Written vs Video Content – you’re considering one of these to get the most out of your marketing campaigns. But you’re stuck between choosing the one that fits your goals.
Let’s have a look at this Google Trends graph. What do you see?
The graph shows you that people are searching for videos more than text. The video searches are almost ten times higher than written content.
People simply buy stuff they watch in action.
According to Oberlo, 8 out of 10 people have purchased software or an app after watching a brand’s video. They also said 91% of people would like to see more online video content from brands.
The key is to stop selling the product and start showing the impact these products can create. To do that, you need video production services.
When choosing the best professional video production service, you must consider a few things:
With these considerations, let’s move on to the next section of the blog.
Video production services make videos for others, such as businesses, organizations, individuals, and creative agencies. For example, corporate video production services would make videos like testimonials or company culture videos for corporations.
Producing professional videos demands significant expertise, talent, and experience, which are not readily available. A professional video production service understands that and helps your brand convey the right message.
These services make various videos, such as promotional videos, explainer videos, training videos, testimonials and case studies, highlight videos, etc.
Let’s look at the type of video production services based on industry type:
These services handle everything from planning to shooting and editing. They use graphics or animations and include voiceovers or music as well.
Video production services can help you ensure the videos stay consistent because of their processes. These services have a defined process, which includes four stages:
Another related term for such services is ‘full-video production services.’ From scripting to editing, full-video production services cover every aspect.
Along with making standard promotional or testimonial videos, these services can repurpose video content or written content into new video series. It enhances your outreach with professional marketing video production services.
Businesses should aim for consistency. This approach needs marketing video production services to cater to the demand with quality.
Here’s a list of the top 10 best professional video production services.
Established in 2020, Content Beta is dedicated to helping B2B companies produce engaging video content. They have worked with over 150 clients on various design and video projects.
Founded in 2011, Wyzowl is one of the first explainer video production companies. They have worked with more than 1,500 companies globally. They have offices in the UK and the US.
Superside was founded in August 2015. The company operates as a fully remote organization, with a team of over 700 members working across 57 countries and 13 time zones.
Vidico was established around 2016. It specializes in producing compelling narratives for startups and tech enterprises. They have offices in Australia and South Africa.
Since 2009, Sandwich has been creating commercials that explain products. They primarily serve as the creative studio for Silicon Valley. Their headquarters is located in Los Angeles, CA.
Over the past 10 years, Yum Yum Videos has created nearly a thousand videos for various companies, ranging from small startups to Fortune 500 firms. They have offices in Miami, Florida, and Buenos Aires, Argentina.
QuickFrame focuses on data-driven video production and marketing. They have worked with various clients from a wide range of industries. They are headquartered in Coral Gables, FL.
Established in 2012, Thinkmojo has worked with startups to big corporations, in articulating and conveying their ideas, products, and technologies through video. Their offices are located in San Francisco, California, and Montreal, Canada.
BlueCarrot was founded in 2014. It has been recognized among the top video production companies in Ukraine by Clutch and featured on Behance and WebDesignRankings.
Explain Ninja was established around 2013. It is a subsidiary of Fireart Studio and is based in Warsaw, Poland. It has over seven years of experience in the industry, delivering more than 120 projects globally.
The above video production services list ranges from corporate video production services to e-commerce video services to e-learning video production services.
Due to user-friendly AI tools and generative AI, creating videos has become effortless. But to meet marketing goals and convey the right message, you have two choices: an in-house video production team or video production services.
The process of making these videos is time-consuming and demanding. It involves tasks like writing, editing, working on graphics, and filming, all of which require significant effort.
As a result, organizations find handling these aspects of video production in-house to be quite challenging. It’s often not practical when you’re busy with other tasks in your business.
That’s why many companies hire video production services, whether they be freelancers or agency teams. Freelancers may cause lengthy project delays despite being cost-effective. So, professional teams work best for these video creation services.
Producing videos remotely can be challenging. Coordinating without meetings is tough and can lead to miscommunication. That is where Content Beta helps you streamline the process for efficient video production.
Content Beta has collaborated with more than 150 clients on a wide range of exciting video and design projects, all done remotely. Our Creative as a Service ensures each project is done by only the best of the best.
What do you get?
Schedule a call with us today!
In conclusion, video production services are invaluable for businesses seeking to make a meaningful impact with their videos.
These services offer planning, shooting, and editing expertise, ensuring high-quality, engaging content. While DIY video production is more accessible than ever, it lacks professionals’ refined touch and strategic approach.
The time and effort required for in-house production often outweigh the benefits, making professional services a more practical choice. Choosing a professional team over freelancers helps avoid delays and ensures timely, compelling videos.
Investing in professional video production services is worth it for businesses aiming to boost their marketing and communication.
Video production costs can range between $3,000 and $15,000 for most one-time projects. The cost varies for each project as every project is unique and demands a tailored approach.
To choose the right video production company for your project, consider their portfolio to assess their style and quality. Look for companies with experience in your specific industry or type of video. Check reviews and references and ensure they clearly understand your goals and budget.
The most common mistakes to avoid when producing a video are
The success of a video marketing campaign can be measured through various metrics such as