Creative Team on-demand = Marketing done right.
Need a mixed team of video, design, and creative experts to scale up your marketing?
Get Video/Design in 3 days
clear
Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
Every frame, every cut, every transition matters. With so many apps available, which ones truly make our content stand out?
Today’s creators want more than just tools; they want the best video editing apps. They need platforms that enhance their work and make it shine. Choosing the right video editing app can make or break your message.
It’s about crafting a narrative that captivates and convinces. So, as you navigate through your choices, ask yourself: Which app will not only meet your needs but push your content to the next level?
In 2023, the best video making apps are known for their accuracy and speed. They cater to both beginners and pros, offering easy-to-use interfaces and powerful editing tools. Some of the best features include:
The best video editing apps in 2023 utilize AI for tasks like color correction, sound balancing, and content-specific edit suggestions.
Leading video editing apps offer seamless cloud-based editing, allowing users and teams to collaborate in real time, enhancing the video making process.
Top video editing apps provide professional-level color tools and dynamic motion tracking, ensuring every edit elevates the content’s quality.
Adaptive exporting in video editing apps ensures content is optimized for platforms like YouTube, Instagram, and TikTok with just one click.
Adaptive exporting in video editing apps is crucial, especially when optimizing content for platforms that prioritize short form video.
Modern video editor apps incorporate interactive links and automatic captioning, making videos both engaging and globally accessible.
The best video editing apps in 2023 prioritize user experience, offering pre-designed templates for quick, high-quality edits.
To stay on the list of best edit video apps, consistent software updates and optimization for the latest tech hardware are essential.
We know how to sell your story using your product UI
From smooth transitions to precise color adjustments, these apps make video editing straightforward and effective. Here are some of the best video editing apps that you can use to edit your videos:
Among the best video editing apps, Adobe Premiere Rush is designed for creators on the move. It offers seamless cloud editing, making it one of the top editor apps for professionals.
Compatibility: Windows, MacOS, iOS, and android.
Key Features: Audio mixing, text animation, time mapping, overlays, clip editing, titles, and captions.
G2 Rating: 4.4 (57 reviews).
Price: Free version with limitations, subscription-based pricing.
Watermark: No watermark in the free version.
| Pros | Cons |
|---|---|
| Cross-platform editing across devices, with cloud syncing. | Limited advanced features. |
| Integration with Adobe Suite enhancing the editing process. | Performance on older devices is slow. |
| User-friendly design. | Export limitations on export quality or length. |
| Built-in templates and color correction. | File format support might not cater to some niche ones. |
iMovie is one of Apple’s beginner-friendly video editing apps. It offers a range of templates and is ideal for quick edits on Mac and iOS devices.
Compatibility: MacOS.
Key Features: Animation, drag & drop, social sharing templates, video creation, video editing.
G2 Rating: 4.3 (500+ reviews)
Price: Free.
Watermark: No watermark.
| Pros | Cons |
|---|---|
| Seamless integration with the Apple ecosystem. | Platform limitation. |
| Beginner-friendly interface (simplified tools and drag-and-drop functionality). | Limited advanced editing tools. |
| 4K video editing for high-resolution videos. | Limited customization options for transitions and effects. |
| Built-in templates and themes. | File size and format limitations. |
We know how to sell your story using your product UI
KineMaster, a powerful tool for mobile editing, ensures efficient editing on the go. It’s a favorite among apps to edit videos, especially for mobile users.
Compatibility: iOS, Android.
Key Features: Multi-layer video editing, chroma key.
Play Store Rating: 4.3 (5.5M+ review)
Price: Free version available, subscription-based plan for premium.
Watermark: Yes, in the free version.
| Pros | Cons |
|---|---|
| Multi-layer editing (supports multiple layers of video, images, stickers, text, and handwriting). | Interface Complexity (some users might find the interface a bit overwhelming). |
| Real-time recording directly within the app. | For less powerful devices, the app might experience lags. |
| Chroma key feature (provides green screen effects). | File export might take longer for high resolution and long videos. |
| Regular updates. | Lacks extensive cloud-based collaboration. |
Magisto uses AI to turn clips into captivating stories. This video making app is perfect for those looking to automate some editing tasks.
Compatibility: iOS, Android, Web.
Key Features: AI-driven editing, music library.
G2 Rating: 3.9 (37+ reviews).
Price: Free/basic version, premium, professional, and business plans available. (part of Vimeo)
Watermark: Yes, in the free/basic version.
| Pros | Cons |
|---|---|
| AI-powered editing. | The AI-driven approach can restrict user customization and personal touch. |
| Music library integration. | Its automated nature might not cater to professionals seeking detailed editing control. |
| Quick video creation makes them suitable for users who need fast results. | Consistent internet requirement. |
| Tailored for social media. | Storage limitations. |
Clipchamp stands out among browser-based video editing apps. It offers a range of tools without the need for downloads, making it a favorite video making app for many.
Compatibility: Linux, Windows 10 and 11, MacOS. [‘Clipchamp mobile’ – android, iOS 14 and above].
Key Features: Green screen, stock asset library, resizer, browser-based. Designed for social media content creators, marketers, and beginners.
G2 Rating: 4.3 (20+ reviews)
Price: Free version, monthly and annual subscription.
Watermark: No watermarks.
| Pros | Cons |
|---|---|
| Web-based editor without software installation. | It requires a stable internet connection. |
| User-friendly design. | Limited advanced features. |
| Direct export to social media. | Storage limitations. |
| Built-in stock library. | Higher resolution exports might be restricted to premium plans. |
Onboarding videos are a powerful tool for introducing users to a new product or service. With the right video editing app, you can craft a compelling narrative. Check out these onboarding video examples for inspiration.
We know how to sell your story using your product UI
Lightworks, a professional-grade choice among video editing apps, has Hollywood-approved features. It’s often listed in the top editing apps for video professionals.
Compatibility: Windows, MacOS, Linux
Key Features: Video editing, audio capture, image editing, social sharing, supports HD Resolution.
G2 Rating: 3.5 (25+ reviews)
Price: Free version available, monthly, yearly, and outright license.
Watermark: No
| Pros | Cons |
|---|---|
| Professional-grade editing. | Complex interface. |
| Offers real-time GPU-based video effects | Requires a powerful computer for optimal performance (especially in 4K editing). |
| Supports a broad range of video formats for editing. | The free version might have some feature restrictions compared to the full version. |
| Advanced color correction. | Lacks extensive features for team-based editing or cloud collaboration. |
Power Director is known for its precision tools. It ensures detailed edits that deliver professional results, making it a standout edit video app.
Compatibility: Windows, MacOS, iOS, and android.
Key Features: Suitable for prosumers, handles simple to complex projects, effects, titles, smooth transitions, precision keyframing tools, a sizable animation library, and AI tools.
G2 Rating: 4.4 (50+ reviews)
Price: Free version with limited features, monthly/annual subscriptions.
Watermark: Yes, for the free version.
| Pros | Cons |
|---|---|
| Intuitive drag-and-drop interface. | This can be demanding on system resources, especially during rendering |
| 4K and 360° video support. | Some advanced tools might be less accessible to new users. |
| Offers dynamic effects based on movement and green screen editing | Occasional software glitches. |
| Large library of effects. | Longer videos, especially in high resolution, might take time to export. |
Vimeo Create, a standout video making app, is tailored for businesses. It offers tools and templates for effortless branded content creation.
Compatibility: Web, iOS, Android.
Key Features: Templates, stock content, music library.
Play Store Rating: 4.1 (95K+ reviews)
Price: Free with Vimeo Plus, Pro, Business, or Premium.
Watermark: Removed with subscription.
| Pros | Cons |
|---|---|
| Tailored for businesses. | While it offers a basic free version, advanced features require payment. |
| Variety of templates and stock content. | Lesser advanced editing tools. |
| Quick video creation. | Primarily integrated with Vimeo, which might limit distribution options. |
| Cloud-based. | Being cloud-based, a stable internet connection is essential. |
Developed by GoPro, Quik is a video editing app that quickly stitches together clips. It’s perfect for creating short, impactful highlight videos, making it a go-to edit video app.
Compatibility: iOS, Android.
Key Features: Automatic video creation, music sync.
Play Store Rating: 4.5 (850K+ reviews)
Price: Free.
Watermark: No watermark.
| Pros | Cons |
|---|---|
| Automated editing | Limited customization |
| Automatic syncing of video edits with background music. | Best for short videos rather than extensive projects. |
| Share directly to social media platforms. | Limited advanced tools. |
| Designed for quick and easy navigation, making it accessible for beginners. | While it's great for on-the-go edits, it might not be the best choice for desktop editing. |
Splice offers a balance of simplicity and functionality. Among the editing apps, it’s a favorite for mobile users seeking quick and effective edits.
Compatibility: Windows 10 or later, MacOS 10.15 or later, iOS, and android
Key Features: Simple editing tools, music library.
Play Store Rating: 4.2 (127K+ reviews).
Price: Free with in-app purchases, weekly subscription
Watermark: Removed with subscription.
| Pros | Cons |
|---|---|
| Simplified tools and interface | Mobile-only. |
| High-quality export. | Limited audio editing. |
| Built-in music library. | Being mobile-centric, it can take up a significant amount of device storage. |
| Quick edits. | Limited advanced features compared to some others. |
The best video editing apps allow you to merge your brand’s unique identity into every frame. Maintaining consistency in your videos is as crucial as the editing process itself. To ensure your content aligns with your brand’s voice and style, familiarize yourself with these Brand Guidelines.
Inshot enhances short clips, making them popular among social media enthusiasts. It’s one of the best video editor apps for quick enhancements.
Compatibility: iOS, Android.
Key Features: Basic editing tools, filters, and effects.
Play Store Rating: 4.6 (18M+ reviews).
Price: Free with in-app purchases, inshot pro subscription
Watermark: Yes, in the free version.
| Pros | Cons |
|---|---|
| Mix of tools for video, photo, and collage editing, catering to a wide range of needs. | Ads in free version. |
| Integrated music library. | Performance on older devices may not be high. |
| User-friendly interface | Limited cloud integration. |
| Regular updates. | File format may support only popular ones. |
We know how to sell your story using your product UI
Invideo, a cloud-based solution, caters to diverse editing needs. Its range of templates makes it a top video editing app for streamlined projects.
Compatibility: Windows, MacOS, iOS, and android.
Key Features: Templates, text-to-video, AI-driven.
G2 Rating: 4.6 (140+ reviews)
Price: Free version available, Monthly and yearly subscriptions.
Watermark: Yes, in the free version.
| Pros | Cons |
|---|---|
| Cloud-based editing, enabling users to edit from any device with internet access. | Internet dependency. |
| Extensive pre designed template library. | Some of its features might take time for beginners to master |
| Text-to-video feature. | It offers some collaboration tools, but might not be as extensive as some other platforms. |
| Customizable branding. | Export limitations. |
Filmmaker Pro offers advanced tools for detailed edits. It’s a comprehensive choice for those diving deep into video editing.
Compatibility: iOS 13 or later, macOS 11.0 or later and a Mac with Apple M1 chip or later.
Key Features: Multi-layer editing, chroma key.
Play Store Rating: 4.4 (5.6K+ reviews)
Price: Free with in-app purchases, and monthly and yearly subscriptions.
Watermark: Removed with subscription.
| Pros | Cons |
|---|---|
| Offers a wide range of tools, from basic trims to advanced color grading. | Interface complexity. |
| 4K video support. | Storage consumption (especially those in 4K). |
| Multi-layer editing. | On less powerful devices, the app might experience lags or slowdowns. |
| Regular updates. | While it supports most popular formats, it might not cater to some niche ones. |
Hitfilm is perfect for those seeking video editing combined with effects. It’s a favorite among tech enthusiasts looking for the best video maker app with flair.
Compatibility: Windows, MacOS X (64-bit operating systems only).
Key Features: VFX tools, compositing.
G2 Rating: 4.4 (45+ reviews).
Price: Free version (HitFilm Express) available, one-time purchase for Pro version.
Watermark: On certain effects in the free and creator version.
| Pros | Cons |
|---|---|
| Professional grade tools catering to both filmmakers and VFX artists. | Its advanced features might be challenging for beginners to navigate. |
| Integrated tutorials. | To ensure smooth operation, a powerful computer is essential. |
| Modular interface allows users to customize the workspace according to their preferences. | Projects, especially those with multiple effects, can consume significant storage. |
| Active online community. | Performance can be demanding on system resources, especially during rendering or playback. |
Filmora stands out with its intuitive interface. It ensures quality video edits, making it a top choice among video editing apps.
Compatibility: Windows 11 and below, macOS 10.14 – macOS 13.
Key Features: Intuitive interface, music library, overlays.
G2 Rating: 4.4 (200+ reviews)
Price: Free trial available, one-time purchase or subscription.
Watermark: Yes, in the free version.
| Pros | Cons |
|---|---|
| Intuitive drag-and-drop interface. | Limited advanced tools. |
| Offers a selection of royalty-free music tracks for various moods and genres. | Longer videos might take a considerable amount of time to export. |
| Color correction and grading. | Can be resource-intensive, especially with multiple effects and layers. |
| Motion tracking and keyframing. | Limited cloud integration. |
DaVinci Resolve is more than just one of the video editing apps; it’s a post-production suite. Professionals often prefer it for its advanced features.
Compatibility: Windows, MacOS, Linux.
Key Features: Professional-grade video editing, built-in visual effects editor (Fusion), and powerful tools for Hollywood-grade results.
G2 Rating: 4.7 (180+ reviews)
Price: Free version, additional features paid.
Watermark: No watermarks.
| Pros | Cons |
|---|---|
| Professional color grading. | Complex interface. |
| Audio post production (integrated with Fairlight). | High system requirements (especially for 4k). |
| Visual effects integration. | Resource intensive (especially during rendering). |
| Multicam editing. | Projects, especially those in high resolution, can consume significant storage. |
Canva is one of the best video editing apps, offering a cloud-based platform that simplifies the creation of visuals. Its drag-and-drop interface, combined with a vast template library, positions it as a top video editing app for quick and professional designs.
Compatibility: Windows, MacOS, iOS, and android.
Key Features: Custom fonts and branding, animation and GIF creations, and download options.
G2 Rating: 4.7 (4K+ reviews).
Price: Free version, Premium version.
Watermark: Yes, in the free version.
| Pros | Cons |
|---|---|
| User-friendly interface. | Limited advanced design tools |
| Extensive pre-designed template library. | Free version limitations. |
| Cloud-Based (editing anywhere anytime). | A stable internet connection is required for smooth operation. |
| Integrated stock library. | Restrictions on export options. |
Movavi offers a balance between functionality and ease. It’s a top choice for those seeking quick edits with a professional touch.
Compatibility: Windows, MacOS. (‘Movavi clips’ for mobile devices).
Key Features: Slideshow maker, video converter, editing clips on mobile.
G2 Rating: 4.8 (15+ reviews)
Price: Free trial, subscription-based yearly, and lifetime.
Watermark: Yes, for trial versions.
| Pros | Cons |
|---|---|
| User-friendly interface. | Limited advanced tools. |
| Quick export. | Might experience lags or slowdowns on dated hardware. |
| Built-in media. | Limited audio editing tools. |
| Interactive tutorials. | While it supports popular formats, it might not cater to some niche ones. |
VSDC offers quality video editing features without the hefty price tag. It’s a go-to for those seeking budget-friendly yet effective editor apps.
Compatibility: Windows
Key Features: Chroma key tool, trendy video effects and filters, transition.
G2 Rating: 4.1, (50+ reviews)
Price: Free and pro edition.
Watermark: No.
| Pros | Cons |
|---|---|
| Wide format support. | Interface learning curve. |
| Built-in DVD burning tool. | Some users report occasional lags or crashes, especially on older systems. |
| Variety of visual and audio effects. | Limited collaboration tools. |
| Video stabilization helps in reducing camera shake in recorded footage. | Limited tutorials and online resources |
Apple’s Final Cut Pro provides detailed editing tools. Exclusively for Mac users, it’s a top choice among professional video editing apps.
Compatibility: MacOS.
Key Features: Professional video editing, cinematic Mode, object tracker, AI effects.
G2 Rating: 4.4 (350+ reviews)
Price: Free and pro version
Watermark: Yes, in the free version.
| Pros | Cons |
|---|---|
| Magnetic timeline allows easy rearrangements and adjustments. | It can be challenging for beginners transitioning from other software. |
| Advanced color grading. | Limited integration with non-Apple software. |
| 360° video editing. | Resource intensive. |
| Multicam editing. | Customization limitations. |
| Built-in audio editing. | While it offers a one-time purchase, it's still a significant investment compared to some other options. |
At Content Beta, we support you in sharing your product’s story. We offer videos (such as Product Explainers, Demos, eLearning Videos), diverse design services (like CTA, Presentation designs, eBooks), and Podcast editing.
We specialize in content for the B2B, Tech, and Software sectors. Our Creative as a Service (CaaS) package provides a dedicated video and design team for a monthly fee.
Our pricing is clear and straightforward for video and design tasks. We’re ready to manage tight schedules and large projects, ensuring timely responses and quick completions. Our dashboard keeps you updated on the project’s progress.
Contact us to schedule a call.
From the above list of video editing apps, it is clear that the right video editing app can make all the difference. It’s more than just a tool; it’s your partner in crafting memorable content.
The above video editing apps have changed how we edit, making it easy for anyone to create great content.
In short, the apps focus on boosting creativity and making editing smoother and more effective. Choose wisely, aim for impact, and let your stories stand out.
Here are the top video editing apps to consider in 2023:
For beginners looking to start video editing in 2023, the following apps are particularly suited:
