PRODUCT MARKETING

Top 15 B2B Video Production Service Companies

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024

Most Trusted B2B Video Production Services

An attractive website and well-written sales deck can only get you so far. So, how do you form a genuine connection and demonstrate the value you offer – all before that first in-person meeting? – Video content.

But not all videos are created equal. Finding a video production company that understands the nuances of B2B marketing, speaks the language of your target audience, and can translate technical jargon into compelling visuals is crucial.

Here are some questions to ponder before choosing a video production service company:

  • Should you seek a video production company specializing in your industry, or is a broader creative approach better?
  • Could AI ever truly replace the creative vision and storytelling instincts of a skilled video production team?
  • How can production companies leverage AI to analyze audience data and tailor future videos for maximum engagement?

Cisco predicted that in 2022, 82% of all internet traffic worldwide would either come by video streaming or video downloads. This stands to show how popular video content is among consumers.

Now brands are turning to remote video production companies for creating high-quality video content that will help them connect with their audiences.

Let’s see a little more into video production service companies and their benefits.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What are B2B Video Production Services?

    B2B video production services specialize in creating videos for the B2B industry. Unlike B2C videos, B2B videos are tailored to meet the specific needs of companies and their decision-makers.

    These services include various video types, such as explainer videos, product demos, testimonial videos, training videos, etc. The focus is to deliver a clear message through engaging content that resonates with a professional audience.

    The goal of a B2B video production service is to help B2B marketers communicate their product/service’s value proposition through B2B video content.

    What are the Benefits of B2B Video Production Services?

    With the dramatic increase in video content across all digital platforms, consumer expectations are going through the roof.

    B2B video production services offer numerous benefits for B2B companies. These benefits include:

    1. Professional Quality

    B2B video production teams have the expertise, equipment, and software to produce high-quality videos. This quality adds to your company’s professionalism and credibility.

    2. Expertise in B2B Messaging

    B2b video agency professionals are skilled in crafting narratives that resonate with your target audience. They understand how to structure a video to convey your message effectively.

    3. Technical Expertise

    Video production involves various technical aspects. Professional marketing video production services ensure that these elements are taken care of.

    4. Creative Input

    Professional B2B video producers bring a wealth of creative ideas and can offer fresh perspectives on how to present your message.

    5. Time and Resource Efficiency

    B2B video production can be time-consuming, especially without experience. Outsourcing this task allows your team to focus on core business activities while the B2B video services handle video creation.

    6. Customization

    Marketing video production services offer tailored solutions to suit your specific needs. They align the video content with your specific business goals and target audience needs.

    7. Consistency

    Maintaining a consistent brand image and message across all videos is easier with a dedicated team. This consistency is key in building and maintaining a strong brand image.

    8. Measurable Results

    Professional B2B video producers can assist you with analytics and feedback mechanisms to learn the effectiveness of your video content.

    We know how to sell your story using your product UI

    Best 15 B2B Video Production Companies

    Here below are some of the best B2B video production companies:

    1. Content Beta

    Content Beta helps with B2B video production for brands by converting their boring product docs into engaging product demos and how-to’s that need no hand-holding along the way.

    They work on a budget, are well-equipped to deal with short deadlines, and are notable performers in the industry despite being relatively young. Since 2020, they’ve worked with over 150 brands like ServiceNow, Xactly, etc., and are well-known for SaaS video marketing.

    • Key services: Explainer videos, Product Demos, How-To Videos, and Remote Testimonial Videos
    • Pricing: By enquiry.
    • Delivery time: 7-14 days

    Making a video for B2B & SaaS products needs a different mindset.

    2. Webdew

    Founded in 2016, Webdew is now one of the leading companies that offers compelling B2B video services to meet the growing content needs of marketers.

    Their diverse team oversees the entire video production process, from conceptualizing, script writing, storyboarding, animation, voice over, and delivery.

    Webdew has successfully delivered projects and worked for some of the most well-known brands, ranging from startups to Fortune 500 corporations, including UBER, Microsoft, T-Mobile, Calendar, and many others.

