16 Types of Business Videos with Examples

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024


Let’s say you are a B2B buyer looking for solutions. Now, you have two vendor options. One with long texts and another with an engaging video – which one would you choose?

The engaging video that speaks directly to your pain points, isn’t it?

Similarly, you need to understand your audience’s specific needs. Create videos to target those concerns and stages of the buyer’s journey – right from awareness to consideration to decision.

Creating effective B2B videos isn’t as simple as it may seem. This brings us to three questions:

  • Do all of your business videos tell the same story of your product and UI?
  • Do your videos create a story enticing enough to connect with your audience?
  • Are you missing out on providing authenticity by creating only overly professional videos?

Business videos should cut through the noise. 96% of marketers agree that videos increase the understanding of their product or service.

Software Suggest
Source: Software Suggest

To make the most of your videos, you need to understand the bigger picture of business videos. This blog will answer the questions above and give insights into the various types of business videos.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Types of Business Videos with Examples

    There are different types of videos for business. This variety exists to serve the specific needs of audiences throughout their buyer journey. They serve a purpose for each funnel stage.

    1. Product Demo Videos: Show your product in action (with UI)

    Product demo videos show how the product works and its UI. These videos increase product awareness, encourage trial sign-ups, and help convert potential leads into customers.

    These videos lead to better understanding and greater trust in a product or service. Even
    Google reports that 55% of consumers watch demo videos before making purchase decisions.

    Making a video for B2B & SaaS products needs a different mindset.

    2. Explainer Videos: Answering the question - "Is this for me?"

    Explainer videos help potential users understand a product by showing its interface and features. They show how your product or service addresses a specific customer pain point and conveys its value proposition.

    These videos typically address the viewer directly, highlighting the relevance and usefulness of the product. These types of business videos can help understand if the product meets the prospect’s needs, encouraging them to make a decision.

    Making a video for B2B & SaaS products needs a different mindset.

    3. Onboarding Videos: Guiding new users through the first tasks

    Onboarding videos help new users get started with a product. They reduce frustration and build loyalty. These videos let your audience experience the core benefits and understand the process.

    The main goal of onboarding videos is to focus on the customer’s needs rather than promoting the company. The effectiveness of these videos is judged by how engaging they are and how they influence user behavior after signing up.

    Making a video for B2B & SaaS products needs a different mindset.

    4. Training Videos: Instructing employees on procedures

    Training videos teach how to use specific features of a SaaS product. They help improve how well customers adopt and stick with the product.

    These videos show that the company values clear, patient communication. A good employee training video helps maintain operational standards and a good customer training video enhances the brand’s credibility and customer loyalty.

    Making a video for B2B & SaaS products needs a different mindset.

    5. Testimonial Videos: Customers describing positive experiences

    Testimonials videos are social endorsements provided by happy customers. They showcase the reliability and benefits of a SaaS product, helping attract potential customers. These videos often include the product’s features, time and cost savings, and customer successes.

    In these videos, clients share their experiences, which builds trust and adds a human touch to the brand. They also show how the product solves real problems. These types of videos provide social proof for businesses.

    Making a video for B2B & SaaS products needs a different mindset.

    6. Promotional Videos: Promoting business, products, and services

    Promotional videos spread brand awareness, engage potential customers, and support sales efforts. The goal of these videos is to catch the viewer’s attention and motivate them to act.

    Typically lasting 30-60 seconds, these videos showcase A product to promote new features, launch products, advertise the brand, and spark curiosity.

    7. Product Launch Videos: Introducing new offerings

    A product launch video is used to introduce a new product. They give sneak peeks of your product and build anticipation and excitement.

    These videos explain the features, benefits, workflow, and possibilities of the new product or service. They aim to spread awareness, attract attention, and generate leads.

    Making a video for B2B & SaaS products needs a different mindset.

    8. Product Overview Videos: Showcasing key features and benefits

    Product overview videos provide a thorough introduction to a product, explaining how it functions and why it’s beneficial to the user. The video focuses on the product features, benefits, and potential applications.

    The goal is to enhance understanding and interest in the product. These videos help potential customers see its value and how it fits into their lives or businesses.

    Making a video for B2B & SaaS products needs a different mindset.

    9. Podcast Videos: Capturing audio content in a video format

    Podcast videos extend the reach of your audio content. They help connect with potential users, increase visibility, and shape the brand’s narrative. Professional podcast videos can attract industry leaders and decision-makers.

    You can customize a podcast video according to your audience’s different viewing preferences and repurpose your podcasts for several platforms.

    Making a video for B2B & SaaS products needs a different mindset.

    10. Webinars: Online seminars and web conferences with screen sharing

    Webinars are the types of business videos that help collaborate with key industry players, establish thought leadership, and provide valuable educational content. The value provided makes viewers attend, and that helps with lead generation.

    We know how to sell your story using your product UI

    11. FAQ Videos: Answering common questions from customers

    FAQ videos provide quick, accessible answers to common customer questions. They focus on answering frequently asked questions about the product or brand.

    These videos help in reducing support inquiries, build trust, and help improve customer onboarding.

    12. Behind the Scenes Videos: Showing informal company culture and people

    Behind the scenes (BTS) videos offer viewers a glimpse into the processes, people, and values that power a company. These videos are all about transparency and humanizing a brand.

    BTS videos can also highlight company culture and the team’s spirit. It helps in building a stronger emotional connection with the audience.

    13. Brand Videos: Inception

    Brand videos focus on building the brand’s image. They help you communicate your brand’s mission, values, and goals for the future, and inspire them through your journey.

