What is Creative as a Service (CaaS)?

Written by Rishabh
Written by Rishabh

Rishabh leads the content strategy at Content Beta, an on-demand creative video and design team for Tech & SaaS companies.

Is your in-house creative team facing lack of growth due to

  • Gap in communication
  • Poor brief clarity between stakeholders and in-house creative teams
  • Slow feedback process
  • Inconsistent work updates
  • Long turnaround time
  • Restructuring of team members often

If yes, then you should consider Creative as a Service to help you grow content creation capabilities.

Now, what is Creative as a Service?

Simply put, it is a model that enables overwhelmed marketing teams to improve and grow their creative production.

Wondering how? Let me walk you through the details of CaaS step by step.

Table of Contents

What is Creative as a Service?

Creative as a Service is a subscription-based model wherein you get a dedicated team of creative experts available to you with just one click.

When you have a creative team available at all times, scaling production becomes easy.

The idea behind this model is to empower in-house creative teams to achieve scale, speed, volume, and quality by strategically balancing work between both teams.

Prominent partners like Content Beta offer content in all formats – text, video & audio.

Why do you need Creative as a Service?

Sure, you can leverage generative AI to bulk creative content of all sorts

  • Images
  • Videos
  • Scripts
  • Ad copy
  • Graphics

But if you zoom out a bit, you’ll realize every other company is doing the same thing – increasing volume at the expense of thin and hollow content.

This means

  • Relying too much on AI tools for volume.
  • Overlooking proof checking
  • Scripts that, while technically correct, miss the human touch and emotional connection.
  • Access to AI tools allows everyone to produce more and more. Result – it all looks the same.

Now, the question you should ask yourself is, “How can I stand out from the crowd and avoid thin content?”

Well, the CaaS platform is your answer. Let me help you better understand why you need this service by showing you three benefits of this model.

1. The Headcount Dilemma

Often, the most logical solution marketing managers use for increasing volume is expanding their in-house team by hiring more.

Sounds effective, isn’t it? Maybe not as much as you may think. Hiring, especially during ongoing campaigns or launches, does more harm than good.

Regardless of how extraordinary your new team members are, you would still have to walk them through your product and other marketing processes.

On the other hand, CaaS as a service lets you create more content and stay as lean as a team by eliminating the need to hire more.

2. Range of Creatives

Creative as a Service enables you to create any content type, such as video, infographics, etc, and repurpose existing content into other formats and much more, all through one vendor.

Hiring one new member for your in-house team whenever you need a different asset is not sustainable.

The reason being the additional cost for hiring, time to train new members, their learning curve, etc. If you factor in all this, you lose about 2-3 months on each hiring.

However, this is not the case if you work with the CaaS model because they already have experts for every service they provide.

3. Scale and Volume

The streamlined process involving one interface for sharing briefs, requesting updates, and quick edits is the reason why creative-as-a-service has a higher output rate.

Unlike its counterparts, it is the only solution that offers a perfect balance of speed and quality from top to bottom.

Cloud storage, in-house chat platform, form-based requests – all of this plays an important role in helping stakeholders achieve the desired scale.

How does Creative as a Service work?

Once you subscribe, a dedicated account manager will be assigned to you, and you will get access to the client portal.

Post subscribing to CaaS, all operations take place over the portal, from submitting creative requests, communication, and feedback sharing to final delivery.

Let’s take an example. Say you want to create a product demo video; here is what the process at Content Beta will look like –

Step 1: Sign in to the Content Beta portal.

Step 2: Click on the “Service” option on the left panel and purchase a service according to your needs.

Step 3: If you’ve already purchased one, then simply click on “Create new request” and choose among the services available in your account.

Step 4: After choosing a service, you’ll be redirected to the briefing form. Here, you have to add all the details about the project, including reference files and documents.

You can select add-ons such as stock footage, video script, and caption. And lastly, click on ‘Submit’.

Step 5: Once the request is submitted. You can view it on your dashboard.

Step 6: The request will contain all the communication from start to finish under the discussion tab in the portal. You’ll also receive an email notification regarding request creation and its communication.

NOTE: If you have not received the notification, check your spam folder .

Step 7: You can check the status of your request from the dashboard.

Under the status section, you’ll see 3 types of comments

  • Submitted: The team is evaluating the request
  • In Progress: It indicates that the team is working on the asset.
  • Pending Response: This means we are waiting for you to respond to our latest message.

Step 8: A due date will be set for the completion of the request.

Step 9: You can easily add time-coded comments within the draft shared via Vimeo.

Step 10: After you approve the video, you can mark the request status as completed.

Step 11: You can add your team members to a request so they can also receive all the updates.

  • Go to the “Organization” tab under the Admin section, then click on “Add organization member.”
  • Enter their name and email ID, then click on “Create”.
  • Lastly, go to a request and add them to receive updates.

Step 12: For more questions, you can book a call with your account manager.

  • Go to “Book a call” under the Extension section.
  • Choose a time slot from the calendar to book your call.

What is the difference between Creative as a Service and creative agencies?

Despite both Creative as a Service and creative agencies being third-party vendors, they have some evident differences.

Difference CaaS Creative Agencies
Communication Channel Client Portal Third-party platform
Assets Management Cloud Storage (included in client portal) Google Drive
Brief Sharing Form-based (faster and convenient) Via video calls (time taking)
Turnaround Time 7-8 days 10-12 days
Budget Flexibility Possible because of subscription-based pricing. Difficult because of contracts and other commitments.

Let’s understand them in detail.

1. Single communication channel

All communication with stakeholders is done on a custom chat interface inside the client app, compared to agencies that use other communication mediums.

Agencies typically communicate on one or more than one channel, email + Slack, email + Trello, etc. This constant juggling between platforms is why there is a 25% disconnect between stakeholders and their creative team.

Going back and forth between platforms becomes tiresome, but the CaaS platform stands out because users receive all updates under one platform.

2. Unified access to assets

Creative-as-a-service platforms such as Content Beta provide cloud storage to users so that they can store, manage, and access all assets from one single source.

It is important because traditionally, agencies rely on Google Drive for assets management, which many find challenging because

  • Access sharing is complicated
  • You need to wait for admin to allow you access before you can make edits or add suggestions
  • Its UI appears complex, especially on smartphone

You can avoid all this hassle and speed up your review process or add team members to collaborate on files and commenting changes.

3. Frictionless brief sharing

Those never-ending Zoom calls with agencies slow the “brief to approval” process. Vendors often require more calls to understand correctly and cross-questions project details.

But with CaaS service, all you have to do is fill up the brief form, add any important files, and click submit. That’s it, and your asset creation starts right away.

No unnecessary calls, no overtime questions, just accurate briefing in less than 10 min. That is how fast Creative as a Service is.

The time you save from optimizing brief sharing can be utilized for feedback and iterations.

4. Faster turnaround time

We’ve mentioned above how this model not only promises speed but also delivers on time. It is possible because of the shorter brief-to-delivery cycle.

CaaS vendors have a much better workflow compared to creative agencies, and the entire process takes place in stages

  • Brief
  • Script
  • Storyboarding
  • Editing
  • Revision

Each creative expert works under a structured timeframe without any intervention from other team members.

Here’s a glimpse of Content Beta’s CaaS turnaround time for various video and design services.

Videos Services Turnaround Time Specs Credit Hours
Explainer Videos 9 - 13 Days 1 minute 48
Product Demo Videos 8 - 11 Days 1 minute 8
Product Onboarding Videos 6 - 9 Days 1 minute 6
Remote Testimonial Videos 8 - 10 Days 1 minute 9
Short-Form Videos 4 - 5 Days 15-30 seconds 4
Design Services Turnaround Time Specs Credit Hours
Whitepaper / ebook design 1 - 2 Days 5 pages 8
Product GIF 1 - 2 Days 3 frames 4
Social Graphics 1 - 2 Days - 4
Infographics 1 - 2 Days 4 data points 8
Banner 1 - 2 Days - 4
Ad Creatives 1 - 2 Days - 4
Presentation Design 1 - 2 Days 10 slides 8
UI/UX Designs 2 - 3 Days 3 frames 4

Edits generally take 1 – 2 days.

Creative agencies, on the other, follow an old-school, ineffective process stuck in video calls and email exchanges.

