Top SaaS Academy Directory

Learn how top software companies use content to educate their users

Marble Academy Overview

Learn more how to create online Academy powered by Marble.

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Tips from Marble Academy

How old is the Academy?​

The Marble Academy is one year old, born in 2020.

What are your favorite tools and gear?​

We are using various kinds of tools. For video creation, we use either Loom, if it requires screen recordings, or Synthesia to create educational videos. For visuals, we might use Canva or Figma. And we use Marble, our platform, to package the content into training courses.

Who do you take inspiration from?​

We are very much inspired by our users. They give us great ideas and feedback and we understand, what kind of content would be interesting and relevant to them. We want to make people better at their tasks and jobs and want to grow as an educational provider as well.

Also we get inspired by the community we are in and the academies and educational content providers that exist and evolve around.

Biggest lesson learned creating video content for Academy?

Choose a video type that suits the goal the best. Release once done and do polishing and improvements afterwards, based on the analytics and feedback.

How many students go through the Academy per year?

We have ~1,000 learners (and growing) visiting per year

What does your program receive praise for?

Marble Academy empowers the students to learn about customer training, employee onboarding and learn how to use Marble at its most.

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Cloudinary Academy Overview

Cloudinary’s training program and portal for new and seasoned users.

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Tips from Cloudinary Academy

How old is the Academy?​

The Cloudinary Academy is two years old, born in 2019.

What are your favorite tools and gear?​

Our favorite tools are Descript, Camtasia, Thought Industries, VS Code, GitHub

Who do you take inspiration from?​

We absorb lots of inspiration from Twilio, Salesforce, Elastic

How many students go through the Academy per year?

We have ~1,600 learners (and growing) visiting per year

What does your program receive praise for?

Highly interactive educational lessons for developers with downloadable code samples, in-browser IDEs, and video-based lessons.

Channable Academy Overview

Your very own personal online training center

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Tips from Channable Academy

How old is the Academy?​

The Channacademy is 1 year old, born in 2020.

Who do you take inspiration from?

Hubspot Academy, Google Academy and Shopify.

Biggest lesson learned creating video content for Academy?

We learnt that it is key to switch between screencasts and live views very often to keep it interactive and engaging. Preferably, we even switch from one angle in a live view to another after max 4 sentences to make our video look and feel a lot more professional!

How many students go through the Academy per year?

We have ~1,500learners (and growing) visiting per year

What does your program receive praise for?

Interactivity, easy to understand, video quality and comprehensive.

Other important information that may help you grow your SaaS business:

  • Customer support videos – Customer support is probably the most neglected aspect of SaaS businesses. It helps in enhancing customer experience and increasing customer satisfaction. Customer support videos are created at a one-time cost and help in saving money and resources and help in drastically reducing customer support tickets.
  • Remote video testimonials Build trust using 100% remotely created testimonial videos, it is a social proof of value addition. They are the most effective as the best marketing is proof! A final version of remote video testimonials can be created in as quickly as 10-12 days.

MoEngage Academy Overview

Learn the science of customer-engagement-led growth.

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Tips from MoEngage Academy

How old is the Academy?​

The MoEngage Academy is nine months old, born in 2020.

What are your favorite tools and gear?

Pre-WFH, we used a Sony a6400. These days, mostly webcam.

For video recording, we use Soapbox (from Wistia). It allows us to seamlessly switch from talking head to slide to split-screen. For editing, we use Adobe Premiere Pro and After Effects.

Who do you take inspiration from?

All kinds of educational content irrespective of topic. Mostly YouTube but also online courses and podcasts.

Biggest lesson learned creating video content for Academy?

This goes beyond just content creation but – It’s more important to just get started and put something out there. Of course, you can’t edit a video as easily as written content, but you get better if you get into execution mode after basic preparation rather than overthinking it.

How many students go through the Academy per year?

We have ~1500 learners (and growing) visiting per year

What does your program receive praise for?

It helps learners understand basic concepts so they feel empowered to run experiments and learn further.

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Thinkific Academy Overview

Create, market, and sell your own online courses

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Tips from Thinkific Academy

How old is the Academy?​

The Academy is 5 years old

What are your favorite tools and gear?

We use Thinkific, Camtasia, Screenflow, Typeform, Zapier and Mixpanel on a day-to-day basis for our tasks.

Who do you take inspiration from?

Our biggest inspiration is our customers!

We are always looking for inspiration from Asana, Drift, Hootsuite, Canva, Shopify, Slack, Optimizely, Hubspot, Trailhead, Appcues, Intercom, Northpass as well.

Biggest lesson learned creating video content for Academy?