    These videos establish trust and add credibility by showing how the B2B SaaS company operates. They help build an emotional connection with your audience.

    14. How-to Videos: How-to tutorials & coaching lessons

    How-to videos teach users about how to use a product, what new features are available, how to use them, etc. These videos help position your brand as a go-to resource and provide value to your audience.

    They also help you retain customers by reducing customer tickets and addressing the common problems in a video.

    Making a video for B2B & SaaS products needs a different mindset.

    15. Sales Pitch Videos: Persuading viewers to purchase products/services

    Sales pitch videos are designed to convince potential customers to purchase a product or service. These videos highlight the most compelling benefits and features of a product.

    These videos also address common customer pain points and demonstrate how the product provides the perfect solution. Here, the focus is always on conversion.

    16. Event Videos: Capturing conferences, trade shows, launch party

    Event videos capture the key moments, atmosphere, and experiences of an event. These videos provide a dynamic recap that can engage those who were unable to attend.

    Event videos are also valuable for marketing future events, as they can convey the excitement and value of the experience. It encourages more people to participate in upcoming events.

    Why is Video Important for your Business?

    Videos aren’t just another marketing trend. They are the way modern consumers think, behave, and make decisions. Texts and images are no longer attractive. Your audience is being bombarded with different messages, and videos are the right way to get their attention and build rapport.

    1. Evoke feelings and create lasting impressions

    Videos offer a level of authenticity that text can’t replicate. Show viewers your enthusiasm, hear your tone of voice, and connect with your brand on a human level.

    2. Rank higher, attract organic traffic, and grow discoverability

    It’s not just presence, it’s engagement. Create compelling content that keeps people watching. You can make the algorithm favor you.

    3. Reduce bounce rates, dwell time, and actions

    Use a video on your website, blog, or landing page to increase the time spent by your visitors. This can help your SEO and also get more conversions from the video.

    4. Break down concepts, make content accessible, and enhance understanding

    Videos are like your visual translator. Animations can show abstract concepts. Demos can provide step-by-step guidance. These make complex topics accessible to a wider audience.

    5. Show products in action, increase confidence, and drive sales

    Remove the guesswork for your buyers. Show your product in use to develop trust faster than reading a description. Help them influence their purchase decisions.

    6. Persuade viewers, strategically place videos, and increase revenue

    Meet people where they are. Place videos on your social media for casual scrollers. In blogs for learners and as a promotional tool for those who are interested in your business. The point is to be on top of their mind.

    7. Demonstrate expertise and foster thought leadership

    Shift from faceless text into a helpful video guide. Share educational videos and position yourself as an authority.

    8. Track engagement, optimize content, make data-driven decisions

    Don’t just set it and forget it. You need to continuously refine your videos and make changes on what works and what doesn’t.

    Why Choose Content Beta?

    Generic, poorly executed types of videos for business can do more harm than good. It would damage your brand’s image and waste valuable resources. That’s why business videos need a skilled approach.

    Our Creative as a Service (CaaS) model provides you with an on-demand creative team at a monthly flat fee. Our creative experts can help create product demos, explainers, and 200+ other services.

    Here’s why over 170 happy clients chose us:

    • Our transparent pricing and rollover credits: consistent monthly costs and no waste credits.
    • Our wide portfolio created by our expert team. This gives our clients the confidence to partner with us.
    • Output velocity: We provide fast turnarounds of 24-48 hours.

    Content Beta services on different types of business videos, like CaaS, product demos, and customer testimonials. Our team of experienced creatives will help you develop a customized strategy.

    It’s not always you get the perfect balance of time, quality, and price. So hold on to us!

    Book a call now.


    Each type of video serves a unique purpose in the buyer’s journey. Be it product demos, explainer videos, behind-the-scenes content, or customer testimonials.Blend professionalism with relatability and offer diverse video formats. It helps address different aims and stages of the customer experience.

    You need to understand your audience’s needs. Create narratives, and use storytelling to create an emotional connection. Authenticity, relatability, and problem-solving should be at the core of your strategy.

    Not all videos are created equal. Overly polished productions can feel inauthentic. Also, focusing on only one type of video neglects the diverse needs of your audience.

    However, creating and distributing videos is not the end game. You need to optimize your videos with titles, descriptions, and tags. Use eye-catching thumbnails and strategically promote them across relevant channels to reach and engage your target audience.

    Frequently Asked Questions (FAQs)

    To find the right video marketing agency:

    • Research video production companies with relevant experience and portfolio.
    • Request proposals and compare services, pricing, and timelines.
    • Schedule consultations to discuss your goals, budget, and expectations.
    • Choose a partner with a track record of delivering results and a clear understanding of your brand voice.


    Creative agencies like Content Beta are the right balance between quality, affordability, and speed.

    The average cost of outsourcing B2B video production varies based on factors like:

    • video type,
    • length,
    • complexity,
    • and post-production needs.


    Simple videos can cost a few thousand dollars, while high-end productions can reach tens of thousands. Work with your agency to prioritize your goals within your budget.

    To use customer testimonials effectively:

    • Identify customers with compelling success stories and ask for their participation.
    • Conduct interviews in a comfortable setting and ask open-ended questions to encourage authentic responses.
    • Use a mix of close-ups and b-roll footage to add visual interest.
    • Keep testimonials concise and focused on specific benefits or results.

    Yes, hiring a professional agency or production team is necessary for high-quality B2B videos. Professionals have the expertise, equipment, and creative vision to bring your message to life effectively. They can help you avoid common pitfalls and ensure your videos align with your brand and relate with your target audience.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    "Fast turnaround" "Easy to work"

    Content Beta