How To Make High-Converting B2B SaaS Product Demo Videos
An effective technique to expose your product to the public is via an animated demo movie. It can be delightful, exciting, daring, and amusing. The Animation lets you quickly zoom in on the specifics of your product, present it in the silliest yet funniest situations, and include eye-catching visual effects that highlight the personality and atmosphere of your product. When creating an animated demo video, your creativity is virtually limitless.
An animated product demo video allows potential clients and consumers to watch the software in real-time and learn how it may benefit them and their businesses. According to a report, product demo videos are the most simple and effective tool for B2B SaaS firms, with 77% of brands preferring animated films over 22% preferring hybrid videos.
Compared to a few years ago, numerous ways exist to animate a video. With the advent of modern tools, creating a B2B product demo video has become even more manageable and less time-demanding. Let’s look at some of the possibilities.
Classic or traditional animation video has a profound connection with audiences. Once you understand the fundamentals, animation videos are highly adaptable. You can use your brand standards to build various animated characters and animation styles that complement your brand. SaaS companies can use these videos to generate B2B SaaS product demo videos. Adding a few modern animated features can be an effective sales tool.
In today’s world, 3D Animation is one of the best forms of animated product demo videos. Using the most recent processing technology and algorithms, displaying a SaaS product has gotten much more accessible. The best feature of 3D animated Animation is the exhibition and illustration of the inner workings of any product.
Whiteboard videos, also known as explainer videos, are viral in the market, and people enjoy viewing them. A whiteboard animation video can aid in creating a SaaS product demo video by providing a high-level picture of the product while presenting more technical details about its operation. Brands were drawn to whiteboard animation because it lets viewers witness the tale come to life in front of their eyes, and they have continued to use this time-honored strategy ever since.
A video of a product being used is not considered an animated video. However, many salespeople include animations and gifs in their recorded b2b saas product demo videos to wow and captivate their clients and consumers. A SaaS company can use it to highlight something unique about its product through an animated instructional overlay on the video.
Both large and small businesses are using animated product demo videos, and they are greatly assisting them in reaching a greater number of people than previously. There are several reasons why you, as a SaaS owner, should consider using an animated B2B product demo video.
Animation is a robust tool for businesses that wish to engage their audiences on a deeper level. It’s an excellent method to combine emotions with storytelling. You can employ powerful characters and narratives in a SaaS product demo video to showcase your solution.
An animated product demo video is the best way for a SaaS owner to demonstrate their experience to potential clients. You can easily explain how the product has aided you and your company in generating more income.
How-to animated product demo videos are the most effective way to teach your consumers how to use the product and its features. These videos make it easier for existing consumers to understand the product’s features and functionalities and use it to its full potential.
An animated video’s most vital characteristic is its ability to adapt to any environment or situation. If you intend to make a B2B SaaS product demo video, employing Animation will help you attract customers much more effectively.
Including animated product demo videos on your site will improve its overall performance and help you rank higher in search results. An appealing animation will also result in users staying on your website longer to see the content. Search results with a video thumbnail can double search traffic.
When communicating difficult or complex topics to users, Animation reigns supreme. It can be very effective when presenting an idea or demonstrating how a SaaS product operates and functions through a B2B product demo.
Animation offers limitless adaptability and creativity, allowing users, particularly SaaS owners, to bring any story or message to life effortlessly. Companies can follow the strategy of storytelling for their product. Without the need for massive and elaborate sets, a b2b product demo video will be the finest approach to displaying any idea.
An animated video is simple to share and quickly reaches its target audience. When customers or clients like your animated movie, they are likely to share it with their friends and family. When animated videos show a lot of imagination, they are the greatest.
A SaaS company may have several options to promote its product inside a b2b saas product demo video. It might be accomplished through blog articles and adding Animation to the product and service pages. Companies can employ Animation during a live video conference where they can display the workarounds for their product while also answering any issues that may arise.
