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Effective B2B onboarding of new customers is a very critical part of any business. People first need to be informed about the products and services that your company offers before they can become loyal customers. Don’t leave customers high and dry once they’ve signed up!
Aggressive competition and precipitous entry points have led to retention problems. One way of solving these is by keeping your customers happy with things like customer delight and smooth B2B SaaS onboarding. It’s not just about getting them on board the first time, but also about what happens after that.
|Name of Agency||Industry||Timeline||Starting Cost||Type of Video|
|Wyzowl||SaaS, Ecommerce, Tech, Finance||3-4 weeks||$5,000+||2D Animated Videos|
|Content Beta||SaaS||8-10 days||$500/video onwards||Hybrid Videos (Live Action + Screen views + motion graphic voiceovers)|
|Yum Yum Studios||IT, SaaS, Medical, Education||3-4 weeks||$10,000+||2D and 3D Animated Videos|
|BreadnBeyond||Blockchain, Cybersecurity, Fintech, Healthcare, Real Estate, Education, Insurance||3-4 weeks||$1,000+||2D Animated Videos, Hybrid Videos (Live Action + Screen views + motion graphic voiceovers)|
|Vidico||Finance, Ecommerce, Tech, Sports, Wildlife||3-4 weeks||$5,000+||Live Action, Motion Graphic Videos|
|WNI Productions||Ecommerce, SaaS, Education||8-10 days||$150+||Voice Over Motion Graphic Videos|
|SaaSVideos.io||SaaS||3-4 weeks||$1,000+||Live Action, 2D animation, Hybrid videos|
Companies spend a huge amount of energy money and time to weed out and target potential leads through various marketing strategies, nurture them, educate them about the product, move them down the marketing funnel and finally get them to convert and sign up for their SaaS product or service. It is therefore in the best interest of the company to invest time and money heavily into initiating a well-planned customer onboarding strategy as soon as the new customer joins in.
A good customer onboarding program shows that the company cares about its customers and would take big measures to make sure that they have a feedback channel for the product, open communication, training courses, a webpage or video series that answers frequently asked questions, that their doubts are solved immediately, complex features are explained in the beginning itself. These methods help the Company to provide seamless onboarding for new customers which will help with product adoption.
The B2B SaaS Onboarding process provides the company with the tools to make sure that the retention rate is higher and fewer customers churn out.
Videos are a powerful tool in B2B SaaS onboarding for customers because they can help with the sale. In fact, Videos have always been a powerful tool, since they are the easiest way to convey complex information and create empathy for a company’s product or service.
They are more effective than text-based content due to the fact that they are engaging and can show visual examples of benefits, or discuss how to use their product.
Being an invaluable asset when it comes to customer onboarding, the main question in your mind must be on how do you get your video made? Video content can be used for a variety of purposes, such as explaining the product and its features or educating people about how to use it.
Here is the list of best agencies to create videos for B2B SaaS onboarding
1. There is an increase in customer engagement as most people want to understand and adapt to the product better.
2. B2B SaaS onboarding helps in reducing customer support tickets which in turn saves manpower and resources for the company.
3. The retention rate for the company shoots up as more and more people find it easier to understand the UI of the product or service.
4. The user’s become superusers and a community of happy and satisfied customers starts building around the product, giving it positive reviews and highlighting its credibility to the world.
5. The onboarding process reduces customer churn and helps save the company a lot of money and time that would have been wasted in marketing if the customer drops out.
Videos have been shown to be more successful than just text tutorials in the B2B SaaS onboarding process. Using videos to communicate effectively speeds up the resolution of issues, adds a personal touch, and humanizes the relationship between you and your consumer.
By replacing text-based emails with customized videos, you may increase email opens, click-through rates, and customer retention, resulting in more positive outreach.
If you are keen on making a successful B2B SaaS onboarding video, keep in mind that three objectives should be met during user onboarding: Educating new users, adding value, and enhancing client retention.
Some of the best practices for B2B SaaS Onboarding are to offer the product's value upfront to a new customer, to make the sign-up process quick and simple to understand and go through and provide a series of SaaS onboarding videos to explain the workings of the UI of the software initially.
Most brands also prefer to keep a channel of communication open for any kind of customer support needed and offer training courses to customers for an in-depth understanding of the product.
B2B Saas Onboarding encompasses every effort that a brand makes to develop a consistent strategy to help its new users understand every single feature of the product or service, gain from its benefits and adopt the product effortlessly in order to avoid customer churn.
Here are a few tips to make your B2B SaaS onboarding stand out in-between the sea of other such videos from similar companies:
1. Keep the length of the video short.
2. Try to make the script interesting and the story engaging.
3. Cover single, specific topics, one-by-one.
4. Keep the instructions simple and crisp.
5. Use motion graphics to create a more visually pleasing video.
6. Provide links to a customer support page or channel at the end of the video.
7. Create small videos series that dissects each feature of your complex UI into digestible bitesize clips for higher recall value.
A typical B2B SaaS onboarding timeline can fall anywhere between 35 to 90 days. The timeline largely depends on the measures taken by the company to onboard the customers such as providing a feedback loop, training courses, customer support, etc.