PRODUCT MARKETING

Everything About Creative as a Service (CaaS)

Picture of Rishabh Pugalia
Rishabh Pugalia

May 16, 2024

Everything-About-Creative-as-a-Service

Is your in-house creative team facing a lack of growth due to:

  • Gap in communication
  • Poor brief clarity between stakeholders and in-house creative teams
  • Slow feedback process
  • Inconsistent work updates
  • Long turnaround time
  • Restructuring of team members often

If yes, then you should consider Creative as a Service to help you grow content creation capabilities.

Now, what is Creative as a Service?

Simply put, it is a model that enables overwhelmed marketing teams to improve and grow their creative production.

Wondering how? Let me walk you through the details of CaaS step by step.

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    What is Creative as a Service?

    creative as a service is a subscription-based model wherein you get a dedicated team of creative experts available to you with just one click.

    When you have a creative team available at all times, scaling production becomes easy.

    The idea behind this model is to empower in-house creative teams to achieve scale, speed, volume, and quality by strategically balancing work between both teams.

    Prominent partners like Content Beta offer content in all formats – text, video & audio.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Advantages of Creative as a Service

    The advantages of creative as a service include:

    1. Centralized Knowledge Base

    Eliminate endless email searches. CaaS platforms offer a dedicated client portal where all conversations and past briefs are stored. Easy access to historical knowledge streamlines processes and saves valuable time.

    2. Niche-Specific Expertise

    CaaS providers deeply understand the complexities of your industry. This in-depth knowledge allows them to grasp your product’s unique selling points and target audience pain points. It leads to more effective and impactful creative assets.

    3. Flexible Budgeting with Credit Rollovers

    Unlike restrictive agency contracts, CaaS models let you opt in and out of services as needed. Unused credits roll over, ensuring you maximize your budget allocation without sacrificing resources.

    4. Streamlined Communication

    A designated chat interface within the CaaS client app centralizes all stakeholder communication. Avoid the hassle of jumping between platforms and stay organized with a single point of contact.

    5. Unified Asset Management

    Store, access, and manage all your creative assets in one easily accessible cloud-based repository. Collaborate seamlessly with team members on feedback and revisions.

    6. Frictionless Brief Sharing

    Instead of lengthy brief creation processes, CaaS offers quick and efficient brief forms. This accelerated system allows more time to focus on feedback and iterations.

    7. Rapid Turnaround

    The streamlined workflow of CaaS ensures a faster brief-to-delivery cycle. Tasks run smoothly thanks to a structured process where experts efficiently complete briefs in designated timeframes.

    8. Scalable Resource Allocation

    CaaS subscriptions provide the flexibility to scale services up or down as your business needs change. This is ideal for companies with fluctuating budgets, allowing for greater control over marketing resources.

    We know how to sell your story using your product UI

    Why do you need Creative as a Service?

    Sure, you can leverage generative AI to bulk creative content of all sorts

    • Images
    • Videos
    • Scripts
    • Ad copy
    • Graphics

    But if you zoom out a bit, you’ll realize every other company is doing the same thing – increasing volume at the expense of thin and hollow content.

    This means:

    • Relying too much on AI tools for volume.
    • Overlooking proof checking
    • Scripts that, while technically correct, miss the human touch and emotional connection.
    • Access to AI tools allows everyone to produce more and more. Result – it all looks the same.

    Now, the question you should ask yourself is, “How can I stand out from the crowd and avoid thin content?”

    Well, the CaaS platform is your answer. Let me help you better understand why you need this service by showing you three benefits of this model.

    1. The Headcount Dilemma

    Often, the most logical solution marketing managers use for increasing volume is expanding their in-house team by hiring more.

    Sounds effective, isn’t it? Maybe not as much as you may think. Hiring, especially during ongoing campaigns or launches, does more harm than good.

    Regardless of how extraordinary your new team members are, you would still have to walk them through your product and other marketing processes.

    On the other hand, CaaS as a service lets you create more content and stay as lean as a team by eliminating the need to hire more.

    2. Range of Creatives

    Creative as a Service enables you to create any content type, such as video, infographics, etc, and repurpose existing content into other formats and much more, all through one vendor.

    Hiring one new member for your in-house team whenever you need a different asset is not sustainable.

    The reason being the additional cost for hiring, time to train new members, their learning curve, etc. If you factor in all this, you lose about 2-3 months on each hiring.

    However, this is not the case if you work with the CaaS model because they already have experts for every service they provide.

    3. Scale and Volume

    The streamlined process involving one interface for sharing briefs, requesting updates, and quick edits is the reason why creative-as-a-service has a higher output rate.

    Unlike its counterparts, it is the only solution that offers a perfect balance of speed and quality from top to bottom.

    Cloud storage, in-house chat platform, form-based requests – all of this plays an important role in helping stakeholders achieve the desired scale.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    How does Creative as a Service work?

    Once you subscribe, a dedicated account manager will be assigned to you, and you will get access to the client portal.

    Post subscribing to CaaS, all operations take place over the portal, from submitting creative requests, communication, and feedback sharing to final delivery.

    Let’s take an example. Say you want to create a product demo video; here is what the process at Content Beta will look like –

    Step 1: Sign in to the Content Beta portal.

    Step 2: Click on the “Service” option on the left panel and purchase a service according to your needs.

    Step 3: If you’ve already purchased one, then simply click on “Create new request” and choose among the services available in your account.

    Create-new-request

    Step 4: After choosing a service, you’ll be redirected to the briefing form. Here, you have to add all the details about the project, including reference files and documents.

    You can select add-ons such as stock footage, video script, and caption. And lastly, click on ‘Submit’.

    briefing-form

    Step 5: Once the request is submitted. You can view it on your dashboard.

    Once-the-request-is-submitted

    Step 6: The request will contain all the communication from start to finish under the discussion tab in the portal. You’ll also receive an email notification regarding request creation and its communication.

    NOTE: If you have not received the notification, check your spam folder .

    Step 7: You can check the status of your request from the dashboard.

    Under the status section, you’ll see 3 types of comments:

    • Submitted: The team is evaluating the request
    • In Progress: It indicates that the team is working on the asset.
    • Pending Response: This means we are waiting for you to respond to our latest message.

    Step 8: A due date will be set for the completion of the request.

    due-date

    Step 9: You can easily add time-coded comments within the draft shared via Vimeo.

    time-coded

    Step 10: After you approve the video, you can mark the request status as completed.

     
    mark-the-request

    Step 11: You can add your team members to a request so they can also receive all the updates.

    • Go to the “Organization” tab under the Admin section, then click on “Add organization member.”
    • Enter their name and email ID, then click on “Create”.
    • Lastly, go to a request and add them to receive updates.
    Add-organization-member

    Step 12: For more questions, you can book a call with your account manager.

    • Go to “Book a call” under the Extension section.
    • Choose a time slot from the calendar to book your call.
    Book-a-call

    We know how to sell your story using your product UI

    What Is the Difference Between Creative as a Service and Creative Agencies?

    Despite both Creative as a Service and creative agencies being third-party vendors, they have some evident differences.

    1. Creative as a Service (CaaS)

    • Focus: CaaS providers typically specialize in a specific niche or industry, offering focused expertise within that domain.
    • Pricing: Subscription-based models offer flexibility, scalability, and often include credit rollovers.
    • Workflow: Streamlined and efficient, often using a dedicated platform/portal for communication, brief submission, asset storage, and feedback.
    • Speed: Emphasizes rapid turnaround times due to standardized processes and focused task allocation.
    • Transparency: Clear visibility into processes and progress updates within the CaaS platform.

    2. Creative Agencies

    • Focus: May offer a broader range of creative services across various industries.
    • Pricing: Typically project-based or retainer structures, potentially less flexible for fluctuating needs.
    • Workflow: This can be more complex, sometimes involving multiple communication channels (email, project management tools, etc.)
    • Speed: Turnaround times may vary depending on agency workload and project complexity.
    • Transparency: The level of transparency can vary depending on the agency’s communication practices.

    Lets look at the differences at a glance –

    Difference CaaS Creative Agencies
    Historical Knowledge Offered Not offered
    Niche Expertise Priority Not a priority
    Credits Rollover Available Not available
    Communication Channel Client Portal Third-party platform
    Assets Management Cloud Storage (included in client portal) Google Drive
    Brief Sharing Form-based (faster and convenient) Via video calls (time taking)
    Turnaround Time 7-10 days 14-28 days
    Budget Flexibility Possible because of subscription-based pricing. Difficult because of contracts and other commitments.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    How to Implement Creative as a Service?

    To implement CaaS as a service in your internal team, you need clarity regarding actual requirements. It allows you to choose the appropriate subscription model that matches your demands, and you don’t waste your resources.

    Here are a few basic criteria you should consider before you subscribe to any vendor.

    1. Assets types

    Most vendors provide all asset types. It is reflected in their different subscriptions. It’s on you to choose which package covers your desired assets.

    To choose the ideal package, you need to be very clear about what type of content you want to be made, and it could be

    Doing so will help you avoid picking the wrong subscription that may cost you more.

    2. Frequency

    Knowing how often you need content, weekly, daily, or on a per-project basis, is important if you want to make the best out of your subscription.

    You can easily find the volume of creatives under each pricing tier.

    3. Specialization

    Every vendor has their specialization; some may be experts in explainer videos for tech companies like Content Beta, and others could be experts in marketing collaterals for fintech businesses.

    Another aspect would be the industry or segment. Try to find out in what niche the vendor specializes in, for example, Healthtech, Fintech, D2C, etc.

    4. Scale

    Your requirement for scale will largely depend on whether you have upcoming product updates, new feature launches, or need rebranding.

    Based on your company’s potential future demand, you can always downgrade or upgrade your subscription to fulfill your required scale.

    5. Vendor tech stack

    To achieve this, you have to use the best of the best tools available, be it generative AI tools like Pictory or AI script writing tools such as Jasper.

    Vendors with upgraded tech will always have leverage over those who don’t because tech not only complements creative production but also elevates the process.

    So, during the discovery call or demo session, don’t hesitate to ask them what tech they use; you should know about it.

    We know how to sell your story using your product UI

    How does the CaaS Pricing Structure Work?

    Our CaaS offering follows a simple pricing structure. We offer users credit hours. Different services have different credit hours.

    Rather than engaging with users in a “strict lock-in” no-flexibility contract, we let users use their budget as freely as possible, charging for only what they ask.

    Here’s a glimpse of Content Beta’s CaaS turnaround time and credit system for various video and design services.

    Videos Services Turnaround Time Specs Credit Hours
    Explainer Videos 9 - 13 Days 1 minute 48
    Product Demo Videos 8 - 11 Days 1 minute 8
    Product Onboarding Videos 6 - 9 Days 1 minute 6
    Remote Testimonial Videos 8 - 10 Days 1 minute 9
    Short-Form Videos 4 - 5 Days 15-30 seconds 4
    Design Services Turnaround Time Specs Credit Hours
    Whitepaper / ebook design 1 - 2 Days 5 pages 8
    Product GIF 1 - 2 Days 3 frames 4
    Social Graphics 1 - 2 Days - 4
    Infographics 1 - 2 Days 4 data points 8
    Banner 1 - 2 Days - 4
    Ad Creatives 1 - 2 Days - 4
    Presentation Design 1 - 2 Days 10 slides 8
    UI/UX Designs 2 - 3 Days 3 frames 4

    Edits generally take 1 – 2 days.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What Types of Services are Typically Offered Under CaaS?

    1. Video

    • Demo video
    • Explainer video
    • Sales video
    • Video ads
    • Product marketing video
    • Product training video
    • Onboarding video
    • Product launch video
    • Remote testimonial video
    • Brand videos
    • Spokesperson video
    • UGC video
    • Repurposed webinars and podcast clips
    • Educational video
    • Vertical videos

    2. Design

    • Product GIFs
    • Infographics
    • AD creatives
    • Banner
    • Case study
    • Carousel
    • Ebook
    • Presentation
    • Print Material
    • Whitepaper
    • UI/UX designs
    • Social media graphics

    3. Audio

    • Full podcast editing
    • Podcast short clip repurposing

    4. Text

    • Copywriting
    • Blog writing

     

    Why Content Beta For CaaS?

    Content Beta’s Creative as a Service model and dedicated team of creative experts enable tech businesses to increase their creative production 10-fold.

    Talk about capturing every tiny detail of your product, encouraging prospects to take the next step with great content. We’ve got it covered for you.

    Just watch your assets getting created with top-notch quality in record time, all within one single platform.

    That’s why over 100+ B2B tech companies have trusted us for animation demo videos and continue to do so because of our

    • Transparent pricing
    • Credit rollover policy
    • Prompt communication
    • Fast turnaround
    • Dedicated project manager
    • Live project tracking dashboard

    Let Content Beta, 4.7 rated, help speed up your assets production without compromising on content quality.

    Schedule a call with us today.

    Conclusion

    Creative as a Service is undoubtedly the evolution of creative production outsourcing for obvious reasons like flexibility, superior creativity, unmatched speed, etc.

    For B2B tech companies looking to fine-tune their overall marketing, having a CaaS service by your side is a sure-shot way to achieve growth.

    So, if you also want to increase your existing assets production by 10X, take the first step of onboarding a reliable CaaS partner.

    Frequently Asked Questions (FAQs)

    Types of creative services offered under CaaS include video(Explainer Video, Demo Video, Onboarding Video, etc), audio(Podcast Edit, etc), and design (Ads,Banners, Presentation Design, etc) services.

    All of our content is made from scratch, and you will have full legal ownership of the files as soon as we deliver them to you.

     

    However, ownership of illustrations, vector files, stock videos, and images belongs to the third-party owner.

    It is suitable for both long and short-term projects. The subscription-based model offers the flexibility of choosing from various models as per your needs.

    If you are not satisfied with the quality of deliverables, you can request revisions and suggest changes to the team.

     

    Depending on the specific benefits included in your subscription, you can avail a certain number of revisions.

    The model integrates almost like an extension to your in-house content team that powers them to increase the output and scale while maintaining quality.

    Confirm about the charge during the discovery call. For example, we offer transparent pricing at Content Beta.

    CaaS allows you and your team members to point out the changes you want to make. After they receive your feedback, the team gets to work and keeps you updated.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    "Fast turnaround" "Easy to work"

    Content Beta