Top 100 Product Demo videos of Trending SaaS companies

13 Ways to Use your Animated Product Demo Videos to Generate Lead and Sales

Top 100 Product Demo videos of Trending SaaS companies

Every B2B SaaS requires a Product Demo video. If you’re sailing in the SaaS space without a Product Demo video, you are about to drown.

Worry not! This guide will help you understand in-depth about SaaS Product Demo videos of 100 top SaaS companies and what parameters they have included. Eventually, where few of the SaaS went wrong, you can also know the areas of improvement.

Table of Contents

What is a Product Demo video?

SaaS Product Demo videos or Product demonstration videos are short, informative videos that illustrate how your product works by showing it in action. A well-made Product Demo video clearly demonstrates the features and benefits of your product, builds credibility, and helps improve conversions.

The primary goal of a Product Demo video is to communicate your product’s value to potential consumers and help close a deal. Additionally, it helps people imagine what they will experience once they purchase the product.

SaaS Product Demo Video Checklist

Here’s a quick checklist to see what all parameters did we notice in these 100 B2B Product Demo videos and how you can use them to structure yours. Well, sometimes all you need is the right mix of the right elements.

  1. Character Animation: If the video brings animated characters to life.
  2. Real UI/Animated UI: If the video has a real user interface or animated user interface.
  3. Live Action: If the video contains real-life actors.
  4. Average length: How long should a marketing video be?
  5. Voiceover: Whether the video contains a Male or Female Voiceover.
  6. Storytelling: Whether the Product demo video revolves around a story.
  7. CTA: If the video includes Call-to-actions that prompt the user to click.
  8. CTA leads to Shows if the Call-to-action leads to a trial or a demo page.

Top 100 Trending B2B SaaS Product Demo Videos

Let’s see how these top B2B SaaS companies created amazing Product Demo videos using a perfect mix of parameters from the above-mentioned checklist. The best part is you can just relate to the Industry type and know what type of demo is trending in your space.

1. A Cloud Guru

A Cloud Guru is an online training platform for people interested in Information Technology.

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A Cloud Guru Product Demo is beautifully created using Character Animation and some Storytelling. As attractive as the title ‘Hands-on Labs’, the Voiceover and animated UI in the video catches the user’s attention till the end.

Other places talk about Hands-on Labs, but only A Cloud Guru has real Hands-on Labs – interactive scenarios seamlessly woven into courses, and also searchable for standalone consumption.

Although the interactive demo video lacks a CTA but can surely grab users to visit the website and know more about A Cloud Guru.

Biggest takeaway: Mix Character Animation with Storytelling

2. Whatfix

Whatfix provides in-app guidance and performance support for web applications and software products. It helps companies to create interactive walkthroughs that appear within web applications.

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Whatfix’s Product demo video shows how you can put together live action with animated UI, and motion graphics along with the evergreen problem-solution approach.

The video spanning 1 minute and 33 seconds, ends with a call-to-action that leads to Whatfix’s free trial and demo page that might lead to registrations.

Biggest takeaway: Mix Live action with Animated UI

3. Evernote

Evernote is a Workflow Management Software used for note-taking and task management. It is intended for archiving and creating notes in which photos, audio, and saved web content can be embedded.

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Well before watching Evernote’s demo video, workflow software never sounded that interesting. A mix of Animated UI with sound effects, humor, and motion graphics can lead to an amazing demo video that grabs the attention of the user till the end.

Just in case you want to create a humorous Product Demo video for your B2B SaaS, this demo video is a must-watch. Even with no Live action, character animation, or storytelling, the video is seamless. Created using just an Animated UI and voiceover with some humor elements.

Grabbing the user’s attention for a span of 2 minutes and 33 seconds, the video ends with a call-to-action that prompts the user to sign up for a free trial.

Biggest takeaway: People like to be entertained and humor makes the brand more human.

4. Dataiku

Dataiku is the world’s leading platform for artificial intelligence and machine learning.

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Dataiku’s Product demo video is a very informative video created using a mix of Real and Animated UI. Although it includes no extra parameters such as live-action, character animation or storytelling but gives a clear step-by-step view of the software, its features, and its uses. They have missed out on CTA; adding that would be highly effective from the perspective of product marketing.

Biggest takeaway: Mix Real and Animated UI for your UI based B2B Product demo video

5. Grammarly

Grammarly is a Grammar Checker Software. It reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes in English texts detect plagiarism and suggests replacements for the identified errors.

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Grammarly’s Product demo is a beautiful showcase of live-action mixed with storytelling. The video clearly depicts how Grammarly is solving the problems of varied users. The best part is that the video also contains a Call-to-action that leads to a free trial of Grammarly, one that definitely prompts users to sign up.

Biggest takeaway: Create a story around your product.

6. FreshBooks

FreshBooks is an online accounting and invoicing service primarily for small and medium-sized businesses. The accounting-based Software as a service company helps you save the time you spend creating and sending invoices as well as making your work look more professional.

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The demo video starts with a killer line that tells you how you can start saving 550 hours a year on your accounting. In just one minute and 3 seconds, the video tells you all possible reasons for signing up with FreshBooks. FreshBooks Product demo video is a mix of real and animated UI along with live action and storytelling. Although they have missed out on including a proper CTA in the video but shows 30 day free trial in the description below; just in case you scroll and read.

Biggest takeaway: Live action can work wonders with Storytelling.

7. Zapier

Zapier is a Workflow management software that allows end users to integrate the web applications they use and automate workflows. It connects to more than 4,000 apps, with both free and paid plans.

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Zapier’s demo video shows how you can Zap away your busy work by freeing up time to focus on what’s important to you. The video contains only live action along with some animated UI screens but misses out on CTA.

Biggest takeaway: A simple Live action video can be made creative using Animated UI

8. Drift

Drift is a Live chat software that helps businesses connect with customers in the moments that matter most; using chat, email, video, and more.

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Drift’s Product demo video tells you how to hit revenue targets, drive a more qualified pipeline, and close deals faster. The video is created using only an Animated UI and contains no extra parameters from the product demo checklist. The best part is, it ends with a CTA that leads to the demo page.

Biggest takeaway: Sometimes only Animated UI with onscreen text is enough to create a demo video

9. yellow.ai

yellow.ai is a conversational AI-based platform that automates every interaction with customers and employees and delivers actionable outcomes at lower costs. The software is reimagining conversations for over 100 clients globally, across industries and functions.

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Yellow.ai’s Product demo is created using live action, sound effects, and storytelling through on-screen text. Despite no voiceover, onscreen text guide the users throughout the video. The video ends with a CTA that prompts the user to book a demo with yellow.ai

Biggest takeaway: If you don’t have a voiceover in the video, make sure to add some really good sound effects.

10. Mural

The Mural is a Mind mapping software that uses collaborative intelligence to help organizations capture and analyze ideas and create custom workflows to handle project management operations across teams.