This is what it looks like

  • Multiple video calls for project Onboarding to feedback sharing
  • Follow-ups over email
  • No instant access for checking project status

5. Flexibility in resource allocation (subscription pricing)

The biggest difference between agencies and creative-as-a-service platforms is that you can cancel your subscription whenever you want.

Especially for small tech companies with limited runway, cutting down on marketing budget becomes a no-brainer.

This is why the Creative as a Service model is gaining traction among marketing teams that want flexibility in allocating budget for outsourcing.

It allows marketing managers with enough time and headspace to plan their resources according to the changing business state.

How to implement Creative as a Service?

To implement CaaS as a service in your internal team, you need clarity regarding actual requirements.

It allows you to choose the appropriate subscription model that matches your demands and you don’t waste your resources.

Here are a few basic criteria you should consider before you subscribe to any vendor.

1. Assets types

Most vendors provide all asset types. It is reflected in their different subscriptions. It’s on you to choose which package covers your desired assets.

And to choose the ideal package, you need to be very clear about what type of content you want to be made, and it could be

Doing so will help you avoid picking the wrong subscription that may cost you more.

2. Frequency

Knowing how often you need content, weekly, daily, or on a per-project basis, is important if you want to make the best out of your subscription.

You can easily find the volume of creatives under each pricing tier.

3. Specialization

Every vendor has their specialization; some may be experts in explainer videos for tech companies like Content Beta, and others could be experts in marketing collaterals for fintech businesses.

Another aspect would be the industry or segment. Try to find out in what niche the vendor specializes in, for example, Healthtech, Fintech, D2C, etc.

4. Scale

Your requirement for scale will largely depend on whether you have upcoming product updates, new feature launches, or need rebranding.

Based on your company’s potential future demand, you can always downgrade or upgrade your subscription to fulfill your required scale.

5. Vendor tech stack

To achieve this, you have to use the best of the best tools available, be it generative AI tools like Pictory or AI script writing tools such as Jasper.

Vendors with upgraded tech will always have leverage over those who don’t because tech not only complements creative production but also elevates the process.

So, during the discovery call or demo session, don’t hesitate to ask them what tech they use; you should know about it.

Why Content Beta?

Content Beta’s Creative as a Service model and dedicated team of creative experts enable tech businesses to boost their creative production 10-fold.

Talk about capturing every tiny detail of your product, encouraging prospects to take the next step with great content. We’ve got it covered for you.

Just watch your assets getting created with top-notch quality in record time, all within one single platform.

That’s why over 100+ B2B tech companies have trusted us for animation demo videos and continue to do so because of our

  • Transparent pricing
  • Credit rollover policy
  • Prompt communication
  • Fast turnaround
  • Dedicated project manager
  • Live project tracking dashboard

Let Content Beta, 4.7 rated, help speed up your assets production without compromising on content quality.

Schedule a call with us today.


Creative as a Service is undoubtedly the evolution of creative production outsourcing for obvious reasons like flexibility, superior creativity, unmatched speed, etc.

For B2B tech companies looking to fine-tune their overall marketing, having a CaaS service by your side is a sure-shot way to achieve growth.

So, if you also want to boost your existing assets production by 10X, take the first step of onboarding a reliable CaaS partner.

Frequently Asked Questions (FAQs)

Types of creative services offered under CaaS include video(Explainer Video, Demo Video, Onboarding Video, etc), audio(Podcast Edit, etc), and design (Ads,Banners, Presentation Design, etc) services.

All of our content is made from scratch, and you will have full legal ownership of the files as soon as we deliver them to you.

However, ownership of illustrations, vector files, stock videos, and images belongs to the third-party owner.

It is suitable for both long and short-term projects. The subscription-based model offers the flexibility of choosing from various models as per your need.

If you are not satisfied with the quality of deliverables, you can request revisions and suggest changes to the team.

Depending on the specific benefits included in your subscription, you can avail that many number of revisions.

The model integrates almost like an extension to your in-house content team that powers them to increase the output and scale while maintaining quality.

Confirm about charge during the discovery call. For example, we offer transparent pricing at Content Beta.

CaaS allows you and your team members to point out the changes you want to make. After they receive your feedback, the team gets to work and keeps you updated.

Content Beta