    • Key services: video ads, explainer videos, testimonial videos, onboarding videos, etc.
    • Pricing: By inquiry
    • Delivery time: 2-8 weeks

    3. Testimonial Hero

    When bringing in new business, customer testimonials provide an overwhelming sense of trust and have been shown to close deals exponentially faster. Testimonial Hero makes world-class remote video testimonials so that your B2B video marketing game is top notch.

    You’ll have people working to understand your company, customers, and video content objectives. You will be sent customized customer video content to address your pressing sales and marketing challenges.

    Founded in 2017, they have worked with bigshot companies like Google, Hubspot, Domino, Salsify, and so many other worldwide B2B companies.

    • Key services: customer testimonials, remote testimonials, etc.
    • Pricing: By inquiry.
    • Delivery time: 10 days

    4. Explainer Video Hero

    With over 3000 successful projects under their belt, Explainer Video Hero can help your B2B video marketing plan by making animated explainer videos and live-action videos at a flat rate, with easy pricing and a quick turnaround.

    You get a marketing video production company that understands, which means no long and boring Zoom calls.

    • Key services: Animated videos and Live action videos
    • Pricing: By inquiry
    • Delivery time: Under 10 days

    Making a video for B2B & SaaS products needs a different mindset.

    5. Video Explainers

    Video Explainers has nearly a decade of experience, having been founded in 2010 in Tempe, Arizona, with an additional office in New York City. They’ve been making animated explainer videos for over a decade and have a well-defined process for developing the style and script for animated company videos.

    Video Explainers communicate the true essence of your brand to the targeted audience in a fun and engaging way in a short period of time. They excel at communicating your business expertise to audiences in memorable ways by using language that your customers will understand.

    • Key services: 2D cartoon animations, infographics, explainer videos, whiteboard videos, etc.
    • Pricing: By enquiry
    • Delivery time: 6 to 10 weeks

    6. Alconost Video Production

    Since 2011, they’ve created over 1000 videos for over 200 different businesses. Their expertise includes animated business videos for apps and games, as well as corporate and branding videos for IT services and businesses.

    Their main selling point is turnkey video production: they create promotional videos from scratch, including script writing, voiceover recording, and sound design.

    They hire native speakers for voice-over in different languages so that your videos are easily accessible to your target audience.

    • Key services: Animated videos for gaming, products, and brands
    • Pricing: By inquiry
    • Delivery time: 10 to 25 days

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    7. Next Day Animations

    Next Day Animations creates outstanding explainer animation videos for all of your company’s B2B video production marketing needs. Their animations are used for everything from corporate employee conferences and training sessions to explainer videos for new websites.

    Their award winning team has worked with companies like Salesforce, Novartis, and Toro.

    • Key services: 2D vector animation, whiteboard animations and, infographics, etc.
    • Pricing: By inquiry
    • Delivery time: 20 Days

    8. Explainly

    The Explainify team offers visually appealing SaaS B2B video production with minimal color and sophisticated design elements. They have videos for everyone, from solopreneurs to Fortune 500 companies.

    Since 2011, they’ve collaborated with over 350 brands and worked across industries such as banking and finance, IT, Medtech, healthcare, etc. Simplifying your message and driving audience action is their aim.

    • Key services: Explainer videos, PR videos, Sales videos, and landing page videos etc.
    • Pricing: By inquiry
    • Delivery time: 5-8 Weeks

    9. Demo Duck

    Demo Duck began in 2011 with explainers and has since expanded to include advertisements, testimonials, and even songs. They are well-known for their one-of-a-kind handcrafted animations.

    Since 2011, they’ve collaborated with over 300 brands for B2B SaaS video production across niches like SaaS, Tech, Healthcare, and video games.

    • Key services: 2D animation and Live action videos (Explainer Videos, commercial Ads, Educational Videos, Animated Ads)
    • Pricing: By inquiry
    • Delivery time: 8-10 weeks

    10. NinjaPromo

    NinjaPromo is a leading video marketing agency that offers compelling video production packages, made to satisfy the expanding content requirements of marketers. They offer a variety of services, such as explainer videos, commercials, social media videos, and more.

    The entire video production process is handled by their multifaceted team, from concept to post-production. They offer scriptwriting, directing, shooting, and editing as part of their packages. Known providers of B2B services, cryptocurrency, and fintech are among their clients.

