Top10 B2B SaaS Product Demo Video Companies To Keep An Eye Out For

Top 10 Product Demo Video Production Companies

Written by Rishabh
Written by Rishabh

Rishabh leads the content strategy at Content Beta, an on-demand creative video and design team for Tech & SaaS companies.

It’s frustrating to invest resources without achieving desired outcomes. It’s not just about finding a product demo video company; it’s about finding the right one that aligns with your unique needs and vision.

Not every product demo video company is the right fit for every business.

Product demo videos drive conversions and amplify brand presence. From a marketer’s perspective, it’s not just about showcasing a product; it’s about positioning it within the sales funnel, enhancing SEO, and helping ad campaigns generate sales-qualified leads (SQLs) for maximum conversions.

But ask yourself these:

  • Do all product demo videos offer the same quality and impact?
  • How closely is a product demo video’s effectiveness related to its production quality?
  • Is partnering with the right product demo video company the key to connecting your product with its intended audience?

According to 2022 video marketing statistics by HubSpot, 37% of companies create video content exclusively in-house, 14% rely on an agency, and 49% utilize a mix of both.

Hiring a product demo video company instead of using in-house teams for product demo videos often results in higher quality and more professional outcomes. These product demonstration companies have specialized expertise, experience, and equipment that may not be available in-house.

In this blog, we have listed the top 10 product demo video companies that ensure your next video aligns perfectly with your objectives.

Table of Contents

What is a Product Demo video?

A Product Demo video is a short, informative video that demonstrates how your software or service works. A well-made Product Demo video can be engaging and interactive, and it helps:

  • Build credibility and show off the features of your product.
  • Demonstrate the benefits of your products innovatively.
  • Increase conversions and sales by showing the potential customer how a software product works and what it can do for their business.

These videos help to improve conversion rates and make leads more qualified. B2B companies now regard them as an important investment for their business.

What are the different types of Product Demo videos?

There are different types of product demo videos based on the objective and stages of a buyer’s journey.

1. Feature Walkthroughs

These focus on specific product features, explaining how they work and their benefits.

2. How-to or Tutorial Videos

These instructional videos guide users step-by-step on how to use the product or a particular feature.

3. Animated Demos

Animated demo videos explain complex concepts or products simply and engagingly.

4. Live Demonstrations

Often used in webinars or live events, these are real-time demonstrations of the product being used.

5. Comparison Videos

These compare a product’s features or benefits against competitors, highlighting its unique selling points.

6. Testimonial Videos

Real users or customers share their experiences with the product, showcasing its real-world benefits. A testimonial video increases brand credibility and makes it easier for the audience to trust the brand and the product.

7. Case Study Videos

Case study demo videos showcase how a company’s product or service successfully solved a specific problem for a customer. They narrate the challenges faced, the solutions provided, and the positive outcomes.

8. Interactive Demos

These are interactive videos where viewers can click on different parts of the video to get more information or choose the direction of the demo.

9. Mobile App Demos

Specifically for mobile applications, these videos showcase the app’s user interface, features, and user experience.

10 Top Product Demo Video Companies

Product demo video companies play a pivotal role in visually communicating a product’s value and functionality to potential clients. Their expertise ensures that the product’s unique selling points are highlighted effectively, enhancing customer understanding and engagement.

1. Content Beta

Content Beta is a software demo video company and B2B video production leader. It is based in Sunnyvale, California, and has branches in Mumbai and Bengaluru, India. Since 2020, they’ve served numerous renowned B2B enterprises.

Their expertise spans Product Demo videos, Onboarding videos, Video courses, Explainer videos, Article-to-Video conversions, and Remote video testimonials.

Client: Peoplevine, Galley, ServiceNow, ManyChat

Pricing: Content Beta offers scalable pricing plans starting at $3,000/month, catering to marketing teams and high-growth B2B startups with services like video marketing, design, and long-form content. Custom plans for volume projects start at $10,000.

Example: For Catalyze AI, they produced a Product Demo video highlighting its edge over traditional lead generation platforms.

The video showcases how Financial Service and Real Estate professionals can gain targeted insights using Catalyze AI’s vast real-time data. The takeaway? Prioritize quality leads for better results, complemented by the video’s sharp graphics and smooth transitions.


2. Wideo

Wideo, established in 2012 in San Francisco, specializes in creating professional Product Demo videos.

Their platform offers user-friendly templates, allowing you to design videos from the ground up or modify existing ones. Their diverse template range encompasses App Promo, Logo Animation, Explainer Video, and more.

Clients: Sprint, the University of Toronto, and Staples.

Pricing: They offer a free tier, with premium plans starting at $19/month. Advanced plans provide features like unbranded videos, extensive libraries, and presentation mode.

Example: For MassMobileApps, a mobile app development platform, Wideo produced a B2B Product Demo video.

The narrative emphasizes the importance of mobile in modern business, addressing common entrepreneurial challenges and promoting their comprehensive white-label program for mobile-centric business solutions.


3. BX Films

Originating from California in 2010, this video agency specializes in commercial, brand, and explainer videos.

Their mission is to amplify stories, being hands-on throughout the entire creation process. They pride themselves on championing narratives of pioneers, adventurers, and those driven by a profound inner purpose.

Clients: IBM, Intel, GE, Toyota, and Whirlpool.

Pricing: Available upon inquiry.

Example: They produced a 45-second Product Demo video for Meraki-go, showcasing its superior WiFi solutions for small businesses.

The video quickly highlights key features like content filtering and app performance, urging businesses to optimize their WiFi in minutes. The impactful closing, “Meraki GO: Get your business going,” leaves a lasting impression.


4. Wyzowl

Since 2011, Wyzowl has created over 3,000 animated videos for a diverse clientele spanning 40 countries.

Branding themselves as a comprehensive animated video production hub, they offer a wide range of video services, from testimonials and teasers to live-action and event videos.

Clients: Uberflip, Maven Link, Hiring, Paymentshield, Natixis

Pricing: Details available upon request.

Example: They developed a Product Demo video for AppToPay, a unique app that empowers users to stagger their payments for purchases without incurring interest or extra charges.

The video emphasizes the app’s flexibility in choosing repayment terms and its automated repayment collection. The catchy tagline, “Spend it like a credit card. We pay it like a loan,” encapsulates the app’s essence.


5. Yum Yum Videos

Originating from Argentina, this product demo video company provides customized product video services for various requirements.

Their expertise spans from assisting startups to partnering with Fortune 500 giants, covering sectors like Healthcare, HR, Education, IT, and SaaS.

Clients: Walmart, American Express, Vodafone, Natera, and Green Geeks.

Pricing: Specific quotes are available upon request

Example: They created a Product Demo video for IngramSpark, a self-publishing platform for authors.

The video highlights IngramSpark’s distribution capabilities, from retailers to direct deliveries. The tagline, “A finished manuscript shouldn’t be the end of the story. Why not a published book?” effectively conveys its core offering.


6. Demo Duck

Demo Duck is a versatile product demo video company that emphasizes collaboration with clients to co-create impactful video content.

Their portfolio is diverse, encompassing branding videos, TV commercials, explainer videos, tutorials, testimonials, and demo videos. Their expertise is further highlighted by their proficiency in 2D & 3D animation, motion graphics, cel animation, stop motion, and live-action filming.

Clients: NETFLIX, Dropbox, Canon, Google, and Geiko.

Pricing: The cost varies based on video duration, style, and intricacy and is available on request.

Example: They created an animated demo for Dropbox, targeting businesses.

The video addresses common file management issues and showcases Dropbox’s solutions using vibrant 3D visuals and smooth transitions.


7. Synima

Established in 2000 by two former BBC professionals, it is one of the software demo video services London has. They have grown into a powerhouse with a dedicated team of animators, directors, editors, and tech experts.

Their core offerings encompass animation, film, video, digital, and learning services, complemented. They have additional services like podcasts, live event streaming, AR & VR, and user-generated content.

Clients: BBC, Allianz, J.P.Morgan, Honeywell, Amadeus.

Pricing: Available upon inquiry.

Example: They produced a demo video for Amadeus, a leader in travel tech.

The video explores online travel’s evolution, spotlighting industry shifts and the role of Amadeus Live Travel Space. It promises better traffic, conversions, and market reach, effectively answering product questions in just over 2 minutes.


8. BreadnBeyond

Launched in 2008 with a focus on graphic design, Breadnbeyond quickly transitioned by 2009, carving a niche as an explainer video specialist.

Operating from Surabaya, Jawa Timur, their core competencies span across App Demo, Customer Onboarding, Customer Service, Teaser, and Product Demo videos.

Clients: Glassdoor, WILEY, Shell, PNB Paribas, Accenture, and several others.

Pricing: They offer an initial complimentary consultation across their three distinct packages: Ultimate, Premium, and Advanced. Detailed pricing is available upon inquiry.

Example: They created a demo video for Digivante, a UK-based Digital Quality Assurance and App Testing firm.

Addressing eCommerce’s challenge of low conversion rates, the video highlights the tool’s features, including enhancing Google Analytics data and offering actionable insights. It emphasizes the tool’s value in revealing missed financial opportunities and preventing further revenue loss.


9. Sparkhouse

Based in California, this product demo video company is a ‘strategy-centric national video agency constantly pushing its boundaries.

Their video expertise spans across various domains, including Product, Brand, Animation, Social Media, and Crowdfunding.

Clients: Stellar, DENSO, Zodiac Aerospace, SUBARU

Pricing: Price available on request

Example: They produced a detailed demo video for ClosingCorp Service, a web-based mortgage lender solution.

The video thoroughly covers the service’s aspects, anticipating and addressing potential customer questions. Its extended length ensures a complete understanding, fitting for the service’s complexity.


10. Epic Productions

Operating out of Arizona, this agency provides software demo video services with 15 years of expertise in delivering top-notch video production and online video marketing solutions.

Their forte lies in producing Corporate videos, Product showcases, Website videos, Graphic design, Online marketing visuals, and immersive 360 Video productions.

Clients: Arizona Federal Credit Union, Myndshft, Xpress-pay, Fontera Telecom

Pricing: Reach out directly for a custom quote for detailed pricing.

Example: They meticulously designed a Product Demo video for Arizona Financial Credit Union, a credit institution with federal insurance.

For those accustomed to the hassle of bank visits or ATM trips, the convenience of this feature is undeniably attractive. The video adopts a systematic approach, ensuring viewers grasp the app’s primary value proposition seamlessly.


What qualities should a Product Demo Video company have?

Choosing the right product demo video company is pivotal for creating effective product demos. A suitable agency understands your product’s nuances, target audience, and market positioning. Their expertise ensures that the demo

  • resonates with viewers,
  • highlighting the product’s unique selling points in a visually appealing manner.

Selecting a product demo video company with the following qualities ensures a high-quality video with a smooth and collaborative production process.

1. Expertise and Experience

It’s crucial for the product demo video company providing product demo video services to have expertise in crafting top-tier demo videos for specific sectors and products. A skilled demo video production company can elevate your product demonstrations to connect with your target audience.

2. Technical Proficiency

The product demo video production company should be adept at using the newest tools and software in video production. This ensures that the videos they produce are of high quality and in line with current trends and standards.

3. Creativity and strategic thinking

A standout demo video is both informative and captivating. The product demo video company should be skilled at communicating information creatively, ensuring viewers remain interested. Moreover, their creative approach should be backed by strategic thinking, aligning the video with the marketing objectives.

4. Clear Communication

The product demo video company should prioritize understanding your vision, ensuring the final product aligns with your goals and expectations. Regular updates and feedback loops can ensure the project stays on track.

5. All under one roof

A proficient product demo video company should not only focus on video production but also offer script writing, storytelling, and post-production services to create a compelling narrative that resonates with the target audience.

6. Pricing Plans

Delivering premium quality at a reasonable price point is vital. The product demo video company should strike a balance between offering high-quality videos and ensuring clients get improved ROI.

7. Client Testimonials and Portfolio

A collection of social proofs and reviews from past clients prove the company’s dedication to excellence and its ability to deliver consistently.

Product demonstration companies bridge the gap between product capabilities and customer needs, driving informed purchasing decisions.

If you want to create a product demo without a video production company, here is a list of app demo templates to make your video production easier.

Why Choose Content Beta?

A custom approach with the right product demo video service can enhance viewer engagement, drive conversions, and elevate brand perception. In essence, the right product video production company doesn’t just produce a video; they create an asset that increases your product’s appeal and market reach.

Beyond just product explainers, our expertise is in videos, graphics, podcasts, and 150 other creative services. With a straightforward monthly fee, you can hire our creative team in the Creative as a Service plan.

Why partner with Content Beta?

  • Transparent Pricing: No hidden costs, pure clarity in our pricing page.
  • Swift Deliverables: Achieve results in 1-2 days and roll over any unused credits.
  • Seamless Collaboration: Our advanced cloud system ensures smooth teamwork.

With the trust of over 150 esteemed clients, Content Beta stands as your go-to for video marketing and B2B content solutions. We’re not just any digital agency; we create tangible business growth.

Schedule a demo call with us today!


Product Demo videos play a pivotal role in effectively presenting product solutions. We’ve added top product demo companies that stand out in creating unique visual narratives.

A product video company brings specialized expertise and industry insights that in-house production often lacks, ensuring an effective final product video that converts.

When selecting a partnership with a product video production company, it’s important to weigh their expertise, technical prowess, creativity, and clarity in communication. Client testimonials and a thorough examination of their portfolio can show the company’s proficiency.

In our visually-driven market landscape, aligning with the right product demo and video companies can significantly elevate your marketing impact.

Frequently Asked Questions (FAQs)

B2B companies should use Product Demo videos to effectively showcase product features, demonstrate value, and increase user interaction.

Screencast Product Demo videos are recordings of a computer screen, often with voiceover. They are used to demonstrate software or digital product functionalities.

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