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Mural’s Product demo video is created using most parameters from the checklist except storytelling. It uses character animation, animated UI, live-action elements, and motion graphics. It also ends with a CTA that guides the user to Mural’s free forever plan!

Biggest takeaway: Character animation works best with animated UI

11. TravelPerk

TravelPerk is a unified travel management platform that provides business travel solutions to companies. Most corporates use it to manage and report their business travels, simplify booking, automate spending limits, and regulate travel policies.

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TravelPerk’s Product demo video is created using just one item from the checklist i.e Real and Animated UI. With a simple voiceover and UI screens, the video is a step-by-step guide to booking your trip with TravelPerk in minutes. Unlike other 68% SaaS companies out of 100 from our list, TravelPerk’s demo has missed out on CTA. Adding a CTA to the video would have clearly justified its purpose.

Biggest takeaway: Merge Real UI with Animated UI

12. Pipedrive

Pipedrive is a cloud-based Customer Relationship Management platform that helps you manage your sales, contacts, projects, and team.

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Pipedrive’s Product Demo video is created using multiple parameters such as live, action, character animation, and motion graphics. The video shows both real and animated user interface that makes it more interactive and compelling to watch.

In a short span of just 1 minute and 31 seconds, the demo ends with a clickable product link as a Call-to-action that takes you to the signup page. And when you get the free demo, who doesn’t want it?

Biggest takeaway: Add a clickable product link at the end screen of your product demo video

13. G2

G2 is a feedback and review management software used for peer-to-peer review based on user ratings and social data.

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This is an Animated Product Demo Video created entirely using character animation and animated UI. Using animation, it shows a step-by-step procedure that showcases the review process in a very fine manner. It does not include parameters like live-action or storytelling which are not relevant to the theme of the demo video. The video ends with a website URL shown on screen but not spoken by the voiceover.

Biggest takeaway: Character animation works best with animated UI

14. Sirion Labs

Sirion Labs is an AI-led Contract Lifecycle Management (CLM) Software focused mainly on helping the world’s leading enterprises to contract smarter. In 70+ countries, Sirion manages 5+ million contracts worth more than $450 billion for more than 200 of the world’s most successful companies.

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Sirion Labs Product demo is entirely an animation-based video created using character animation and animated UI. Using motion graphics the video shows a step-by-step process of auditing invoices along with the benefits of using Sirion. It does not include other parameters from the checklist that don’t gel with the video theme.

I like the fact that the video ends with a one-liner Call-to-action saying ‘Make invoicing as easy as one two three – with Sirion Labs’.

Biggest takeaway: End your B2B Product Demo with a really good Call-to-action that converts

15. Flywire

With Flywire, you can easily integrate your systems with invoice management and enjoy hassle-free international invoicing.

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Flywire video is entirely an animated video created using character animation and animated UI. A detailed explanation of using the software is shown throughout using motion graphic elements along with the on-screen text.

The parameters from the checklist such as live-action and storytelling are absent which were not required as per the theme of the video. The video duration is just 1 minute and 11 seconds and it nicely ends with a CTA that takes the user to the product demo page.

Biggest takeaway: Character animation works best with animated UI

16. Dialpad

Dialpad is an AI-based Intelligent communication platform that allows businesses to get the most out of their team and improve customer conversations with real-time transcriptions, sentiment analysis, and much more.

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Dialpad’s Product Demo video spans 1 minute and 38 seconds and is created using amazing character animation and the animated user interface of the Dialpad software. It ends with a verbal call-to-action that can trigger prospects to try the software but missed out on including a product link in the video.

Biggest takeaway: Character animation works best with animated UI

17. Uniphore

Uniphore is a conversational AI-based automation technology company that offers automated, human-like interactions. They sell software for conversational assistants, conversational analytics, and conversational security.

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Uniphore’s Product demo is a live-action-based video that shows both real and animated UI screens of the software along with real-life actions. It does not include other items from the checklist such as character animation or storytelling but ends well with a call-to-action that leads to the demo page.

Biggest takeaway: Use Real/Animated UI along with live action

18. CloudBees

CloudBees provides Enterprise Software Delivery solutions that enable IT organizations to rapidly meet the business’s software delivery needs.

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CloudBees Product demo video is entirely created using the software’s UI screens that show step-by-step guidance to CloudBees Flow. It includes both real and animated UI but misses out on other parameters from the checklist. The video is enhanced with on-screen texts and light background music.

Biggest takeaway: Adding background music and Onscreen text to UI-based videos can make them interesting!

19. Chainalysis

Chainalysis is a Blockchain data platform designed to help government agencies, cryptocurrency businesses, and financial institutions engage confidently with cryptocurrencies in over 70 countries.

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Chainalysis’s Product demo video revolves around live actions from real-life actors. The User interface shown appears animated but it does not include character animations. The video spans for 3 minutes and 8 seconds; a little longer than the ideal length of B2B Product demo videos but ends well with a CTA that takes the viewer to the demo page.

Biggest takeaway: You can include animated UI screens in your live-action video

20. Pendo.io

Pendo’s is a Product experience and digital adoption solutions company that helps other companies become product-led and deliver digital experiences that users love.

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Pendo’s Product demo video is an animation-based video created using only animated UI. It misses out on other parameters from the checklist such as live-action, character animation, and storytelling. The video ends well with a catchy CTA ‘Software that makes your software better’ along with the software’s website URL shown on the screen.

Biggest takeaway: Catchy CTA’s will always attract users, make sure you add one

21. Typeform

Typeform is a user-friendly, interactive form builder that lets you create engaging quizzes, surveys, and people-friendly forms.

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Typeform’s Product demo video is a UI-based video and displays animated UI screens from the Typeform software. The video spans a long duration of 6 minutes and 3 seconds and does not include other elements from the checklist such as live-action, character animation, or storytelling. This video has a nice end screen that shows how to navigate to the help center page.

Biggest takeaway: Include an end screen in your product demo

22. ActiveCampaign

ActiveCampaign is a cloud-based Customer Experience Automation Platform (CXA) helping over 180,000 businesses in 170 countries meaningfully engage with their customers through email marketing, transactional email, marketing automation, and CRM categories.

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ActiveCampaign’s Product demo video is designed entirely using animated UI showing the features and benefits of the software for end users. The video does not include any other element from the checklist but ends well with a CTA that takes users to the free trial page.

Biggest takeaway: End the B2B Product demo video with a CTA

23. ClickUp

ClickUp is an all-in-one Project Management that helps to plan, manage and track any type of work.

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ClickUp’s Product demo video is a simple one-minute twenty-seven seconds video based entirely on UI. It mostly shows animated UI screens to help users visualize the platform and its features along with a few real UI screens. The video misses out on a lot of parameters from the checklist such as live-action, character animation, storytelling, and more importantly, a CTA that solves the purpose of the video.