    • Key services: Video Editing and Graphics, 3D Videos and Animations, Video Marketing Strategy
    • Pricing: By inquiry
    • Delivery time: 6-8 Weeks

    11. Sandwich

    The Sandwich team, led by Adam Lisagor, is a renowned video recording company. They are famous for creating incredibly captivating videos with incredible plotlines. They offer knowledge, creativity, and high-quality production.

    Since 2009, they’ve collaborated with over 400 brands in the SaaS, Merchandise, Automobile, Travel/Tourism industries.

    They get to the core of your complex product and infuse their magic to make the video as simple and creative as possible.

    • Key services: Live Action Videos with high-end motion graphics (TV Spots, Explainers, Testimonials, Animations, Documentaries)
    • Pricing: By inquiry
    • Delivery time: 6-8 Weeks

    12. Explain Ninja

    Explain Ninja is distinguishable by its straightforward ideas, simple color schemes, and refined designs. Their product marketing videos use inventive art to grab the audience’s attention.

    Since 2020, this b2b video production has collaborated with over 30 brands across the B2B, B2C, and video gaming industries.

    • Key services: 2D and 3D animation videos (Explainer Videos)
    • Pricing: By inquiry
    • Delivery time: 2-4 Weeks

    13. Commotion Engine

    Clutch.co has high praise for Commotion Engine, a multi-award-winning agency designed for businesses with intricate messages. This b2b video production offers the best animations and works in almost every industry you can imagine.

    Since 2011, they’ve collaborated with over 400 brands in industries like Healthcare, Logistics, Finance, SaaS.

    • Key services: 2D and 3D animation and Mix Media Videos (Explainer Videos, marketing videos, Promo Videos, Educational Videos, Brand Videos, Content Marketing Videos)
    • Pricing: By inquiry
    • Delivery time: 6 Weeks

    14. Epipheo

    Epipheo expresses its message through clever storytelling techniques. They have a very streamlined process that makes it easy to understand and the process seamless thanks to their experience over the past 12 years.

    Since 2009, they’ve collaborated with over 2,000 brands in industries like SaaS, Finance, Tech, Cybersecurity, Pharma, and Healthcare.

    • Key services: 2D and 3D animation Videos (Product marketing Videos, Social video ads, Testimonial Videos, Case studies.)
    • Pricing: By inquiry
    • Delivery time: 2-4 Weeks

    15. What A Story

    What a story, is all about tight deadlines, a tight budget, and straightforward but captivating plots. They have extensive experience working with brands across all sectors and regions.

    Since 2015, they’ve collaborated with over 300 brands across industries like Healthcare, Finance, SaaS, Education, Tech, Manufacturing, Retail, and FMCG.

    • Key services: 2D animation and live-action Videos (Explainer Videos, Product Demos, Corporate Videos, Commercial Ads.)
    • Pricing: By inquiry
    • Delivery time: 4 Weeks

    We know how to sell your story using your product UI

    Content Beta's Process of B2B Video Production

    Let’s have a look at Content Beta’s b2b video production process –

    1. Planning

    Step 1: Clients sign up or log in to the client portal of Content Beta.

    Step 2: They can create a request for a b2b video production in this portal. They will have to add all the necessary information as well, such as –

    • Video description:
      • Summary
      • Video type – product explainer, product onboarding, product demo, video testimonial, etc.
      • Distribution channel
      • Target audience
      • Audience experience
    • Creative details:
      • Video format
      • Resolution
      • Aspect ratio
      • Duration
      • Voiceover preference (Professional vs AI)
      • Sound format
    • Video outline
    • Script outline
    • CTA details
    • Branding guidelines

    Step 3: Content Beta evaluates the request and responds within 24 hours.

    Step 4: After a basic discussion and accumulating all the necessary information, Content Beta moves on to the pre-production stage.

    2. Pre-production

    Step 5: The team starts with scriptwriting. Once a script is internally finalized, we send it to the client and ask for feedback.

    Note: We allow 2 revisions for scriptwriting. Additional revisions are charged accordingly.

    Step 6: Once the script is approved by the client, we send it to the voiceover artists.

    Note: Any changes in the script after it has been approved will be charged separately.

    Step 7: Parallelly, storyboard artists start the storyboarding process. Once approved internally, we send it to the client for approval.

    Note: We allow 2 revisions for storyboarding. Additional revisions are charged accordingly. Any changes in the storyboard after approval will be charged separately.

    3. Production

    Step 8: the video is brought to life during the production phase.

    • Animated videos – animation artists create the video.
    • Live demo video – the video is filmed during this phase

    4. Post-production

    Step 9: The first step of the post-production process is editing the video. Editing is important as it allows you to rectify mistakes and meet the client’s requirements.

    Step 10: Additional elements, such as motion graphics (Icon animations, transitions, etc) and sound effects are added to the video at this stage.

    Once the video is ready, we share the video with the client on Vimeo. They can comment their feedback on the video easily.

    Note: We allow 2 revisions for the post-production phase. Additional revisions are charged accordingly.

    Once we get the approval on the video, we provide the final downloadable MP4 link, along with the project files of the video.

    Why Choose Content Beta?

    Content Beta is a top-tier B2B video production company. They provide a range of b2b video services, such as an explainer video, Product demo video, Testimonial video, and so on.

    Content Beta also provides Creative as a Service (CaaS) plans. It includes a video production as well as a design team at a monthly or quarterly rate.

    The best part of hiring Content Beta? Let’s list them out –

    • They are operational remotely
    • They have a transparent pricing structure
    • They offer fast turnaround and delivery
    • They allow scaling up production according to your needs
    • The project dashboard gives you real-time updates of the project

    With the experience of working with 150+ B2B brands, they are your one-stop solution for all kinds of B2B video services. And not just that, they also provide design (whitepapers, ebooks, case study, etc) and podcast production services.

    Want to know more? Schedule a call today.

    Conclusion

    Although explainer videos can be produced by any agency, they are frequently contracted out to B2B video production companies that specialize in this field. The top B2B video services are skilled at producing high-caliber videos that are interesting to watch and simple enough for the intended audience to comprehend.

    B2B product marketing videos require a specialized skill set that not every agency would possess. You would need to thoroughly research the top product demo video production companies and choose the most appropriate one for the job.

    Frequently Asked Questions (FAQs)

    For B2B businesses, we produce –

    • Product explainer videos
    • Product demo videos
    • Remote video testimonials
    • How-to videos
    • Video ads, etc

    A B2B video should typically be between 1 to 3 minutes long. It should be concise and focused on the key message.

    High quality B2B video production can cost you anywhere from $1,000 and $10,000 or more. It depends on the video length, budget, style, character animation, motion graphics, agency/freelancer, etc.

    Great B2B videos can help businesses in their marketing strategy by:

    • Explaining products/services clearly
    • Building brand awareness
    • Engaging potential clients
    • Boosting conversion rates
    • Enhancing online presence and increasing reach.

    To choose the best B2B video production service:

    • Check Their Portfolio: Look at their previous work to see if it matches the style and quality you want.
    • Read Reviews and Testimonials: See what other businesses say about their experience with the service.
    • Discuss Your Goals: Make sure they understand your business needs and marketing goals.
    • Compare Pricing: Get quotes and compare prices. Always remember – the cheapest option may not always be the best.
    • Assess Their Communication: Choose a service that communicates clearly and promptly.

    Undertaking b2b video production for your product marketing can be a lot to deal with. Remote video production relieves the burden of video production in ways like:

    • Cost-effective: Hiring a team to produce your video remotely is less expensive than purchasing the equipment and doing it yourself.
    • Precise: If you are not an expert in video marketing, you may end up with a sloppy video. That is why it is critical to outsource anything that is not your core competency.
    • Scalable: With the help of a remote video production agency, you can easily scale up.

    To use your B2B video in your marketing strategy:

    • Place the video prominently on your homepage or relevant product pages.
    • Post the video on Social Media platforms like LinkedIn, Twitter, Facebook, etc.
    • Include the video in emails or newsletters
    • Use the video in presentations at your booth during trade shows or industry events.
    • Use the video in online ad campaigns.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Content Beta