9 Types of User-Generated Content Videos (With Examples)

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Rishabh Pugalia

June 12, 2024

9 Types of User Generated Content Videos (With-Examples)

User-generated content (UGC) videos offer an effective solution to improving brand engagement and authenticity. It leverages the creativity of everyday users.

Platforms like TikTok, and Instagram, showcase the impact of UGC with diverse communities sharing their stories. In fact, according to, a staggering 93% of customers believe user-generated content is very helpful when making a purchasing decision.

By incorporating real customer voices, companies amplify social proof and establish a more relatable brand image. Besides professional influencer marketing, types of ugc capture authentic experiences while building trust and connection.

Now, you may be wondering,

  • How can different types of UGC videos transform the way audiences perceive and interact with your brand?
  • In what ways do UGC videos build a sense of community and authenticity compared to traditional marketing content?
  • How can leveraging specific types of user-generated content (UGC) videos amplify your brand’s message and create a lasting impact on your target audience?

Let’s explore the various types of ugc content to strengthen your social media strategy.

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    What is a UGC Video?

    A User-Generated Content (UGC) video is an impactful form of media created by end-users, rather than professional creators or brands. Different types of ugc videos showcase the customer’s honest experiences, reviews, or creative expressions related to a product or service.

    These videos are shared on various online platforms, including social media sites, such as Instagram, Linkedin, and more. UGC videos are instrumental for numerous businesses because they offer credible content.

    9 Types of User-Generated Videos with Examples

    There are several effective types of UGC videos with various benefits. This article elaborates on 9 different types of user generated content that are accompanied by examples to explain them clearly.

    1. Problem - Solution

    These types of user generated content highlight a specific problem and then demonstrate how a product or service offers a compelling solution. It effectively showcases the value it brings to the user.

    Making a video for B2B & SaaS products needs a different mindset.

    Company: Foxit

    Caption: Foxit -Compress PDF

    Duration: 25 Seconds

    Visual Elements and Audio: stimulating typing sound effects, highlighted animated texts, various camera angles, and upbeat background music.

    Storytelling Summary:

    • The video presents Foxit’s PDF compression feature creatively with the help of a frustrated user and a know-it-all dog.
    • The dog seamlessly helps out the human, and this ingenious method highlights Foxit’s efficiency and simplicity.
    • It demonstrates the process and spotlights how user-friendly the UI/UX is.
    • The video concludes with a strong CTA offering a free trial.

    2. Usage and Tips

    These types of ugc videos feature practical advice on using a product or service more effectively. They often include hacks, tips, and best practices to enhance the user experience. These methods skillfully convey the value that the service or product brings to the user.

    Company: Zapier

    Caption: From re-engaging lost subscribers to incorporating artificial intelligence, here are the top ways you can leverage automated email marketing.

    Duration: 1:14

    Visual Elements and Audio: Coherent narration with subtitles

    Storytelling Summary:

    • The video talks about the best ways to use email marketing.
    • It efficiently shows screen share in the background, which makes it easier for the audience to follow along as he talks.

    3. Educational

    Combining informative content with a structured list format, these types of ugc content are ideal for presenting facts, tips, or ideas in an organized manner. This format is great for viewers looking to learn about a subject through concise, bullet-points.

    Company: Fingercheck

    Caption: This checklist is so helpful!

    Duration: 1:39

    Visual Elements and Audio: Clear narration, prominent caption, and subtitles

    Storytelling summary:

    • This video efficiently conveys some tips for end tax filings.
    • It’s efficiently laid out by the speaker, who makes convincing points that are explained in simple terms
    • Ends with a CTA to check it out

    4. Tutorial/ How-to

    These types of ugc videos are designed to guide viewers through a step-by-step process of performing specific tasks or using products/services. They emphasize clarity by breaking down procedures into manageable, easy-to-follow steps.

    The aim is to empower viewers with the knowledge and confidence to achieve certain goals independently.

    Company: Semrush

    Caption: What are your competitors doing online that brings them traffic? Are they seeing spikes or drops? Steal our way of tracking our competitors’ online moves 👀

    Duration: 00:47

    Visual Elements and Audio: Effective speaker, Vibrant colors, Guided cursor

    Storytelling Summary:

    • Introduces SemRush’s tool that helps with tracking your website growth.
    • Highlights the simple process of how to outsmart your competitors
    • The video concludes with a prompt CTA for viewers to get started.

    5. Before/ After

    These types of user generated content showcase the transformative effect of a product or service by comparing its state before and after use. It’s an impactful visualization that highlights the real-world impact and benefits.

    Company: Confluence by Atlassian

    Caption: Confluence Pro: Proven way to save time = use Confluence templates (ft. @iamrawan_ )

    Duration: 29 seconds

    Visual Elements and Audio: Different camera angles for before and after, typing sound effects, text overlay

    Storytelling Summary:

    • Tactfully presents the Confluence templates in a new hire vs professional scenario
    • Uses glimpses of screencast to highlight the before and after situation
    • Ends the video with 3 features of Confluence templates.