Biggest takeaway: For a purely UI-based demo video, mix Real UI with Animated UI screens.

24. Aircall

Aircall is a cloud-based call center software that helps sales and support teams with 3+ users communicate clearly and efficiently through integration with the most popular CRM and Helpdesk tools.

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Aircall’s Product demo video is a purely animated video with a female voiceover. It spans for just 1 minute and 2 seconds and ends with an effective call-to-actions that leads to both trial and the demo page.

Biggest takeaway: End the B2B Product demo video with a CTA

25. Verkada

Verkada is an IT security software company that develops cloud-based building security systems. It uses cloud-based machine vision and artificial intelligence to combine security equipment such as video cameras, access control systems, and environmental sensors.

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Verkada’s Product demo video is designed using real-life footage of actors performing live actions. The video spans 3 minutes and 8 seconds and includes both the real and animated UI of the Verkada software. It ends with a CTA that takes the user to Verkada’s free demo registration page.

Biggest takeaway: Enhance your Live action-based SaaS Product demo video with animated and real UI

26. MessageBird

MessageBird is a communications platform-as-a-service that believes in making ​​communication with a business as natural as communicating with a friend.

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MessageBird’s Product demo video is a short demo that spans only 58 seconds narrated in a male voiceover. It is entirely based on animated UI and involves no other element from the checklist such as live-action, character animation, storytelling, or real UI. The video ends with a CTA that takes users to the free trial page.

Biggest takeaway: End your B2B SaaS Product demo video with a CTA that takes users to the product’s trial page.

27. Elementor

Elementor is a website builder that uses the drag-and-drop technique, with a responsive mode built-in, for creating and editing websites for WordPress users.

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Elementor’s Product demo video is a live-action-based video with a female voiceover. The platform’s user interface is shown using animated UI screens but includes no other parameter from the checklist such as character animation, storytelling, or real UI. The one-minute and 8 seconds demo video ends with call-to-action navigating prospects to the free trial page.

Biggest takeaway: Mix live-action footage with animated UI screens to create a good B2B Product demo video.

28. Algolia

Algolia is an AI-based site search & discovery platform that enhances the speed of search and discovery for businesses, as well as solving the pain of relevance tuning.

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Algolia’s Product demo video is a long video spanning 3 minutes and 46 seconds, narrated in a female voice. It is a very basic product demonstration video created using the traditional step-by-step showcase of real UI screens from the Algolia platform. It misses out on most parameters from the checklist.

Although the video ends with an effective CTA that leads to both the demo and product trial page but adding animated UI along with real UI screens and some motion graphic elements could have made the video better. It could also be shortened in length as the ideal length of B2B SaaS product demo videos is only 2 minutes and 30 seconds.

Biggest takeaway: Keep your B2B Product demo video length under 2 minutes and 30 seconds.

29. Lattice

Lattice Is a Workflow Management software that empowers business leaders to develop high-performing employees by bringing together all of the tools, workflows,
and data.

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The demo video spans 2 minutes in duration and is created using amazing kinetic typography along with animated UI screens and sound effects. It is a no-voiceover video that skips on other elements from the checklist but ends well with a CTA that takes prospects to the demo page.

Biggest takeaway: Use kinetic typography in your next product demo video accompanied by sound effects and animated UI screens.

30. Couchbase

Couchbase is a Cloud Management software that helps deliver personalized customer and employee experiences.

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Couchbase Product demo video is a 3 minutes and 29 seconds long video with no voiceover. It shows the real UI of the platform along with light instrumental sound effects and on-screen text. It misses out on other elements from the checklist such as animated UI, character animation, live-action, or storytelling. Adding animated UI and shortening the video length could have made the video better.

Although, the video ends with a CTA that takes prospects to the free trial page.

Biggest takeaway: Do not exceed your B2B Product demo video by more than 2 minutes and 30 seconds in length.

31. Leapsome

Leapsome is a People Enablement platform that helps you manage your goals and objectives with a 360° inspection, perform performance reviews, develop learning and development frameworks, administer employee engagement surveys, receive feedback and praise, and conduct meetings.

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Leapsome’s Product demo video spanning 2 minutes 27 seconds is an entirely UI-based video with a male voiceover. It shows clear real UI of the platform with a step-by-step showcase of the product features but misses out on other elements from the checklist such as animated UI, live action, character animation, or storytelling. The video could be made better by adding the animated UI element along with real UI screens.

Biggest takeaway: Use both real UI with animated UI to make your B2B product demo video interesting

32. Squarespace

Squarespace is an all-in-one website-building software used by individuals, local businesses, and entrepreneurs from around the world to create a user-friendly online presence and share their stories.

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Squarespace Product demo video spanning 2 minutes 52 seconds in length is an entirely UI-based video with a male voiceover. The video shows real UI simplified for viewers with on-screen text. Although it misses out on other elements from the checklist such as Animated UI, character animation, live action, and storytelling but includes a product link at the end screen which takes the users directly to the signup page.

Biggest takeaway: Always include a Product link at the end screen of your B2B Product demo video

33. Brex

Brex is a user-friendly ​​corporate card and spends management software used by enterprises to manage all their spending in one place.

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The Product demo video of Brex is a one-minute and thirty-seven seconds video based on live action. The platform’s user interface is shown as animated UI screens in between the live-action screens along with good motion graphics and background music. The demo video has a female voiceover and misses out on most parameters from the checklist such as storytelling, character animation, and importantly Call-to-action or CTA.

Biggest takeaway: A live-action-based Product demo video can be enhanced with background music and motion graphic elements.

34. Carta

Carta is a leading Equity Management platform that helps private companies manage their equity by keeping track of cap tables and registering securities electronically.

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Carta’s Product demo video spans one minute and forty-four seconds and is entirely based on Real UI screens. It lacks many of the elements on the checklist, including animated UI, live-action, storytelling, and character animation. However, the video ends with a CTA that takes prospects to the ‘Book a demo’ page.

Biggest takeaway: Include a CTA at the end of your B2B SaaS product demo video that leads users to the free demo.

35. Zoominfo

Zoominfo is a Building Information Modelling (BIM) software used by Salespeople, marketers, and recruiters to optimize lead generation by accessing a wide business contact database and numerous prospecting tools.

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Zoominfo’s Product demo video is a long live-action-based video spanning four minutes and forty seconds in length. The live-action footage is supported by real UI screens of the Zoominfo platform but includes no animation in any form such as animated UI screens or character animation.

Although the video ends with a CTA that directs prospects to the free trial page but shortening the video length and adding a few animated UI screens could’ve made the video more engaging.

Biggest takeaway: Keep your B2B SaaS Product demo video under the ideal length i.e. 2 minutes and 30 seconds.

