In today’s world, video has become the top content you should create if you want to engage more prospects and convert more of them. One way to meet this demand is through video. Customers love what they see, and video is one way to do that. Thus video is one of the most preferred content types for SaaS Companies.
But which videos are more effective for marketing? What videos should SaaS companies use in their marketing campaigns? The following are some of the best videos you should create in 2023.
According to PAYPRO, About 96% of people have viewed a video to learn more about a product or service. About 68% of consumers prefer videos over articles and infographics to learn about new products and services. When viewers watch online content, they remember 95% of the information, compared with just 10% when they read it.
B2B SaaS videos help educate viewers on various products and services. These videos focus on how the product or service works, why it’s important and highlights features.
SaaS video production has become one of the most effective tools for businesses looking to promote their brand, products, or services. SaaS companies in particular can benefit greatly from creating high-quality videos as part of their marketing strategy. Video marketing is a powerful way to engage with potential customers and showcase the value of your software.
B2B SaaS companies can leverage videos to create engaging explainer videos, product demos, how-to tutorials, or even customer testimonials. These types of videos help potential customers understand the benefits and features of your software more dynamically and interactively. Videos also help build trust with prospects by providing them with a visual representation of what they can expect from your software.
By investing in SaaS video production, SaaS companies can elevate their brand image and stand out from competitors who may be relying solely on written content or static images.
If you are a B2B SaaS company looking to increase your brand awareness and drive leads, video marketing should be at the top of your list. Videos are a powerful tool that can help you showcase your product, educate your audience, and establish trust with your potential customers. But with so many different types of videos available, it can be overwhelming to know where to start.
Here are 10 types of B2B SaaS videos that can help you effectively communicate your product’s value proposition and stand out in a crowded market.
Product explainer videos are the perfect way to introduce your product to potential customers and explain its features and benefits. These videos typically use visuals, such as animations, graphics, and illustrations, to communicate a message.
Through SaaS explainer videos, businesses can educate viewers about their products and services and communicate complex ideas in an easy-to-understand way. Additionally, SaaS explainer videos can be used to introduce new products to an existing customer base.
The main goal of a SaaS explainer video is to easily and clearly explain what your product is and how it can be beneficial. A common structure for product explainer videos is to start with a problem statement and then move on to explain how your product solves the problem. You can also include visuals to help make the video even more informative and engaging.
Agency Recommendation: Content Beta, Yans Media, YumYum Videos, Webdew.
Average Cost: $500 to $350
Video Length: 60 seconds to 2 minutes
A how-to video is an educational and instructional video that breaks down the steps necessary for completing a task. How-to videos can teach viewers how to use a product or service and effectively increase user engagement and engagement with the brand.
When producing a how-to video, ensure that the subject matter is relevant to the intended audience and that the video is easy to understand. How-to videos allow businesses to demonstrate their expertise and build trust with their audience. You can take a step-by-step approach or use visuals to help explain the process.
Additionally, how-to videos tackle any topic related to your product or service, including troubleshooting and customer service.
Agency Recommendation: Content Beta, Explain Ninja, Webdew.
Average Cost: $1,000 to $5,000
Video Length: 2 minutes or less
User testimonials videos are a great way to show potential customers how your product or service has been useful for other customers. These videos feature real customers who are using your product and are an effective way to build trust and increase conversions.
When crafting your user testimonials, focus on what the customer has gained from using your product or service rather than just discussing the features. The best way to make the video engaging is to let the customer tell the story in their own words. Additionally, ensure the story is real and tailored to the intended audience.
Agency Recommendation: Content Beta, Demo Duck, Webdew.
Average Cost: $3500 to $15,000
Video Length: 2 minutes or less
Product demo videos are a great way to show off your product and explain its features and benefits. Product demo videos provide an easy way for potential customers to understand how a product works. They are also valuable for existing customers who want to stay up-to-date on the latest features.
When making a product demo video, engaging your audience and keeping them interested is important. Include visuals and audio to keep the video lively and professionally produced. Additionally, keep the video short and to the point.
Agency Recommendation: Switch Video, Explain Ninja, Content Beta.
Average Cost: $500 to $10,000
Video Length: 2 minutes to 5 minutes
Product launch videos are used to introduce a new product or service. These videos focus on the product’s release and highlight its features and benefits. Product launch videos also provide an opportunity to show potential customers what makes your product unique.
When crafting a product launch video, engage your audience and keep them interested. You can use visuals and audio to make the video more exciting and ensure the message is concise and clear.
Agency Recommendation: Film District, Demo Duck, Lemonlight.
Average Cost: $500 to $10,000
Video Length: 1 minute to 2 minutes
Tutorial videos are designed to teach customers how to use a SaaS product or service. These videos can be used to introduce a new product or explain how to use specific features. Customer education videos can also be used to troubleshoot any issues that customers might be having.
When making a tutorial video, focus on identifying and addressing the specific issues your customers tend to encounter. Additionally, ensure the video is easy to follow, and the message is communicated clearly. You can also include visuals to help further illustrate the points you are making.
Agency Recommendation: Next Day Animations, YumYum Videos, Content Beta.
Average Cost: $500 to $4,000
Video Length: 3 minutes to 5 minutes
Brand videos are a great way to show potential customers who you are and what you stand for as a business. These videos should feature the company’s story and mission to help customers better understand your values.
When crafting a brand video, focus on telling your story and letting your customers know why you are unique and why they should trust you. Make sure that the video is engaging and that it conveys the message. You can also include visuals and audio to help make the video even more memorable and engaging.
Agency Recommendation: Content Beta, Rocketwheel, YumYum Videos, Demo Duck.
Average Cost: $5000 to $20,000
Video Length: 1 minute to 2 minutes
Podcast videos are becoming increasingly popular to engage customers and provide valuable content. Podcasts are a great way to provide customers with direct access to experts who can help them solve their problems. When creating a podcast video, ensure an engaging and conversational tone.
Additionally, ensure that you provide valuable content and that the information being shared is relevant to the intended audience.
Agency Recommendation: Content Beta, Podfy, Fame.
Average Cost: $500 to $10,000
Video Length: 15 minutes to 20 minutes
Promo videos are one of the most effective ways to market your product or service. Promo videos typically include visuals, such as animations and graphics, to help illustrate the features and benefits of the product. Promo videos can also introduce new products and services to the market.
When crafting a promo video, make sure that it is eye-catching and structured to convey the message effectively. Additionally, ensure that the B2B video is concise, to the point, and tailored to the intended audience. You can also include customer testimonials and positive reviews in the video, which can further demonstrate the quality of your product or service.
Agency Recommendation: Yum Yum Videos, Content Beta, Lemonlight.
Average Cost: $500 to $8,000
Video Length: 1 minute to 2 minutes
Social media videos are short, snappy clips designed specifically for social media platforms like Instagram, Facebook, Twitter, or LinkedIn. These B2B videos typically have less than a minute duration and feature eye-catching visuals combined with sharp messaging to capture viewers’ attention scrolling through their feeds.
Social media videos should be optimized for mobile viewing since most people access social media from their smartphones.
Agency Recommendation: MixBloom, Ninja Promo, Content Beta.
Average Cost: $5000 to $20,000
Video Length: 1 minute to 2 minutes
One way to make a SaaS video better is by incorporating a particular video style that suits the product and target audience. The use of animation, for example, can make a SaaS video more engaging and visually appealing. Animations can simplify complex information and effectively communicate the software’s features and benefits. Additionally, animations can add a touch of creativity and fun to the video, making it more memorable and shareable.
Another video style that can make a SaaS video better is live-action footage. This style is ideal for showcasing how the software works in real-life scenarios. It can also help build trust and credibility with potential customers by featuring real people using the product.
The right video style can help communicate the software’s features and benefits, engage the target audience, and increase the chances of converting potential customers into paying ones.
Live-action videos are another popular style for SaaS companies because they allow you to showcase your product in action and build trust with your audience. They can be shot on location or in a studio and feature actors, employees, or customers.
Live-action videos can demonstrate how your product works, show how it’s used in real-life situations, or provide testimonials from satisfied customers. Live-action videos are more authentic than animated videos because they feature real people and environments.
Animated videos are a popular choice for SaaS companies because they are versatile and can simply communicate complex ideas. They can be created using a variety of animation styles, such as 2D, 3D, whiteboard, or stop motion.
Animated videos can also be customized to match your brand identity, and they are often used to explain how your product works, highlight its features, or tell a story. Animated videos are more engaging than live-action videos because they capture the viewer’s attention with their bright colors, dynamic movement, and playful tone.
Storytelling is another popular style for creating B2B SaaS videos. This approach focuses on telling the story of a customer who has used your product or service to achieve their goals or solve their problems.
By showcasing real-world examples, you can illustrate the benefits and value of your offering in a way that resonates with potential customers. In creating a customer success story video, focusing on the journey is important. What challenges did they face before using your product?
On-screen text is a popular style for creating SaaS explainer videos because it allows companies to highlight key information about their product engagingly. With on-screen text, viewers can easily follow along with the video while reading important details about the product’s features and benefits. This style is particularly effective for explaining complex concepts or demonstrating how a product works.
Screencast videos are a simple and cost-effective way to create SaaS explainer videos. They are created by recording your computer screen as you use your product and narrating the process. They are often used to demonstrate how your product works, provide tutorials, or answer frequently asked questions.
Screencast B2B videos are easy to create and can be edited and shared quickly. However, they can be less engaging than animated or live-action videos because they don’t have the same visual appeal.
SaaS videos are a great way to engage with customers and share important information. They can help you create a powerful connection with your current and potential customers while helping you increase brand awareness.
With the various types of SaaS videos available, it’s easy to find the right type of video for your business. From animated explainer videos to product tours and beyond, any business can use SaaS videos in its marketing strategy.
The best practices for creating effective B2B videos include using a clear structure, crafting a story that resonates with the target audience, using visuals to enhance the story, providing accurate information about the product or service, and avoiding promotional language. Additionally, you should ensure that the video is easy to understand and not too long, as viewers generally lose interest if a video is too long.
Using SaaS videos has several benefits for organizations. It can target a specific audience and help explain complex product features in an easy-to-understand manner. Videos can also engage the viewer and provide visual context, which can help them to make better decisions. SaaS videos can encourage leads by prompting viewers to take action after watching the video.
Creating engaging and informative SaaS videos starts with crafting a story that resonates with the target audience. This could include introducing the product or service and highlighting any unique features or benefits. Visuals can also draw viewers in, making the B2B video more enjoyable. Finally, make sure to include accurate information about the product or service and avoid any promotional language.
Firstly, the B2B video should have a clear message that resonates with your target audience. This means identifying their pain points and showing how your software can solve them.
Secondly, it’s important to keep the B2B video short, around two minutes or less is ideal. Attention spans are short, so you must get your message across quickly.
Thirdly, visuals are important in capturing the attention of viewers.
Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.
Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.