A demo video is the most effective type of explainer video, and a website visitor who sees one is 1.81 times more likely to make a purchase or become a client. As a SaaS product owner, you may use animated product demo videos to demonstrate your product or service and influence your client’s decision.
Website animation is a terrific way to demonstrate particular SaaS product capabilities. Animations can also help provide a high-level overview of a product, particularly whiteboard-style videos that describe the software and its advantages to a consumer. Instructive demos for blogs and software documentation can also include animations and visuals.
Content Beta uses videos to make the page feel lively. They will show you with a video example when you click on their services. For instance, see the images below – click on the product demo, and you will see a video about Spinify.
Using animations in a live SaaS product demo video might appear complicated, but it simplifies the demo process. Animations employed within a live presentation set a marketer apart when prepared clips respond to queries and objections, animating potential software uses and proving that your business genuinely understands its clients.
In addition, while creating your B2B SaaS product demo video, you can also include animations through the concept of explanation. Customers prefer to watch a short and crisp video explaining the importance of the product and what would be better if there were animations in the video, making it even more interesting to understand.
An animated product demo video can explain the whole story of your company or product, generating leads from all directions. Here are a few examples of the best SaaS animation demo movies to get you started:
Content Beta provides a lightning-fast design, podcast, and video service for B2B software. Their video courses, customer onboarding movies, and product demonstration videos have assisted over 70 B2B SaaS firms in training customers and staff. Here is an example of an interactive live and animated demo video for their client UpperInc.
Renowned Clients – Pipe, Dynamic Yield, Servicenow, Leadfeeder
Pricing – Starts from 600$
Breadnbeyond is an animation-focused explainer video production firm. The animation studio emphasizes quality, ensuring it stands out from other animated explainer videos available online. Customers are getting excellent business benefits by altering their QA strategy, as this Digivante animated demo movie demonstrates.
Renowned Clients – Impress Training, Honeybee, IPNexus, Vapotherm
Vidico is a video production company that is expertise in tech production. They create compelling animated demo videos to attract the market audience. The company produces explainers, products, live-action cases, and brand videos. Here is an example of a product demo using motion graphics for their client Easyagile.
Renowned Clients – DigitalOcean, Cascade, Shift, Spotify
Creamy Animation company’s animated product demo film services assist you in demonstrating how your product works and revealing the genuine value it offers. Creamy Animation will develop a professionally created animated product demo that appropriately communicates your value proposition, assisting you in increasing conversions or sales. An animated demo video about DiversysPRO made with Creamy Animation Motion Graphics.
Renowned Clients – Logitech, MEC, Microsoft, New Gold
Webdew generates high-quality whiteboard animated demo videos that assist businesses in captivating their visitors’ attention and helping them quickly understand the subject. Their expertise allows you to promote your company’s product or service engagingly. An example of their client is Hubspot’s animated video.
Renowned Clients – Market Savvy, Ease Healthcare, Paystone, Ortholive
Video content is one of the most effective tactics for B2B SaaS companies to acquire new prospects, convert clients, and increase ROI. It assists businesses in making a place for their product in a complex and competitive industry, growing sales, and building brand loyalty.
Content Beta is the ideal partner if you’re seeking a top explainer video business for your B2B SaaS brand. They produce demo and explainer videos of the highest quality, including valuable information, and are fascinating to watch.
The product demo, often known as the sales demo, is the most critical component of a B2B SaaS company’s sales process. It’s a once-in-a-lifetime opportunity to show a prospective buyer the worth of your product. Product demonstrations are essential components of any software sales process.
You can generally find SaaS animated demo videos in Product Demo Explainer Videos, Videos on Site, and Integrated Live and Animated Videos.
The different types of explainer videos are animation videos, 2D animated demo videos, 3D animated demo videos, Motion graphics demo videos, Whiteboard animation demo videos, Live-action demo videos, and Screencast demo videos.
You can promote your animated demo videos by following one of these steps:
While making the best-animated product demo videos, ensure to follow these basic steps to attract more customers:
