Top 10 Tips to Create the Best SaaS eLearning Videos

We all love to watch videos, no matter whether it’s funny or informative. Want to know the secret behind watching videos? When you are creating your eLearning videos, you may start with figuring out what’s right for your SaaS business, In-House Video Production, Freelancers, or a Video Production Agency?
Top 10 Tips to Create the Best SaaS eLearning Videos
With product tours in SaaS, users often find themselves inundated with a lot of information right from the start. This has been shown to have a negative impact on engagement and retention.

Creating your eLearning video takes quite a bit of planning and work to make it impactful.

For Saas companies, eLearning is more than just a way to provide customers with an enjoyable and interactive experience that keeps them engaged.
According to Yum Yum Videos
eLearning video content has a consistently positive impact on learning from all ages. In fact, 91% of institutions agree that video increases satisfaction.
And it’s actually TRUE. eLearning videos educate audiences and provide a deeper understanding and can actually help in boosting product adoption rates.

So if you’re looking to create eLearning videos for your SaaS, here are ten practical tips to help you craft compelling eLearning videos.

Top 10 Tips to Create Best eLearning Videos

1. Create a Desired Goal

Create A Desired Goal - Content Beta
Several companies have started creating compelling eLearning videos without having any clear goals in mind. We all know educating our audience through videos is the primary goal but what if we get something in return?

While it is known that How-To videos reduce customer support tickets and reduce churn, creating a goal is essential. Before jumping to creating videos, you need to understand the type of content learners are looking for to help them achieve their goals through your videos.

Nowadays, the internet offers a variety of opportunities related to eLearning. You can search for types of content, strategies, and several techniques that users find exciting and create a proper goal that will not only help learners to understand your content better but also, they can apply it in their real life.

2. Make the Benefits of the Video Clear

Make the Benefits of The Video Clear - Content Beta
A crucial way to capture your audience’s attention is to showcase and explain that the knowledge you’re sharing is valuable and worthy.

An amazing way to explain the benefits is by explaining them at the start of the video. Doing this will give readers a sense of trust and will motivate them to complete the video.

Tell your audiences not only what it is they’re going to learn but also how the knowledge-driven content will help them perform a better task or in some other way.

If you’re creating a training video, describe how this video will help them improve their performance. You have done enough to sell your learners by creating an enticing title and thumbnail, but what if the video is not insightful?

So, to make your eLearning video stand out from your others, describe information in such a way that benefits your audiences and not YOU.

3. Grab the Attention of your Audiences with a Descriptive Scenario

Grab the Attention Of Your Audiences With A Descriptive Scenario - Content Beta
Storytelling is the best way to hook your audience till the end of the video. And storytelling in eLearning can inspire audiences and make them feel that they’ve invested in the right course.

Instead of giving facts and keeping them bored, you can share information through a scenario to keep your audience engaged and show that knowledge is essential in the real world.

You can start with describing an interesting incident > transition into a conflict > ending it with a solution.

This type of storytelling is usually applied in books, TV shows, television but let me tell you; it works 100% because it hooks the viewer with an interesting incident in the start that urges them to watch until the video ends.

Videos are given utmost importance, and adding audio and visuals can significantly contribute to storytelling. Use this tip to grip your viewers with your informative video or scenario that fits into your shoes.

4. Keep it Short and Clear

Keep it Short and Clear - Content Beta
MIT conducted a study by analyzing 6.9 million videos and said this,

From our extensive analysis, we found out that videos lasting less than 6 minutes were determined to be more engaging for users.

Therefore, if what you are creating is an introduction to a new concept or product, answer every possible question within a 6-minute video. This length is also optimal for onboarding videos. After all, you want your audience to get 100 percent of the value you offer.

But, if you’re creating lengthy videos, make sure to take a break without disturbing the flow. During these breaks, you can add quiz questions or an interactive segment to keep your readers engaged.

Even the biggest lessons are broken into digestible pieces. So, keep your viewers hooked by keeping your video short and precise.

5. Ensure to Hire a Professional Voice Over Artist

Ensure to Hire A Professional Voice Over Artist - Content Beta
As you all know, several e-learning videos have some type of narration that plays throughout the video. Rather than narrating yourself with a low or different tone of voice, consider hiring a professional voice-over artist for your eLearning videos.

A professional and experienced voice-over artist has several ways to speak that bring interest to the audience. They inject emotion while narrating and dialogue so they can simply understand the meaning of lessons depicted in your video.

