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25 Best Tutorial Video Examples of B2B Brands

25 Best Tutorial Video Examples of B2B Brands

Written by Rishabh Pugalia
Written by Rishabh Pugalia

Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.

Video tutorials are essential tools for brands since they provide valuable knowledge and skills to a wide audience. They are also known as “How To” videos. Tutorial videos enhance learning, making it effective and enjoyable.

In this article, we will delve into the world of tutorial video ideas and explore what makes them efficient and engaging. From step-by-step guides to in-depth explanations, video tutorials come in various styles and formats. Each of them serves a specific purpose in delivering valuable content.

Get ready to discover the top 25 best tutorial video ideas in detail. We’ll analyze their key features, effectiveness, and the inspiration they provide to create your own compelling and informative video tutorials.

Table of Contents

What is a tutorial video?

A tutorial video provides step-by-step explanations and demonstrations to help viewers learn new skills or perform specific tasks. These videos are created to educate and teach viewers about specific topics, processes, or techniques.

The format of a How to video typically involves a presenter or narrator explaining the concepts while demonstrating the actions on screen. This visual element makes it easier for viewers to follow along and understand the instructions.

Tutorial videos are hugely popular because they are easy to access, convenient, and effective in helping people learn and develop practical skills at their own speed.

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How long should a tutorial video be?

The ideal length for a tutorial video depends on the complexity of the topic. In general, most tutorial videos should aim to be concise and focused, ranging from 3 to 10 minutes.

Shorter How-to videos are better for holding viewers’ attention and easy consumption. However, if the topic needs more detail, slightly longer videos are acceptable as long as they stay engaging and informative. Striking a balance is essential to keep viewers interested.

25 best tutorial video examples of B2B brands

We have compiled a list of 25 best video tutorial examples:

1. Backlinko - Advanced Keyword Research Tutorial (Brian Dean)

Backlinko is a go-to resource for actionable SEO and digital marketing tips, strategies, and case studies. They help businesses improve their online presence.

In this tutorial video by Backlinko, founder Brian Dean provides easy-to-follow guidance on effective SEO strategies. He explains the key elements of search engine optimization, offering practical tips to boost website visibility and increase organic traffic.

The video is a mix of live action clips and screen casts. This detailed explanation is divided into 8 sections. Having Brian as the narrator adds credibility to the video due to his role as the founder.

The video concludes with a clickable call-to-action (CTA), urging viewers to subscribe to the channel and visit Backlinko’s website. It is a valuable resource for anyone looking to enhance their online presence and improve search engine rankings.


2. Zoom - How To Set Up The Zoom Rooms Huddle Kit

Zoom is a video conferencing platform that allows people to hold virtual meetings, webinars, and online collaborations easily. It is widely used for remote communication and collaboration.

This tutorial video demonstrates the setup process for the Zoom Rooms Huddle Kit. The video starts with a general overview of the devices and other accessories included in the kit. It showcases a step-by-step guide on how to use the Huddle Kit, making it user-friendly and accessible to anyone.

The video is accompanied by calming background music. This tutorial consists entirely of live action footage. A white backdrop is used for the majority of the video to eliminate distractions.


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3. PicMonkey - How To Make Custom Gifs For Instagram Stories

PicMonkey is an online photo editing and design service that allows users to easily create professional-looking images and graphics.

PicMonkey’s video tutorial provides a straightforward, step-by-step demonstration of creating GIFs from scratch. The tutorial is simple and effective, guiding users through the process with clarity and ease.

This screencast video showcases the platform’s versatility. It also proves to be a valuable resource for anyone seeking to add dynamic and engaging elements to their visual content.


4. DropBox - How To Save Stuff In Dropbox

Dropbox is a cloud-based file storage and sharing service that allows users to store, access, and collaborate on files from anywhere.

This tutorial video offers a concise and fast-paced demonstration on how to save files using their software.The video is screen recorded, maintaining a focused and informative presentation.

The voiceover delivers precise instructions, ensuring a clear and efficient learning experience for viewers. Additionally, the upbeat background music adds engagement and enhances the overall viewing experience.


5. IKEA - Motion Language

IKEA is a well-known Swedish furniture retailer that offers a wide range of stylish and affordable home furnishings and decor. It is renowned for its flat-pack furniture and innovative design philosophy.

