Learn how top software companies use content to educate their users
Learn more how to create online Academy powered by Marble.
The Marble Academy is one year old, born in 2020.
We are using various kinds of tools. For video creation, we use either Loom, if it requires screen recordings, or Synthesia to create educational videos. For visuals, we might use Canva or Figma. And we use Marble, our platform, to package the content into training courses.
We are very much inspired by our users. They give us great ideas and feedback and we understand, what kind of content would be interesting and relevant to them. We want to make people better at their tasks and jobs and want to grow as an educational provider as well.
Also we get inspired by the community we are in and the academies and educational content providers that exist and evolve around.
Choose a video type that suits the goal the best. Release once done and do polishing and improvements afterwards, based on the analytics and feedback.
We have ~1,000 learners (and growing) visiting per year
Marble Academy empowers the students to learn about customer training, employee onboarding and learn how to use Marble at its most.
Cloudinary’s training program and portal for new and seasoned users.
The Cloudinary Academy is two years old, born in 2019.
Our favorite tools are Descript, Camtasia, Thought Industries, VS Code, GitHub
We absorb lots of inspiration from Twilio, Salesforce, Elastic
We have ~1,600 learners (and growing) visiting per year
Highly interactive educational lessons for developers with downloadable code samples, in-browser IDEs, and video-based lessons.
Your very own personal online training center
The Channacademy is 1 year old, born in 2020.
Hubspot Academy, Google Academy and Shopify.
We learnt that it is key to switch between screencasts and live views very often to keep it interactive and engaging. Preferably, we even switch from one angle in a live view to another after max 4 sentences to make our video look and feel a lot more professional!
We have ~1,500learners (and growing) visiting per year
Interactivity, easy to understand, video quality and comprehensive.
Other important information that may help you grow your SaaS business:
Learn the science of customer-engagement-led growth.
The MoEngage Academy is nine months old, born in 2020.
Pre-WFH, we used a Sony a6400. These days, mostly webcam.
For video recording, we use Soapbox (from Wistia). It allows us to seamlessly switch from talking head to slide to split-screen. For editing, we use Adobe Premiere Pro and After Effects.
All kinds of educational content irrespective of topic. Mostly YouTube but also online courses and podcasts.
This goes beyond just content creation but – It’s more important to just get started and put something out there. Of course, you can’t edit a video as easily as written content, but you get better if you get into execution mode after basic preparation rather than overthinking it.
We have ~1500 learners (and growing) visiting per year
It helps learners understand basic concepts so they feel empowered to run experiments and learn further.
Create, market, and sell your own online courses
The Academy is 5 years old
We use Thinkific, Camtasia, Screenflow, Typeform, Zapier and Mixpanel on a day-to-day basis for our tasks.
Our biggest inspiration is our customers!
We are always looking for inspiration from Asana, Drift, Hootsuite, Canva, Shopify, Slack, Optimizely, Hubspot, Trailhead, Appcues, Intercom, Northpass as well.
Launched is always better than perfect
Free, accessible education for course creators on Thinkific, entrepreneurship, creating great student experiences, and marketing & selling online courses
Gives creators clarity on how to create and sell online courses
Empowers creators to feel confident about getting started with teaching online
Farm management software that works the way you do, capture every mob and paddock record on the go, offline
The Academy is 3 months old
We use soapbox to record many of our videos
Intercom, Northpass
Creating the skeleton is useful and inserting video contact easily
We are aiming for 2000 learners to have gone through by the end of 2021
Ease of use and accessibility
Candu is the first native web builder for your product.
The Academy is 3 months old
Yetti mics, Wistia’s Spoabox, and good natural lighting
Asana’s product updates videos, Miro’s fun academy & … Makeup Tutorials on YouTube
Relax! Creating a script was less valuable than outlining key learning objectives.
200
Clear product outcomes in a micro-learning format
Bloomreach infuses the customer experience with limitless relevance, personalization, and value.
Hard to specify. The most active Academy years have started 2.5 years ago but we have been paying attention to training for over 8 years.
Patience, creativity, and ability to efficiently extract information from subject matter experts. To be honest, digital and physical tools come far second to those skills.