36. Druva

Druva is a cloud-based data protection and management platform that combines data intelligence, data protection, and governance.

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Druva’s Product demo video last for three minutes and thirty-two seconds; typically longer than the average length of Product demo videos. The video is simply created using real UI screens from the SaaS platform and does not include any other element from the checklist such as live-action, character animation, animated UI, or storytelling; that could’ve enhanced the demo video.

Even though the video ends with a call to action taking users to the free trial page; shortening the video length and adding other elements from the checklist could make the video better.

Biggest takeaway: Make sure your B2B SaaS Product demo video is under the recommended length, which is 2 minutes and 30 seconds.

37. Gainsight

Gainsight is a Customer Success and Product Experience Software that enables companies to drive revenue growth, reduce customer churn, and increase customer advocacy.

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Gainsight’s Product demo is a three-minute video that showcases Gainsight’s user interface. Both real and animated UI is used to create the video and it lacks any other feature from the checklist such as live-action, character animation, animated UI, or storytelling; which would have added to its appeal.

The good part is that the video ends with a CTA leading to Gainsight’s demo page where users can fill in details and sign up for a free demo of the product.

Biggest takeaway: Design your UI-based B2B product demo video using both Real and Animated UI

38. TripActions

TripActions is an all-in-one travel, corporate card, and expense management platform that provides 8,000 plus customers around the globe with unprecedented visibility and control over their spending. Leveraging real-time data, it helps companies reduce spending, increase productivity, and keep traveling employees safe.

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TripActions Product demo is a live action-based video under 1 minute in duration. The live actions are supported with real UI screens from the TripActions platform, ending the video on a good note with a Call-to-action that takes the user to the free trial page of the software. Although, it lacks other features from the checklist that are related to animation and storytelling but overall shows a good mix of appropriate elements.

Biggest takeaway: Support live-action footage with real UI screens of the product in your next B2B Product demo video.

39. Acumatica

Acumatica is a cloud-based Enterprise Resource Planning (ERP) software used by small and mid-sized companies to grow their business. It is designed to support mobile and telework scenarios, as well as easy integration with your collaboration tools of choice.

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Acumatica’s Product demo video is an entirely UI-based video spanning one minute and thirteen seconds in length; narrated in a male voiceover. The software’s features and functionality are displayed using animated user interface screens; ending with a CTA that leads to the demo page. Apart from this, it includes no other element from the checklist such as character animation, storytelling, or live-action.

Biggest takeaway: Use animated UI to create engaging B2B product demo videos.

40. Calendly

Calendly is a free Online Appointment Scheduling software used for business communication. It allows you to schedule meetings professionally and efficiently, eliminating the hassle of back-and-forth emails.

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Calendly’s Product demo is a one-minute thirty five seconds video narrated in a male voiceover. Users are shown the software’s features and functionality through animated user interface screens and a CTA that leads to the trial page. In addition to this, it does not include any other elements from the checklist, such as character animation, storytelling, or live-action.

Biggest takeaway: End your B2B SaaS product demo video with a call-to-action linking to the demo page.

41. Tealium

Tealium is a Customer data platform (CDP) that lets you connect with your customers using data management products and machine learning.

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Tealium’s Product demo spanning two minutes and thirty-one seconds is a UI-based video. In this demo, you’ll see real-time UI screens illustrating the features and functionality of the software. Apart from this, it lacks other items from the checklist such as character animation, live-action, animated UI, and storytelling. The video ends with a CTA that takes users to Tealium’s demo page.

Biggest takeaway: Make sure your B2B SaaS product demo video ends with a CTA linking to the demo page of the product.

42. Docebo

Docebo is a learning management software (LMS) used by companies for Customer, partner, and employee training.

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Docebo’s Product demo is two minutes and thirty-five seconds animated video. The B2B video is designed using animated UI screens that show an overview of the software along with its features. Although the video ends with a call-to-action taking users to the demo page but fails to include other elements from the checklist that could enhance the video’s look and feel; such as character animation, live action, or storytelling.

Biggest takeaway: Use Animated UI screens instead of real UI to make an interactive B2B Product demo video.

43. Eightfold

Eightfold is a Talent Management Software that helps enterprises to track, update and evaluate job profiles using an AI-powered approach.

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Eightfold’s Product demo is a short one-minute UI-based video that uses animated UI screens to demonstrate the features and functions of the software. It ends with a call-to-action but lacks other elements from the checklist that could improve the look and feel of the video, such as character animation, live-action, or storytelling.

Biggest takeaway: Ensure your B2B SaaS product demo video ends with a CTA that links to the product demo page.

44. Namely

Namely is an end-to-end Human Resources solutions company that helps mid-sized businesses with payroll, benefits, and other HR-related solutions.

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Namely’s Product demo is an animation-based video designed under the ideal length of B2B Product demo videos. It spans one minute and forty-eight seconds and shows the animated user interface of the Namely software. The video lacks other elements from the checklist such as real UI, character animation, live action, storytelling, and most importantly CTA.

Biggest takeaway: Ensure that your B2B SaaS product demo video is under the ideal length i.e. 2 minutes and 30 seconds.

45. Dynamic Yield

Dynamic Yield is an Experience Optimization Platform that empowers businesses to deliver personalized, optimized, and synchronized digital customer experiences.

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Dynamic Yield’s Product demo is three minutes and forty-six seconds long video based on live action and the real user interface of the software. Narrated in a male voice, the video includes soothing sound effects to enhance the live-action footage. Other elements from the checklist are missing, such as real UI, character animation, live action, storytelling, and most importantly, a call to action. The video’s overall look and feel are good.

Biggest takeaway: Include real UI screens from the software along with Live action in your next B2B SaaS Product demo video

46. Kustomer

Kustomer is a Customer Relationship Management (CRM) platform designed to deliver faster, richer customer experiences through omnichannel messaging, unified customer views, and AI-powered automation.

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Kustomer’s Product demo is a one-minute thirty-eight second entirely UI-based video. It is a simple video that shows the features and functionalities of the Kustomer platform along with some motion graphic elements. Apart from real UI, it involves no other element from the checklist.

Biggest takeaway: Mix real UI with animated UI, character animation, live action, or storytelling; just adding up a few from the list can help you create an amazing B2B Product demo video.

47. Demandbase

Demandbase specializes in account-based marketing (ABM), advertising, sales intelligence, and data analysis. It provides sales and marketing support for B2B companies that helps them discover, manage, and measure prospective customers.

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The Product demo video of Demandbase is a UI-based video designed quite close to the ideal length of Product demo videos. To demonstrate how Demandbase works, it shows animated UI screens along with a few live-action footages. Other checklist items are missing, including a real UI, animation, live action, storytelling, and most importantly, a call to action.

Biggest takeaway: Use animated UI instead of real UI or use a mix of both

48. UserZoom

UserZoom is a UX solution that helps product developers and digital teams gain actionable insights into customer behavior.

