PRODUCT MARKETING

15 Types Of Promotional Videos to Try in 2024

Picture of Rishabh Pugalia
Rishabh Pugalia

July 2, 2024

15 Types Of Promotional Videos to Try in 2024

You are a B2B brand launching a new product or adding new features. Your goal is to attract prospects. To do this, you need to get attention, increase visibility, and differentiate the brand from competitors. Here is where promotional videos help.

The main objective of a promotional video is to promote a product or service. These videos increase product awareness and generate interest among prospects. They highlight the product’s key function and unique selling proposition (USP).

You can customize your videos based on marketing goals, target audience, and budget.

In fact, according to SocialPilot, video ad spending is expected to reach $456 billion by 2025.

Now, you might be thinking,

  • How can a brand choose the most effective type of promotional video based on its goals and target audience?
  • How does user-generated content impact the effectiveness of promotional video types?
  • What are the potential downsides of relying too heavily on one type of promotional video?

Below, you will find 15 different types of promotional videos for B2B brands.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    15 Types Of Promotional Videos with examples

    Here are 15 types of promotional videos that brands can use. Each of them has a unique purpose and can be customized to meet specific marketing goals.

    1. Product demo video

    Product demo videos break down the workflow of a product or service. Seeing the product in action helps prospects understand how it works.

    This type of promotional video focuses on the product’s key features, benefits, and UI. This allows prospects to quickly assess whether the product fits their needs.

    The basic structure includes:

    • Challenges
    • Product introduction
    • Core features and their use cases
    • Demonstration
    • Call-to-Action

    Making a video for B2B & SaaS products needs a different mindset.

    2. Product walkthrough video

    Product walkthrough videos give an in-depth tour of your product’s interface. They guide you through key features one by one.

    Unlike a product demo, a walkthrough is more instructional. It helps users learn the platform’s structure and reduce the onboarding time.

    The basic structure includes:

    • Feature introduction
    • Benefits/use cases of the feature
    • Recap/Conclusion
    • Call to Action

    Making a video for B2B & SaaS products needs a different mindset.

    3. Customer Testimonial Video

    In customer testimonial videos, customers share their experiences about your product. These videos provide social proof and validate your product claims.

    Seeing satisfied customers increases trust. It also positions your brand as a reliable solution provider.

    The basic structure includes:

    • Initial challenges
    • Problem
    • Solution
    • Collaboration experience
    • Stand out features
    • Results

    Making a video for B2B & SaaS products needs a different mindset.

    4. Social media video

    Social media videos are for social platforms such as Instagram, Twitter, etc. They help B2B companies expand their reach, increase visibility, and drive traffic.

    The length, aspect ratio, and resolution should be customized based on the platform.

    They should be:

    • Short
    • Include captions
    • Call to Action
    • Have relevant tagging and hashtags
    • Description

    Making a video for B2B & SaaS products needs a different mindset.

    5. Teaser Video

    Teaser videos build anticipation for an upcoming product launch or update. These videos make people curious about a new product, feature, or event.

    These types of videos also spark discussions in industry forums and social media channels. The goal is to get people to visit a website, sign up, or follow the company for more information.

    The basic structure includes:

    • Teaser Hook
    • Brief Overview of Upcoming Product/Feature
    • Visual Highlights
    • Call to Action

    Making a video for B2B & SaaS products needs a different mindset.

    6. Product explainer

    Product explainer videos make it easier for people to understand a product. These videos show how your product addresses specific pain points or challenges.

    They also explain the functions and benefits of using your product.

    The basic structure includes:

    • Problem-statement
    • Solution
    • Key features and capabilities
    • Use cases
    • Benefits
    • Call to Action

    Making a video for B2B & SaaS products needs a different mindset.

    7. Brand Video

    Brand videos show your company’s values, mission, and culture. These include the company origin story, founder’s journey, future visions, community and social responsibility, employee spotlights, etc.

    These videos inspire and help establish a strong brand identity. The basic structure includes:

    Making a video for B2B & SaaS products needs a different mindset.

    8. How-To Video

    How-to videos guide the audience through specific tasks and processes. They break down each task step by step.

    These videos show how to use various features of the product. Creating such videos enhances user experience. It also positions the company as an expert in the field.

    The basic structure includes:

    • Introduction
    • Step-by-Step Instructions
    • Tips and Tricks
    • Summary
    • CTA

    Making a video for B2B & SaaS products needs a different mindset.

    9. Commercial Video

    Commercial video production helps promote your products or services. They usually follow a narrative and focus on one specific message.

