Types of Animated Demo Videos and How SaaS Companies can use them to Drive Sales

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Rishabh Pugalia

June 12, 2024


An effective technique to expose your product to the public is via an animated demo movie. It can be delightful, exciting, daring, and amusing. The Animation lets you quickly zoom in on the specifics of your product, present it in the silliest yet funniest situations, and include eye-catching visual effects that highlight the personality and atmosphere of your product. When creating an animated demo video, your creativity is virtually limitless.

An animated product demo video allows potential clients and consumers to watch the software in real-time and learn how it may benefit them and their businesses. According to a report, product demo videos are the most simple and effective tool for B2B SaaS firms, with 77% of brands preferring animated films over 22% preferring hybrid videos.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Types of Animated Demo Videos

    Compared to a few years ago, numerous ways exist to animate a video. With the advent of modern tools, creating a B2B product demo video has become even more manageable and less time-demanding. Let’s look at some of the possibilities.

    1. Traditional Animation

    Classic or traditional animation video has a profound connection with audiences. Once you understand the fundamentals, animation videos are highly adaptable. You can use your brand standards to build various animated characters and animation styles that complement your brand. SaaS companies can use these videos to generate B2B SaaS product demo videos. Adding a few modern animated features can be an effective sales tool.

    2. 3D Animation

    3D Animation is one of the best forms of animated product demo videos. Using the most recent processing technology and algorithms, displaying a SaaS product has gotten much more accessible. The best feature of 3D animated Animation is the exhibition and illustration of the inner workings of any product.

    3. Whiteboard Animation

    Whiteboard videos, also known as explainer videos, are viral in the market, and people enjoy viewing them. A whiteboard animation video can aid in creating a SaaS product demo video by providing a high-level picture of the product while presenting more technical details about its operation. Brands were drawn to whiteboard animation because it lets viewers witness the tale come to life in front of their eyes, and they have continued to use this time-honored strategy ever since.

    4. Recorded Product Video

    A video of a product being used is not considered an animated video. However, many salespeople include animations and gifs in their recorded b2b saas product demo videos to wow their clients and consumers. A SaaS company can use it to highlight something unique about its product through an animated instructional overlay on the video.

    We know how to sell your story using your product UI

    How can SaaS Companies use Animated Demo Videos to Drive Sales?

    Both large and small businesses are using animated product demo videos, and they are greatly assisting them in reaching a greater number of people than previously. There are several reasons why you, as a SaaS owner, should consider using an animated B2B product demo video.

    1. Engage Customer/Emotional Appeal

    Animation is a robust tool for businesses that want to connect more deeply with their audiences. It’s an excellent method to combine emotions with storytelling. You can include characters and narratives in a SaaS product demo video to showcase your solution.

    Making a video for B2B & SaaS products needs a different mindset.

    2. Showcase your Experience

    An animated product demo video is the best way for a SaaS owner to demonstrate their experience to potential clients. You can easily explain how the product has aided you and your company in generating more income.

    3. Demonstrate Functionality

    How-to animated product demo videos are the most effective way to teach your consumers how to use the product and its features. These videos make it easier for existing consumers to understand the product’s features and functionalities and use it to its full potential.

    4. Versatile

    An animated video’s most vital characteristic is its ability to adapt to any environment or situation. If you intend to make a B2B SaaS product demo video, using animation will help you attract customers much more effectively.

    5. Contribute to your Site's Performance

    Including animated product demo videos on your site will improve its overall performance and help you rank higher in search results. An appealing animation will also result in users staying on your website longer to see the content. Search results with a video thumbnail can double search traffic.

    6. Great for Presentations/User-friendly Demonstrations

    When communicating difficult or complex topics to users, Animation reigns supreme. It can be very effective when presenting an idea or demonstrating how a SaaS product operates and functions through a B2B product demo.

    7. Creativity

    Animation offers limitless adaptability and creativity, allowing users, particularly SaaS owners, to bring any story or message to life effortlessly. Companies can follow the strategy of storytelling for their product. Without the need for massive and elaborate sets, a b2b product demo video will be the finest approach to displaying any idea.

    8. Shareability

    An animated video is simple to share and quickly reaches its target audience. When customers or clients like your animated movie, they are likely to share it with their friends and family. When animated videos show a lot of imagination, they are the greatest.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    How to use Animations in Product Demos?

    A SaaS company may have several options to promote its product inside a b2b saas product demo video. It might be accomplished through blog articles and adding Animation to the product and service pages. Companies can utilize Animation during a live video conference to showcase their product’s functionalities.

    1. Product Demo Explainer Videos

    A demo video is the most effective type of explainer video, and a website visitor who sees one is 1.81 times more likely to make a purchase or become a client. As a SaaS product owner, you may use animated product demo videos to demonstrate your product or service and influence your client’s decision.

    Making a video for B2B & SaaS products needs a different mindset.