Hubspot Academy and our friends at OSI Learning are doing fantastic things.
Ease of customer reference is key. Repeat the most critical client-targeted information at as many relevant places as possible. Our students are busy professionals and sometimes small details escape their attention.
Currently just above 1000. That number should grow in the future
We make great use of hybrid learning models combining on-demand asynchronous work and instructor-led teaching. We also offer good student support with less than 24hours of query turnaround time.
Cloud-based collaboration tool for small to midsize businesses.
Less than 1 year old
We embed our own product – Miro – in our course content and we love production tools like Camtasia & Premiere. For webinars, we love Hubspot & Zoom. We love our Yeti mics for crisp audio. And good lighting and framing for talking heads style videos are everything! We also like Looker for data & Wistia for hosting.
“I take a lot of inspiration from public media. I worked at an NPR station a long time ago and collaborated frequently with NPR, PRX & the BBC and a lot of my inspiration comes from the gorgeous ways public radio producers tell stories and teach others with just audio. I learned a lot about lugging equipment all over Austin & Washington DC about how you can do a LOT with a little, and about how important the editing process is before you go to market. Public media coined the term “driveway moment” back in the day where people pull into their driveways but don’t leave their cars until an episode of Radiolab has finished, no matter how long it takes, because they can’t bear to miss how stories conclude. If you’ve experienced this, you know firsthand how powerful good storytelling is!
My fabulously talented team gets a lot of inspo from things like Webflow university and the Kurzgesagt “In a Nutshell” videos on YouTube. Incredible stuff. “
Keep it short! And remember that your learners have a lot going on. Respect their time and make it fun and valuable for them.
We receive praise for creating some of the most engaging courses out there. People speak to the value our courses help them get from our product as well as the unique voice, tone, and humor of our content projects.
Heap is an analytics platform that helps product, marketing, and customer success teams craft exceptional digital experiences that convert.
2 Years
We keep it pretty simple at Heap. We are largely video-based and use Camtasia for editing and Blue Yeti mics for great audio quality
A variety of sources for videos: Alton Brown (He’s a Chef that’s done a lot of TV shows – check out Good Eats), Nick Nimmin (YouTube), Pixar 22 story points, LinkedIn Learning, and a ton of other video creators.
Academy designs – HubSpot Academy, Asana Academy, YouTube Academy, and many other sites that aren’t academies, but make awesome learning content.
When multiple people are contributing, make sure to normalize your audio levels across videos!
4,000-5,000
Short, digestible videos with a focus on use case-based content (vs feature based content)
TraceGains delivers cloud-based supplier compliance, quality, and innovation solutions to food, beverage, and dietary supplements companies.
Just over one year
Vox, CE Lab, Master Class, SalesForce Community, Bevy
Don’t believe the hype that people won’t watch longer videos. If it’s scripted and produced well, your audience will get to the end and not even realize they spent that much time watching.
10k+
World’s only trusted enterprise AI platform combined with an AI-native strategic success team to help customers rapidly turn data into value.
1 year
We use Articulate Rise, Camtasia, and Adobe Creative Cloud. We host the courses on SkillJar LMS
We take a lot of inspiration from our internal storytelling team as well as from customer education thought leaders on ways that we can push the envelope to motivate users to engage with the training regularly.
Because of maintenance and localization, we try to focus on application rather than navigation — so we zoom in on the content of the application visualizations that the users interact with. These change less frequently.
We also make sure that we have a transcript available. This helps with accessibility, non-native English speakers, and our developer audience who wants all content to easily be searchable.
8K
DataRobot University focuses on creating practical education for leveraging DataRobot to solve real-world problems. We have an extensive catalog of self-paced courses, hands-on labs, instructor-led training, and certification. Our customers note that we make the training fun and memorable.
Other important information that may help you grow your SaaS business:
A simple, optimal and efficient platform to manage and track all of your work.
2 months
Google ecosystem and Loom for content development. Thinkific platform for hosting Kissflow Academy.
Articles from https://elearningindustry.com/, and https://trainingindustry.com/.
Predicting 1000 users in the first year
Other important information that may help you grow your SaaS business:
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