The IKEA Motion Language tutorial video example creatively showcases IKEA’s design philosophy with colorful animations. It emphasizes on the brand’s values to retain customers and promote the IKEA brand effectively. The video ends by showing the IKEA logo which reinforces their branding.

The video is fast paced and straightforward. The inclusion of cheerful background music adds a captivating and enjoyable element to the video.


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6. Amazon One - A More Accessible Way Through Your Day

Amazon One is a contactless payment system developed by Amazon that uses biometric technology. It allows customers to pay with just a wave of their hand.

This is a fast-paced and easy-to-understand tutorial video. It uses engaging 3D animations to walk viewers through their innovative technology. The video concludes with the Amazon One logo.

The tutorial also effectively highlights the benefits of Amazon One. It’s a must-watch for anyone interested in the future of retail and consumer technology.


7. Slack - You’ve Probably Heard Of Slack

Slack is a communication platform that brings team collaboration into one place, making it easier to stay productive and organized.

This tutorial video example is fast-paced and creative. It effectively conveys the benefits of Slack via an engaging demonstration. The tutorial comprises live action footage and screencasts.

The narrator’s clear speech and easy-to-understand explanations make it an excellent resource for beginners and seasoned users alike.The video also provides practical applications of Slack, subsequently making it a more relatable tool.


8. HubSpot - CRM Tutorial For Beginners (2023)

HubSpot is a developer and marketer of software products for inbound marketing, sales, and customer service. It helps businesses grow and manage relationships with their customers.

This comprehensive HubSpot CRM tutorial video offers a step-by-step guide. It is neatly divided into 7 sections for easy navigation. The animated slides, text overlays and motion graphics make the video more engaging.

With an engaging and enthusiastic narrator, it delivers an enjoyable and informative learning experience. Though a bit on the lengthier side, the elements make it a must-see for anyone aiming to fully utilize HubSpot CRM.


9. Canva - How To Make A Website With Canva

Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content with ease.

The example is a good mix of live action clips, screencast and motion graphics. It’s a concise tutorial video example that uses clear visuals and narration to simplify website creation into easy steps. The animated Canva Design School logo is shown at the beginning and end of the video.

It is a beginner-friendly guide that emphasizes the importance of a website and the visibility of a Call to Action (CTA). The intermittent text overlay enhances understanding throughout the video. The attention to detail makes the learning process both accessible and effective.


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10. Adobe - How To Use Adobe Firefly

Adobe Creative Cloud offers a suite of software and services for various creative fields like graphic design, video editing, and photography. It’s a powerful tool that helps creatives transform their ideas into reality.

This five-minute tutorial video offers a clear, step-by-step visual guide to using Firefly, Adobe’s innovative AI image generation tool. With an enthusiastic narrator and easy-to-understand instructions, it highlights various features effectively.

The video is an effective mix of live action footage and screen recording. This tutorial is divided into 7 sections, with the speaker emphasizing the software’s creative freedom in text effects and settings.The video ends with a clickable subscribe button as its call-to-action (CTA).


11. Notion - Document Editing In Notion

Notion is an all-in-one workspace where you can write, plan, collaborate, and organize your work. It makes project management more streamlined.

This tutorial video uses clear narration and engaging visual demonstrations to guide viewers through the process of creating documents in Notion. A well-structured script and an easy-to-follow pace breaks down Notion’s features into comprehensive steps – this makes it accessible for beginners.

The tutorial is a mix of live action clips and screen casts. It begins and ends with Notion’s logo which reinforces their branding. The tutorial is a must-watch for anyone looking to optimize their use of this versatile tool.


12. Epic Productions - Animated Instructional Video (UBC)

Epic Productions is a creative video production company. It focuses on crafting high-quality videos for commercials, corporate projects, and events with engaging storytelling.

This tutorial video example provides comprehensive training for sales associates at Unique Building Concepts (UBC). It features captivating vector animations and upbeat music, enhancing the learning experience.

The voiceover is clear and delivers precise instructions, making it easy to follow. The fast-paced nature keeps viewers engaged throughout the video.

Additionally, the tutorial concludes with UBC’s logo and a website link, encouraging further exploration of their products and services.


