25 Best Tutorial Video Examples of B2B Brands

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Rishabh Pugalia

June 14, 2024


Video tutorials are essential tools for brands since they provide valuable knowledge and skills to a wide audience. They are also known as “How To” videos. Tutorial videos strengthen learning, making it effective and enjoyable.

In this article, we will look into the examples of tutorial video ideas and explore what makes them effective. From step-by-step guides to in-depth explanations, video tutorials come in various styles and formats. Each of these tutorial video examples serves a specific purpose in delivering valuable content.

Get ready to discover the top 25 best tutorial video ideas in detail. We’ll analyze their key features, effectiveness, and the inspiration they provide to create your own compelling and informative video tutorials.

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    What is a Tutorial Video?

    A tutorial video provides step-by-step explanations and demonstrations to help viewers learn new skills or perform specific tasks. These tutorial video examples are created to educate and teach viewers about specific topics, processes, or techniques.

    The format of a How-to video typically involves a presenter or narrator explaining the concepts while demonstrating the actions on screen. This visual element makes it easier for viewers to follow along and understand the instructions.

    Tutorial videos are hugely popular because they are easy to access, convenient, and effective in helping people learn and develop practical skills at their own speed. Tutorial video examples vary widely, covering areas such as cooking, technology, crafts, and more.

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    25 Best Tutorial Video Examples of B2B Brands

    Tutorial video examples include instructional guides on baking techniques, software usage tutorials, DIY home decor projects, fitness workout routines, etc.

    We have compiled a list of 25 best video tutorial examples:

    1. Backlinko - Advanced Keyword Research Tutorial (Brian Dean)

    Backlinko is a go-to resource for actionable SEO and digital marketing tips, strategies, and case studies. They help businesses improve their online presence.

    This is one of the tutorial video examples by Backlinko, where the founder, Brian Dean, provides easy-to-follow guidance on effective SEO strategies. He explains the key elements of search engine optimization, offering practical tips to increase website visibility and attract organic traffic.

    The video is a mix of live-action clips and screencasts. This detailed explanation is divided into 8 sections. Having Brian as the narrator adds credibility to the video due to his role as the founder.

    The video concludes with a clickable call-to-action (CTA), urging viewers to subscribe to the channel and visit Backlinko’s website. It is a valuable resource for anyone looking to work on their online presence and improve search engine rankings.

    2. Zoom - How to Set Up the Zoom Rooms Huddle Kit

    Zoom is a video conferencing platform that allows people to hold virtual meetings, webinars, and online collaborations easily. It is widely used for remote communication and collaboration.

    This tutorial video demonstrates the setup process for the Zoom Rooms Huddle Kit. The video starts with a general overview of the devices and other accessories included in the kit. It showcases a step-by-step guide on how to use the Huddle Kit, making it user-friendly and accessible to anyone.

    The video is accompanied by calming background music. This tutorial consists entirely of live-action footage. A white backdrop is used for the majority of the video to eliminate distractions.

    3. PicMonkey - How to Make Custom GIFs for Instagram Stories

    PicMonkey is an online photo editing and design service that allows users to easily create professional-looking images and graphics.

    PicMonkey’s video tutorial provides a straightforward, step-by-step demonstration of creating GIFs from scratch. The tutorial is simple and effective, guiding users through the process with clarity and ease.

    This screencast video showcases the platform’s versatility. It also proves to be a valuable resource for anyone seeking to add dynamic and intriguing elements to their visual content.

    4. DropBox - How to Save Stuff in Dropbox

    Dropbox is a cloud-based file storage and sharing service that allows users to store, access, and collaborate on files from anywhere.

    This video is an example of tutorial video examples showing a concise and fast-paced demonstration of how to save files using their software. The video is screen recorded, maintaining a focused and informative presentation.

    The voiceover delivers precise instructions, ensuring a clear and efficient learning experience for viewers. Additionally, the upbeat background music adds engagement and improves the overall viewing experience.

    5. IKEA - Motion Language

    IKEA is a well-known Swedish furniture retailer that offers a wide range of stylish and affordable home furnishings and decor. It is renowned for its flat-pack furniture and innovative design philosophy.

    The IKEA Motion Language tutorial video example creatively showcases IKEA’s design philosophy with colorful animations. It emphasizes the brand’s values to retain customers and promote the IKEA brand effectively. The video ends by showing the IKEA logo, which reinforces their branding.

    The video is quick and straightforward. The inclusion of cheerful background music in tutorial video examples adds an interesting and enjoyable element to it.

    6. Amazon One - A More Accessible Way Through Your Day

    Amazon One is a contactless payment system developed by Amazon that uses biometric technology. It allows customers to pay with just a wave of their hands.

    This is a dynamic and easy-to-understand tutorial video. It uses attractive 3D animations to walk viewers through its innovative technology. The video concludes with the Amazon One logo.

    The tutorial also effectively highlights the benefits of Amazon One. It’s a must-watch for anyone interested in the future of retail and consumer technology.

    7. Slack - You’ve Probably Heard of Slack

    Slack is a communication platform that brings team collaboration into one place, making it easier to stay productive and organized.

    This tutorial video example is dynamic and creative. It effectively conveys the benefits of Slack via an engaging demonstration. The tutorial comprises live-action footage and screencasts.

    The narrator’s clear speech and easy-to-understand explanations make it an excellent resource for beginners and seasoned users alike. The video also provides practical applications of Slack, subsequently making it a more relatable tool.

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    8. HubSpot - CRM Tutorial for Beginners (2023)

    HubSpot is a developer and marketer of software products for inbound marketing, sales, and customer service. It helps businesses grow and manage relationships with their customers.

    This comprehensive HubSpot CRM tutorial video offers a step-by-step guide. It is neatly divided into 7 sections for easy navigation. Elements such as animated slides, text overlays, and motion graphics make the tutorial video examples more appealing, as seen in the above example.

    With an enthusiastic narrator, it delivers an enjoyable and informative learning experience. Though a bit on the lengthier side, the elements make it a must-see for anyone aiming to fully utilize HubSpot CRM.

    9. Canva - How to Make a Website with Canva

    Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content with ease.

    The example is a good mix of live-action clips, screencasts, and motion graphics. It’s a concise tutorial video example that uses clear visuals and narration to simplify website creation into easy steps. The animated Canva Design School logo is shown at the beginning and end of the video.

    It is a beginner-friendly guide that emphasizes the importance of a website and the visibility of a Call to Action (CTA). The intermittent text overlay enhances understanding throughout the video. The attention to detail makes the learning process both accessible and effective.

    Canva now has a lot of inbuilt AI tools like Magic Eraser, Magic Edit, Magic Morph, Magic Switch, etc which helps and speeds the process of video creation.

    10. Adobe - How to Use Adobe Firefly

    Adobe Creative Cloud offers a suite of software and services for various creative fields like graphic design, video editing, and photography. It’s a valuable resource that helps creatives transform their ideas into reality.

    This five-minute video on how to use Firefly is a prime example among various tutorial video examples. It offers a clear, step-by-step visual guide to using Firefly, Adobe’s innovative AI image generation tool. With an enthusiastic narrator and easy-to-understand instructions, it highlights various features effectively.

    The video is an effective mix of live-action footage and screen recording. This tutorial is divided into seven sections, with the speaker emphasizing the software’s creative freedom in text effects and settings. The video ends with a clickable subscribe button as its call-to-action (CTA).

    11. Notion - Document Editing in Notion

    Notion is an all-in-one workspace where you can write, plan, collaborate, and organize your work. It makes project management more streamlined.

    This tutorial video uses clear narration and visual demonstrations to guide viewers through the process of creating documents in Notion. A well-structured script and an easy-to-follow pace break down Notion’s features into comprehensive steps – this makes it accessible for beginners.

    The tutorial is a mix of live-action clips and screencasts. It begins and ends with Notion’s logo, which reinforces its branding. These types of tutorial video examples are a must-watch for anyone looking to optimize their use of this versatile tool.

    12. Epic Productions - Animated Instructional Video (UBC)

    Epic Productions is a creative video production company. It focuses on crafting high-quality videos with engaging storytelling for commercials, corporate projects, and events.

    This tutorial video example provides comprehensive training for sales associates at Unique Building Concepts (UBC). It features eye-catching vector animations and upbeat music, enhancing the learning experience.

    The voiceover is clear and delivers precise instructions, making it easy to follow. The fast-paced nature keeps viewers interested throughout the video.

    Additionally, the tutorial concludes with UBC’s logo and a website link, encouraging further exploration of their products and services.

    13. Ahrefs - How to Find Someone’s Email Address in Seconds

    Ahrefs is a comprehensive SEO tool that helps businesses and marketers study their competitors, research keywords, and improve their website’s ranking.