Visuals are half part of creating eLearning videos, and make sure that your eLearning video delivers information in an appealing way that your audiences understand.

6. Connect with Audiences by Adding Interactivity in your eLearning Videos

Connect with Audiences By Adding Interactivity In Your E-Learning Videos - Content Beta
Don’t just talk and educate audiences in your videos; instead, give them a chance to interact with you as well. Adding interactivity promotes encouragement by involving and communicating with your audiences in the video.

You can bring interactivity to your video by adding quizzes or mini-tests once a particular lesson is completed. You can also break up your lessons with the help of scenarios and ask questions based on the scenarios.

Allow your audiences to speak and respond to a particular answer. Videos are a fantastic way to deliver information. So push your thoughts ahead, take a small step and encourage your audiences by adding interactivity in your video.

7. Bring a Bit of Personality in your Videos

Bring A Bit Of Personality In Your Videos - Content Beta
I know this might sound weird when it comes to eLearning videos, but it’s TRUE. Bringing a bit of personality in your videos will help you a lot. Whether you’re adding humorous narration or visual style, it doesn’t matter because, in the end, it will make your video look memorable.

If you don’t know how you can add creativity and personality to your videos, here are some tips from our side to help you get started:
  1. You can crack a joke at the start of the video
  2. Use energetic background music
  3. Name your lessons in some funny way to bring a smile to the audience face
See, if you want to make your eLearning videos stand out from others, you have to do something different, and adding this tip in your video will give you more than you think.

8. Ask Questions to your Audiences

Ask Questions To Your Audiences - Content Beta
Asking questions to the audience and taking feedback from them is what you can do to make your eLearning video more engaging. At the end of the video, you can ask questions because it will push audiences into the thinking zone and pull them back in if they’ve lost their focus.

Let me help you with an example:

Suppose, if you’ve taught a particular topic on “Integrating your Analytics” then ask some tricky questions and give viewers some time to think.

Then tell me what the exact answer is and go ahead with the next topic.

Doing this will help you stick with your audience, and you can transform your eLearning videos into an amazing one.

9. Put Yourself in the Student's Shoes

Put Yourself In The Student's Shoes - Content Beta
If you’re ever thinking about the effectiveness of your content, try to return yourself to your beginner’s mind.

There was a time when you didn’t know this content, either, because it seemed new to you. What do you wish you knew then? What advice helped? What approaches had the most impact?

Sometimes it’s difficult to forget our years of experience and put ourselves in the position of the learner. This becomes easier with practice.

10. Keep your Videos Uncluttered

It can be tempting to fill your videos with visuals, presentations, and more. Adding too many slides or images that are not enticing to your audiences can cause your student to lose the thread of essential subject matter.

However, it’s essential to add a visual interface that is clean, clear, and attractive rather than making it confusing and unattractive.

What the learner sees on your screen is more important than what they listen to in your video. A learning video designed and dedicated with an easy-to-use interface can keep your student motivated and mitigate frustration.

Final Words

Keep Your Audiences Engaged By Creating Effective eLearning Videos

In the 21st Century, eLearning is continuing and still proves that the value of eLearning will rise in the future. While eLearning does not allow you to see learners in person, you can still create an entire eLearning video course that keeps your audience engaged and excited to learn.

In fact, to help you out, here are the Top 10 eLearning video production companies.

I hope these ten tips on creating compelling eLearning videos in 2021 will help you create engaging eLearning videos for your courses.


Depending on the deadline, budget and style of the video, aB2B SaaS training video can cost around $1200 to $3600. The cost will increase with the length and complexity of the video.

Camtasia, iSpring Suite, and Snagit are popularly used software's amongst B2B SaaS companies since they are easy to learn and have an affordable subscription plan.

There are three formats that B2B SaaS companies generally go for when it comes to eLearning videos.

  • The first one is screencasting videos in which companies use the product itself to demonstrate and explain every feature of the product, step-by-step while also adding a voiceover.
  • The second is narrated slides, in which an audio narration is played alongside a sequence of PowerPoint presentation slides, which instructs and educates the customer.
  • The third method is whiteboard animation, in which companies produce videos that have freestyle hand drawings of elements, characters, text and instructions, to better connect with the users.

A Learning Management System (LMS) can either be cloud-based or self-hosted. A self-hosted LMS can cost up to $20,000, whereas a cloud-based LMS can cost around $3,500 to $7,000.

Ready to get started?

Avoid spending long hours in creating eLearning video courses and fix customer churn today!

Related Post

Content Beta