PRODUCT MARKETING

Urgent Video Production for B2B Tech Companies

Picture of Rishabh Pugalia
Rishabh Pugalia

June 27, 2024

Urgent Video Production for B2B Tech Companies

B2B tech companies often need to create high-quality videos in a hurry. This could be for a variety of reasons – urgent campaigns, launches, announcements, etc.

But, to create such videos in a short time, B2B tech companies often lack the internal resources or expertise. This is where urgent video production comes in handy. They have experienced teams, resources, equipment, and software for such needs.

With the help of urgent video production, tech companies can stay ahead of their competitors, respond to market changes faster, etc.

In fact, according to HubSpot, 68% of marketers say working with an agency results in higher-quality videos that look more professional.

Now, you might be thinking,

  • Do production companies use pre-made templates or stock footage to save time?
  • What level of customization is possible with urgent video services?
  • What is their revision process like for urgent video production?

Below, you will find more about urgent video production. Let’s start.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    How does Urgent Video Production work?

    Urgent video production involves creating high-quality video content within a very short timeframe.

    1. Structured questionnaires & brief calls

    Instead of long meetings, companies use questionnaires and short calls to get the information. It focuses on your goals, target audience, key messages, and desired creative direction.

    2. Parallel workflows

    Tasks are divided among team members to speed up the process. It allows for parallel workflow in different aspects at the same time.

    For example, one team works on a script and storyboard. Meanwhile, another team can start looking for suitable talents, locations, or background scores.

    3. AI & automated processes

    The use of automation and AI tools speeds up the urgent video production process. So, repetitive tasks like subtitle generation get automated.

    AI tools for automated processes:

    • Scripting: ChatGPT, Claude.ai, Jasper.ai.
    • Video Making: Biteable, Synthesia, Pictory, InVideo.
    • Video Editing: Filmora, CapCut, VEED.io, Adobe Premiere Pro.
    • Voiceover: Murf.ai, Speechelo.
    • Caption Creation: SubtitleBee, Media.io, VEED.io.
    • Design, Illustrations: Canva, Jasper Art, Microsoft Designer.
    • Image Generators: ChatGPT 4.0 (DALL- E), Pixlr, MidJourney.

    4. Remote video production

    Production teams don’t need to be physically together. Video editors, voice-over artists, and animators can work remotely across different time zones. This allows for continuous progress.

    5. Video templates & existing assets

    Companies use templates, frameworks, and existing assets for urgent video production. Using these, you can assemble a video quicker, without starting from scratch.

    6. Proven storytelling techniques

    Production companies use proven storytelling techniques. This framework saves time and keeps the video structure consistent.

    7. Stock footage

    Instead of shooting everything from scratch, video production companies use high-quality stock footage. Incorporating these clips can save filming time.

    Types of Urgent Videos Every B2B Tech Company Needs

    Here is a list of various types of urgent videos every B2B tech company needs:

    1. Product Demo Video

    Product demo videos show how a product works. The main goal of the product demo video is to increase product understanding, highlight key use cases, show how the product solves specific problems, and emphasize its value and ease of use.

    These videos can convince prospects that this video can solve their problems and is worth making the purchase. These types of videos typically include:

    • Screencast recordings of the product in action
    • Voiceover explaining benefits and use cases
    • Product’s ease of use
    • UI highlights

    Here is an example of a product demo video made by Content Beta:

    Making a video for B2B & SaaS products needs a different mindset.

    2. Explainer Video

    Explainer videos simplify complex concepts and highlight the value proposition. They help potential customers understand what the product does, who it’s for, and why it matters.

    These types of videos typically include:

    • Problem/ Common pain points
    • Solution (product or the service is introduced as a solution)
    • Use Cases
    • Benefits

    Here is an example of an explainer video made by Content Beta:

    Making a video for B2B & SaaS products needs a different mindset.

    3. Testimonial Video

    Customers share their experiences about a product or service in testimonial videos. They provide social proof, add credibility, and validate your offerings.

    These types of videos usually include:

    • Customer’s journey
    • Customer’s experience
    • Impact statements
    • Results achieved
    • A few key features

    Here is an example of a testimonial video for Content Beta given by Lawcus:

    Making a video for B2B & SaaS products needs a different mindset.

