12 Types of Explainer Videos with Examples

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Rishabh Pugalia

June 13, 2024


What kind of videos help the audience understand the product/service better and start their journey through the marketing funnel?

It is through explainer videos. They are short, intriguing, and explain about a product or service. They are usually 60-180 seconds long. They use a conversational tone and are popular for marketing purposes.

Explainer videos discuss core information with creative and appealing visual elements, to capture the attention and maintain interest. They give introductions to products/services, detailing their functionality, offering overviews, and simplifying user interface.

According to HubSpot, 96% of consumers watch explainer videos to learn more about a product.

Before creating an explainer video for your marketing needs, here are a few questions to ask.

  • What type of explainer videos are best for explaining software functionalities and capabilities?
  • What kind of various business processes can explainer videos be used in?
  • How can explainer videos help reduce the number of support calls?

Let us explore the reasons for their effectiveness and the various types of explainer videos you can try out.

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    Why Explainer Videos are Effective?

    Explainer Videos have various advantages. They are very effective in communicating information and engaging audiences.

    1. Easier to understand than textual information.
    2. Simplify complex information and explain it in a short amount of time.
    3. Use of narrative techniques to create a connection with the viewer
    4. Enhances SEO, increasing reach, traffic, and dwell time.
    5. Easily customizable for mobile marketing.
    6. Communicate the brand’s culture and personality.
    7. Explain the functionalities, capabilities, and benefits of a product.
    8. Effectively provide an introduction to the brand and increase awareness.
    9. Helpful for both old and new customers, ensuring continued engagement.
    10. Decrease the number of support calls by providing clear instructions and answering common questions about the product/service.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    12 Types of Explainer Videos

    Below are a few different types of explainer videos that you can use for your business.

    1. Whiteboard Explainer Video

    Whiteboard explainer videos¬†explain how the ‚Äúscribe-ology method‚ÄĚ is used to make messages more attractive through¬†hand-drawn animation.

    Use: They are best used for simplifying complex concepts, product walk-throughs, and step-by-step explanations.

    Benefits: These videos make it easier to understand complex concepts.

    2. Motion graphics Explainer Video

    This video uses motion graphics and smooth transitions to explain subscriber acquisition, personalized communications, and automated invoicing.

    Making a video for B2B & SaaS products needs a different mindset.

    Use: They are best used for showing stats, charts, data-driven facts, and trends.

    Benefits: These videos are visually appealing and can effectively capture and retain viewers’ attention.

    3. 2D Animation Explainer Video

    These types of explainer videos use 2D animations and characters to show how to order food and track it using a mobile phone application.

    Use: They have a story or character-focused approach to explain a product or service.

    Benefits: 2D explainer videos are versatile. This increases brand recognition and helps businesses convey a specific message.

    4. 3D Animation Explainer Video

    The video uses 3D animations and visual storytelling. It explains how the product helps in simplifying SEO workflow for businesses.

    Use: Best used for showing complex workflows and presentations of products or services in an interesting format.

    Benefits: These videos excel at immersive storytelling, making them futuristic and visually impactful.

    5. Live-action Explainer Video

    This video has actors and a storyline explaining why and how HubSpot’s CRM can be used to analyze a client’s history, pending tasks, sales forecasts, etc.

    Use: Best used to effectively show emotions and human elements, using relatable stories involving real people, settings, and objects to explain products/services.

    Benefits: They are Relatable and memorable, Increasing authenticity and creating an emotional connection.

    6. Screencast Explainer Video

    This video shows Notion’s user interface to explain how you can use the platform for organizing, managing projects, and creating to-do lists all in one place.

    Use: They are best for creating tutorials and how-to videos for the product/service, explaining UI, and Communicating software updates and upgrades.

    Benefits: They easily communicate the software functionalities and capabilities.

    We know how to sell your story using your product UI

    7. Infographic Explainer Video

    This video uses infographics, icons, arrows, and bold text. It explains how the product can be used for precise targeting and customer acquisition.

    Use: They help simplify complex data or research with charts, maps, icons, and graphics.

    Benefits: Effective for presenting data-driven content.

    8. Typography Explainer Video

    This video uses contrasting colors, shapes, logos, and bold text. It explains how Apple will make all its products carbon-neutral by 2030.

    Use: These types of explainer videos are effective for brand introduction, and communicating brand values, and culture.

    Benefits: They grab the attention of prospects with powerful words/phrases and clear, bold facts.

    9. Stop-motion Explainer Video

    This video uses stop-motion techniques and simple backgrounds. It uses cutouts of simple drawings to explain how businesses can easily do invoicing.

    Use: To creatively explain product/service and for brand recognition.

    Benefits: These videos stand out with their unique style, making them memorable.

    10. Stock Footage Explainer Video

    This video uses stock footage, bold text, and the product’s UI to illustrate booking classes, reserving tables, checking menus, and storing cards for easy payments.

    Making a video for B2B & SaaS products needs a different mindset.

    Use: These types of explainer videos are used for narrating the story of a product or service and explaining its use cases.

    Benefits: They can be easily combined with motion graphics and are cost-effective.

    11. Cut-out Style Explainer Video

    This video uses cut-out images and graphics to explain product features such as automated recording, personalized feedback, and seamless integration to improve the hiring process.

    Use: These types of explainer videos create a narrative, highlighting key features and functionalities of the product/service.

    Benefits: These videos have a unique visual appeal, making them suitable for businesses that want to stand out with a distinct and creative style.

    12. Mobile App Explainer Video

    Mobile app explainer videos highlight the mobile app UI and have stock videos in the background. It explains the uses of the app for reservation management and 24/7 customer support.

    Use: These types of explainer videos show the user interface. Also, they provide instructions for performing specific tasks on mobile apps.

    Benefits: They improve users’ grasp of the software’s features, making it easier for them to use the app

    Brands utilize diverse types of explainer videos to engage audiences and deliver information effectively.

    Various types of explainer videos cater to different communication styles and preferences. Before choosing the style that suits your business:

    1. Identify the types of explainer videos your target audience watches.
    2. Research competitor video styles.
    3. Where will your video be primarily showcased and what style of videos are popular on that platform?
    4. Consider costs for explainer video production.
    5. Identify types of explainer videos that can highlight your brand personality and values.

    Why Choose Content Beta?

    Explainer videos are essential for educating prospects about the product and showing how it addresses their problems. Are you looking to produce such videos?

    At Content Beta, we offer Creative as a Service (CaaS) plans for tech companies. Our cloud-based platform enhances seamless collaboration between your team and ours.

    At Content Beta, we provide transparent pricing plans with no hidden fees. Any remaining credits in your plan or subscription will be carried over to the next billing cycle.

    Book a demo call to get a quote!


    Explainer videos can effectively communicate the brand’s solutions and keep the prospects interested. They are highly beneficial for SEO, are affordable, and subtly persuade the prospects to make a purchase.

    They simplify complex ideas through visual storytelling. Different types of explainer videos can be used for business processes, including brand introduction, product explanations, employee onboarding, and training.

    Explainer videos are flexible and can be used at various stages of the funnel. The top is for building brand awareness, the middle is for communicating the brand’s value proposition, and the bottom is for addressing FAQs.

    Frequently Asked Questions (FAQs)

    A typical explainer video should be 60-120 seconds long.

    The cost range for producing different types of explainer videos is for:

    • Whiteboard animation:¬†$2000 to $5000,
    • 2D animation:¬†$2,000 to $5,000,¬†
    • 3D animations:¬†$5,000 to $10,000.

    You can choose the right type of explainer video for your business according to the target audience, budget, and goals.

    The turnaround time for creating an explainer video is 4-8 weeks.

    Common mistakes to avoid in explainer video production are missing out on CTA, focusing too much on product features, not using clear audio and underusing visual elements

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    "Fast turnaround" "Easy to work"

    Content Beta