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Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
Video content is gaining popularity in digital marketing. According to Forbes, marketing professionals believe that videos do a much better job at convincing people – 70% better than other types of media. Hence, Video testimonials have secured a prominent place in the B2B marketing industry.
Video testimonials display real customers talking about their real experiences with your products or services. They are a great way to showcase what your product does and how it can help potential customers. It boosts brand awareness, trust and credibility.
You might be wondering –
We’re going to answer these questions in this guide.
We’re going to talk about six types of video testimonials that can help any business. We’ll give you a simple rundown of each type and how it can drive sales. Our aim is to help you figure out which type of video testimonial is the best fit for your business.
Let’s talk about the different types of video testimonials – how they can help you market your product/service and drive sales.
A founder’s testimonial is a type of B2B video testimonial. The founder of the company talks about their experience with the product or service, attesting to its quality, performance, or value.
As the person who built the company, the founder is often seen as a credible source of information and their endorsement can be highly persuasive.
How do Founder’s Testimonials drive B2B SaaS sales?
Look at this example of a remote video testimonial Content Beta received from the Founder & CEO of ScaleX.ai:
A remote video testimonial is a remotely recorded testimonial or review video. This is a good way to get video testimonials from people who live far away, or don’t have the time for an in-person meeting. This is especially useful for companies that operate in many different countries.
These testimonials add authenticity and personal touch to a review. Viewers can see and hear directly from satisfied customers. It can build trust and credibility in the product or service. Additionally, they are convenient and cost effective to record.
How do Remote Video Testimonials drive B2B SaaS sales?
Watch this example remote video testimonial for Content Beta. This customer testimonial video from Lawcus’s Ms. Arianna Gonzalez demonstrates how B2B testimonials can effectively address customers’ questions:
A “customer video testimonial” is where a satisfied customer speaks about their positive experiences with a company’s product or service. It’s a form of social proof that’s designed to build trust with potential customers or clients.
The most common objection from prospects when they hear about the product is
It’s important to show them that they do have a problem and it’s only going to get worse if they don’t take action now.
This is a large segment that can help you boost your sales if you can somehow convince them. The best way is by using customer stories that talk about how your product has helped a customer in the past.
How do Customer Video Testimonials drive B2B SaaS sales?
Watch this B2B testimonial example where Dropbox CIO about how they connected their global offices and brought their teams together with Zoom.
We know how to sell your story using your product UI
A case study is an in-depth look at how a product or service has helped a customer or group of customers. It’s a real-life example of how a company’s offering has solved a problem or met a need for a client.
Case studies are similar to customer stories, but they go beyond simple testimonials to show potential customers a relatable situation where a company’s product or service has been of significant value. They also go into more detail about the results that were achieved.
How do Case Studies drive B2B sales?
Case studies are a powerful content marketing tool that B2B SaaS businesses can use to:
Case studies are often written by the person who had the experience (i.e., the customer) but they can also be written from an objective third-party perspective (i.e., an account manager).
But keep in mind that you should decide what you want to achieve with your case study. This should be aligned with the goals of your company and it should also be realistic.
This video course created for Kissflow by Content Beta demonstrates how a useful course can meet with success even if the product is nuanced and costs USD550. The entire course was delivered in 8 weeks! Click here to read the case study. The testimonial from their Product Enablement Manager helps reinforce Content Beta’s reputation in the field of B2B SaaS video production.
An animation testimonial video uses animated graphics and voiceover narration to share a customer’s positive experiences with a product or service. It often presents a customer’s journey, including their initial problem, how they discovered and used the product or service, and the results they experienced.
Animated video testimonials can be an engaging and easy-to-understand way to convey a customer’s positive experience. They’re especially useful for complex products or services where animation can help to simplify and visualize the benefits.
How do Animated Video Testimonials drive B2B sales?
Watch this B2B Animated Testimonial Video for M&M Financial Consulting
A brand video combines the elements of storytelling, company values, and customer testimonials to enhance a company’s brand image. This kind of video focuses on promoting the brand rather than a specific product or service.
It can be used for many purposes like attracting potential customers, showcasing products and services, educating prospects about how it works or highlighting customer success stories.
How do Brand Videos help drive B2B SaaS sales?
Whether you want to promote your business on social media or attract viewers on YouTube, short and sweet brand videos are just what you need. They can be used:
Here is a good example from Microsoft about AI for Accessibility:
We’re more than just a standard design service, we are creative as a service! We’re here to help you tell your product’s story with a wide range of services – videos (product explainers, product demo videos, testimonial videos), design work (whitepapers, presentation designs, eBooks), and even podcast editing.
Our expertise lies in creating content specifically for the B2B Tech, SaaS, and Software industry.
We provide a fully transparent pricing structure for our video and design production services. We have the flexibility to cater to large projects and tight schedules. Our response is prompt, and we ensure swift turnaround times. Our dashboard offers real-time updates, keeping you informed about your project status.
Click here to learn more about our design services.
In conclusion, understanding and utilizing different types of video testimonials can significantly enhance your brand’s trustworthiness and appeal. All the types of testimonial videos serve a unique purpose.
By leveraging these six types, you can create a more engaging and comprehensive picture of your company’s offerings. Whether you are a small start-up or a large corporation, these testimonial videos can play a crucial role in connecting with your audience, showcasing real-life success stories, and ultimately driving your business growth.
With a clear strategy and a focus on authenticity, your testimonial videos can become some of your most effective marketing tools. So, start planning your testimonial video strategy today, and let your satisfied customers do the talking!
B2B testimonials are positive reviews from clients or customers about a product or service they’ve used.
They boost sales by enhancing credibility, influencing peers, mitigating risk, validating product benefits, and improving SEO. They’re effective because they provide real-world validation, which fosters trust among potential buyers.
Customer support videos like –
Live B2B testimonials are real-time reviews given by businesses about a product or service. They are often conducted during webinars, live events, or live-streamed interviews.
They provide immediate and interactive social proof, giving potential customers a chance to ask questions and engage directly with the testimonial-giver. It enhances credibility and trust.
Remote video testimonials are reviews given by customers via digital platforms. It can be recorded from their own locations.
Remote video testimonials enable businesses to capture and share positive feedback from anywhere in the world.
Other types of testimonials include –
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