    2. Video on Site

    Website animation is a terrific way to demonstrate particular SaaS product capabilities. Animations can also help provide a high-level overview of a product, particularly whiteboard-style videos that describe the software and its advantages to a consumer. Instructive demos for blogs and software documentation can also include animations and visuals.

    Content Beta uses videos to make the page feel lively. They will show you with a video example when you click on their services. For instance, see the images below – click on the product demo, and you will see a video about Spinify.

    Making a video for B2B & SaaS products needs a different mindset.

    3. Integrated Live and Animated Videos

    Using animations in a live SaaS product demo video might appear complicated, but it simplifies the demo process. Animations in live presentations help marketers stand out by using prepared clips to address questions and objections. They can demonstrate potential software uses, showing that your business truly understands its client’s needs.

    In addition, while creating your B2B SaaS product demo video, you can also include animations through the concept of explanation. Customers prefer to watch a short and crisp video explaining the importance of the product and what would be better if there were animations in the video, making it even more interesting to understand.

    We know how to sell your story using your product UI

    Top SaaS Animated Demo Video Agencies

    An animated product demo video can explain the whole story of your company or product, generating leads from all directions. Here are a few examples of the best SaaS animation demo movies to get you started:

    1. Content Beta

    Content Beta provides a lightning-fast design, podcast, and video service for B2B software. Their video courses, customer onboarding movies, and product demonstration videos have assisted over 70 B2B SaaS firms in training customers and staff. Here is an example of an interactive live and animated demo video for their client UpperInc.

    Renowned Clients – Pipe, Dynamic Yield, Servicenow, Leadfeeder

    Pricing – Starts from 600$

    Making a video for B2B & SaaS products needs a different mindset.

    2. Breadnbeyond

    Breadnbeyond is an animation-focused explainer video production firm. The animation studio emphasizes quality, ensuring it stands out from other animated explainer videos available online. Customers are getting excellent business benefits by altering their QA strategy, as this Digivante animated demo movie demonstrates.

    Renowned Clients – Impress Training, Honeybee, IPNexus, Vapotherm

    3. Vidico

    Vidico is a video production company that is expertise in tech production. They create compelling animated demo videos to attract the market audience. The company produces explainers, products, live-action cases, and brand videos. Here is an example of a product demo using motion graphics for their client Easyagile.

    Renowned Clients – DigitalOcean, Cascade, Shift, Spotify

    4. Creamy Animation

    Creamy Animation company’s animated product demo film services assist you in demonstrating how your product works and revealing the genuine value it offers. Creamy Animation will develop a professionally created animated product demo that appropriately communicates your value proposition, assisting you in increasing conversions or sales. An animated demo video about DiversysPRO made with Creamy Animation Motion Graphics.

    Renowned Clients – Logitech, MEC, Microsoft, New Gold

    5. Webdew

    Webdew generates high-quality whiteboard animated demo videos that assist businesses in captivating their visitors’ attention and helping them quickly understand the subject. Their expertise allows you to promote your company’s product or service engagingly. An example of their client is Hubspot’s animated video.

    Renowned Clients – Market Savvy, Ease Healthcare, Paystone, Ortholive


    Video content is one of the most effective tactics for B2B SaaS companies to acquire new prospects, convert clients, and increase ROI. It assists businesses in making a place for their product in a complex and competitive industry, growing sales, and building brand loyalty.

    • Create a video that interests and attracts your audience.
    • Make videos simple to comprehend.
    • Convey information that is factual and pertinent.
    • When outlining the main characteristics and advantages of your product, be succinct.

    Content Beta is the ideal partner if you’re seeking a top explainer video business for your B2B SaaS brand. They produce demo and explainer videos of the highest quality, including valuable information, and are fascinating to watch.

    Frequently Asked Questions (FAQs)

    The product demo, often known as the sales demo, is the most critical component of a B2B SaaS company’s sales process. It’s a once-in-a-lifetime opportunity to show a prospective buyer the worth of your product. Product demonstrations are essential components of any software sales process.

    You can generally find SaaS animated demo videos in Product Demo Explainer Videos, Videos on Site, and Integrated Live and Animated Videos.

    The different types of explainer videos are animation videos, 2D animated demo videos, 3D animated demo videos, Motion graphics demo videos, Whiteboard animation demo videos, Live-action demo videos, and Screencast demo videos.

    You can promote your animated demo videos by following one of these steps:

    • Use graphics to improve your product demo video’s overall efficacy and quality. You can achieve this by adding graphics or animations, eye-catching settings or backdrops, or attractively presenting the goods.
    • Please post it on your website and upload the video on YouTube.
    • Create a powerful CTA.
    • Share the video with an emailing list and promoting on social networks.
    • Please enable it by using blogging techniques, distributing it on Quora, or using video in a sales pitch.

    While making the best-animated product demo videos, ensure to follow these basic steps to attract more customers:

    • Keep it short – 90 seconds or less.
    • The key message should be within the first 30 seconds.
    • Speak in 2nd person.
    • Always use simple language instead of technical terms, which may be difficult for users to understand.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Content Beta