20 Best Video Landing Page Examples (Our Top Pick)

When a video is displayed on the landing page, there is a high possibility of viewers clicking on the video. Why? Because a video is easier to consume than any written content.

A well-executed video landing page grabs attention, educates prospects, and drives conversions.

When prospects watch the video, they might think, “Ah, they offer exactly what I need! ” or they could be impressed by the journey of your business. Result? They hit that CTA (call to action) button and move one step forward in their buying journey.

In fact, according to HubSpot, 38.6% of marketers say video is the #1 landing page element that impacts conversion.

For businesses aiming to captivate their audience and increase conversions, incorporating a video landing page is essential.

Before creating a video landing page, you might wonder:

  • What are the types of videos that work best on landing pages?
  • Where can these videos be placed on the page to grab the viewer’s attention instantly?
  • What elements should a landing page with video include for effective communication and action?

Below, let us see a few examples of a landing page with video used by brands for effective communication and increased engagement.

Contents

What is a Video Landing Page?

A landing page featuring a video that explains the brand, product, or service is a video landing page. They are useful for making information simpler to understand and enhancing engagement.

The landing page may include brand videos, testimonial videos, product videos, or promotional videos. These videos can be used as

  • An auto-playing background video
  • An explainer video in the first fold
  • A supporting video in relevant sections
  • A pop-up video

Landing page video best practices include:

  • Use visually appealing thumbnails.
  • Include a visible play/pause button.
  • Keep the video under 3 minutes.
  • Place a CTA button near the video, making it easy for viewers to click.
  • Make use of video landing page templates for a better structure.
  • Keep the video within the first fold of the main page.

Let us look at a few landing page video examples used by brands.

Top 20 Video Landing Page Examples

Here are 20 video landing page examples that provide explanations for the product/brand.

1. Zapier

Type: Explainer Video

Duration: 30 Seconds

Style: 2D Animated

Analysis:

  • The goal of this video landing page is to explain to prospects how Zapier can be used to link different apps and automate workflows.
  • The video is featured in the first fold of the landing page with a simple yet eye-catching thumbnail.
  • Two call-to-action buttons are positioned right above the video to start for free.

2. Zendesk

Video Type: Explainer Video

Duration: 1 Minute 45 Seconds

Style: Screencast with cut-out elements

Analysis:

  • The video explains a few features of Zendesk and how their software is customizable and scalable.
  • The video is placed in the fifth fold of the main page.
  • It acts as a main hook for prospects to see the features. If prospects like what they see, they can click the nearby button to check out all the features.

3. Shopify

Video Type: Brand Video

Duration: 9 Minutes 28 Seconds

Style: Live-Action

Analysis:

  • This video landing page example discusses the journey/story of Shopify and how it has empowered entrepreneurs.
  • The video auto-plays in the background and the tagline for Shopify is highlighted.
  • The CTA button is placed on the video with a benefit statement next to it, explaining how prospects can start for free and can get an affordable 3-month plan. This makes people interested in giving Shopify a try.
  • The landing page video background seamlessly blends with the text and CTA buttons.
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4. Reflect

Video Type: Onboarding Video

Duration: 14 Minutes 49 Seconds

Style: Screencast

Analysis:

  • This video landing page guides on creating backlinks within their notes, maintaining templates, and AI integrations.
  • The video is featured in the first fold of the landing page.
  • A CTA button at the top allows visitors to explore their new AI integration and features.

5. Toast

Video Type: Explainer Video

Duration: 1 Minute 56 Seconds

Style: Live-Action

Analysis:

  • This landing page with video explains how Toast’s restaurant management platform helps restaurants.
  • The play button features text on it, indicating to watch the video to understand how Toast works. The video is in the first fold of the landing page.
  • Two CTA buttons, each for different purposes, are placed to the left of the video. Also, a starter kit link for businesses under 10 employees is mentioned separately.

6. Octopus

Video Type: Demo Video

Duration: 1 Minute 19 Seconds

Style: Screencast

Analysis:

  • This landing page video shows how Octopus is a superfast visual site map tool for designing website structures and logic.
  • The video is placed in the first fold of the main page.
  • The video is accompanied by a CTA button for a free trial, positioned to the left of the video.

7. CrowdStrike

Video Type: Explainer Videos

Duration: All three under 3 Minutes

Style: Presentation with UI snippets

Analysis:

  • This page has explainers for various solutions that CrowdStrike provides. All three videos have similar styles, visual elements, and thumbnails.
  • The video landing page design is cohesive, sticking to the brand guidelines with a bold color palette and complementary illustrations.
  • They are featured in the fourth fold of the main page.
  • Each video card has a CTA button to explore more about the solution/product in detail.

8. SurveyMonkey

Video Type: Promotional Video

Duration: 1 Minute 17 Seconds

Style: Live-Action

Analysis:

  • This video landing page explains what you can achieve with SurveyMonkey, with a narrative.
  • It is placed in the third fold, right below the Contact-us form on the landing page

9. Atlassian

Video Type: Promotional Video

Duration: 1 Minute

Style: Live-Action

Analysis:

  • This video landing page emphasizes how the collaboration of individuals can make a difference.
  • It is featured in the first fold of the landing page, with a tagline.
  • A separate CTA box to explore Atlassian’s AI is placed right below the video.