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UserZoom’s Product demo is a one-minute eight seconds video designed using live-action footage and the UI of the UserZoom software. The video features both real and animated UI and ends with a CTA that leads to the trial and demo page.

It does not show any other component from the checklist such as character animation or storytelling.

Biggest takeaway: Use Live-action footage along with UI to create your B2B Product demo video

49. CircleCI

CircleCI is the largest shared platform for continuous integration and continuous delivery (CI/CD) that helps teams to build fully-automated pipelines, from testing to deployment, enabling them to focus on the real work of innovation.

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CircleCI’s Product demo video lasts more than five minutes, twice as long as the ideal length for B2B product demo videos. The video only shows the real UI of the CircleCI platform and does not include any other element from the checklist such as animated UI, character animation, live-action, or storytelling that could make the video better. A shorter video could also be produced while still keeping the necessary and relevant information. It ends with a CTA that leads to the free trial page.

Biggest takeaway: Make sure your B2B product demo video is no longer than 2 minutes and 30 seconds.

50. Lookout

Lookout is a cloud-delivered security solution that protects data accessible from any device and location in any on-premises or cloud application.

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Lookout’s Product demo is a short one-minute nine seconds video based on live action. The video theme revolves around storytelling and ends perfectly with a CTA taking users to the demo page. It does not contain any form of user interface or animation.

Biggest takeaway: Tell a story in your live-action-based B2B product demo video.

51. Front

Front is a customer communication hub that provides fast, accurate, and deeply personalized customer service by leveraging team collaboration and contextual data.

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Front’s Product demo video is designed in the appropriate length and is a purely UI-based. Throughout the video, a laptop screen displays the software’s actual user interface. It lacks other components from the checklist such as animated UI, live-action, or character animation. Nevertheless, the video ends with a CTA that leads to the trial page.

Biggest takeaway: Keep your B2B product demo video under two minutes 30 seconds in length.

52. Deep Instinct

Deep Instinct is an AI-based cybersecurity platform that prevents ransomware and other malware by using a prevention-first approach.

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Deep Instinct’s Product demo is a fifty seconds UI-based video with no voiceover. It is designed using real user interface of the Deep Instinct platform with upbeat background music. The video involves no other element from the checklist such as animated UI, character animation, live-action or storytelling. On the last slide of the video, Deep Instinct’s website is displayed with a CTA; guiding viewers to the demo.

Biggest takeaway: For a No Voiceover B2B Product demo video, use appropriate background music.

53. Addepar

Addepar is a Wealth Management platform designed to help investors and advisors navigate the increasingly complex world of investment.

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Addepar’s Product demo is designed in the ideal length of B2B Product demo videos. It is a UI-based video with a no voiceover and showcases real UI screen’s of the product. The video does not include any other component such as live-action, storytelling, character animation or CTA that could solve the purpose of the demo video.

Biggest takeaway: Enhance your No Voiceover B2B Product demo video with sound effects and motion graphics.

54. AuditBoard

AuditBoard is an Audit, Compliance, and Risk Management platform designed to elevate your teams, engage your front-line employees and help you leverage risk strategically.

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AuditBoard’s Product demo is a live-action based video that meets the ideal length for B2B product demos. The video includes both real and animated UI screens along with live-action footage and omits other items from the checklist such as character animation or storytelling. It ends with a CTA; navigating users to the demo page.

Biggest takeaway: Make your next B2B product demo video include a call to action

55. Hibob

Hibob provides fast-growing companies with innovative tools for managing a modern workforce, increasing productivity, and improving employee satisfaction.

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Hibob’s Product demo titles perfectly ‘Hibob in 3 minutes’ is an animated UI based video narrated in a female voice. The video only revolves around animated user interface of the software and does not include any form of live-action, storytelling or character animation. The demo video ends with a verbal call-to-action prompting users to Hibob’s demo page.

Biggest takeaway: Add a call-to-action in the voiceover at the end of your B2B SaaS Product demo video

56. FullStory

FullStory is a Digital Experience Intelligence (DXI) platform that offers real-time insights into web and mobile experiences by combining product analytics, robust session data, and collaboration tools.

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FullStory’s Product demo spans for one minute fourty seven seconds video exceptionally designed using animated user interface of the software. There is on-screen text displayed on the UI screens to demonstrate FullStory’s features. Besides the CTA, the video does not include other components from the checklist such as live-action, storytelling or character animation.

Biggest takeaway: Use On-screen text to highlight your Product’s features in your B2B SaaS Product demo video

57. Adverity

Adverity is an integrated data platform that enables marketing, sales and eCommerce teams to make better decisions and improve performance.

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Adverity’s Product demo spanning three minutes thirty-six seconds is a UI-based video showing real user interface of the platform. The video involves no extra component from the checklist that could make the video better such as animated UI, live action, storytelling character animation or CTA that could gain the user attention. Additionally, the video should also be shortened in length.

Biggest takeaway: Do not make your B2B Product demo video longer than 2 minutes 30 seconds.

58. Dashlane

Dashlane is a password management solution that protects login credentials, documents, and other private information through an industry-leading security architecture.

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Dashlane’s Product demonstration video is a bit longer than the average Product demo videos and spans for three minutes and forty-three seconds. The video is designed using both real and animated UI and the CTA in the end navigates users to the support page.

Onscreen text is used throughout the video along with character animation. The video does not include live-action or storytelling; moreover shortening the video length can lead to a better Product demo video.

Biggest takeaway: Use character animation along with animated UI in your B2B Product demo video

59. Veriff

Veriff is an Identity Verification Software powered by AI that helps you onboard customers or users quickly while stopping identity fraud.

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Veriff’s Product demo is a live-action video in the ideal length. Following a real-life actor’s briefing about Veriff, the video shows UI screens from Veriff’s mobile application with on-screen text. The video does not contain other elements from the checklist such as character animation, storytelling, and most prominently, a call to action.

Biggest takeaway: Add on-screen text on the UI screens from the platform in your B2B Product demo video

60. Sysdig

The Sysdig platform empowers you to identify and prioritize software vulnerabilities, detect and respond to threats and anomalies, and manage cloud configurations, permissions, and compliance.

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Sysdig’s Product demo is a long video entirely based on UI. Both real and animated UI screens are used to enhance the video effect and attract the user’s attention. Besides, the video does not include other parameters from the checklist such as live-action, character animation, storytelling, or the CTA.

Biggest takeaway: Do not extend your B2B Product demo video longer than 2 minutes 30 seconds

61. Forter

Forter provides Fraud Prevention technology that enables businesses to prevent and protect against fraud by making the most accurate, real-time decisions about every customer interaction from account creation to checkout and returns.

