Decoding Vertical Video Dimensions for Social Media Platforms

With the ever-growing popularity of mobile devices, vertical video has become a big deal within the domain of social media. Vertical video formats can provide a more immersive viewing experience.

So, while not a strict requirement, upright videos are generally more entertaining and effective for mobile users. It provides creative freedom to create compelling social media content that matches graphic design principles and your branding guidelines.

Have you ever thought about:

  • What is the ideal size for your Instagram Stories?
  • How long should your TikTok videos be?
  • How do vertical videos look on different platforms?

This blog will guide you through all these questions and more.

We will see into the specifics of video dimensions for popular platforms such as Instagram, TikTok, Snapchat, and Facebook. These technical details can make your videos look their best and have the most impact. Ready to get started?

Contents

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What is Vertical Video?

Vertical videos, as their name suggests, are videos that are shot or edited to be viewed in portrait mode. The height of the video is greater than its width.

The rise of smartphones has propelled the popularity of portrait videos, aligning with the natural way we handle our devices. This format typically has a 9:16 aspect ratio in contrast to the conventional 16:9 landscape format used in films and television.

There are different types of vertical format videos with various use cases:

  • Story Videos: Short-form content found on Instagram, Facebook, and Snapchat. Perfect for quick, personal updates and time-sensitive promotions.
  • IGTV and Facebook Watch: Longer, more detailed content that facilitates a thorough exploration into subjects.
  • TikTok and YouTube Shorts: Quick, enjoyable videos that are often centered around entertainment, humor, or trends.

Benefits of Vertical Video

Using the vertical aspect ratio, especially on mobile devices and social media platforms, offers several advantages, which include:

1. Attention Magnet

The unique full-screen display of videos grabs attention effectively, standing out in social media feeds.

2. Better Performance

Platforms like Instagram and TikTok prioritize vertical content, so your vertical video is more likely to be seen and shared.

3. A Catalyst for Creativity

The distinct format of vertical format videos challenges creators to think innovatively, leading to fresh and interesting content.

4. Full-Screen Immersion

By filling the entire mobile screen, these upright videos give an immersive experience that captures undivided attention.

5. Increased Engagement

Vertical video fills the entire phone screen, creating a more immersive viewing experience that increases engagement.

6. Mobile-First Mindset

The videos align with how we naturally hold our phones. This provides a seamless and comfy viewing experience.

7. More Authentic

An upright video often feels more personal and less polished, which can help businesses seem more authentic and approachable.

8. Simplifies Production

Creating portrait videos matches how we naturally hold our phones, making it easier to produce without extra equipment.

9. Trend-friendly Format

Platforms like TikTok, Instagram, and Snapchat prioritize vertical format videos. Aligning with this trend means reaching more viewers.

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Why Your Brand Should Focus on Vertical Videos for Social Media?

With the popularity of mobile technology, vertical format videos are perfectly optimized for smartphone users. It provides an immersive and enjoyable viewing experience. Let’s further explore why your brand should prioritize portrait videos for social media.

1. Better Performance Metrics

Vertical type videos often have lower exit rates and higher click-through rates, leading to better overall performance metrics.

2. Optimal for Storytelling

Verticle format videos are an excellent tool for video storytelling. Their close-up nature allows brands to create a personal and engaging experience.

3. Future-Proofing Your Brand

As social media trends evolve, portrait videos are becoming the standard. Embracing this trend now will future-proof your brand.

4. Better Ad Performance

Vertical video ads perform better than horizontal ads, having higher completion rates and better conversion rates.

5. Ideal for Behind-the-Scenes Content

The upright format is ideal for creating authentic, behind-the-scenes content that users love to see on social media.

6. Higher Social Sharing

Portrait videos are more likely to be shared on social media, amplifying your brand’s message.

7. Space for Additional Content

Upright videos leave room for captions, hashtags, and CTAs within the video frame, increasing user engagement.

8. Cost-Efficient

Shooting vertically with a smartphone can reduce production costs, which is especially beneficial for small businesses and startups. Most frequently, a vertical video yields the lowest CPC (cost per click) and CPV (cost per view), offering optimum value for money.

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Vertical Video vs Square Video

If you’re asking yourself, “Should I go vertical or square with my videos?” – We’ve got a nifty little comparison table here that lays it all out – the good, the bad, and the ideal situations to use each one.

