Real Impact, Real People: 15 UGC Video Examples That Changed the Game

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024


For any business, making content that shows how useful your products or services are is important. It encourages people to buy from you. But if real users create the content, it’s even better. This makes the brand more trustworthy and reputable.

Why do these UGC video examples work? They are impactful, as people trust other people more than brands promoting themselves. When users become advocates for the brand’s product or solution, it motivates prospects to make a purchase.

In a Gartner survey, they found that 43% of customers would prefer content generated by individuals who use the brand. As these videos are based on real experiences and benefits, they become highly valuable to businesses.

These user-generated content video examples show the brand’s flexibility and effectiveness. Before you start making UGC videos, you might wonder:

  • What should be the style and length of these videos for maximum impact?
  • What strategies can businesses implement to encourage users to create UGC videos?
  • How can businesses use UGC video examples to help solve the common problems or worries their audience has?

Now, let us see a few user generated video examples and how brands use them.

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    What is User-generated Video?

    User generated videos are the content created by your customers and fans showcasing how they use the product/service. These include tutorials, reviews, testimonial videos, new feature explorations, explainer videos, etc.

    Since these videos are made by regular people, they feel authentic and relatable. This encourages the audience to take action and try out the product or service.

    These genuine videos showcase real experiences and can be used in blogs, websites, social media posts, and ads. Now, let’s look at a few UGC video examples for brands.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    15 UGC Video Examples and What Makes Them Effective

    Brands gain trust by sharing positive experiences with user generated content video examples.

    Here are some UGC video examples of customers showing how they use the product/service.


    Making a video for B2B & SaaS products needs a different mindset.

    Analysis: This UGC example video, made by Content Beta, provides a point-of-view of someone working on AI development. It creatively shows the challenges faced and introduces as the solution.

    How it helps:

    • The narrative approach can enhance brand recognition.
    • It shows the capabilities of the product.
    • The video positions as an essential tool for overcoming challenges in this specialized field.

    2. Figma

    Analysis: The video shows how to use timers inside the FigJam. It features snippets of the user interface and a step-by-step demonstration. It also covers extra functionalities such as playing music.

    How it helps:

    • The video offers a comprehensive view of FigJam’s versatile capabilities.
    • It has a fun approach and simplifies the learning process.
    • It further improves engagement with real-world applications.

    3. Photoshop

    Analysis: In this UGC example video, the individual uses Photoshop’s generative fill feature, addressing audience requests with enthusiasm. He shows the effectiveness of Gen AI in getting the job done and how easy it is to use the tool.

    How it helps:

    • It shows how effective the feature is.
    • For those unsure about the software’s capabilities, the tutorial video simplifies how to use the product.

    4. Dubsado

    Making a video for B2B & SaaS products needs a different mindset.

    Analysis: In this video made by Content Beta, the user shows the challenges of managing multiple clients with a narrative. The user also shows how Dubsado simplifies managing client interactions and organizing work.

    How it helps:

    • The storyline helps people understand what the product does.
    • The problem-solving approach of the video can also lead to increased viewer engagement.

    5. ClickUp

    Analysis: The user talks about the AI features integrated within the work, reducing the need to switch back and forth between documents. The UGC example video also highlights additional features, such as templates and writing tools.

    How it helps:

    • The video uses a sarcastic narrative that keeps the audience entertained.
    • It also effectively shows how a specific feature can simplify complex tasks.
    • The video subtly persuades the audience to try out the product.

    6. Slack

    Analysis: This UGC video example begins with a CTA (call to action), suggesting that the lengthy meeting could have been a Slack message. The video then shows messages typically communicated using Slack with upbeat music.

    How it helps:

    • Effectively simplifies and explains use cases for Slack.
    • It shows how happy the user is to use Slack because it cuts down on long communication.
    • The video encourages users to try out Slack to simplify their communication methods.

    7. Foxit

    Making a video for B2B & SaaS products needs a different mindset.

    Analysis: The UGC video example, made by Content Beta, shows how annoying it can be to spend a lot of time compressing PDF files. The video has a humorous approach because a dog teaches someone how to use Foxit to fix the problem.

    How it helps:

    • Positions Foxit as a go-to tool for compressing PDFs.
    • Encourages viewers to take action to use Foxit’s PDF tools.
    • Has a CTA at the end of the video.

    8. Airtable

    Analysis: The video shows the user finding another added benefit of using Airtable for her business and automating the process.

    How it helps:

    • Demonstrates the versatility of Airtable, indicating it can be used for multiple purposes.
    • The humorous approach of the video makes it more enjoyable.
    • The video concludes with a CTA (call to action), urging viewers to explore further about Airtable.

    We know how to sell your story using your product UI

    9. Upwork

    Analysis: The video shows how Upwork simplifies remote work, allowing users to work from various locations like cafes, homes, parks, and even cars.

    How it helps:

    • The UGC example video highlights the platform’s flexibility and comfort of working remotely.
    • Shows the benefits of using Upwork, such as choosing a work environment that suits their preferences and lifestyle.
    • The video encourages the audience to choose Upwork for freelancing.