    This five-minute Ahrefs tutorial visually guides you through finding email addresses with four easy methods. It highlights effective software options and offers tips for email verification. With a distraction-free background, it’s a focused and effective guide for mastering this Ahrefs feature.

    The tutorial is a combination of live-action footage and screen recordings. The video features captivating visual demonstrations and sound effects. It concludes with the company logo and a clickable call-to-action (CTA).

    14. Shopify - How to Use Shopify to Make Money Online

    Shopify is an e-commerce platform that allows anyone to set up an online store and sell their products. It aims to make entrepreneurship more accessible.

    The tutorial video is narrated by an entrepreneur sharing his experience of building a successful company using Shopify – this adds credibility to the video. This tutorial is a mix of live-action clips and screencasts.

    Visual demonstrations provide an easy-to-understand guide on how viewers can leverage this e-commerce platform effectively. It uses a clear and simple script to highlight the benefits and user-friendly features.

    The tutorial incorporates a green backdrop, which is one of Shopify’s primary colors. It concludes with the company logo, strategically enhancing its branding. Tutorial video examples like this are invaluable for understanding and effectively utilizing e-commerce platforms.

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    15. Semrush - What is Semrush?

    Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing.

    The tutorial video offers a concise and straightforward overview of Semrush, covering its basic components. It’s a short yet attractive combination of motion graphics, presentation decks, and screencasts.

    The use of light, upbeat background music keeps the video entertaining, while the highlighted cursor makes it easier to follow the demonstration. It begins and concludes with their company logo, adding to the branding efforts.

    16. DocuSign - How to Use DocuSign

    DocuSign is an electronic signature and digital transaction management platform that allows users to sign, send, and manage documents securely from any device.

    The DocuSign tutorial video example offers a detailed tutorial of how to sign a document remotely. It is presented with clear and fluent narration.

    The video includes visual demonstrations to illustrate each aspect effectively. It is thoughtfully divided into sections for clarity and ease of understanding.

    17. Apple - How to Use Freeform

    Apple is a multinational technology company known for its innovative electronics and software, including the iPhone, iPad, Mac computers, and iOS operating systems.

    This video tutorial focuses on how to use a collaborative whiteboard space, Freeform. The video is entirely composed of motion graphics that grasp the viewers’ attention. The inclusion of the Apple logo at the end of the video reinforces their branding.

    It effectively highlights several of Freeform’s use cases. The video has lively music playing softly in the background. This makes the process more user-friendly and accessible.

    18. Microsoft - How to Record a Meeting in Microsoft Teams

    Microsoft is a global tech company known for user-friendly software like Windows, Microsoft Office, and cloud services like Azure. It empowers individuals and businesses globally.

    This tutorial video focuses on how to record a meeting in Microsoft Teams. This video has a duration of 6 minutes and includes a combination of live clips and screencasts. The host speaks fluently and explains the concept in detail.

    The entire video is divided into 3 sections for easier understanding. His highlighted cursor makes it an effective and comprehensible visual demonstration of the process.

    19. Oracle - Talent Management

    Oracle is a multinational technology corporation providing database software and cloud-based solutions to businesses globally.

    The tutorial video example is a mix of live clips, screencasts, and presentation decks. It focuses on demonstrating different methods for tracking learning progress. These types of tutorial video examples offer a detailed explanation with clear sections for easier understanding.

    The upbeat music adds to Oracle’s inviting appeal. It concludes with their logo, reinforcing branding. This video includes a website link as a call-to-action.

    20. Google Ads - Creating Video Ad Campaigns

    Google Ads is Google’s online advertising platform. It enables businesses to display targeted ads on search engine results and partner websites for increased visibility.

    This effective 5-minute tutorial video combines vector animations and screencasts. It demonstrates the process of setting up video ads for driving conversions, thereby highlighting their various benefits.

    The tutorial’s clear and straightforward script ensures easy comprehension and retention, making it a user-friendly learning experience.

    21. Adobe Sign - How to Send a Document for E-Signature

    Adobe Sign is an electronic signature service that streamlines document signing for businesses securely and efficiently.

    This tutorial video focuses on conveying how to send documents for e-signatures. It begins with the Adobe Sign logo and concludes with Adobe Document Cloud. This reinforces their overall branding.

    This video has a mix of screencasts and motion graphics. The voiceover is clear, with precise instructions. Following similar patterns, it is easy to create easily understandable and valuable tutorial video examples for those interested.

