B2B Video Production Cost Estimator

Picture of Rishabh Pugalia
Rishabh Pugalia

June 11, 2024


How much will your next video impact your budget? You’re likely curious, considering the wide range of video production costs. Video production costs estimator can be a helpful tool for gaining a preliminary understanding of potential expenses.

Regardless of cost, your goal is to strike a balance between budget and quality. That is, get your business’ message across without any wasteful spending.

This might lead you to questions such as:

  • How can you create a realistic budget for your video project while achieving your marketing goals?
  • What are some cost-saving strategies for B2B video production?
  • Can you leverage user-generated content and employee advocacy to create valuable, cost-effective video content?

Big questions, correct? It’s good to have them. This prompts you to search for a video production company that meets your needs while staying within your budget. Otherwise, in the middle of a project, you might end up telling your video partner:

video production company
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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Video Production Cost Breakdown

    While planning a B2B video project, you must thoroughly understand what elements can contribute to the overall cost. This can also help you create a video production cost estimate.

    Now, break down the production process into critical stages:

    • Pre-production
    • Production
    • Post-production

    1. Pre-production

    At this stage, you begin the preparation and groundwork setup. Here, a standard video production cost estimate template will include these factors:

    • Planning
    • Research
    • Problem-solving, and
    • Organizing

    Remember, careful pre-production processes can be a cost-saver in the long run. With that, you prevent costly changes or reshoots in the production stage.

    Pro tip: Investing (time and resources) wisely in this stage can optimize your overall budget.

    Now, the different stages in pre-production involve the following:

    • Concept development
    • Scriptwriting
    • Storyboarding

    2. Production

    While making a video production cost estimate at this stage, consider the following:

    • Setting up the cameras
    • Directing the actors
    • Recording the footage
    • Sound recording (to ensure precise audio capture)

    Pro tip: Identify the important roles required for your project and try to optimize your crew size without sacrificing quality.

    A video production cost estimate template will include these elements in the production stage:

    • Equipment
    • Location
    • Crew
    • Talent

    Bonus tip: Account for the number of shooting days required to complete the project.

    3. Post-production

    At this stage, everything comes together: color correction, sound mixing, special effects, etc. For this section of your video production costs estimator, here are some of the essential factors to consider:

    • Editing
    • Sound design
    • Color grading

    4. Additional costs

    There could be additional costs beyond the main elements of the pre-production, production, and post-production phases. Some of them are mentioned below:

    • Revisions
    • Distribution
    • Insurance
    • Catering and craft services
    • Special effects (audio and visual)

    Bonus tip: Create a contingency fund in your video production budget. With that, you get the flexibility to handle unexpected costs or changes.

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    How Much Does Video Production Cost?

    Broadly speaking, the video production cost depends on two factors:

    • Experience level of the production team which is reflected in the:
      • Budgets
      • Expertise
      • Networks
    • The complexity of the project, influencing:
      • Scope,
      • Duration,
      • Logistics, etc.

    According to a 2022 HubSpot research study, 16% of marketers have a quarterly video marketing budget between $80,000 and $100,000. This amount, of course, includes all video production expenses for the quarter.

    However, there’s no single video production cost estimate template to calculate how much a video production costs. But to give you a rough idea for your video production costs estimator, below are some of the common types of videos with their general cost ranges:

    1. Testimonial videos

    The video type features a customer or agent sharing their positive experience with a company’s product or service.

    If you want to produce a 1-minute long standard video, it can cost you around $3,000. You could pay up to $15,000 for a high-quality testimonial video production with a more experienced crew for the same duration.

    Making a video for B2B & SaaS products needs a different mindset.

    Video Title: GALLEY | Remote Video Testimonials by Content Beta

    Video Duration: 1 minute 43 seconds

    2. Product demo videos

    A product demo video shows how a product works while highlighting its benefits.

    For a standard product demo video, you will pay between $2,000 and $5,000. Adding advanced animations and high-quality voice-overs will increase the cost to $5,000 – $20,000.

    Expect costs ranging from $20,000 to $50,000 for a top-tier video customized for decision-makers in large enterprises, featuring complex visuals.

    Making a video for B2B & SaaS products needs a different mindset.

    Video Title: Good Lab | Product Demo Videos by Content Beta

    Video Duration: 2 minutes 29 seconds

    3. Explainer videos

    Explainer videos break down a complex idea or process into a clear and easy-to-understand method.

    A simple live-action explainer video can cost around $3000. With quality production and professional actors, prices can jump to $10,000 and beyond.

    For an animated explainer video with basic 2D animation, the price starts at around $2,000 per minute. If you want a video with 3D animation or custom illustration, expect the cost range to increase to $5,000 – $20,000 per minute.

    A video production costs estimator can be a helpful tool for obtaining a more specific idea of the potential costs of your project.