    10. Notion

    Analysis: The video shows how the user used Notion to document habits, journal, plan trips, and try out different features.

    How it helps:

    • Shows Notion works for both personal and professional work.
    • Connects with creative users looking for unique productivity tools.
    • Demonstrates how Notion helps in daily activities, making it relatable.

    11. Zoom

    Analysis: The UGC video shows how Zoom features like reminders, note-taking, and the calendar work with the Pomodoro Technique for daily work management.

    How it helps:

    • Attracts individuals looking for tools to improve communication and increase productivity.
    • Assists the audience in exploring additional features within the platform.
    • Educates the audience about practical strategies and encourages efficient work habits.

    12. OpenAI (DALL.E)

    Analysis: The video displays the creative process and designs enabled by AI, especially with ChatGPT and DALL·E 3.

    How it helps:

    • It highlights the benefits of incorporating AI into the creative process.
    • Offer insights into the specific features and functionalities
    • It increases trust, builds confidence, and encourages users to try AI solutions, making the brand a reliable tool.

    13. Zendesk

    Analysis: This UGC example video tells a creative story about the frustration of using chatbots and introduces Zendesk AI as the solution.

    How it helps:

    • Many individuals have experienced frustrations with automated systems. This relatability can help build a positive connection.
    • It also shows the audience that the brand understands and prioritizes user satisfaction.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    14. Airbnb

    Analysis: This is a simple video where the customer showcases their stunning stay at Airbnb.

    How it helps:

    • Shows how the customer had a positive experience with Airbnb, contributing to building trust and credibility for the brand.
    • Viewers get inspired to consider Airbnb for their future travels.
    • Highlights that Airbnb is more than just unique stays; it delivers an entire experience.

    15. Asana

    Analysis: The video shows how the Asana widget can be used to create and import a task or project.

    How it helps:

    • Highlights the advantages and capabilities of the tool.
    • Encourages users to discover extra features in the Asana widget beyond the basics.
    • Improves the user experience, making Asana a more appealing choice for efficient task and project management.

    We know how to sell your story using your product UI

    Why is UGC Video More Important?

    All these UGC video examples are more important for businesses as they provide the following:

    1. Credibility

    UGC is authentic and gives the brand credibility as it comes from real users, making it more relatable than promotional content.

    2. Social proof

    UGC video examples validate the product quality and prove that the product or solution works and is beneficial.

    3. Cost-effective

    UGC is more cost-effective than producing high-quality branded video assets, as it is created voluntarily by the user community.

    4. The brand becomes more trustworthy

    UGC enhances transparency and humanizes the brand, making it trustworthy and reliable.

    5. Customer insights

    UGC video examples offer valuable insights into how people use and see their products, allowing brands to improve.

    6. Explain product use case

    UGC video examples showcase how the product is used and highlight its additional features.

    Why Choose Content Beta to Create a UGC Video?

    Do you want to create UGC videos for your brand? Choose Content Beta. We take care of everything from planning to shooting to editing, ensuring your brand stands out with genuine user stories.

    At Content Beta, we offer Creative as a Service (CaaS) plans for tech companies.

    How are we unique?

    • Transparency & Zero Wastage: At Content Beta, we provide transparent pricing plans with no hidden fees. Any remaining credits in your plan or subscription will be carried over to the next billing cycle.
    • Easy Collaboration: Our cloud-based platform enhances seamless collaboration between your team and ours.
    • Quick Response: We ensure a speedy delivery without any compromise on quality. Apart from these, Content Beta offers rapid, same-day responses for quick edits and revisions.

    For brands looking for fast and high-quality video delivery, we are your ideal choice.

    Book a demo call to get a quote!


    Across various businesses and industries, UGC videos are becoming quite essential for brand recognition, understanding the product, etc.

    User generated content (UGC) videos are valuable for brands seeking to strengthen their online presence. They allow brands to use real user experiences to guide potential customers through their buying process.

    What makes UGC video examples special is their community-focused approach. This not only connects with viewers but also turns them into brand supporters.

    These user generated video examples can be shared on social media platforms, landing pages, webinars, case studies, etc. Consider incorporating UGC videos into your brand strategy and see how user stories can make a significant impact.

    Frequently Asked Questions (FAQs)

    Types of UGC videos are testimonials, unboxing, case studies, reaction videos, etc.

    Tools and platforms for creating and managing UGC content are:

    • Collect, curate, and display content
    • InVideo, Video editing
    • Tello: Task Management
    • Animaker: DIY video animations
    • ChatGPT: AI assistant
    • Canva AI: Graphics and design AI assistant

    The Challenges in producing UGC video content are:

    • Maintaining quality
    • Encouraging user participation
    • Ensuring content relevance

    Some common mistakes to avoid are:

    • Generic calls to action
    • Extensive focus on features
    • Neglecting community engagement
    • Ignoring negative feedback

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

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    Content Beta