10. Loom

Video Type: Explainer Video

Duration: 2 Minutes 5 Seconds

Style: Live-Action

Analysis:

  • Loom incorporated this video in the landing page to explain the purpose and functionalities with narrative and engaging visuals.
  • The video is featured in the first fold of the landing page.
  • A CTA button for using Loom for free is positioned above the video.

11. Ramp

Video Type: Testimonial Video

Duration: 2 Minutes 50 Seconds

Style: Live-Action

Analysis:

  • This landing page video explains how Ramp helped Webflow’s finance team with easy search, visibility, and deep analysis.
  • It is featured in the fifth fold of the landing page, with a text summarizing the video content.
  • A CTA link is provided below to learn more about how Ramp can be used to save money and time.

12. Outreach.io

Video Type: Explainer Video

Duration: 1 Minute 30 Seconds

Style: Motion design

Analysis:

  • This video landing page explains how Outreach.io can help with seller productivity, and create and close pipelines. The video also explains the benefits of using the platform.
  • It is placed in the second fold of the landing page.
  • Two CTA buttons are placed above the video for platform overview and pricing details.

13. GoodData

Video Type: Demo Video

Duration: 42 Seconds

Style: Screencast

Analysis:

  • This video landing page explains how data can be analyzed, generated, and compared with GoodData.
  • The video is featured in the first fold of the page.
  • Two CTA buttons are placed above the video for a demo and a free trial.

14. Mosaic

Video Type: Promotional Video

Duration: 1 Minute 47 Seconds

Style: Screencast with motion graphics and kinetic typography

Analysis:

  • This video landing page discusses how Mosaic helps in making quick decisions with its analytics and planning tools.
  • It is featured in the first fold of the landing page.
  • A CTA button is placed beside the video for a demo request.

15. Headlime

Video Type: Promotional Video

Duration: 48 Seconds

Style: Stock footage with UI snippets

Analysis:

  • This landing page shows how Headlime can be used for writing marketing copy. It also shows the available templates and AI integration.
  • It is featured in the first fold of the landing page.
  • The CTA is on the left for a free trial. The button also emphasizes that no credit card is required. This removes hesitation and encourages prospects to take immediate action.

16. Siff.io

Video Type: Explainer Video

Duration: 1 Minute 33 Seconds

Style: Motion design

Analysis:

  • The video explains how SIFF combines all the configuration changes and stores them in one place for easy access and visibility.
  • The video is featured in the first fold of the landing page.

17. Webflow

Video Type: Demo Videos

Duration: 13 Seconds each

Style: Screencast

Analysis:

  • This video landing page breaks down the process into five steps, and each step has a demo.
  • They are featured in the third fold of the page.
  • A CTA button for getting started for free with Webflow is placed above the videos.

18. Census

Video Type: Explainer Video

Duration: 1 Minute 18 Seconds

Style: Motion design with icons, UI snippets

Analysis:

  • This video landing page explains the features and benefits of the tool. It focuses on data integration, segmentation capabilities, and the streamlined process for personalized marketing.
  • It is placed in the first fold of the landing page.
  • Two CTA buttons for a tour and a free trial allow prospects can take immediate action without the need for a credit card.

19. Popupsmart

Video Type: Product Video

Duration: 47 Seconds

Style: Kinetic typography

Analysis:

  • This landing page includes a clickable video link that pops up. The video shows how the popup builder is a great tool for creating easy images that can be used as popups.
  • It is featured in the first fold of the main page.
  • A CTA button is placed right next to the video popup link.

20. Front

Video Type: Explainer Video

Duration: 35 Seconds

Style: Screencast with motion graphics

Analysis:

  • This landing page video auto-plays. It explains how Front helps teams streamline communication.
  • It is featured in the first fold of the landing page.
  • A CTA to get started with Front is placed above the video.

All these landing page examples with video, showcase the brand’s offerings, and versatility to increase conversions.

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Do you need highly engaging videos to place on your landing page? Choose Content Beta.

Our skilled team will craft an amazing video for you. They can also help you with website design. Additionally, you can benefit from valuable tips to enhance your online presence.

We offer Creative as a Service (CaaS) plans for tech companies. Our cloud-based platform enhances seamless collaboration between your team and ours. We ensure fast delivery within 2 to 4 weeks.

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Conclusion

Videos grab attention and lead potential customers through the purchasing process. So, implementing video landing pages can be highly beneficial, providing an informative experience.

The most commonly used videos on landing pages are explainer videos. Best video landing pages communicate the value proposition and the story of the brand.

The goal is not just to showcase your brand or product but to connect with the audience and address their needs. If prospects believe your brand can solve their problems, they’re more likely to become customers.

Frequently Asked Questions (FAQs)

A video landing page is a page that consists of videos for explaining, demos, and brand stories.

A video on the landing page should be under 3 minutes. But, for a few specific goals, video can be much longer.

Yes, you can use video landing pages for product demonstrations.

Types of calls-to-action that work best for video landing pages are free trials and demos.

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