    The main goal of commercial videos is to create awareness, get leads, and increase traffic. Such videos usually need high-quality video production with actors, sets, etc.

    The basic structure includes:

    • Opening hook
    • Narrative (Focus on a single message/benefit)
    • CTA

    Making a video for B2B & SaaS products needs a different mindset.

    10. Webinar/Livestream Video

    Webinars provide knowledge on a topic relevant to your audience. Presenters also get a chance to interact with the audience.

    With such sessions, brands can present themselves as subject matter experts. The main aim of such videos is to establish the company as a thought leader and generate leads.

    The basic structure includes:

    • Introduction and Agenda
    • Main Presentation/Discussion
    • Live Demonstration
    • Q&A Session
    • Call to Action

    Making a video for B2B & SaaS products needs a different mindset.

    We know how to sell your story using your product UI

    11. Corporate Video

    Corporate videos are used for internal-corporate messaging. These include employee onboarding, training, internal communications, updates, etc.

    The basic structure includes:

    • Company Overview
    • Achievements and Milestones
    • Operations and Processes
    • Future Goals
    • Call to Action

    Making a video for B2B & SaaS products needs a different mindset.

    12. Video ad

    Video ads are top-of-the-funnel content. These types of videos do not go into intricate details as they might be the first ones prospects see. They focus on a single message or offer.

    They are always targeted toward specific demographics. These ads are placed on social media, video streaming platforms, etc.

    The basic structure includes:

    • Opening hook
    • Key Message
    • Persuasive statements
    • Call to Action

    Making a video for B2B & SaaS products needs a different mindset.

    13. Behind-the-scenes video

    Behind-the-scenes videos show the work one puts into making a product or a brand. They highlight the brand’s personality and values. Showing these humanizes your brand and creates an emotional connection.

    These videos do not follow any specific structure. They are raw and unfiltered. When prospects see the effort and expertise, it increases their trust. BTS Video types include:

    14. Careers/Hiring Video

    Career and hiring videos showcase what it’s like to work at the company. They show perks, benefits, and growth opportunities to attract top talent. These insights help candidates make informed decisions.

    The basic structure of an HR explainer video includes:

    • Company Introduction
    • Employee spotlights
    • Highlights of Company Culture
    • Available Positions
    • Application Process and CTA

    15. About Us Video

    About Us videos give us an overview of the company’s history, mission, and goals. These videos show the brand’s journey, challenges faced, team members, and achievements.

    Seeing the faces behind the company and hearing their stories humanizes the brand.

    The basic structure includes:

    • Introduction
    • Company Overview
    • Mission and Vision
    • Team Introduction
    • Growth
    • Testimonials/Impact statements

    Why Choose Content Beta?

    Do you want to create promotional videos for your B2B brand? Choose Content Beta. Our Creative as a Service (CaaS) plans are designed to fully support tech companies.

    How are we unique?

    • Transparency & Zero Wastage: We provide transparent pricing plans with no hidden fees. Any remaining credits in your plan or subscription will be carried over to the next billing cycle.
    • Easy Collaboration: Our cloud-based platform enhances seamless collaboration between your team and ours. We’re always available in your Slack for new requests, feedback, and conversations.
    • Quick Response: We ensure a speedy delivery without any compromise on quality. Apart from these, Content Beta offers rapid, same-day responses.

    For brands looking for fast and high-quality video delivery, we are your ideal choice.

    Book a demo call to get a quote!

    Conclusion

    Promotional videos are short videos used to generate interest in your product. This encourages prospects to learn more and potentially convert into paying customers.

    Promotional videos highlight product features and unique benefits, increasing awareness and interest. Customizing videos to match marketing goals, target audiences, and budgets is essential.

    There are various types of promotional videos you can create. These include product demos, brand videos, commercial videos, etc. Choose the type based on your marketing objectives. Diversifying content ensures better engagement and maximizes marketing success.

    Frequently Asked Questions (FAQs)

    The length of a promotional video should be around 30 to 120 seconds.

    Some common mistakes to avoid when creating promotional videos are:

    • Lack of clear message
    • Poor video quality
    • Making your video too long
    • Not including a CTA
    • Overloading with technical information

    Choosing the right type of promotional video for your business depends upon:

    • Marketing goals
    • Budget
    • Your target audience
    • Market trends
    • Competitor analysis

    It costs around $1500 to $6000 to produce a promotional video. The cost can vary depending on the project's complexity, length, and style.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    "Fast turnaround" "Easy to work"

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