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    22. Animaker - How to Create Animated Videos from Scratch

    Animaker is an easy-to-use online animation and video-making platform. It offers customizable templates for creating professional animated videos.

    This tutorial video example focuses on Animakers software for creating animated videos from scratch. It is an in-depth explanation of the process. The video is thoughtfully divided into multiple sections.

    It is a mix of engaging vector animations and screencasts. The demonstration is eye-catching and effective. It showcases multiple features of Animaker.

    The video concludes by inviting viewers to explore the entire tutorial section if they are interested.

    23. Atlassian - How to Prepare for a Meeting

    Atlassian is a software company offering collaboration tools like Jira, Confluence, and Trello. It empowers teams for efficient project management and productivity.

    This tutorial video combines live clips and screencasts as it focuses on how to prepare for a meeting. It features the company’s logo and prominently displays it on the host’s t-shirt, enhancing branding.

    The narration is clear and detailed, while it provides step-by-step guidance. The unobstructed background minimizes distractions, and lively music at the end ties everything together.

    24. Moz - How SEOs and UX Designers Can Work Better Together

    MOZ is a prominent SEO software company. It offers tools and insights to increase website rankings and search engine visibility for businesses.

    The tutorial video focuses on enhancing collaboration between SEO and UX Designers. It is a live-action video with an animated introduction. This training video is a segment of the well-known Whiteboard Friday series, utilizing a whiteboard as a backdrop and prop.

    The use of the whiteboard enhances the learning experience effectively. These types of tutorial video examples provide a comprehensive and detailed explanation. The featured playlist section contains the Whiteboard Friday playlist for easy access.

    25. PlayStation - VR Setup Tutorial

    PlayStation is a popular gaming console developed by Sony that offers immersive gameplay and entertainment for gamers worldwide.

    This tutorial video example incorporates 3D animations, showcasing precise attention to detail. It offers an aerial view of the setting, and provides the exact dimensions of the play area. Soft, lively beats in the background make the process more enjoyable.

    The tutorial starts and ends with the PlayStation logo while also using colors aligned with branding guidelines. It successfully explains the setup process and makes it easily comprehensible.

    How Long should a Tutorial Video be?

    The ideal length for a tutorial video depends on the complexity of the topic. In general, most tutorial videos should aim to be concise and focused, ranging from 3 to 10 minutes.

    Shorter How-to videos are better for holding viewers’ attention and easy consumption. However, if the topic needs more detail, slightly longer videos are acceptable as long as they stay interesting and informative. Striking a balance in all of the tutorial video examples you create is essential to keep viewers interested.

    Why Choose Content Beta?

    At Content Beta, we offer quality video production services, including tutorial videos, product demos, and more. We also provide design services such as banners, ebooks, and web graphics, among others, and we even extend our expertise to podcast editing.

    We recognize the importance of creating impactful tutorial videos. Our team brings your ideas to life while staying true to your brand and objectives.

    Our Creative as a Service (CaaS) offers you access to a team of skilled professionals s who excel in scriptwriting, filming, editing, and post-production. This ensures the creation of captivating tutorial videos tailored to your business needs.

    At Content Beta, we prioritize:

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    The compilation of the “25 Best Tutorial Video Examples of B2B Brands” highlights the effectiveness of educational videos in the B2B industry. They demonstrate how clear and creative communication can simplify complex concepts for viewers.

    These tutorials cover different industries, showing how versatile and engaging they can be. They inspire B2B brands to use tutorial videos to connect better with customers and build brand awareness. With storytelling and visuals, these videos leave a strong impression.

    As businesses continue to use video marketing, these examples are valuable guides for creating appealing and informative tutorials that connect with people all around the world.

    Frequently Asked Questions (FAQs)

    A tutorial should be 5-10 minutes long for better engagement. The ideal length of a tutorial video depends on the complexity of the topic and the target audience.

    Tutorial videos engage viewers effectively through clear explanations, visuals, real-life examples, and interactive elements that keep the audience involved.

    An impactful tutorial video is well-structured, concise, and focuses on solving a specific problem. Engaging visuals, relatable scenarios, and a compelling narrative make it memorable.

    Yes, some of the popular Tutorial video creator software tools include:


    • iSpring Suite
    • Camtasia
    • OBS Studio
    • Screencast-O-Matic
    • Loom

    B2B brands can promote tutorial videos through their website, social media channels, email newsletters, and collaborations with industry influencers or partners.

    We have made videos for 150+ B2B & SaaS companies.

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