It’s a straightforward comparison between vertical and square videos to help you determine which format would work best for your social media strategy:

Video Type Vertical Square
Examples Stories, IGTV, Facebook Watch, TikTok, YouTube Shorts Instagram posts, Facebook posts, Twitter posts, LinkedIn posts
Advantages Full screen on mobile, higher engagement rates, more immersive, better suited for mobile-first content Compatible with most platforms, can be viewed comfortably on both desktop and mobile, better for platforms where vertical isn't optimized
Disadvantages May not be optimal on a desktop, requires more precise framing Smaller display on mobile, less immersive compared to vertical ones.
Ideal Use Cases Personal updates, behind-the-scenes, tutorials, interviews, demonstrations, bite-sized content General posts, infographics, photo slideshows, news updates, product showcases

TikTok and YouTube favor full-screen vertical video types with an aspect ratio of 9:16 (1080×1920). This maximizes screen coverage and immersion.

Instagram and Facebook, on the other hand, offer a bit of flexibility with a minimum aspect ratio of 4:5 (1080×1350). This allows for slightly shorter videos, providing some flexibility in video creation and editing.

Best Practices for Creating Vertical Videos

To create an impactful and captivating vertical video, grasp the format’s distinct features. Consider the following best practices when crafting vertical content:

1. Shoot Vertically

To begin with, start by shooting your videos in portrait mode. It saves editing time and ensures proper framing.

2. Master the Framing

A vertical video demands precise framing. Position your primary subject centrally or off-center based on the rule of thirds to keep them in focus.

3. Embrace Close-ups

Vertica tall videos thrive on tight shots and close-ups. These accentuate key elements, creating an intimate viewer experience.

4. Prioritize Mobile Viewers

Design for mobile viewing. Since most social media users are on mobile, design your videos with a mobile-first approach. Texts and graphics should be clear, and the audio must be audible on mobile devices.

5. Steady Your Shots

To keep the video professional, use a tripod or a stabilizer. Minimize sudden movements when shooting handheld.

6. Choosing the Right Transitions

Use transitions like fades, swipes, or slides that complement vertical videos. Stay away from landscape-specific transitions.

7. Consider the Platform

Each social media platform (like Facebook Watch, Instagram Reels, etc.) has its specifications for video size. Make sure to optimize your content for the platform it’s being posted on.

8. Focus on the First Few Seconds

Grab viewers’ attention in the first few seconds. It’s essential to get them hooked early. Use direct, conversational language to make viewers feel like they’re part of the action.

9. Brevity Wins

Keep your content concise. Given the short attention spans on social media, create crisp content that hooks viewers swiftly.

10. Use Subtitles

Many users watch videos without sound. So, subtitles can significantly improve the viewing experience. Improve your verticle video with on-screen text and graphics to emphasize key points.

11. Reframing for Vertical

Repurposing landscape content? Make sure to reframe the content to the vertical format – crop, zoom, or rearrange as needed.

12. Include a CTA

Always include a clear call to action. Tell viewers what you want them to do after watching.

13. Test Different Formats and Trends

Social media is always evolving, so stay current with the latest trends and adapt your content accordingly. Use a variety of video types (like Stories, Reels, etc.) to find out what works best for your audience.

14. Test Runs Matter

Always watch your video on a mobile device before publishing to make sure it’s good to go.

15. Analyze and Adapt

Use analytics to see what’s working and what isn’t. Fine-tune your content marketing strategy based on these insights.

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Vertical Video Dimensions and Aspect Ratios

Keeping up with trends and retaining your audience’s interest is always challenging for marketers. As brands now lean heavily on video content, it’s crucial to utilize the right social media video specifications and ad video sizes.

To improve the viewer experience, the content must fit the platform perfectly, avoiding the need for phone rotation. Remember, a well-crafted 15-second vertical video ad can maximize engagement and viewership.

A. Facebook Vertical Video Size

1. Feed Video

  • Aspect ratio: 4:5 or 9:16
  • Minimum width: 1200 pixels
  • Maximum width: 1920 pixels
  • Minimum height: 600 pixels
  • Maximum height: 1080 pixels
  • File size: Up to 4GB
  • Video format: MP4 or MOV
  • Video length: Up to 240 minutes

2. Stories

  • Aspect ratio: 9:16
  • Minimum width: 500 pixels
  • Maximum width: 1000 pixels
  • Minimum height: 250 pixels
  • Maximum height: 500 pixels
  • File size: Up to 12MB
  • Video format: MP4 or MOV
  • Video length: Up to 10 seconds

3. Reels

  • Aspect ratio: 9:16
  • Minimum width: 720 pixels
  • Maximum width: 1080 pixels
  • Minimum height: 1280 pixels
  • Maximum height: 1920 pixels
  • File size: Up to 60MB
  • Video format: MP4
  • Video length: Up to 90 seconds

Maximize your reach on Facebook with short, engaging Facebook video ads that tell your brand’s story, optimized for sharing and increasing visibility and engagement

B. Facebook Vertical Video Examples

Let’s have a look –

1. Salesforce

Salesforce is a customer relationship management solution that brings companies and customers together.

