15 Video Testimonial Questions to Ask Your Customers

Before we get into this topic, let’s ask you a question – what is the main reason behind a customer video testimonial?

Online presence. Most of us don’t think this is an important factor and go with reasons like promoting the brand/company, encouraging sales, etc. All true, all valid. But in 2023, fitting in with the digital trend is just as important.

People prefer genuine content. They tend to trust what other customers say more than what companies say. This is where customer video testimonials come in (raw, truthful, and specific content).

When deciding whether to buy a product or not, they look for someone to provide feedback. A customer testimonial video is often the first step in building that trust.

Adding in the Voice of the Customer (VoC) makes these video testimonial questions even more powerful.

VoC is

  • What customers really think and feel about your products or services.
  • It shows you’re listening to them and valuing their opinions.

Also, you can get these testimonials from almost anywhere. Guerilla interviews are a great way to do this. You can do them at trade fairs or other events (here is an example by Content Beta), capturing honest opinions on the spot (the part where raw content comes in).

In this blog, we’ll dive into what video testimonial questions customers are asked. Remember, these videos are more than just marketing. They’re about creating a genuine connection and trust with your audience.


We have made videos for 150+ B2B & SaaS companies.

Explainer Video, Product Demo, Remote Video Testimonials, and more.

15 Key Questions to Ask for Video Testimonials

We have listed some testimonial video questions below. These testimonial questions are divided into specific categories for ease of understanding.

Refer to these testimonial interview questions and tweak them accordingly, if needed.

A. Introduction and Background

1. Can you introduce yourself and describe what your organization specializes in?

Starting any testimonial video without context is like walking into a meeting midway and trying to understand what is happening.

These types of video testimonial questions set the stage, providing context about the testimonial giver and their organization. It helps viewers understand the background and relevance of the person speaking.

2. What challenges or obstacles were you facing before you discovered us, and how did it affect your overall growth (customer growth, leads, etc)?

This is one of those irreplaceable questions for a customer testimonial video – it aims to identify the specific problems the customer faced or the needs they had before using your product.

There are other people going through the same problem and looking for the same solution. When they see your video, they will identify and relate to it, thus becoming a lead.

Ultimately, it highlights the gap that your product or service fills, which is essential for potential customers to understand your value.

Making a video for B2B & SaaS products needs a different mindset.

B. Experience with the Problem

1. Did you have any unexpected challenges when you started using our product? If yes, how did our team help you with those problems?

Similar video testimonial questions aim to uncover any initial troubles or difficulties customers faced while adopting your product. This can also be useful for the company representatives to improve the process further.

It also showcases how your company provides support and solutions, thus helping the customer experience.

Was our product worth the investment? If yes, then would you recommend it to anyone?

Now, this again falls under good testimonial questions to ask because it gives space for the customer to elaborate on why it was a good investment.

Also, the part where they refer to a friend further showcases the level of satisfaction and confidence they have in the product.

If you refer to a friend, that means you value the product & trust it.

Making a video for B2B & SaaS products needs a different mindset.

C. Transition to Using the Product

1. How do you incorporate our product or service into your daily operations or routines?

This question highlights how effectively your product fits into the customer’s daily workflow. It helps to demonstrate its usability in a real-world setting. This is another key area where storytelling takes the front seat.

For instance, if a customer describes how your time-management app helps them organize their day, a person who struggles with time management becomes your prospect.

Hearing about another customer’s journey with your products could be the final push for some of your leads to turn into customers.

2. Can you describe how our (analytics) tools have simplified your team's sales process and encouraged them to update their CRM regularly despite initial challenges?

This question focuses on the specific benefits of your analytics tools in streamlining the sales process. It helps potential customers understand the practical applications and advantages of your product in a sales context.

These types of video testimonial questions are specific. They help customers seeking particular solutions to see clear examples of how your analytics tools solve common sales challenges.

It not only highlights the tool’s efficiency but also demonstrates its role in overcoming initial hurdles and improving team practices.

Making a video for B2B & SaaS products needs a different mindset.

D. Benefits and Changes Noticed

1. Can you describe a specific instance where our product or service made a significant difference (which aspect and how)?

These client testimonial questions ask for a tangible, real-life example of how your product has made a positive impact. Narrating a particular incident/ occasion can help potential customers to trust and understand the process further.

Such specific instances provide credible and relatable evidence of your product’s effectiveness.

2. What outcomes/improvements/ benefits have you experienced since using our product or services?

This question is designed to get a response about the positive changes and advantages the customer has observed since using your product/service. These types of video testimonial questions help to highlight its value.

3. What did your team find most useful about our product (helped with more sales, made a certain task easier to navigate, etc.)

These testimonial questions for customers aim to identify the most impactful features or aspects of your product from the user’s perspective. It offers insights into what makes your product stand out. It helps to understand if the product value proposition continually aligns with customer needs and market demands.

These types of video testimonial questions also serve as a guide for potential improvements. It allows you to fine-tune your product based on what users find most beneficial and contributing to their success.

4. Our strategies and tools have helped you effectively hire, train, and retain top sales talent during the global resignation trend. Can you share your experience on that?

Another particular question that addresses how your product or service has been beneficial in the critical areas of talent management. It is particularly relevant in the context of high employee turnover.

These testimonial video questions explore whether your tools have helped deal with ‘quiet quitting’, where employees lose interest in their work. It’s about seeing if your methods make the workplace better and keep sales teams motivated.

Making a video for B2B & SaaS products needs a different mindset.

E. Comparative Improvement

1. How does the efficiency and user-friendliness of our [specific] platform compare to other analytics tools or solutions you have used previously?

