|Stage||Primary Goal||Success metric||Video types|
|Awareness||Announcing your presence to the world | No sales talk||No. of views generated | View count||Product marketing, Product demo videos, Repurposed webinar videos|
|Consideration||Establishing yourself as a trusted source of quality information | No sales talk||Time spent by leads consuming the content.||Product demo videos, How-to, Case study videos|
|Conversion||Applying human touch | Making emotional connection||Click on CTA, request for a meeting.||Product-related videos, Customer testimonials|
|Retention||Nurturing long-term relationships||How they behave after signing up.||As applicable to Loyalty + Advocacy|
|Loyalty||Make it about THEM, not you||How they behave after signing up.||Onboarding, how-to videos|
|Advocacy||Continuing to add value.||Number of referrals, for example.||Academy Video courses|
Before we wrap up, we would like to bring your attention to a last piece of statistics:
According to Buffer, if time, resources, and budget were not an obstacle, 83% of marketers would rely more heavily on video as a marketing strategy.
That’s how useful videos are, and there is no reason for you to miss out on the benefits of using video as an effective tool in your marketing efforts.
Don’t let the amount of work involved in creating a video for your business worry you.
Let Content Beta handle all the work for you. We convert even your old marketing brochures, PDFs, and PPTs into slick SaaS marketing videos like this example from Dynamic Signal that can help you connect with your audience in an instant.
A marketing funnel is a graphical representation of leads or visitors to a website. This funnel shows the progression of customers from one stage to the next in their journey. Your video marketing team’s job is to get them to move to the next stage of the funnel until they are ready to convert.
In many cases, it is divided into 4 stages with each stage performing a particular task. They are Awareness, consideration, conversion, and retention. Videos offer the best chance to help customers along as they are more engaging than PDFs and brochures.
That’s why we recommend that the retention stage be divided into two sub-stages: Loyalty and advocacy. If you want to earn the loyalty of your customers and also get them to advocate for your business, you must nurture the relationship to earn it.