Launched is always better than perfect

What does your program receive praise for?

Free, accessible education for course creators on Thinkific, entrepreneurship, creating great student experiences, and marketing & selling online courses

Gives creators clarity on how to create and sell online courses

Empowers creators to feel confident about getting started with teaching online

AgriWebb Academy Overview

Farm management software that works the way you do, capture every mob and paddock record on the go, offline

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Tips from AgriWebb Academy

How old is the Academy?​

The Academy is 3 months old

What are your favorite tools and gear?

We use soapbox to record many of our videos

Who do you take inspiration from?

Intercom, Northpass

Biggest lesson learned creating video content for Academy?

Creating the skeleton is useful and inserting video contact easily

How many students go through the Academy per year?

We are aiming for 2000 learners to have gone through by the end of 2021

What does your program receive praise for?

Ease of use and accessibility

Candu Academy Overview

Candu is the first native web builder for your product.

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Tips from Candu Academy

How old is the Academy?​

The Academy is 3 months old

What are your favorite tools and gear?

Yetti mics, Wistia’s Spoabox, and good natural lighting

Who do you take inspiration from?

Asana’s product updates videos, Miro’s fun academy & … Makeup Tutorials on YouTube

Biggest lesson learned creating video content for Academy?

Relax! Creating a script was less valuable than outlining key learning objectives.

How many students go through the Academy per year?

200

What does your program receive praise for?

Clear product outcomes in a micro-learning format

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Bloomreach Academy Overview

Bloomreach infuses the customer experience with limitless relevance, personalization, and value.

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Tips from Bloomreach Academy

How old is the Academy?​

Hard to specify. The most active Academy years have started 2.5 years ago but we have been paying attention to training for over 8 years.

What are your favorite tools and gear?

Patience, creativity, and ability to efficiently extract information from subject matter experts. To be honest, digital and physical tools come far second to those skills.

Who do you take inspiration from?

Hubspot Academy and our friends at OSI Learning are doing fantastic things.

Biggest lesson learned creating video content for Academy?

Ease of customer reference is key. Repeat the most critical client-targeted information at as many relevant places as possible. Our students are busy professionals and sometimes small details escape their attention.

How many students go through the Academy per year?

Currently just above 1000. That number should grow in the future

What does your program receive praise for?

We make great use of hybrid learning models combining on-demand asynchronous work and instructor-led teaching. We also offer good student support with less than 24hours of query turnaround time.

Miro Academy Overview

Cloud-based collaboration tool for small to midsize businesses.

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Tips from Miro Academy

How old is the Academy?​

Less than 1 year old

What are your favorite tools and gear?

We embed our own product – Miro – in our course content and we love production tools like Camtasia & Premiere. For webinars, we love Hubspot & Zoom. We love our Yeti mics for crisp audio. And good lighting and framing for talking heads style videos are everything! We also like Looker for data & Wistia for hosting.

Who do you take inspiration from?

“I take a lot of inspiration from public media. I worked at an NPR station a long time ago and collaborated frequently with NPR, PRX & the BBC and a lot of my inspiration comes from the gorgeous ways public radio producers tell stories and teach others with just audio. I learned a lot about lugging equipment all over Austin & Washington DC about how you can do a LOT with a little, and about how important the editing process is before you go to market. Public media coined the term “driveway moment” back in the day where people pull into their driveways but don’t leave their cars until an episode of Radiolab has finished, no matter how long it takes, because they can’t bear to miss how stories conclude. If you’ve experienced this, you know firsthand how powerful good storytelling is!

My fabulously talented team gets a lot of inspo from things like Webflow university and the Kurzgesagt “In a Nutshell” videos on YouTube. Incredible stuff. “

Biggest lesson learned creating video content for Academy?

Keep it short! And remember that your learners have a lot going on. Respect their time and make it fun and valuable for them.

What does your program receive praise for?

We receive praise for creating some of the most engaging courses out there. People speak to the value our courses help them get from our product as well as the unique voice, tone, and humor of our content projects.

Heap Analytics Academy Overview

Heap is an analytics platform that helps product, marketing, and customer success teams craft exceptional digital experiences that convert.

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Tips from Heap Analytics Academy

How old is the Academy?​

2 Years

What are your favorite tools and gear?

We keep it pretty simple at Heap. We are largely video-based and use Camtasia for editing and Blue Yeti mics for great audio quality

Who do you take inspiration from?

A variety of sources for videos: Alton Brown (He’s a Chef that’s done a lot of TV shows – check out Good Eats), Nick Nimmin (YouTube), Pixar 22 story points, LinkedIn Learning, and a ton of other video creators.