By asking for a comparison with other tools, this question helps to highlight the unique features and benefits of your platform. It helps to position the product against the competition in the market.

This question also gives you better clarity on your competitors and how and why your product stood out from the customer’s point of view.


Click here to learn how to choose the best provider.

2. In what specific ways has our marketing [specific] tool enhanced your [specific] management compared to the previous systems or methods you have employed?

This specific question is designed to draw out specific improvements your marketing tool has made in the customer’s campaign management.

For example, how might your tool have streamlined their email marketing campaigns or improved social media engagement compared to what they were achieving with their previous systems?

It helps showcase its effectiveness and efficiency, which is the power of testimonials.

3. Has our product/service evolved over time? How?

Now, this question helps your customer to understand whether you are flexible and adaptable to change. As we all know, a lot of companies started strong but then went downhill because they failed to change according to the current times.

Highlight how your company foresees future trends and prepares for changes. This can reassure customers that your product or service will remain relevant and effective in the long run.

Also good to emphasize that changes in your product or service are driven by customer needs and feedback. This demonstrates that your company values and responds to customer input.

Making a video for B2B & SaaS products needs a different mindset.

F. Recommendation and Final Thoughts

1. Would you recommend our product or service to others, and if so, what main reason/advice would you give to others who might be considering our product or service?

This question seeks direct support, encouraging customers to express their reasons for recommending your product. This can be highly influential for potential buyers.

When you hear from a fellow customer why your product is recommended, it adds a new edge to your product – credibility.

2. How do you foresee our product or service continuing to benefit you in the future?

Similar creative testimonial questions look at the long-term value of your product, asking the customer to think about future benefits, which helps build a narrative of continued use and relevance.

Moreover, it helps to establish the facts on how long the customer stays or plans to stay with the company. This subtly further pushes other potential customers to consider you seriously.

3. Do you have any additional thoughts or stories you’d like to share about your experience with us?

This open-ended question allows customers to share personal anecdotes or unique experiences, adding depth and a personal touch to the testimonial.

The above are some of the best questions to ask for a testimonial. How you choose from these testimonial video questions and decide which ones to ask depends on your goals and the type of testimonial you’re aiming to get.

Now that you have a mix of specific and general questions, you can choose according to the types of video testimonials you want. Remember to keep the questions as simple as possible so that the customers can form their own narrative.

We know how to sell your story using your product UI

What to Avoid?

When drafting questions to ask for a testimonial, it’s important to remember specific guidelines on what to avoid.

  • Try to avoid asking customers to memorize the information about your company from a script, brochure, etc, and repeat it on the screen word by word. The aim is to have video testimonials that are genuine and relatable. Overloading with information can feel inauthentic.
  • Let the testimonial video questions be specific, but let the customers get a little creative and say it how they want to. (avoid too much scripting)
  • Keep the video as authentic as possible, minimizing edits and corrections. This doesn’t refer to the visual quality, which should still be professional. This refers to the content, where genuine reactions and statements are key.
  • Use open-ended customer testimonial questions to encourage detailed, insightful responses. Rather than simple ‘yes’ or ‘no’ answers, prompt the respondent to share experiences, thoughts, and feelings. It will provide richer, more engaging content for the testimonial.
  • Ensure the video testimonial questions are neither too brief nor overly long. Aim for a middle ground where questions are clear and focused but provide enough scope for the customer to elaborate.
  • Incorporate relevant visuals and graphics to enhance the testimonial’s appeal and effectiveness. These elements can help illustrate key points, break up text, and make the content more engaging and memorable for the audience.

Why Content Beta?

You have an amazing company, hard-working employees, and a good product. You are considering creating a customer video testimonial to attract and encourage more people to try your products /services.

  • Not sure about the right questions to ask?
  • Or are you thinking about how to put your video testimonial questions in an engaging, interesting way?

Here is where we fit in. Content Beta understands you and your company values before we go into the process of doing any service for you. Our clients are always our priority. So, who better to understand and help you with your customers?

Who better to vouch for us other than our loyal customers?

You can check out our videos and design to know if we are the right fit. We give importance to quantifiable measurements as well as customer satisfaction.

What do we offer?

We have a Creative as a Service model with a wide range of over 150 creative services, all for consistent monthly pricing.

Our other takeaways include:

  • Quick Turnaround: Expect a turnaround in just 1-2 days.
  • Collaborative Platform: Our platform is built for seamless collaboration, allowing you to track projects and communicate with our team in real time.
  • Unused Credit Rollover: Pay only for the services you use. Any unused credit hours will be rolled over to the next billing cycle.

Schedule a call with us today.


Professional ads or business promotions – customer video testimonials stand out as reliable sources of truth (genuine ones). They add a personal, human element, turning them into more than just marketing tools.

Here are some more simple video testimonial questions that you can alter according to your preferences.

  • How did you first come across our company?
  • What aspect of our collaboration has been most enjoyable for you?
  • What aspect of our product caught you off guard in a positive way?
  • How does our company align with the core values that guide your business operations?

These client testimonial questions aim to get honest feedback. They help you understand what customers really think and how they interact with your product or service. These can be invaluable video testimonial questions in making your offerings even better and in creating marketing that connects with real people.

Frequently Asked Questions (FAQs)

Some common mistakes to avoid when asking video testimonial questions include

  • Leading the customer with biased questions
  • Asking Yes/No questions
  • Keeping the video very long
  • Not allowing creative answers from customers

The ideal length for a customer video testimonial is 60 – 90 seconds. This duration is long enough to convey key messages while keeping the audience engaged.

We have made videos for 150+ B2B & SaaS companies.

Explainer Video, Product Demo, Remote Video Testimonials, and more.

Content Beta