How To Use TikTok Video For SaaS?
Video content is all the rage today. While the marketing world changes colors every day, some trends pop off and stay longer than most. It is undebatable that B2B video marketing is one the most powerful tools out there.
You just need to know how to wield it.
Cisco predicted that in 2022 that 82% of all internet traffic worldwide would either come by video streaming or video downloads. This stands to show how popular video content is among consumers.
Now brands are turning to remote video production companies for creating high-quality video content that will help them connect to their audiences.
But why should your company even consider remote video production?
B2B video production services specialize in creating videos for the B2B industry. Unlike B2C videos, B2B videos are tailored to meet the specific needs of companies and their decision-makers.
These services include various video types, such as explainer videos, product demos, testimonial videos, training videos, etc. The focus is to deliver a clear message through engaging content that resonates with a professional audience.
The goal of a B2B video production service is to help B2B marketers in communicating their product/service’s value proposition through B2B video content.
With the dramatic increase in video content across all digital platforms, consumer expectation is through the roof.
B2B video production services offer numerous benefits for B2B companies. These benefits include:
Content Beta helps with B2B video production for brands by converting their boring product docs into engaging product demos and how to’s that need no hand-holding along the way.
They work on a budget, are well-equipped to deal with short deadlines, and are notable performers in the industry despite being relatively young. Since 2020, they’ve worked with over 150 brands like ServiceNow, Xactly, etc., and are well-known for SaaS video marketing.
Key services: Explainer videos, Product Demos, How-To Videos, and Remote Testimonial Videos
Average price: Pricing by inquiry
Delivery time: 7-14 days
Founded in 2016, Webdew is now one of the leading companies that offers compelling B2B video services to meet the growing content needs of marketers.
Their diverse team oversees the entire video production process, from conceptualizing, script writing, storyboarding, animation,voice over and delivery.
Webdew has successfully delivered projects and worked for some of the most well-known brands, ranging from startups to Fortune 500 corporations, including UBER, Microsoft, T-Mobile, Calendar, and many others.
Key services: video ads, explainer videos, testimonial videos, onboarding videos etc.
Average price: Less than $10,000, Depends on the type of video.
Delivery time: 2-8 weeks.
When bringing in new business, customer testimonials provide an overwhelming sense of trust and have been shown to close deals exponentially faster. Testimonial Hero makes world-class remote video testimonials so that your B2B video marketing game is top notch.
You’ll have people working to understand your company, customers, and video content objectives. You will be sent customized customer video content to address your pressing sales and marketing challenges.
Founded in 2017, they have worked with bigshot companies like Google, Hubspot, Domino, Salsify and so many other worldwide B2B companies.
Key services: customer testimonials, remote testimonials etc.
Average price: $1500 Per Video
Delivery time: 10 days
With over 3000 successful projects under their belt, Explainer Video Hero can help your B2B video marketing plan by making animated explainer videos and live-action videos at a flat rate, easy pricing and quick turnaround.
You get a marketing video production company that understands. Which means no long and boring Zoom calls.
Key services: Animated videos and Live action videos.
Average price: Pricing by enquiry.
Delivery time: Under 10 days
Video Explainers has nearly a decade of experience, having been founded in 2010 in Tempe, Arizona, with an additional office in New York City. They’ve been making animated explainer videos for over a decade and have a well-defined process for developing the style and script for animated company videos.
Video Explainers communicate the true essence of your brand to the targeted audience in a fun and engaging way in a short period of time. They excel at communicating your business expertise to audiences in memorable ways by using language that your customers will understand.
Key services: 2D cartoon animations, infographics, explainer videos and whiteboard videos etc.
Average price: $15-25k.
Delivery time: 6 to 10 weeks
Since 2011, they’ve created over 1000 videos for over 200 different businesses. Their expertise includes animated business videos for apps and games, as well as corporate and branding videos for IT services and businesses.
Their main selling point is turnkey video production: they create promotional videos from scratch, including script writing, voiceover recording, and sound design.
They hire native speakers for voice-over in different languages so that your videos are easily accessible to your target audience.
Key services: Animated videos for gaming, products and brands.
Average price: $1000
Delivery time: 10 t0 25 days
Next Day Animations creates outstanding explainer animation videos for all of your company’s B2B video production marketing needs. Their animations are used for everything from corporate employee conferences and training sessions to explainer videos for new websites.
Their award winning team has worked with companies like Salesforce, Novartis and Toro.
Key services: 2D vector animation, whiteboard animations and infographics etc.
Average price: less than $5000 to $25000
Delivery time: 20 Days
The Explainify team offers visually appealing SaaS B2B video production with minimal color and sophisticated design elements. They have videos for everyone, from solopreneurs to Fortune 500 companies.
Since 2011, they’ve collaborated with over 350 brands and worked across industries such as banking & finance, IT, Medtech and healthcare etc. Simplifying your message and driving audience action is their aim.
Key services: Explainer videos, PR videos, Sales videos and landing page videos etc.
Average price: $8,000+
Delivery time: 5-8 Weeks
Demo Duck began in 2011 with explainers and has since expanded to include advertisements, testimonials, and even songs. They are well-known for their one-of-a-kind handcrafted animations.
Since 2011, they’ve collaborated with over 300 brands for B2B SaaS video production across niches like SaaS, Tech, Healthcare, Video games.
Key services: 2D animation and Live action videos (Explainer Videos, commercial Ads, Educational Videos, Animated Ads)
Average price: $20,000–$25,000
Delivery time: 8-10 weeks
Leading video marketing agency, NinjaPromo, offers compelling video production packages, made to satisfy the expanding content requirements of marketers. They offer a variety of services, such as explainer videos, commercials, social media videos, and more.
The entire video production process is handled by their multifaceted team, from concept to post-production. They offer scriptwriting, directing, shooting, and editing as part of their packages. Known providers of B2B services, cryptocurrency, and fintech are among their clients.
Key services: Video Editing and Graphics, 3D Videos and Animations, Video Marketing Strategy
Average price: $10,000+
Delivery time: 6-8 Weeks
The Sandwich team, led by Adam Lisagor, is a renowned video recording company. They are famous for creating incredibly captivating videos with incredible plotlines. They offer knowledge, creativity, and high-quality production.
Since 2009, they’ve collaborated with over 400 brands in the SaaS, Merchandise, Automobile, Travel/Tourism industries.
They get to the core of your complex product and infuse their magic to make the video as simple and creative as possible.
Key services: Live Action Videos with high-end motion graphics (TV Spots, Explainers, Testimonials, Animations, Documentaries)
Average price: $10,000+
Delivery time: 6-8 Weeks
Explain Ninja is distinguishable by its straightforward ideas, simple color schemes, and refined designs. Their product marketing videos use inventive art to grab the audience’s attention.
Since 2020, this b2b video production has collaborated with over 30 brands across the B2B, B2C, and video gaming industries.
Key services: 2D and 3D animation videos (Explainer Videos)
Average price: $5,000+
Delivery time: 2-4 Weeks
Clutch.co has high praise for Commotion Engine, a multi-award-winning agency designed for businesses with intricate messages. This b2b video production offers the best animations and works in almost every industry you can imagine.
Since 2011, they’ve collaborated with over 400 brands in industries like Healthcare, Logistics, Finance, SaaS.
Key services: 2D and 3D animation and Mix Media Videos (Explainer Videos, marketing videos, Promo Videos, Educational Videos, Brand Videos, Content Marketing Videos)
Average price: $5,000+
Delivery time: 6 Weeks
Epipheo expresses its message through clever storytelling techniques. They have a very streamlined process that makes it easy to understand and the process seamless thanks to their experience over the past 12 years.
Since 2009, they’ve collaborated with over 2,000 brands in industries like SaaS, Finance, Tech, Cybersecurity, Pharma, and Healthcare.
Key services: 2D and 3D animation Videos (Product marketing Videos, Social video ads, Testimonial Videos, Case studies.)
Average price: $10,000+
Delivery time: 2-4 Weeks
What a story, all about tight deadlines, a tight budget, and straightforward but captivating plots. They have extensive experience working with brands across all sectors and regions.
Since 2015, they’ve collaborated with over 300 brands across industries like Healthcare, Finance, SaaS, Education, Tech, Manufacturing, Retail, and FMCG.
Key services: 2D animation and live-action Videos (Explainer Videos, Product Demos, Corporate Videos, Commercial Ads.)
Average price: $1,000+
Delivery time: 4 Weeks
Let’s have a look at Content Beta’s b2b video production process –
Step 1: Clients sign up or log in to the client portal of Content Beta.
Step 2: They can create a request for a b2b video production in this portal. They will have to add all the necessary information as well, such as –
Step 3: Content Beta evaluates the request and responds within 24 hours.
Step 4: After a basic discussion and accumulating all the necessary information, Content Beta moves on to the pre-production stage.
Step 5: The team starts with scriptwriting. Once a script is internally finalized, we send it to the client and ask for feedback.
Note: We allow 2 revisions for scriptwriting. Additional revisions are charged accordingly.
Step 6: Once the script is approved by the client, we send it to the voiceover artists.
Note: Any changes in the script after it has been approved will be charged separately.
Step 7: Parallelly, storyboard artists start the storyboarding process. Once approved internally, we send it to the client for approval.
Note: We allow 2 revisions for storyboarding. Additional revisions are charged accordingly. Any changes in the storyboard after approval will be charged separately.
Step 8: the video is brought to life during the production phase.
Step 9: The first step of the post-production process is editing the video. Editing is important as it allows you to rectify mistakes and meet the client’s requirements.
Step 10: Additional elements, such as motion graphics (Icon animations, transitions, etc) and sound effects are added to the video in this stage.
Once the video is ready, we share the video with the client on Vimeo. They can comment their feedback on the video easily.
Once we get the approval on the video, we provide the final downloadable MP4 link, along with the project files of the video.
Content Beta is a top-tier b2b video production company, They provide a range of b2b video services, such as an explainer video, Product demo video, Testimonial video and so on.
Content Beta also provides Creative as a Service (CaaS) plans. It includes a video production as well as a design team at a monthly or quarterly rate.
The best part of hiring Content Beta? Lets list them out –
With the experience of working with 150+ B2B brands, they are your one-stop solution for all kinds of b2b video services. And not just that, they also provide design (whitepapers, ebooks, case study, etc) and podcast production services.
Want to know more? Schedule a call today.
Although explainer videos can be produced by any agency, they are frequently contracted out to B2B video production companies that specialize in this field. The top B2B video services are skilled at producing high-caliber videos that are interesting to watch and simple enough for the intended audience to comprehend.
B2B product marketing videos require a specialized skill set that not every agency would possess. You would need to thoroughly research the top product demo video production companies and choose the most appropriate one for the job.
After learning so much about B2B videos and production companies, you might be looking for someone for your next product marketing video. If so, get in touch with Content Beta – we’ll be happy to assist you!
A B2B video should typically be between 1 to 3 minutes long. It should be concise and focused on the key message.
High quality B2B video production can cost you anywhere from $1,000 and $10,000 or more. It depends on the video length, budget, style, character animation, motion graphics, agency/freelancer, etc.
Great B2B videos can help businesses in their marketing strategy by:
To choose the best B2B video production service:
Undertaking b2b video production for your product marketing can be alot to deal with. Remote video production relieves the burden of video production in ways such as:
To use your B2B video in your marketing strategy: