Improve retention - Manychat
Youtube_icon_new

Improve Product Adoption using Onboarding Videos

Transform boring docs to professional how-to videos that show your value proposition to prospects quickly

Improve Product Adoption using Onboarding Videos

Improve retention - Manychat
Youtube_icon_new

Transform boring docs to professional how-to videos that show your value proposition to prospects quickly

Trusted by 70+ SaaS and Software companies

Why do you need an onboarding video

ManyChat Case Study
Youtube_icon_new

Case Study: ManyChat

Watch how did ManyChat work with Content Beta to create 150+ video course lessons.

Case Study: ManyChat

ManyChat Case Study
Youtube_icon_new

Watch how did ManyChat work with Content Beta to create 150+ video course lessons.

Let us help you create

onboarding video - Xoxoday
Youtube_icon_new

HR Software

Tell your audience about your new features for Xoxoday

Construction Software - onboarding
Youtube_icon_new

Construction Software

Step-by-Step instructional video for Raken

HR Software

onboarding video - Xoxoday
Youtube_icon_new

Tell your audience about your new features for Xoxoday

Construction Software

Construction Software - onboarding
Youtube_icon_new

Step-by-Step instructional video for Raken

Why should you use an Onboarding Video?

Onboarding videos are essential in bridging the gap between acquisition and the first success experienced by a customer. These videos, therefore, play a pivotal role in reducing churn for a SaaS company and onboarding the customer for the long run.

Onboarding videos also help in decomplexifying the UI, reducing customer support tickets, and therefore increasing the retention of customers. These videos are powerful as they can improve customer allegiance and eliminate the potential frustration caused by difficulties that occur when a person uses a product initially.

The purpose of using an onboarding video for your SaaS is to evoke loyalty by focusing on your customers and their specific needs, not on yourself. The success of such videos is measured by Product usage, Adoption, and Customer retention ratio.

Why should you use an Onboarding Video?

Onboarding videos are essential in bridging the gap between acquisition and the first success experienced by a customer. These videos, therefore, play a pivotal role in reducing churn for a SaaS company and onboarding the customer for the long run.

Onboarding videos also help in decomplexifying the UI, reducing customer support tickets, and therefore increasing the retention of customers. These videos are powerful as they can improve customer allegiance and eliminate the potential frustration caused by difficulties that occur when a person uses a product initially.

The purpose of using an onboarding video for your SaaS is to evoke loyalty by focusing on your customers and their specific needs, not on yourself. The success of such videos is measured by Product usage, Adoption, and Customer retention ratio.

Our process

STEP 1

You send us a brief about your goals, your audience, landing page, branding guidelines, product sandbox & loom videos.

We have an internal KPI to keep revisions low. To do this we’ll ask comprehensive questions at each stage so we fully understand what is required. The aim is to keep your time requirement to a minimum.

Step 2

We create script and a storyboard for you review. This gives you the opportunity to direct the overall vision for the video whilst keeping your time commitment to a minimum. 

Step 3

Deliver the first draft. We’ve worked on various styles of technical content and product videos. We push our team to stretch the boundaries of creativity. Our aim is to create the best possible video for you and your brand.

Testimonials from our customers

Frequently Asked Questions

We DON’T need your time in explaining how your product works. We have tried and tested process for knowledge transfer. All we need is your product docs or loom video and demo account credentials.

Yes. In fact, we prefer to record the screens ourselves since it helps us with getting the screen resolution right. We typically request for your product’s sandbox access and product docs or raw loom videos.

If you’re product involves complex integrations or features we may not be able to replicate easily, we will request for screen recordings in specific formats. We will recreate the scripts and sync it with your recordings.

Yes. Our scriptwriters work with instructional designers to create a perfect learning experience. We’re a believer of “telling ain’t teaching”. Your audience also doesn’t enjoy “click here-click there: style videos. We mix it with quick wins, best practices, etc.

We get it. You’re not comfortable with investing in product videos today. You’re thinking they’ll become outdated in the next six months or so. Instead of throwing outdated product videos when you have new product updates, we update the videos to keep up with your product’s speed.

We call it video refresh – get your videos refurbished when you want. Schedule a call with us to learn more.

All of our content is made from scratch and you have full legal ownership of the files as soon as we deliver them to you. However, ownership to illustrations, vector files, stock videos, and images belong to third party and have license to use without crediting the creator.

We shoot for video delivery within 8-12 days. The two things that hold up delivery are

1. How well-defined is the scope of the project
2. The number of iterations of feedback given to our editors (it is best to give a large amount of feedback in the first or second iteration as opposed to many small points of feedback over many iterations).

Content Beta
[class^="wpforms-"]
[class^="wpforms-"]