    Making a video for B2B & SaaS products needs a different mindset.

    Video Title: Recurly | Explainer Video by Content Beta

    Video Duration: 1 minute 37 seconds

    4. Brand videos

    A brand video highlights a company’s values, mission, and unique traits.

    If you hire a semi-professional team to produce your brand video, the charges can range from $1,500 to $3,000 per minute.

    If you partner with a professional video production house, the range will rise to $5,000-$20,000.

    Making a video for B2B & SaaS products needs a different mindset.

    Video Title: PayMate | Brand Video

    Video Duration: 3 minutes 14 seconds

    5. Training videos

    This form of video is made to teach a specific concept or skill and is often used for product education or employee onboarding.

    Training video production can cost anywhere from $1,000 to $5,000 per minute. Depending on your needs, expect to invest between $49 and $300/month in training video software.

    Making a video for B2B & SaaS products needs a different mindset.

    Video Title: How to assign articles as per readers’ level

    Video Duration: 57 seconds

    6. Promotional videos

    This type of video is designed to advertise a service, product, event, or company and generate interest.

    If your in-house expertise creates a promotional video, expect costs ranging from $1,000 to $2,500. If you choose a freelancer for the project, the range will go up to $1,500 to $3,500.

    Lastly, partnering with a video production company can cost you in the range of $3,000 to $6,000 and beyond.

    Now you can see a video production costs estimator like this, which can offer a clearer picture of potential expenses based on your specific needs.

    Making a video for B2B & SaaS products needs a different mindset.

    Video Title: Pipe | Video ads

    Video Duration: 24 seconds

    7. Onboarding videos

    These videos are designed to welcome new customers or employees to a company and introduce them to its culture and processes.

    The Cost for onboarding videos varies greatly depending on the video’s complexity you are looking for. For instance, a freelancer can charge you between $1,000 and $2,500 for a 1-minute video.

    A hybrid video (a video that blends different elements, such as animation and live-action footage) of the same duration from Content Beta can cost anywhere from $1,500 to $3,500.

    A video production cost estimator like this can provide you with a more tailored estimate of the potential expenses.

    Making a video for B2B & SaaS products needs a different mindset.

    Video Title: Transcepta | Onboarding Videos

    Video Duration: 2 minutes 20 seconds

    8. Educational videos

    It is created to teach a specific concept or area of knowledge.

    Hiring a freelancer for educational video production can cost $1,500-$5,000. For a video production company, expect to pay $2,000 to $9,000.

    Making a video for B2B & SaaS products needs a different mindset.

    Video Title: Tapcart | How-to Videos by Content Beta

    Video Duration: 2 minutes 29 seconds

    Why Choose Content Beta?

    Thanks to the high cost of services, it becomes hard for B2B companies to find a video production company that suits their budget. With your unique video production costs estimator, Content Beta can be your preferred partner for producing quality videos with transparent pricing options.

    With a CaaS model in place, our in-house team of experts knows how to sell the content to your target audience.

    The team collaborates with you to understand your unique needs and translate them into appealing visuals. Here’s how we do that:

    • We ensure a consistent flow of high-quality video content to support your B2B (marketing and communication) goals.
    • Our transparent pricing does not include any hidden costs.
    • We understand the nuances and best practices for the type(s) of video content you ask us to produce.

    Plus, we value your input and feedback, and our iterative approach allows for refinements and improvements.

    Outsource your creative needs to us and maximize your impact on core operations.

    Schedule a call with us.


    Creating top-quality content for B2B videos requires careful consideration of the major cost components: pre-production, production, and post-production.

    Understand the additional costs that can influence your overall video production cost. The project’s complexity and the production team’s experience will determine the total cost.

    While being mindful of your budget is essential, invest in its quality to ensure the desired message is clearly communicated.

    Similarly, understand your business needs and take the steps to leverage the power of video for your B2B marketing and communication efforts. Let a video production costs estimator provide a more specific cost breakdown for your unique project.

    Frequently Asked Questions (FAQs)

    The factors influencing the cost of B2B video production include:

    • Project scope
    • Project duration
    • Project complexity
    • Talent
    • Equipment needs
    • Crew experience

    To estimate the budget for your B2B video project, consider the following:

    • Video style
    • Video type
    • Length of the video
    • Complexity of the content
    • Desired production quality

    You can optimize your B2B video production budget without compromising quality by:

    • Developing detailed scripting and storyboarding to minimize on-set changes
    • Keeping your video elements clean and focused
    • Repurposing existing footage creatively

    Ways you can reduce post-production costs in your B2B video project include:

    • Proper planning
    • Organized shoots
    • Clear communication of the editing needs
    • Consolidating feedback rounds
    • Using royalty-free music

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

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