You have successfully negotiated the first all-important step. But your new audience is information-hungry, which presents you with an opportunity to treat them to some tasty titbits.
It’s important to remember here that the idea is to establish you as a trusted source of information, but doing so by not being too overbearing:
- Present facts and useful information from various sources, and not just your own.
- Allow your leads to decide based on the information provided and by weighing the pros and cons of each option.
What kind of information would you provide them with? Here are some other pointers to consider why you might want to create videos:
- Videos are more likely to be shared than text-only content. For example, the most shared content on LinkedIn is video, 20 times more than in any other format – LinkedIn
- Most engagement comes from videos that are between 2 and 3 minutes long – Wistia
Taking our mountaineering example forward, your leads would be interested in climbing gear, clothing, porter services, hotels, travel-related information, popular hiking routes, or language services.
Let’s see what options we have to impress the prospects.
A case in favor of videos is that almost eight out of ten people watch online videos each week, and over half view them every day, and these numbers show the trend in content creation – Social Media Week