2. HubSpot

HubSpot is an all-in-one inbound marketing, sales, and service platform to help businesses grow.

3. Asana

Asana is a project management tool designed to help teams organize, track, and manage their work.

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4. Xero

Xero is an online accounting software for small businesses.

5. SurveyMonkey

SurveyMonkey is an online tool for creating and conducting surveys.

C. Instagram Vertical Video Size

1. Feed Video

  • Aspect ratio: 1:1, 4:5, or 9:16
  • Minimum width: 360 pixels
  • Maximum width: 1080 pixels
  • Minimum height: 360 pixels
  • Maximum height: 1080 pixels
  • File size: Up to 4GB
  • Video format: MP4 or MOV
  • Video length: Up to 60 seconds

2. Stories

  • Aspect ratio: 9:16
  • Minimum width: 500 pixels
  • Maximum width: 1000 pixels
  • Minimum height: 250 pixels
  • Maximum height: 500 pixels
  • File size: Up to 12MB
  • Video format: MP4 or MOV
  • Video length: Up to 15 seconds

3. Reels

  • Aspect ratio: 9:16
  • Minimum width: 720 pixels
  • Maximum width: 1080 pixels
  • Minimum height: 1280 pixels
  • Maximum height: 1920 pixels
  • File size: Up to 60MB
  • Video format: MP4
  • Video length: Up to 90 seconds

4. IGTV

  • Aspect ratio: 9:16 or 16:9
  • Minimum width: 720 pixels
  • Maximum width: 1080 pixels
  • Minimum height: 1280 pixels
  • Maximum height: 1920 pixels
  • File size: Up to 650MB for videos shorter than 10 minutes, 3.6GB for videos up to 60 minutes
  • Video format: MP4
  • Video length: Up to 60 minutes for videos uploaded from mobile, 1 hour for videos uploaded via the web

Note: However, Instagram has discontinued the standalone IGTV feature. It has integrated IGTV with in-feed vertical videos, creating a unified Instagram Video feature.

Instagram’s visual platform with stunning, quick-paced Instagram video ads, using hashtags and trends to connect with a younger audience and drive direct engagement.

D. Instagram Vertical Video Examples

Let’s have a look –

1. Zendesk

Zendesk is a customer service software and support ticketing system.

2. Freshworks

Freshworks is a suite of business software that includes customer support, sales, and marketing tools.

3. Trello

Trello is a web-based project management application that uses boards, lists, and cards to organize tasks.

4. Slack

Slack is a communication platform for teams, offering real-time messaging, archiving, and search.

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5. Mailchimp

Mailchimp is an all-in-one marketing platform for businesses, primarily offering email marketing services.

E. YouTube Vertical Video Size

1. Vertical Video

  • Aspect ratio: 9:16
  • Minimum width: 640 pixels
  • Maximum width: 1920 pixels
  • Minimum height: 360 pixels
  • Maximum height: 1080 pixels
  • File size: Up to 128GB
  • Video format: MP4 or MOV
  • Video length: Up to 12 hours

2. YouTube Shorts

  • Aspect ratio: 9:16
  • Minimum width: 1280 pixels
  • Maximum width: 1920 pixels
  • Minimum height: 720 pixels
  • Maximum height: 1080 pixels
  • File size: Up to 60MB
  • Video format: MP4
  • Video length: Up to 60 seconds

Capitalize on the growing trend of YouTube Shorts to engage and expand your audience with bite-sized, compelling videos.

F. YouTube Vertical Video Examples

Let’s have a look –

1. Cisco

Cisco is a global technology conglomerate that develops, manufactures, and sells networking hardware, software, and other high-technology services and products.

2. Microsoft

Microsoft is a multinational technology company known for its software products.

3. Dropbox

Dropbox is a file hosting service that offers cloud storage, file synchronization, personal cloud, and client software.

4. Zoom

Zoom is a video conferencing tool that provides remote conferencing services using cloud computing.

5. Google

Google is a multinational technology company specializing in Internet-related services and products, including search engines, online advertising technologies, and cloud computing.

G. TikTok Vertical Video Size

  • Aspect ratio: 9:16
  • Minimum width: 320 pixels
  • Maximum width: 1080 pixels
  • Minimum height: 180 pixels
  • Maximum height: 1920 pixels
  • File size: Up to 60MB
  • Video format: MP4
  • Video length: Up to 10 minutes

H. TikTok Vertical Video Examples

Let’s have a look –

1. Adobe

Adobe is a multinational computer software company known for its creative and multimedia software products.