Academy designs – HubSpot Academy, Asana Academy, YouTube Academy, and many other sites that aren’t academies, but make awesome learning content.

Biggest lesson learned creating video content for Academy?

When multiple people are contributing, make sure to normalize your audio levels across videos!

How many students go through the Academy per year?

4,000-5,000

What does your program receive praise for?

Short, digestible videos with a focus on use case-based content (vs feature based content)

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Tracegains Academy Overview

TraceGains delivers cloud-based supplier compliance, quality, and innovation solutions to food, beverage, and dietary supplements companies.

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Tips from Tracegains Academy

How old is the Academy?​

Just over one year

What are your favorite tools and gear?

  1. All things TechSmith (screen capture)
  2. Adobe Creative Suite (Photoshop, InDesign, After Effects, Captivate, acrobat, etc)
  3. Audacity (audio)
  4. MmHmm (instructional video)
  5. Learning Glass (instructional video)
  6. Sony a7ii Camera (video)

Who do you take inspiration from?

Vox, CE Lab, Master Class, SalesForce Community, Bevy

Biggest lesson learned creating video content for Academy?

Don’t believe the hype that people won’t watch longer videos. If it’s scripted and produced well, your audience will get to the end and not even realize they spent that much time watching.

How many students go through the Academy per year?

10k+

What does your program receive praise for?

  1. Engaging + modern design
  2. Learners have the freedom to choose their content modalities (article vs. video vs. course vs. skill practice)
  3. Content satisfaction rating 4.6 stars
  4. Course completion rates ~70%

Datarobot Academy Overview

World’s only trusted enterprise AI platform combined with an AI-native strategic success team to help customers rapidly turn data into value.

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Tips from Datarobot Academy

How old is the Academy?​

1 year

What are your favorite tools and gear?

We use Articulate Rise, Camtasia, and Adobe Creative Cloud. We host the courses on SkillJar LMS

Who do you take inspiration from?

We take a lot of inspiration from our internal storytelling team as well as from customer education thought leaders on ways that we can push the envelope to motivate users to engage with the training regularly.

Biggest lesson learned creating video content for Academy?

Because of maintenance and localization, we try to focus on application rather than navigation — so we zoom in on the content of the application visualizations that the users interact with. These change less frequently.

We also make sure that we have a transcript available. This helps with accessibility, non-native English speakers, and our developer audience who wants all content to easily be searchable.

How many students go through the Academy per year?

8K

What does your program receive praise for?

DataRobot University focuses on creating practical education for leveraging DataRobot to solve real-world problems. We have an extensive catalog of self-paced courses, hands-on labs, instructor-led training, and certification. Our customers note that we make the training fun and memorable.

Other important information that may help you grow your SaaS business:

  • Customer support videos – Customer support is probably the most neglected aspect of SaaS businesses. It helps in enhancing customer experience and increasing customer satisfaction. Customer support videos are created at a one-time cost and help in saving money and resources and help in drastically reducing customer support tickets.
  • Remote video testimonials – Build trust using 100% remotely created testimonial videos, it is a social proof of value addition. They are the most effective as the best marketing is proof! A final version of remote video testimonials can be created in as quickly as 10-12 days.

Kissflow Academy Overview

A simple, optimal and efficient platform to manage and track all of your work.

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Tips from Kissflow Academy

How old is the Academy?​

2 months

What are your favorite tools and gear?

Google ecosystem and Loom for content development. Thinkific platform for hosting Kissflow Academy.

Who do you take inspiration from?

Articles from https://elearningindustry.com/, and https://trainingindustry.com/.

Biggest lesson learned creating video content for Academy?

  1. Getting the workflow right the first time is highly unlikely. The more people it involves, the higher the uncertainty.
  2. Constantly watch out for errors and be flexible to changes, even in the final draft.
  3. Build a team that goes the extra mile to implement last-minute corrections.

How many students go through the Academy per year?

Predicting 1000 users in the first year

Other important information that may help you grow your SaaS business:

  • Customer support videos – Customer support is probably the most neglected aspect of SaaS businesses. It helps in enhancing customer experience and increasing customer satisfaction. Customer support videos are created at a one-time cost and help in saving money and resources and help in drastically reducing customer support tickets.
  • Remote video testimonials – Build trust using 100% remotely created testimonial videos, it is a social proof of value addition. They are the most effective as the best marketing is proof! A final version of remote video testimonials can be created in as quickly as 10-12 days.

Braze Academy Overview

Forge customer connections and drive growth with our data-driven, cross-channel solution

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