    4. Brand Video

    Brand videos communicate the company’s values, vision, and goals. They sometimes discuss efforts toward social and environmental issues. They are essential for connecting emotionally with the audience.

    These types of videos usually include:

    • Brand vision
    • Inspiring stories
    • Company culture

    Here is an example of a brand video made by Content Beta:

    Making a video for B2B & SaaS products needs a different mindset.

    5. Onboarding Video

    Onboarding videos help new users get started with the product. These videos provide self-service education and reduce support calls. Types of onboarding videos include employee onboarding, customer onboarding, etc.

    These types of videos usually include:

    • Setup process
    • Common workflows and best practices
    • Actionable tips
    • Exploring specific features

    Here is an example of an onboarding video made by Content Beta:

    Making a video for B2B & SaaS products needs a different mindset.

    6. Training Video

    Training videos provide in-depth knowledge and skills related to the product or service. The main purpose of training videos is to improve user skills.

    These types of videos usually include:

    • Advanced feature explanations
    • Complex workflows
    • Quizzes, practice exercises, and interactive elements
    • Tips and tricks

    Here is an example of a training video made by Content Beta:

    Making a video for B2B & SaaS products needs a different mindset.

    7. Product Launch

    Product launch videos introduce and promote a new product or feature. They can be used to pre-launch a product, build anticipation, and spark interest among prospects.

    These types of videos usually include:

    • Highlights of new features or products
    • Quick overview of capabilities
    • Differentiators (from competitors or previous versions)

    Here is an example of a product launch video made by Content Beta:

    Making a video for B2B & SaaS products needs a different mindset.

    8. How-to Video

    How-to videos provide step-by-step instructions on specific tasks or processes. They guide viewers through specific workflows, functionalities, and features. These videos help prospects replicate the process with ease and reduce support tickets.

    These types of videos usually include:

    • Step-by-step demonstrations
    • Timestamps for easy navigation
    • Screen recordings with clear voiceover
    • On-screen annotations
    • UI snippets

    Here is an example of a How-to video made by Content Beta:

    Making a video for B2B & SaaS products needs a different mindset.

    9. Social Media Video

    The main purpose of social media videos is to increase brand awareness and reach a wider audience. These videos also help in driving traffic to the website and other content assets.

    These types of videos usually include:

    • Testimonials
    • Feature highlights
    • Trending audio videos
    • Challenges
    • Memes
    • Employees having fun

    Here is an example of a social media video made by Content Beta:

    We know how to sell your story using your product UI

    10. UGC Video

    UGC videos are made by people who use the product. They share their experiences, features, and how they use it. These UGC videos usually follow a fun narrative explaining the product’s value.

    These types of videos usually include:

    • Specific features
    • Functionalities
    • Benefits

    Here is an example of a UGC video made by Content Beta:

    Making a video for B2B & SaaS products needs a different mindset.

    11. Promo Video

    Promo videos are videos that promote a product, service, or event. They provide a peek into upcoming releases and new features. They build hype and excitement for product launches or updates among prospects.

    These types of videos usually include:

    • Highlights of the product
    • Key benefits
    • Unique selling points
    • Countdown elements

    Here is an example of a promo video made by Content Beta:

    Making a video for B2B & SaaS products needs a different mindset.

    12. Educational Video

    The educational video teaches the audience topics related to the product or industry. These videos help brands position themselves as subject matter experts. They usually are not standalone videos, they are part of a series or playlist.

    These types of videos usually include:

    • Expert advice
    • Best practices around relevant topics.
    • Tactical insights
    • Tips on how to approach a problem
    • Unique perspectives

    Here is an example of an educational video made by Content Beta:

    Making a video for B2B & SaaS products needs a different mindset.

    13. Product Walkthrough

    Product walkthrough videos are guided tours that help you understand the product better. These videos educate potential customers and encourage them to try the product.

    These types of videos usually include:

    • Detailed walkthrough of the product’s interface
    • Feature exploration
    • The product’s core functionalities
    • Real-time demonstrations

    Here is an example of a product walkthrough video made by Content Beta:

    Making a video for B2B & SaaS products needs a different mindset.

    14. FAQ Video

    FAQ videos address common questions and concerns potential customers might have. These videos reduce the hesitations prospects may have. They improve customer support and user experience.

    These types of videos usually include:

    • Series of pre-selected questions.
    • Solutions (explanations, demos)
    • Questions are grouped by topic for easy navigation

    Here is an example of a FAQ video:

    Why do you need Urgent Video Production?

    B2B tech companies may require urgent video production for various reasons. These include:

    1. Product launches

    Sometimes, due to factors such as market demand and competitor actions, tech companies need to release their new software earlier than planned. This requires a quick video production service.

    2. Marketing campaign

    Tech companies operate in highly competitive markets. They may need urgent videos for marketing campaigns. It can happen due to changes in market conditions, industry trends, or competition.

    3. Upcoming events

    Videos at events provide valuable opportunities for networking, lead generation, and brand exposure. Sometimes, trade shows, conferences, and event dates get moved up. In such situations, urgent video production helps B2B companies make a video within a short time.

    4. Investor pitches

    A well-produced video pitch can effectively communicate the company’s vision, product, and market opportunity to investors. Urgent video production can be helpful if you need immediate funding.

    5. Partner or client onboarding

    Videos can streamline the onboarding process with visual guides, tutorials, or demonstrations. A rapid turnaround ensures partners and clients can learn about the software and its features quickly. This minimizes onboarding delays.

    6. Changes in the company's offerings

    Quick video production helps explain changes or updates faster. These include new features, pricing plans, or service expansions.

    7. Industry updates

    Urgent video production allows companies to address industry updates quickly. These can be competitor announcements or new trends.

    8. Staying ahead of competition

    When a competitor launches a similar product, a quick video can help your company get its message and unique value proposition out first.

    9. Internal communication needs

    In changes, updates, or crises, quick video production is helpful. Videos ensure all employees get the information quickly.

    Why Choose Content Beta?

    For B2B Software & Tech companies who need urgent video production services, choose Content Beta. Our Creative as a Service (CaaS) plans are designed to fully support tech companies.

    How are we unique?

    • Transparency & Zero Wastage: We provide transparent pricing plans with no hidden fees. Any remaining credits in your plan or subscription will be carried over to the next billing cycle.
    • Easy Collaboration: Our cloud-based platform enhances seamless collaboration between your team and ours. We’re always available in your Slack for new requests, feedback, and conversations.
    • Quick Response: We ensure a speedy delivery without any compromise on quality. Apart from these, Content Beta offers rapid and same-day responses.

    For brands looking for fast and high-quality video delivery, we are your ideal choice.

    Book a demo call to get a quote!

    Conclusion

    B2B tech companies require urgent video production to meet tight deadlines. For such urgent projects, production companies have the expertise and resources to meet deadlines.

    B2B companies may need quick videos for lots of reasons. These could be for unexpected announcements, preponed launches, upcoming events, etc.

    Production companies use automated processes and expertise to deliver video quickly and efficiently. By using short questionnaires and calls, teams can get the info they need quickly. They utilize pre-made assets and continuous feedback to reduce the revision time.

    Frequently Asked Questions (FAQs)

    Types of videos that can be produced urgently for B2B tech companies are:

    • Product demo videos
    • Explainer videos
    • Social media videos
    • Tutorial videos
    • FAQ videos

    The turnaround time you can expect will depend on the project’s requirements. Usually, for urgent projects videos take around 24 hours to 1 week.

    The best practices for quick video production in the tech industry are:

    • Using AI tools
    • Using video templates
    • Access available visual assets

    The typical cost of an urgent video production project is usually 20-30% higher than the original cost. For example, if a video costs $4000 to $8000 normally, then it will cost $5000 to $10,000 in case of urgent production.

    The cost depends on the video length, complexity, turnaround time, type of video, etc.

    To ensure high-quality production for employee video testimonials, one should:

    • Invest in good video equipment or hire a professional videography team.
    • Choose well-lit locations for shooting.
    • Use external microphones for clear audio.
    • Plan the shoot, including the questions and desired responses.
    • Edit the video to include relevant visuals, background music, and graphics.
    • Review the video with multiple stakeholders before finalizing and publishing your employee testimonial videos.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    "Fast turnaround" "Easy to work"

    Content Beta