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Forter’s Product demo exceeds in length spanning five minutes twenty-one seconds; almost double the ideal length of a B2B Product demo video. The video includes a real user interface of the Forter platform shown throughout the video. It lacks all other parameters from the checklist such as animated UI, character animation, live action, or storytelling. The video ends with a CTA navigating users to Forter’s demo through the website.

Biggest takeaway: Do not exceed the length of your B2B Product demo videos to more than 2 minutes 30 seconds

62. Slack

Slack is a business communication app that helps to connect with team members in real-time. It transforms how organizations communicate by enabling people to work together as one unified team.

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Slack’s Product demo is an outstanding creation that catches user attention till the end. It is a live-action-based video combined with storytelling; designed under the appropriate length of B2B SaaS Product demo videos.

The video spans two minutes and twenty seconds and does not involve any form of animation such as animated UI or character animation. However, the video ends without a call to action.

Biggest takeaway: Live-action videos with Storytelling are the best B2B Product demo videos

63. Instacart

Instacart lets customers order groceries through the web or a mobile app from their favorite stores and have them delivered to their homes.

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Instacart’s Product demo shows the real UI of the platform’s web interface in an animated form. The UI screens are supported with on-screen text showing a step-by-step guide for using Instacart’s web app. The video does not include any other element from the checklist apart from the call-to-action displayed on the end screen, which directs users to the help page for using the Instacart web app.

Biggest takeaway: Showcase your B2B SaaS product using animated UI screens

64. Descript

Descript is an all-in-one video editing tool that transcribes audio files into text. Transcribing an audio file is as easy as creating a project, choosing the audio file, and waiting a few seconds for your accurate transcription.

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Descript’s Product demo is an outstanding live-action video designed in the accurate length. The video revolves around storytelling with real actors reacting toward the product’s features, thus showcasing its functionalities. In between live action slides, Descript’s user interface screens are shown to illustrate how it works. It excludes other elements from the checklist including the CTA.

Biggest takeaway: Storytelling in live-action videos make the best B2B demos

65. Paychex

Paychex is an HR and payroll solutions software that helps start-ups and enterprises with HR support and innovative business solutions.

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Paychex’s Product demo is a short one-minute video entirely based on UI. Amongst the elements from the checklist, the video is designed using the real UI of the Paychex platform. It lacks other aspects such as live-action, animated UI, character animation, or storytelling but ends with a call-to-action leading to the demo page.

Biggest takeaway: Use both real and animated UI in a B2B product demo video

66. Soapbox

Soapbox is a screen recording and editing software that makes it easy to edit, record, and share presentations and demos.

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The Product demo of Soapbox is an entirely UI-based one-minute video. The entire video showcases real UI screens of the Soapbox platform and excludes other features from the checklist such as live action, character animation or storytelling. At the end of the video, a call-to-action directs the viewer to the demo page.

Biggest takeaway: Include both animated and real UI in the B2B product demo

67. Quip

Quip is a team collaboration and workflow management software designed to help sales teams accelerate their businesses.

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Quip’s Product demo features the real UI of the software along with beautiful character animation in the beginning and end of the video. It spans for one minute twenty-four seconds and narrated in a female voice. The video does not showcases any other item from the checklist including the CTA.

Biggest takeaway: Enhance your UI-based B2B Product demo with character animation

68. Webflow

Webflow is a no code website builder designed to create professional looking custom websites quickly, cost-effectively, and collaboratively.

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Webflow’s Product demo is designed in the appropriate length of B2B Product demo videos. It showcases only the real UI of the software to show how Webflow works. The video does not include animation, live action, storytelling or CTA.

Biggest takeaway: Make sure the length of your B2B product demo is appropriate.

69. Workflow

Workflow is a powerful automation software that allows you to automate your everyday tasks by connecting your apps and services in one place.

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Workflow’s Product demo is a lengthy video spanning four minutes fourty seconds. The video is entirely UI-based and uses both real and animated user interface of the Workflow software. It involves animation as well as motion graphic effects but avoids live-action or storytelling. The video ends with a CTA displayed on the screen as well as narrated by the voiceover artist, leading to the trial page.

Biggest takeaway: Make your product demo videos more appealing by using real UI and animated versions of it

70. Kandji

Kandji is a cloud-based platform that allows you to centrally manage and secure your Apple devices, including Macs, iPhones, iPads, and Apple TVs.

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Kandji’s demo is an exceptionally created live-action video scripted using storytelling. The software’s user interface is shown in an animated form along with the live-action footages. A perfect two minutes and twenty-three seconds are spent in the video, but it fails to provide a call-to-action at the end. Amongst the checklist items, it only lacks character animation.

Biggest takeaway: Tell stories through live-action videos for B2B Product demos.

71. Airtable

Airtable is a low-code platform that allows you to build collaborative apps, customize workflows, and meet the needs of your team with ease.

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Airtable’s Product video is a beautiful demonstration designed using character animation and animated UI. The video spans for one minute fifty-one seconds and does not involve other elements from the checklist such as live-action or storytelling. It ends well with a CTA that leads to free trial page.

Biggest takeaway: Use character animation with animated UI in your animated B2B Product demo video

72. Box

Box is a cloud-based tool for organizations of all sizes to manage content, collaborate, and share files.

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The Product video of Box is an animation and UI-based video designed in the accurate length. It spans for two minutes twenty-one seconds and uses both real and animated UI along with Character animation to enhance the look and feel. The video lacks other features such as storytelling and live-action but ends with a CTA to the sign up page for a free trial.

Biggest takeaway: Choose the right length for your B2B product demo

73. Hopin

Hopin is a virtual event software that enables organizations of all sizes to plan, host, and manage live events.

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Hopin’s Product demo picturizes live-action under an animated UI screen. On-screen text is used throughout the video to highlight Hopin’s features.The video does not feature other elements from the checklist such as character animation or storytelling but ends with a CTA leading users to the free demo page.

Biggest takeaway: Do not forget to add CTA at the end of your B2B Product demo

74. Mailchimp

Mailchimp is an email marketing and automation platform that provides award-winning customer service, inspiring content, and data-based recommendations to help organizations grow their businesses.

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Mailchimp’s Product video is entirely UI-based spanning more than six minutes in length. The real UI screens of Mailchimp software are shown throughout the video. The video ends with a CTA to the free trial page but lacks other aspects from the checklist such as live-action, character animation and storytelling; adding a few of these elements and shortening the video length could have made the video more engaging.

Biggest takeaway: Keep the length of your B2B Product demo video upto 2 minutes 30 seconds

75. Zendesk

Zendesk is a customer service and sales CRM software that helps businesses scale by offering a wide range of features including email automation, power dialing, analytics, self-service portals, and more.

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The Zendesk Product video features a completely UI-driven interface, and lasts one minute fifty-seven seconds. It does not include any engaging elements from checklist, including a call-to-action.

