viewers. Their interest will plateau out and they will stop engaging with the video, and soon with the product itself. Happy and warm instructors can create a big difference in a technical, instructional video.
The use of the right motion graphics, typography, styling, elements, brand colors, and images can help in explaining not just the product better but leaving the customer satisfied with the assistance provided by the company.
Do you want similar training videos around your product?
| Software | Price | USPs | Capterra | Video Type |
|---|---|---|---|---|
| Camtasia | $249, 30-day free trial |
- Offers Camtasia Packages that provides templates, libraries, themes, shortcuts, favorites, etc. in a single file - Wide variety of editing features for screen recording options, transitions, annotations, templates, themes, etc. |
4.6 | Video tutorials, Meeting recordings, Training videos, Video lessons, Webinar recordings, Onboarding videos, Instructional videos, Explainer videos, Presentation recordings, etc. |
| iSpring Suite | $770/year, 30-day free trial | - Provides Tech support - Wide variety of editing features for audio, video, graphics, transitions, annotations, etc. | 4.6 | Training video, Instructional video, Video lectures, Onboarding videos, Lessons, Screen recordings, Webinar recordings |
| Snagit | $49, 15-day free trial | - The video can be shared on a large range of applications like Slack, Gmail, TechSmith Screencast, TechSmith Camtasia, etc. - Allows Panoramic scrolling capture, provides animated GIFs, Cloud Library, annotations, exhaustive editing tools, template library, etc. | 4.8 | Employee Training videos, Customer Education videos, Enterprise videos, Onboarding videos, Higher Education videos |
| Moovly | $24-49/month, Free trial | - Can create different types of video styles: footage-based videos, motion graphics, cartoon, doodle, etc. - Large voice over library - Provide gallery of professional looking templates | 4.1 | Training video, HR video, Branded video, Business video, Onboarding videos, Explainer video, Promo video, Sales video, Video ads |
| ScreenFlow | Starts at $149 | -Provides Media Processing & Workflow Automation, Wirecast and ScreenFlow, Telestream Cloud Services, Enterprise Capture and Streaming, Virtual Events and Video Hosting - Powerful video editing tools, professional animations and motions graphics, built in stock media library, etc. | 4.8 | Customer and employee training videos, online higher education videos, Onboarding videos, Sales and marketing videos |
Camtasia, iSpring, Snagit, and ScreenFlow are the most popular softwares when it comes to making well-rounded and efficient SaaS video tutorials to help new customers with the process of onboarding.
A few steps involved in making and optimizing SaaS video tutorials involve selecting a series of topics focusing on different features of the SaaS, selecting the type of video style you want to create, working and reworking on the script and storyboarding, recording in-house or outsourcing the production, hosting, marketing and promoting at various social media platforms and landing pages, and keeping an eye on the analytics to make changes.
Apart from selecting the topics that need to be covered, the focus has to be on answering the frequently asked questions and doubts about the SaaS, explaining the features of the product on the UI itself to generate familiarity and comfort in the viewer, and to provide a feedback loop when they can ask more doubts and get assistance with their support needs.
Some great tips for creating an efficient SaaS video tutorial is to practice video editing on the software chosen, rehearsals before recording the tutorial, keeping the task as simple and concise as possible, focusing on the viewers, editing of any unnecessary material that makes the video long and boring, and in-house testing and voting to understand what works.
Content Beta is a video production agency for Software Startups. We’ve helped around 72 B2B Software companies create engaging product marketing videos and how-to videos that generate more MQLs and get faster product adoption.
You can learn more about scaling your SaaS business through videos by having a look at some of our most-read topics:
SaaS video Ads – Detailed guide with Best Product Video Examples of SaaS Video Ads
SaaS Video marketing – How to Promote and Sell your SaaS Using Video Marketing
SaaS Product Demo Video – Directory of SaaS Product Demo Videos
Saas Explainer Videos – Know its purpose, benefits, length & the top agencies for the best B2B explainer videos in the market.
