Improve Product Adoption using Onboarding Videos

Transform boring docs to professional onboarding videos that show your value proposition to prospects quickly.

15 Kickass Examples of SaaS Onboarding Videos
0 +
Software & Tech Customers
0 +
Creatives Completed
New Pipe logo

Why should you use an Onboarding Video?

Onboarding videos are essential in bridging the gap between acquisition and the first success experienced by a customer. These videos, therefore, play a pivotal role in reducing churn for a B2B SaaS company and onboarding the customer for the long run.

Onboarding videos also help in decomplexifying the UI, reducing customer support tickets, and therefore increasing the retention of customers. These videos are powerful as they can improve customer allegiance and eliminate the potential frustration caused by difficulties that occur when a person uses a product initially.

The purpose of using a customer onboarding video for your SaaS is to evoke loyalty by focusing on your customers and their specific needs, not on yourself. The success of such videos is measured by Product usage, Adoption, and Customer retention ratio.

What is an onboarding video?

An onboarding video is designed to introduce new users or employees to a company, product, or service. It aims to simplify the learning curve by providing essential information in an easily digestible format.

Onboarding videos often cover topics like company culture, key features of a product, or step-by-step guides for getting started. It not only enhances user experience but also significantly reduces the time and resources spent on training and customer support.

Why do I need onboarding videos?

We need onboarding videos to quickly and effectively integrate new users or employees into your ecosystem. They are essential for several reasons:

  • Efficiency: They speed up the onboarding process.
  • Consistency: They standardize the information shared.
  • Accessibility: They can be viewed anytime, anywhere.
  • Cost-Saving: They reduce customer support or HR workload.
  • Retention: They enhance memory retention of key points.

How do you make a good onboarding video?

To make a successful onboarding video, first define its goals and target audience. Use high-quality equipment and an engaging narrator. Keep the video short and use visuals to emphasize key points.

Edit to remove any unnecessary content and include a clear call to action. Finally, test the video, monitor its performance, and improve based on data.

Why choose Content beta for the onboarding video?

At Content Beta, we understand the importance of a well-crafted onboarding video. What sets us apart:

  • Transparent Pricing
  • Quick Turnaround
  • Credit Hour Rollover

Our strong G2 rating and numerous client testimonials vouch for our reliability.

See our onboarding videos examples

Content Beta Is Highly Recommended By Companies Like Yours

4.9 ⭐


4.7 ⭐


5 ⭐


We see a minimum 40% cost savings as compared to freelancers or traditional agencies.

Chelsea Nicole Waller

Product Marketing Manager

Saved me and my team hours of editing, branding time, and engaging with the marketing team.

Jerry Campbell

Director of Customer Success

Crafts quality software videos. Content Beta covers the overlooked.

Nachum Kligman


Exceptional support, high-quality demos. Patient and efficient.

Jing XIE

Director of Product Marketing

Ideal partner, streamlines processes. Strongly endorses Content Beta.

Donna Weber

Customer Onboarding Expert

Team excels in guidance, style. Masters SaaS content.

Jennifer Sadr

Customer Success

Share vision, flawless execution. Picking Content Beta again!

Demi Phillips

Technical Customer Success Manager

Top quality, engaging sales videos. Choose Content Beta!

Louisa Ive

Sr. Product Marketing Manager

Schedule a Discovery Call

Content Beta is a Creative-as-a-service that helps B2B SaaS and Software tell their product story using videos to drive leads, improve conversions, and increase engagement with marketing.

Service Pages form

Onboarding video articles & guides

Onboarding Video Production FAQs

We DON’T need your time to explain how your product works. We have tried and tested the process for knowledge transfer. All we need is your product docs or loom video and demo account credentials.

Yes. Our scriptwriters work with instructional designers to create a perfect learning experience. We’re a believer of “telling ain’t teaching”. Your audience also doesn’t enjoy “click here-click there: style videos. We mix it with quick wins, best practices, etc.

Yes. In fact, we prefer to record the screens ourselves since it helps us with getting the screen resolution right. We typically request for your product’s sandbox access and product docs or raw loom videos.

If you’re product involves complex integrations or features we may not be able to replicate easily, we will request for screen recordings in specific formats. We will recreate the scripts and sync it with your recordings.

We get it. You’re not comfortable with investing in product videos today. You’re thinking they’ll become outdated in the next six months or so. Instead of throwing outdated product videos when you have new product updates, we update the videos to keep up with your product’s speed.

We call it video refresh – get your videos refurbished when you want. Schedule a call with us to learn more.

All of our content is made from scratch and you have full legal ownership of the files as soon as we deliver them to you. However, ownership to illustrations, vector files, stock videos, and images belong to third party and have license to use without crediting the creator.

We shoot for video delivery within 8-12 days. The two things that hold up delivery are

  1. How well-defined is the scope of the project
  2. The number of iterations of feedback given to our editors (it is best to give a large amount of feedback in the first or second iteration as opposed to many small points of feedback over many iterations).
Content Beta

Restaurant Brands Int

How-To Videos

Project Summary

RBI is a Restaurant Management Software. We helped RBI overcome its challenges with a video that simplified its CMS platform and franchise onboarding process.

Content Beta's Involvement


How-To Videos

Project Summary

Raken is a construction management software. We created an engaging video for them to replace their long-form knowledge-based documents to overcome low readership challenges.

Content Beta's Involvement


How-To Videos

Project Summary

Tapcart is a mobile commerce platform, we helped them overcome challenges by creating videos to help look their product more self-service improving customer experience.

Content Beta's Involvement


How-To Videos

Project Summary

Benefitflow is a technology platform that simplifies the sales process for employee benefits brokers. We created a video to streamline their onboarding and keep content up-to-date.

Content Beta's Involvement


How-To Videos

Project Summary

Kissflow is a workflow automation software. They’re building Academy for their customers/partners and wanted to scale video course content. They’ve tried internally in the past and failed. They didn’t have the internal capability to professionally produce product training videos.

Content Beta's Involvement


How-To Videos

Project Summary

Taskworld is a project management tool. We helped them overcome the challenge of onboarding their users in five different languages

Content Beta's Involvement