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    6. Case Study

    Case study videos delve into real-life examples of how a product or service has positively impacted a user or business. These types of ugc videos provide detailed as well as authentic insights and outcomes.

    Company: Tailwind app

    Caption: 🚀 Boost your clicks like never before!
    Dive into this case study with @jenvazquezmedia.
    Learn how Jen used Tailwind to skyrocket her engagement by an incredible 1384%!
    Don’t miss out on these actionable insights to grow your business with Pinterest & Tailwind!

    Duration: 2:55

    Visual Elements and Audio: animated brand logo with music, animated frames that highlight important parts of the narration, split screen, subtitles.

    Storytelling Summary:

    • Starts with an introduction and a brief outline of how and why she chooses Tailwind.
    • The narrator uses quantifiable data and personal experience, which makes the video more convincing.
    • A brief screencast of the app and its benefits and features also makes the video informative and clear.

    7. Testimonial

    Testimonial videos are personal endorsements where users share their experiences and the benefits they’ve gained. These types of ugc content build trust and credibility among potential customers.

    Company: Codecademy

    Caption: Life stories: How Tommy Nicholas transformed his career with Codecademy

    Duration: 50 Seconds

    Visual Elements and Audio: Company logo, typing sound effects, engaging statistics.

    Storytelling Summary:

    • This video highlights Codecademy’s interactive platform, which offers a wide range of coding classes. It emphasizes hands-on learning for all skill levels through screencasts and live action.
    • The narrative, through persuasive statistics and clear narration, motivates viewers to start coding with Codecademy.
    • It ends with the company’s logo to reinforce the brand’s identity and values.

    8. Unboxing Video

    Unboxing videos capture the moment a product is removed from its packaging, highlighting what’s included and first impressions. These types of ugc videos often ignite viewer excitement and interest.

    Company: Lowdi

    Caption: Unboxing Lowdi

    Duration: 50 Seconds

    Visual Elements and Audio: Brand logo, energetic music, dynamic camera angles.

    Storytelling Summary:

    • The video highlights the thrill of unboxing a sleek, high-quality Bluetooth speaker, emphasizing its compact design and brand colors.
    • Energetic music complements the fun unboxing, highlighting easy setup and user-friendly packaging.
    • Concludes with the memorable brand logo.

    9. Product/Service Explainer

    Product explainer videos illustrate a product’s features, benefits, and uses. These types of user generated content are perfect for introducing new products or highlighting unique selling points to inform and convince the target audience.

    Making a video for B2B & SaaS products needs a different mindset.

    Company: Recurly

    Caption: Recurly UGC Video

    Duration: 35 seconds

    Visual Elements and Audio: Screen share, on-screen video CTA, violin melody.

    Storytelling Summary:

    • Cleverly showed the difference between using Recurly and not using it with the violin tune.
    • Screencast of the Recurly app with a brief glimpse of how it works.
    • Captions are added wherever necessary.

    Why Choose Content Beta?

    At Content Beta, we blend creativity with service in our Creative as a Service model. We recognize the unique value that various types of ugc add to brand engagement and connection, especially on social media.

    Our services extend beyond top-notch video production for tutorials and product demos to creating various types of ugc videos. Additionally, we also provide ad design and podcast editing, amongst other things.

    We specialize in serving B2B Tech, SaaS, and Software sectors. Our skilled team handles all aspects of production, from scriptwriting, filming, editing, and final touches. We ensure that your ugc videos align perfectly with your brand and goals.

    Lastly, Content Beta is committed to transparency, swift project completion, and excellent management. We aim to improve your experience with clear pricing, prompt communication, and a real-time tracking dashboard.

    Schedule a call with us today!


    UGC videos have a significant role in authentic brand engagement. From testimonials to challenge videos, ugc video examples illustrate the diversity and impact of various types of ugc videos on various industries.

    They encourage brands to utilize the power of UGC for deeper customer connections and enhanced brand visibility. Through real stories and creativity, UGC videos effectively bridge the gap between brands and their audiences.

    Frequently Asked Questions (FAQs)

    Yes, UGC videos can significantly improve SEO.

    They generate fresh and relevant content that search engines favor. This leads to higher rankings. Additionally, UGC videos can increase dwell time on your site, which is a positive signal to search engines.

    The best platforms for sharing UGC videos are those where your target audience is most active. Generally,

    • Instagram
    • YouTube
    • TikTok
    • Facebook

    UGC videos are more effective than traditional advertising because they offer authenticity and relatability that polished ads cannot. UGC videos lead to:

    • Trust and community among potential customers
    • Higher engagement rates
    • Improved brand loyalty
    • Increased conversions

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