PRODUCT MARKETING

10 Best Video Distribution Platforms for Video Marketing

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024

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To ensure your target audience discovers and appreciates your video content, you must strategically place it in front of the right people, at the right time, and on the right platforms.

96% of marketers say videos help users understand their product or service. But to achieve the desired engagement and ROI, you need to select the right channels. Your video distribution platforms should align with your audience’s preferences, behaviors, and demographics.

Here is your food for thought:

  • Do you think uploading your video to as many platforms as possible is the best strategy? – Think again
  • If you set and forget your videos on social media platforms, it’s time for a more targeted approach.
  • Your work is not done after you have distributed your videos, it just started

A good video distribution system uses a mix of owned, earned, and paid distribution channels. It helps your content reach the right people at the right time.

In this blog post, we’ll explore the top video distribution platforms to help you generate more leads and conversions.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Why Does Video Distribution Matter for B2B SaaS?

    Video distribution is not just marketing—it is a competitive advantage. It puts your SaaS solution in front of self-educating buyers, shows value, and creates authenticity before they even contact sales.

    Here are a few reasons why you need video distribution for your B2B SaaS:

    1. Humanizes the Tech

    Videos put a friendly face on your SaaS company. It explains features through demos, tutorials, and even relatable customer stories.

    2. Simplification at the Rise of Virtual Selling

    SaaS products often solve complex business problems. Video content simplifies and shows these solutions, helping B2B decision-makers make purchase decisions.

    3. Thought Leadership and Customer Education

    Distributing informative and insightful video content, such as webinars, interviews, and industry analyses. Sharing value-based content establishes a SaaS company as a thought leader in its space.

    4. Improved product adoption and customer success

    Create and distribute how-to guides, tutorials, and best practice videos. Help your customers get the most out of their products. It will reduce churn and increase customer lifetime value.

    5. Be relevant in the time of attention Economy

    Attention spans are shortening, and short-form video content has become popular. Create and distribute snackable video content that hits pain points or key features.

    6. Increased engagement and conversions

    Distribute videos across various channels. It increases engagement rates, generates more qualified leads, and drives conversions.

    Video distribution helps you grow your sales cycle. It improves customer education and drives sustainable growth.

    We know how to sell your story using your product UI

    Best Video Distribution Platforms for B2B SaaS

    A strong video distribution system combines owned channels, earned media, and paid ads. This ensures maximum reach, organic credibility, and the ability to reach niche audiences.

    Here are the 10 best video distribution platforms to increase your reach:

    1. YouTube: As a Global Community Hub

    Making a video for B2B & SaaS products needs a different mindset.

    YouTube is the largest video-sharing platform. It is Google’s top property and has many algorithms. They are designed to maximize views on content.

    It is ideal for reaching broad audiences, enhancing SEO, and accessing detailed analytics.

    YouTube is massive when it comes to video advertising as well. That is why it should be at the top of your video distribution strategy.
    Actionable Insights:

    • Use Shorts-focused strategy: Use the popularity of short-form videos with YouTube Shorts. Optimize your content for this vertical mobile-friendly format.
    • YouTube Live and Premiere: Use live streaming. Also, use premieres of videos. They build engagement and anticipation.
    • Collaboration opportunities: You can collaborate with other YouTube creators or brands. This lets you do cross-promotion and reach new audiences.

    2. TikTok: Beyond the Dance

    @contentbeta Use these hacks to leverage communities for your business #busines #startup p #community ♬ original sound – Content Beta

    TikTok is best for short-form, creative content. It is also good for viral marketing efforts aimed at a younger demographic.

    TikTok’s hashtag challenges and creator marketplace are a great way to engage users. You can also partner with influential creators to help drive brand awareness and user-made content.

    TikTok continues to grow and mature. B2B brands can benefit from TikTok’s creative, authentic style. They get access to a highly engaged and diverse user base.
    Actionable Insights:

    • Trend jacking means staying ahead of the curve. You should join in viral trends creatively. Connect them with your brand message in an authentic way.
    • Authenticity comes from behind the scenes. Share glimpses into your company culture, processes, or fun bloopers. This will humanize your brand on this platform.
    • Snippets have educational value. Share industry insights or quick tips related to your expertise. Share them as short, digestible TikTok videos.

    3. Instagram: Visual branding and thought leadership

    Instagram supports various video formats such as Stories, Reels, and IGTV. It is suitable for both short and long-form content.

    This platform is a great choice for B2B brands who want to attract leads using video marketing.

    Actionable Insights:

    • Focus on reels-centric content. Prioritize short, engaging reels that fit the platform’s current focus.
    • Repurpose long videos for IGTV. Edit them into clips for IGTV or carousels.
    • Use Instagram Stories. Share teasers, live updates, and Q&A sessions in Stories. They will drive viewers to your main feed content.

    4. Vimeo: Present perfectly

    Making a video for B2B & SaaS products needs a different mindset.

    Vimeo is favored by creative professionals and businesses for its ad-free video streaming. It offers pro-grade video hosting. It also has many customization options.

    Vimeo’s “Showcase” feature allows businesses to make branded video galleries. They can easily embed them on their website.

    Vimeo OTT lets you launch your own video subscription channels. It adds a new revenue stream and builds a loyal community around your content.
    Actionable Insights:

    • Be part of Vimeo’s active filmmaker community. Seek feedback and collaborations.
    • This platform has behind-the-scenes and process videos. It caters to an audience that appreciates craftsmanship. Share the making of your best video work.

    5. Wistia: More than views; Get leads

    Wistia offers in-depth analytics and lead-generation tools. It has a “Channels” feature that lets businesses organize videos into themed collections. This makes it easy for viewers to navigate and find relevant content.

    Additionally, Wistia’s “Subscribers” tool lets businesses get leads from the video distribution platform. It helps with targeted email marketing and nurturing efforts.
    Actionable Insights:

    • Leverage Wistia’s advanced analytics. Use lead capture forms and direct integrations with marketing automation tools.
    • Focus on customer onboarding. Wistia is great for making in-depth tutorials and explainer videos for onboarding.

    6. Facebook: Precision Video Targeting

    Facebook supports a wide range of video types. It has advanced targeting options as well. The platform’s “live broadcasting”, “Watch Party”, and “Playlist” features let businesses host live videos.

    They can also curate themed video collections. These features foster real-time engagement and build a sense of community.

    Actionable Insights:

    • Use diverse formats. Use Facebook Live, to upload videos, Stories, and Reels. This will maximize your reach across audiences.
    • Join Facebook Groups. Share fitting content and build a presence.
    • Facebook has paid targeting. Their advertising is sophisticated and allows for highly targeted video ad campaigns. The targeting is based on detailed demographics and interests.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    7. LinkedIn: Foster thought-leadership

    LinkedIn supports both native and linked videos for professional content sharing.

    The platform’s “Live” feature allows businesses to stream real-time video content. It is ideal for hosting Q&A sessions and thought leadership discussions.

    Video Ads enable sponsored content to reach specific professional audiences. They drive qualified traffic and leads.

    Actionable Insights:

    • Focus on native video. Upload videos directly to LinkedIn. They have higher visibility in the algorithm.
    • Share industry insights. Position yourself as an expert by sharing summaries of trends, and short professional development videos.
    • Show off your company culture with LinkedIn videos. Use them to highlight your team and workplace. This approach is perfect for recruiting and building your brand.

    8. Twitter: for real-time interaction

    Twitter is ideal for sharing short, engaging clips that can be easily shared and commented on. It maximizes real-time interaction.

    The platform’s “Fleets” feature lets businesses share short-lived videos. The videos tap into the fear of missing out (FOMO) and encourage immediate engagement.

    The “Amplify” program lets businesses partner with influential users. They share sponsored video content to expand their reach.

    Actionable Insights:

    • The strategy is focused on clips. It involves sharing teasers and highlights from longer videos. This drives traffic to other platforms for the full videos.
    • Engage in real-time. Use Twitter videos to join industry conversations. Respond to trends and connect with other pros.
    • Consider using Twitter Spaces. It lets you host audio or live video chats. They can help you get seen and build a community.

    9. Pinterest: stream at scale

    People often overlook Pinterest for B2B marketing. But, it offers unique chances for brands.

    Pinterest has over 400 million monthly active users. Its audience is diverse and engaged. Businesses can reach potential customers and connect with them. You can get targeted traffic and leads from a less crowded platform.

    Actionable Insights:

    • Design images for Pinterest. They should have a vertical format and clear text overlays.
    • Showcase the Value. Create eye-catching pins showcasing the specific benefits of your product(solve a problem, offer insights, etc.).

    10. Vidyard: Personalise Sales Outreach

    Vidyard can integrate with sales and marketing software. It has tools for personalization and engagement analysis.

    The platform has an “Interactive Video” feature. It lets businesses add clickable elements, forms, and calls to action to their videos. This drives viewer engagement and conversions.

    The “Personalized Video” tool lets businesses create customized video content for individual viewers. This fosters a more intimate and memorable connection with the audience.

    Actionable Insights:

    • Personalized videos. Focus on Vidyard’s strengths in creating personalized videos for sales outreach, customer onboarding, or 1-on-1 communication.
    • Screen recording and video messaging tools. Use the ease of creating quick explainer videos or product demos in your favor.

    Factors to Consider When Choosing Your Video Distribution Platform

    • Target Audience: Where do your ideal customers spend their time online?
    • Goals: Are you focused on brand awareness, lead generation, or customer education?
    • Budget: Free platforms offer basic features, while specialized platforms have tiered pricing.

    Remember that your job is not done after the distribution. You need to continuously monitor, analyze, and optimize their performance in the video content distribution platform. With video analytics and insights, you can make data-driven decisions to refine your targeting, messaging, and content strategies.

    Conclusion

    The main point in video distribution is to select video distribution platforms that align with your audience. Consider their demographics and your specific goals and budget. Don’t just upload and forget – analyze data to continuously refine your approach. This ensures your videos deliver value and drive the results your business needs.

    Use video distribution platforms like YouTube for reach and TikTok for short-form content. Various forms of content make sure your message is loud and clear.

    To maximize your video content distribution platforms, monitor, analyze, and optimize your distribution performance. Make data-driven decisions based on video analytics and insights. Keep refining your targeting, messaging, and content strategies. It ensures that your videos relate to your audience.

    Frequently Asked Questions (FAQs)

    A weekly or bi-weekly schedule can be a good start. Adjust based on your resources and audience engagement. Be careful not to post too much or too little.

    Ensure your titles and descriptions are keyword-rich and descriptive. Also, include a relevant thumbnail, and add tags relevant to your content.

    The best video format for social media is MP4 due to its high compatibility and quality balance. However, adapt your video specs, like aspect ratio and length, to fit each platform.

    Shorter videos keep viewers more engaged on social media. However, the ideal length can vary depending on your content type and platform.

     

    It’s essential to test different lengths to see what best suits your audience.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

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