Biggest takeaway: Make your UI-based video engaging by adding animation, live action or storytelling

76. Hootsuite

Hootsuite is a Social media management platform which helps brands launch social campaigns and manage all of their customer conversations in one place, through a single dashboard.

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The best and only video so far from the checklist that features everything from the checklist in three minutes thirty-six seconds, a minute longer than the ideal length. The video starts with live-action footages along with storytelling and uses character animation that guides throughout to give an overview of the Hootsuite Dashboard. Both real as well as animated UI screens of Hootsuite platform have been used in the video. Overall, the Product video is nicely scripted and designed; ending with a CTA taking viewers to the demo page.

Biggest takeaway: Include live-action, storytelling, character animation, animated UI and CTA to create the best B2B Product demo

77. Microsoft Teams

Microsoft Teams is a chat-based workspace in Office 365 that allows teams to communicate, collaborate and achieve more through people, conversations, and content.

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Team’s product video is designed in the precise length that a demo video should have. The video spans for two minutes thirty seconds entirely based on the UI. It does not involve any other engaging element from the checklist besides a call to action that leads the user to a free trial.

78. Salesforce

Sales is a Customer Relationship Management (CRM) platform that focuses on sales, customer service, marketing automation, analytics, and application development.

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The Product overview of Salesforce is a nicely scripted video spanning two minutes seventeen seconds. The video is entirely UI-based and showcases the real UI of the software. It does not feature other checklist element except character animation at the start and the closure of the video.

Biggest takeaway: Enhance your UI-based B2B Product demo with character animation

79. Salesloft

Salesloft is a sales engagement platform that helps teams schedule and execute communications to convert more target accounts into customers. By tracking emails, integrating sales dialers, and using social media, sales leaders can ensure their reps are following the most effective selling process.

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Salesloft Product video is a live-action video that lasts for two minutes fifty-two seconds. Along with live-action footages, both real and animated UI screens are used with some motion graphic effects. The video screens are supported with On-screen text to highlight the features of Salesloft.

The video lacks on other elements from the checklist such as character animation or storytelling but ends with a call-to-action taking viewers to the free demo of Salesloft software.

Biggest takeaway: Use On-screen text to highlight the features of your B2B Product demo video

80. Slidebean

The Slidebean crowdfunding platform gives startups the tools they need to raise funds, eliminating uncertainty and complexities associated with starting a business.

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Slidebean’s Product demo is a short fifty seconds video created using the software’s user interface. Both real as well as animated UI are used to create the video along with a nice background music to attract the audience.

One good thing noticed is that transition slides are used throughout the video to differentiate varied feature’s of Slidebean software. It does not include other checklist elements such as live action, character animation or storytelling but ends with a call-to-action to the free trial of the product.

Biggest takeaway: Use transition slides in your B2B Product demo video

81. DataRobot

With DataRobot, data scientists and analysts can automate, ensure, and accelerate predictive analytics in a fraction of the time it takes with other solutions.

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DataRobot’s Product demo lasts longer than average demo videos i.e four minutes and fifty-sive seconds. The video lacks almost all good elements from the checklist that could make the video better and more engaging such as character animation, live-action and storytelling.

It is simply the software’s user interface in real as well as animated format. The video screens are supported by On-screen text ending with a CTA requesting users to take the trial or free demo of the software.

Biggest takeaway: Include your CTA in the voiceover at the end of your B2B Product demo video

82. ADP

ADP is a cloud-based HR suite offering services such as HR Management, Payroll, Benefits, Talent Management, Time and Labor Management, and Analytics.

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ADP’s Product video is designed in the accurate length i.e two minutes forty-eight seconds and created using both animated and real user interface of the software. The UI screens are also accompanied with few live-action footages. The video lacks other checklist items but ends with a call-to-action in the end, requesting viewers to try the software’s free demo on the website.

Biggest takeaway: Include some live-action footages to enhance your UI-based B2B Product demo video

83. Kissflow

Kissflow lets you manage all of your work in one place using one Unified Digital Workplace Platform. Over 10,000 customers in 160 countries use Kissflow.

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Kissflow’s Product demo is a story based animation video. The video spans for three minutes nine seconds and uses character animation to convey kissflow’s digital workplace story to the users. Both real as well as animated user interface are shown in the video. It ends with a unique call-to-action where a company founder insists viewers to ask questions if any.

It is one of the few videos that includes all checklist elements and created in the appropriate length.

Biggest takeaway: Use a combination of character animation, animated UI, storytelling and live-action to create your B2B SaaS Product demo video

84. Zoho Social

Zoho Social is an all-in-one social media management tool that helps businesses schedule social media posts, customize dashboards, monitor their mentions and boost their social media presence.

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The Product video of Zoho Social lets you kow everything you need to get started with the software under just three minutes. It tells you step-by-step features of the product using the real user interface along with flow charts and definitions. Amongst the checklist elements, it includes only the UI and fails to include other features.

Biggest takeaway: Keep your B2B Product video under three minutes in duration

85. Hiver

In partnership with Google Workspace, Hiver is the first multi-channel helpdesk in the world. By integrating Gmail into the customer service tool they already know, it help teams deliver reliable, timely, and compassionate support right from their inbox.

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Hiver’s Product video is an amazing animated video that spans for just a minute. The video is designed using only character animation. It is the only video from the list created using just character animation and no other element from the checklist. The video spans for around a minute and explains Hiver in an easy way. A CTA is included at the end slide of the video insisting users to get a 14-day free trial.

Biggest takeaway: Character animation is the best element to enrich your B2B Product demo video

86. Sprinklr

Sprinklr is a unified Customer experience management platform that combines 19 applications to maximize customer satisfaction and ensure every employee hears the customer’s voice and acts upon it.

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Sprinklr’s Product video is a mix of all good elements from the checklist such as storytelling, character animation and animated UI. In just two minutes twenty-four seconds the video, the video explains the Sprinklr’s Customer Service Solution platform in a highly engaging way through a story. They have missed on the most important factor i.e. the CTA.

Biggest takeaway: Use character animation with storytelling to create an amazing B2B Product demo

87. Microsoft Azure - Visual Studio

Azure is a cloud computing platform that is operated by Microsoft. It offers a variety of services, including platform as a service (PaaS), infrastructure as a service (IaaS), and managed database services.

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Azure’s Product video is a length one spanning nine minutes in duration. The video includes an actor describing the product’s benefits along with real UI screens throughout the video. It lacks all other features from the checklist apart from the CTA. In the video, the actor offers a verbal call-to-action requesting users to ask queries if any.

Biggest takeaway: Keep the length of your SaaS Product demo video short.

88. Guru

Guru is a freelance marketplace that helps companies to search and hire expert freelance workers from across the globe.

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Guru’s Product demo titled ‘A Quick run through’ begins with live-action before moving on to the product’s user interface. The real UI of Guru is shown in the entire video in an incredible way.