13. Ahrefs - How To Find Someone’s Email Address In Seconds

Ahrefs is a comprehensive SEO tool that helps businesses and marketers study their competitors, research keywords, and improve their website’s ranking.

This five-minute Ahrefs tutorial visually guides you through finding email addresses with 4 easy methods. It highlights effective software options and offers tips for email verification. With a distraction-free background, it’s a focused and effective guide for mastering this Ahrefs feature.

The tutorial is a combination of live action footage and screen recordings. The video features engaging sound effects and captivating visual demonstrations.It concludes with the company logo and a clickable call-to-action (CTA).


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14. Shopify - How To Use Shopify To Make Money Online

Shopify is an e-commerce platform that allows anyone to set up an online store and sell their products. It aims to make entrepreneurship more accessible.

The tutorial video is narrated by an entrepreneur sharing his experience of building a successful company using Shopify – this adds credibility to the video. This tutorial is a mix of live action clips and screen casts.

Through visual demonstrations, it provides an easy-to-understand guide on how viewers can leverage this e-commerce platform effectively. It uses a clear and simple script to highlight the benefits and user-friendly features.

The tutorial incorporates a green backdrop which is one of Shopify’s primary colors. It concludes with the company logo, strategically enhancing their branding.


15. SEMrush - What Is SEMrush?

SEMrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing.

The tutorial video offers a concise and straightforward overview of SEMrush, covering its basic components. It’s a short yet captivating combination of motion graphics, presentation deck, and screencasts.

The use of light, upbeat background music keeps the video engaging, while the highlighted cursor makes it easier to follow the demonstration. It begins and concludes with their company logo, adding to the branding efforts.


16. Docusign - How To Use Docusign

DocuSign is an electronic signature and digital transaction management platform that allows users to sign, send, and manage documents securely from any device.

The DocuSign tutorial video example offers a comprehensive explanation of its features and workings. It is presented with clear and fluent narration.

The video includes visual demonstrations to illustrate each aspect effectively, and it is thoughtfully divided into sections for clarity and ease of understanding.

Viewers are encouraged to view other DocuSign tutorials at the end of the video as a CTA (call to action).


17. Apple - How To Use Freeform

Apple is a multinational technology company known for its innovative electronics and software, including the iPhone, iPad, Mac computers, and iOS operating system.

This video tutorial focuses on how to use a collaborative whiteboard space, Freeform.The video is entirely composed of engaging motion graphics that grasp the viewers’ attention. The inclusion of the Apple logo at the end of the video enhances their branding.

It effectively highlights the several use cases of Freeform. The video has lively music playing softly in the background. This makes the process more user-friendly and accessible.


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18. Microsoft - How To Record A Meeting In Microsoft Teams

Microsoft is a global tech company known for user-friendly software like Windows, Microsoft Office, and cloud services like Azure. It empowers individuals and businesses worldwide.

This tutorial video focuses on how to record a meeting in Microsoft Teams. This video has a duration of 6 minutes and includes a combination of live clips and screen casts. The host speaks fluently and explains the concept in detail.

The entire video is divided into 3 sections for easier understanding. His highlighted cursor makes it an effective and comprehensible visual demonstration of the process.


19. Oracle - Talent Management

Oracle is a multinational technology corporation providing database software and cloud-based solutions to businesses globally.

The tutorial video example is a mix of live clips, screen casts as well as presentation decks. It focuses on demonstrating different methods for tracking learning progress. The tutorial offers a detailed explanation, with clear sections for easier understanding.

The upbeat music adds to Oracle’s inviting appeal. It concludes with their logo, reinforcing branding. This video includes a website link as a call-to-action.


20. Google Ads - Creating Video Ad Campaigns

Google Ads is Google’s online advertising platform. It enables businesses to display targeted ads on search engine results and partner websites for increased visibility.

This engaging and effective 5-minute tutorial video combines vector animations and screen casts. It demonstrates the process of setting up video ads for driving conversions thereby highlighting their various benefits.

The tutorial’s clear and straightforward script ensures easy comprehension and retention, making it a user-friendly learning experience.


21. Adobe Sign - How To Send A Document For E-Signature

Adobe Sign is an electronic signature service that streamlines document signing for businesses securely and efficiently.

This fast-paced tutorial video focuses on conveying how to send documents for e-signatures. It begins with the Adobe Sign logo and concludes with Adobe Document Cloud. This reinforces their overall branding.

The tutorial is a mix of screen casts and motion graphics. The voiceover is clear with precise instructions. This creates an easily understandable and valuable video for those interested.


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22. Animaker - How To Create Animated Videos From Scratch

Animaker is an easy-to-use online animation and video-making platform. It offers customizable templates for creating professional animated videos.

This tutorial video example focuses on Animakers software for creating animated videos from scratch. It is an in-depth explanation of the process. The video is thoughtfully divided into multiple sections.

It is a mix of engaging vector animations and screen casts. The demonstration is captivating and effective. It showcases multiple features of Animaker.

The video concludes by inviting viewers to explore the entire tutorial section if they are interested.


23. Atlassian - How To Prepare For A Meeting

Atlassian is a software company offering collaboration tools like Jira, Confluence, and Trello. It empowers teams for efficient project management and productivity.

This tutorial video combines live clips and screen casts as it focuses on how to prepare for a meeting. It features the company’s logo and prominently displays it on the host’s t-shirt, enhancing branding.

The narration is clear and detailed while it provides a step-by-step guidance.The unobstructed background minimizes distractions, and lively music at the end ties everything together.


24. Moz - How SEOs And UX Designers Can Work Better Together

MOZ is a prominent SEO software company. It offers tools and insights to boost website rankings and search engine visibility for businesses.

The tutorial video focuses on enhancing collaboration between SEO and UX Designers. It is a live-action video with an animated introduction. This training video is a segment of the well-known Whiteboard Friday series, utilizing a whiteboard as a backdrop and prop.

The use of the whiteboard enhances the learning experience effectively. The video provides a comprehensive and detailed explanation. The featured playlist section contains the Whiteboard Friday playlist for easy access.


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25. Playstation - VR Setup Tutorial

PlayStation is a popular gaming console developed by Sony that offers immersive gameplay and entertainment for gamers worldwide.

This tutorial video example incorporates engaging 3D animations, showcasing precise attention to detail. It offers an aerial view of the setting, providing exact dimensions of the play area. Soft, lively beats in the background make the process more enjoyable and engaging.

The tutorial starts and ends with the PlayStation logo, while also using colors aligned with branding guidelines. It successfully explains the setup process and makes it easily comprehensible.


Try Content Beta?

At Content Beta, we are creative as a service. We offer outstanding video production services, including tutorial videos, product demos, and more. We also provide design services (Ads) and podcast editing. Click here to know more about caas plan.

We are experts in B2B Tech, SaaS, and Software industries. We recognize the importance of creating impactful tutorial videos. Our team brings your ideas to life while staying true to your brand and objectives.

We have a team of skilled professionals who excel in scriptwriting, filming, editing, and post-production. This ensures the creation of captivating tutorial videos tailored to your business needs.

At Content Beta, we prioritize transparency in pricing, prompt communication, fast project turnaround, and efficient management. With our real-time project tracking dashboard, we prioritize better customer experience throughout the process.


In conclusion, the “25 Best Tutorial Video Examples of B2B Brands” highlight the effectiveness of educational videos in the B2B landscape. They demonstrate how clear and creative communication can simplify complex concepts for viewers.

These tutorials cover different industries, showing how versatile and engaging they can be. They inspire B2B brands to use tutorial videos to connect better with customers and build brand awareness. With storytelling and visuals, these videos leave a strong impression.

As businesses continue to use video marketing, these examples are valuable guides for creating appealing and informative tutorials that connect with people all around the world.

Frequently Asked Questions (FAQs)

A tutorial should be 5-10 minutes long, for better engagement. The ideal length of a tutorial video depends on the complexity of the topic and the target audience.

Tutorial videos engage viewers effectively through clear explanations, visuals, real-life examples, and interactive elements that keep the audience involved.

An impactful tutorial video is well-structured, concise, and focuses on solving a specific problem. Engaging visuals, relatable scenarios, and a compelling narrative make it memorable.

Yes, some of the popular Tutorial video creator software tools include:

  1. iSpring Suite
  2. Camtasia
  3. OBS Studio
  4. Screencast-O-Matic
  5. Loom

B2B brands can promote tutorial videos through their website, social media channels, email newsletters, and collaborations with industry influencers or partners.

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