@adobe It's time to put that @duolingo sub to work on the Adobe Firefly (beta) site 👀 Check out the link in bio to access #AdobeFirefly ♬ original sound - Adobe

2. Shopify

Shopify is a commerce platform that allows anyone to set up an online store and sell their products.

@shopify AI is everywhere. we’re testing out the tools so you don’t have to. save time and money by using AI to up your design, writing, video and photo skills. #businesstips #ai #sellonline #onlinestore #makemoneyonline ♬ original sound - Shopify

3. Grammarly

Grammarly is an online writing assistant that helps improve grammar and punctuation.

@grammarlyofficial Don’t get cold feet applying to that job listing—use these tips to write a great cold email! 🥶 #ColdEmails #EmailTips #WorkTips #Emails #Outreach #ColdOutreach #CorporateTips #GrammarlyGO #Grammarly ♬ Aesthetic - Tollan Kim

4. Square

Square is a financial services and mobile payment company that enables businesses to accept card payments and also provides reporting and analytics.

@square @woonkitchen's photography helped take their business to the next level 📸 #photography #LA #entrepreneur #PoweredBySquare ♬ original sound - Square

5. Morning Brew

Morning Brew is a daily newsletter that delivers the latest news from Wall Street to Silicon Valley.
Snapchat Vertical Video Size

  • Aspect ratio: 9:16
  • Minimum width: 1080 pixels
  • Maximum width: 1920 pixels
  • Minimum height: 1440 pixels
  • Maximum height: 2560 pixels
  • File size: Up to 10MB
  • Video format: MP4 or MOV
  • Video length: Up to 10 seconds

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I. Snapchat Vertical Video Examples

1. Netflix

Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more on thousands of internet-connected devices.

2. Amazon

Amazon is an e-commerce platform that also provides cloud computing, digital streaming, and artificial intelligence services.

3. Yubo

Yubo is a social discovery app to make new friends and build communities.

4. Bumble

Bumble is a dating app where women make the first move.

5. Red Bull

Redbull is an energy drink sold by an Austrian company known for its sponsorship of a range of sporting events and teams.

Ensuring an accurate vertical aspect ratio is vital when creating video ads or B2B videos. Vertical video dimensions typically follow a 9:16 aspect ratio, but this can vary slightly depending on the platform.

These platforms all support vertical video formats for both desktop and mobile viewers. Utilizing appropriate dimensions creates an immersive viewing experience without the distraction of letterboxing.

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We’re experts at creating content for the B2B Tech, Software, and SaaS industries. Here are a few reasons why you should check us out.

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Conclusion

At a time when we depend on our phones for most of our work, it’s crucial for businesses to adapt. It can have a massive impact, drawing in your audience and making your content stand out among the rest.

Social media is constantly evolving. We must adapt and keep up with the changes, especially with the breakthrough of tools like chat GPT and Claude. Always aim to stay updated with the latest trends and requirements in the digital space. It’s ideal to invest where you get the most benefit.

In the end, it’s not just about knowing the specs but also about how you tell your story within them. Make the most of this format and create content that truly connects with your audience. Happy creating!

Frequently Asked Questions (FAQs)

Vertical videos are most commonly used on mobile-centric social media platforms such as Instagram, Snapchat, TikTok, YouTube, and Facebook’s mobile app.

You should use vertical videos for marketing because

  • They optimize mobile viewing experience,
  • They engage users better due to full-screen display,
  • They are favored by popular social platforms like Instagram, Snapchat, and TikTok, where a majority of users consume content on their smartphones.

TikTok vertical video size is typically 1080×1920 pixels.

Instagram’s vertical video size is typically 1080 x 1350 pixels.

Facebook’s vertical video size is typically 1080 x 1350 pixels.

YouTube’s vertical video size is typically 1080×1920 pixels.

The vertical video format generally follows a 9:16 aspect ratio.

Vertical videos have a higher completion rate because they take up the entire screen on mobile devices, capturing the viewer’s attention and reducing distractions.

This format matches how users naturally hold their phones, enhancing the viewing experience and making them more likely to watch to the end.

You can use Story videos for marketing by –

  • showcasing products,
  • sharing behind-the-scenes content,
  • conducting mini-tutorials,
  • hosting Q&As,
  • offering limited-time discounts,
  • promoting events,
  • spotlighting user-generated content.

Yes, it’s okay if your vertical videos are not full-screen. While full-screen is ideal, Instagram and Facebook do allow for a bit of flexibility with a minimum aspect ratio of 4:5.

Vertical videos are not just a trend. They are a response to the popularity of widespread use of smartphones and social media platforms that prefer vertical format. They’re here to stay.

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