It does not include other checklist elements such as storytelling or character animation. Along with Guru’s journey, the actor completes the running journey narrating the call-to-action at the end of the video.

Biggest takeaway: Include live action footages at the start and end of your UI-based Product video

89. Brainshark

Brainshark is a data-driven sales readiness platform designed to help clients prepare their teams to achieve maximum productivity.

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Brainshark’s Product video is a well scripted and well designed video that explains the software’s user interface through a story. Spanning appropriately for two minutes four seconds, the video is designed using elements such as live-action, storytelling, animated UI, real UI and the CTA.

Biggest takeaway: Take users through a story in your Product video

90. Flutter

Flutter provides an open-source UI software development kit that lets you create beautiful native apps for iOS and Android.

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Flutter’s Product demo introduces Flutter platform through character animation. It includes animated UI along with motion graphics to show the product’s features. The video does not include other checklist items such as live action or storytelling but ends well with a call-to-action navigating users to the trial page.

Biggest takeaway: Use character animation in your B2B SaaS demo video

91. Monday.com

Monday.com is a cloud-based platform that lets you build your own apps and project management tools.

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In just a minute, Monday.com’s demo video introduces the CRM platform through an animated user interface. The video excludes other checklist elements such as storytelling, live-action or character animation but ends on well note with a CTA leading to free trial of the software.

Biggest takeaway: Offer a free trial or demo through the CTA in your B2B SaaS demo video

92. Surfer

Surfer combines content strategy, creation, and optimization into one easy-to-use tool that helps content teams grow brands, grow organic traffic as well as revenue.

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Surfer’s Product video is a mix of live-action and user interface screens of the Surfer software. The video is titled appropriately ‘Surfer in 2 minutes’ which grabs the attention of users who are looking for a quick demo.

The real user interface screens of Surfer are shown throughout the video with appealing motion graphic effects. The video misses on storytelling, character animation, animated UI and above all, the CTA, that would have solved the video’s purpose.

Biggest takeaway: Title your B2B SaaS Product demo video wisely

93. Leadfeeder

The Leadfeeder B2B lead generation software helps you identify the companies that visit your site, their origins, their behavior, and their purchase intent.

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Leadfeeder’s Product overview is stretched much in length spanning for more than five minutes. The video is purely UI-based and includes only real user interface screens of the platform. On-screen text is used to highlight the product functionalities but other checklist items have been missed out including the call-to-action.

Biggest takeaway: Do not over stretch the length of your B2B Product demo video

94. Intercom

Intercom is a Customer Communications platform that enables you to use targeted content, behavior-driven messages, and conversational support to communicate with users who use your products or websites.

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Intercom’s product video is designed using animated version of the software’s user interface. The video spans two minutes thirty-one seconds, very much accurate in length for a demo video. The UI screens are enhanced using motion graphics, background music, action sound effects and on-screen text.

Although it lacks other checklist items such as storytelling, live-action or character animation buts ends with a call-out CTA urging users to try the free demo.

Biggest takeaway: Include a CTA in your SaaS product demo video inviting users to try it for free

95. Canva

Canva is a free online tool for graphic designing that allows users create all forms of visual content such as social media graphics, presentations, posters etcetera using a vast library of pre-built templates.

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In just one-mimute and sixteen seconds, Canva’s Product demo includes almost checklist items. The video is well scripted, well designed and uses a combination of live action, storytelling and animated UI to show the working of Canva platform to the users. Gladly, this Product demo video also ends with a call-to-action asking the audience to try the free trial through the Canva website.

Biggest takeaway: Make videos that tell a story about your product

96. Asana

Asana is a work management platform designed to help you organize work in one place and manage projects efficiently.

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Asana’s Product demo is the shortest from the list. Spanning only for fifteen seconds it tells users how Asana works. it shows the real user interface of the software in an animated version and refrains all other checklist items except the CTA in the end that urges the audience to try Asana for free.

Biggest takeaway: Encourage users to try your SaaS product demo video for free

97. Mixpanel

Mixpanel is a Product analytics platform that tracks user interactions and delivers targeted communications with them.

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Mixpanel’s Product demo is a long video that stretches for more than eleven minutes. The video is designed using only the real user interface of the Mixpanel software and lacks all other checklist elements except the call-to-action that takes users to the free trial of the product.

Biggest takeaway: Do not over exceed the length of your B2B SaaS Product demo video

98. Later

Later is a social media management platform that lets you plan, analyze and publish content in advance so you can save more time and focus on your business.

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Later’s Product demo video spans for just thirty seconds and designed using live action along with animated version of the software’s real user interface. It does not include other checklist parameters such as character animation or storytelling. Although, it ends with a call-to-action that takes viewers to the trail page of the software.

Biggest takeaway: Create an amazing Product video with Live-action and animated UI

99. Coda

Coda works like an app and feels like a document. The Coda platform allows teams to jump in quickly, collaborate effectively, and make progress together.

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In just one minute thirty-eight seconds the Coda’s Product video showcases the demo beautifully using real and animated user interface screens of the software along with motion graphic effects. The video lacks storytelling, live-action and character animation buts ends with a CTA button to the sign-up page for free demo.

Biggest takeaway: Include a sign up link at the end screen of your B2B Product demo video

100. PandaDoc

PandaDoc is a document automation solution that lets you track, create, approve and e-sign documents at a forty percent faster rate.

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PandaDoc’s Product demo video shows the software’s real user interface in just one minute and fifty-one seconds. The video lacks all other checklist elements such as live-action, character animation, animated UI and storytelling.

However, motion graphic effects and background music are used to enhance the look and feel of the video. It ends well with a call out that urges viewers to visit the PandaDoc website for a free trial.

Biggest takeaway: Encourage your audience to try your B2B SaaS product for free through a CTA

Frequently Asked Questions (FAQs)

Every Software-as-a-Service (SaaS) company requires a demo video to showcase the product’s features and benefits to prospective consumers in an informative way. Product demo videos are demonstrate how the product works by showing it in action.

Few important factors help you make an efficient SaaS Product Demo video such as CTA (call-to-action), UI, live-action, character animation and storytelling. You can either use a few or a good mix of these engaging elements to create an efficient Product demo video for your SaaS.

A Product demo can either make or break your SaaS product. These videos are highly beneficial for all SaaS companies as they give the Product’s overview to prospective consumers, increase user engagement and help build revenue.

Your B2B SaaS Product Demo video can be designed using Character Animation, Live-action, Real UI/Animated UI, Voiceover, Storytelling and most importantly, a CTA.

A SaaS Product demo video should ideally range between two to three minutes in duration. At Content Beta, we analyzed Product demo videos of 100+ SaaS companies and found out that the average length of a Product demo video should be 2.5 minutes.

Content Beta