Top 10 Examples of Training Videos

Top 10 Training Video Production Companies in the United States.

Training videos are used by most SaaS companies to enable users to have a guided, informed, and optimized product adoption journey.

According to recent studies, 95% of video marketers say video has helped increase user understanding of their product or service while 43% of video marketers say video has reduced the number of support calls they’ve received.

A recent study found that people pay attention to video content, but they skim or multitask with written content and podcasts.

It is therefore imperative for brands to come up with relevant, bite-sized training videos that help in decomplexifying the confusing software UI and difficult-to-understand features of their SaaS product or service without any extra charges, to improve retention and substantially reduce customer support tickets.

Table of Contents

What is a SaaS Training Video?

Training videos are focused on educating and training a customer on a specific skill on a particular topic related to the usage of a feature of a SaaS product or service. They are used by companies to impart knowledge in the onboarding journey of the user and are pivotal in improving product adoption and increasing customer retention.


A good training video is structured and relevant to the task at hand, has clear learning objectives and puts dedicated emphasis on the feature being explained.

Training videos show that the company is passionate about customer service, it is willing to establish solid communication which is based on flexibility and patience, which is crucial in establishing faith in the product. This further leads to building credibility around the brand and loyalty in the customer.

Top 10 Kickass Examples of Training Videos

1. Asana

Why it works: This Asana training video is focused on how to manage and use Kanban boards. The video starts with a clear nod to the color scheme, logo, and branding of the company as a woman with a likable demeanor and pleasant voice informs how to use boards for work that moves through phases or with visuals, like content calendars, sprint plans, or account tracking.

She quickly takes the customer through the UI of the software with simple screen recordings and voice instructions to guide them on how to adjust their board and card view, complete subtasks from a card, set up rules on the board to save time, and automate work by eliminating repetitive steps.

The best part is that Asana has a whole series of around 40 bite-sized videos, all about 90 seconds long, to guide the user on every step of the onboarding process.


2. Zoom

Why it works: This is a rather interesting video as the user watches what looks like a real-life Zoom training session between the Zoom instructor, Farrah, and customers trying out the Zoom Breakout Room feature.

Since the whole video is a recording that takes place using the software itself, the branding is prominent throughout and very little is left to the imagination as Farrah explains everything using the UI.

In this 3-minute session, the instructor explains how Breakout Rooms allow you to split your participants into separate sessions and covers specific topics like enabling and starting Breakout Rooms, broadcasting a message to all Rooms / Closing Rooms, additional features, and pre-assigning Breakout Rooms.

The video ends with the instructor announcing a strong CTA with information on where the users can log on for further queries and customer support.


3. Pry

Why it works: The start of this video underlines the main purpose of this SaaS. This product tool training video uses a combination of techniques to grab the attention of the user and explain it as a platform for financial forecasting, headcount planning, and KPI dashboards.

Animations incorporated with screen recordings of the UI help in understanding Pry better while pop-ups engage and explain the features.

The video Focuses on how a Pry is an affordable tool for early-stage startups, it helps in aggregating financial data, and how it can easily create an end-to-end customizable financial plan.

The color scheme and styles are soothing and the voiceover is steady and easy to follow. It ends with a powerful CTA.


4. Square

Why it works: This training video focuses on how Square Team Management shift scheduling makes it easy to keep track of team members’ hours directly from the Square Point of Sale app.

The video uses screen recordings of the UI to explain how to use the online Square Dashboard, the schedule section to define the beginning and start time of the working week and day, operate on the overtime panel, set break and rest period rules, how to check shift reports and graphs, etc.

The voiceover is clear and the instructions are precise which eliminates any doubt that the viewers would be having.



Why it works:’s training video is pivoted around learning how to manage all video content with this workflow.

With upbeat music playing in the background, Dan from the company uses live UI screen recording to show the viewer how to track all projects, capture requests with forms, manage production processes, keep track of clients, etc.

The video ends with a logo animation and a call to action.


6. Hootsuite

Why it works: Hootsuite’s training video talks about how to use the Hootsuite inbox. The video starts with Hootsuite’s logo animation and the burst of motion graphic transition, showcasing the brand’s color scheme and style.

The video addresses the three main areas of Inbox – a list of conversations, conversation details, and message folders. The use of motion graphics like kinetic typography, UI screen recording, pop-ups, text instructions, etc. makes the content appealing.

A voice-over speaking above base tempo music introduces the viewer to Inbox and shows how to get the most out of this tool. The end slide has another logo animation, an embedded call-to-action to go to the website, and links to other videos that would be helpful.

What is great is that they have an entire playlist called ‘Hootsuite’s Advanced Features’ to help users onboard onto some of their difficult-to-understand features.


7. Newsela

Why it works: The branding and colors of Newsela are prominent from the get-go in this training video.

A pleasant woman expresses the problem of giving students assignments with the right level of difficulties and how the filtering process can be time-consuming and, if done wrong, can demotivate students.

The video then explains, using motion graphics, what Lexile level is and how by using Newsela’s UI, the article can be converted into an easier version for students of any grade level.

The video is crisp, has likable animations, and explains the working of the SaaS clearly.


8. Grammarly

Why it works: Grammarly is notorious for creating the most alluring videos with quick storytelling, delightful protagonists, real-life humans struggling with the problem, and Grammarly’s UI solving these problems for the now-satisfied customers.

The logo is displayed on the left-hand side top corner throughout the video, which increases the recall value of the content.

The video showcases stories of people like Dylan finalizing talking points for a presentation, Ty responding to an urgent email, and Anya drafting an important proposal and how Grammarly guides them by offering real-time writing feedback, so they can express themselves clearly, concisely, and the intended tone.

This training video uses the correct balance between explaining the software’s UI and using people and storytelling to make an effective, hard-hitting, and memorable mark on the viewer.


9. Amazon Web Service

Why it works: This training video by Amazon Web Service is a simple video, without any elements to engage the audience except for the clear instructive voiceover and step-by-step explanation of how you can publish products on AWS Data Exchange.

The instructor goes on to explain how with AWS Data Exchange, data providers can easily create data sets and revisions; import assets from Amazon Simple Storage Service, Amazon API Gateway, or Amazon Redshift; and publish products publicly or privately to specific AWS accounts.

The branding and color scheme are prominent, since the entire video is based on the real-time use of the UI of the software. The end slide provides more links to search for similar videos, information about the website and highlights the logo.


10. Google

Why it works: This training video starts with a unique logo animation and tranquilizing music playing in the background. This is the introductory video to the Google ads tutorial series.

A delightfully pleasant-looking woman starts to address the viewers with the promise that Google ads will help in jump-starting your business’s digital journey and growth.

With the help of 2D animation and motion graphic elements, the woman informs that during the course of this video series the viewers will learn the step-by-step process of setting up, managing, and measuring the success of their Google ad campaigns in the most cost effective way.

Adding a human protagonist helps the viewer to resonate with the topics and connect quickly to the video, while the stats and graphics establish how Google is the most dependable and the oldest platform for running ads.

The video ends with the reminder to continue watching the entire tutorial series, highlighting the logo, and putting up links to the next video.


9 Top Benefits of creating Training Videos for your SaaS

1. Training videos are created on a one-time cost and therefore help in saving money and resources for future Training of Customers or employees.

2. Training videos help in drastically reducing customer support tickets.

3. The format of the videos are flexible and can be used to explain any feature or step of onboarding in any way that the company wants.

4. They create general goodwill for the brand and prove that the company cares about the users.

5. The engagement percentage of video content is far higher than written content which insures that a larger section of the user base will be interested and enjoy the training.

6. Training videos help to decrease churn and increase customer retention.

7. Training videos have a high recall value, ensuring that the customer adapts better to the new product.

8. Videos are easily accessible and shareable, which therefore increases the chances of it being circulated in the entire network of the community using the product.

9. The video format enables the company to offer a better way of imparting information in a storytelling format which can be absorbed more easily.


Customer training videos not only help a brand in engagement with its users and imparting knowledge to help in onboarding but also in understanding which features or steps are proving to be the most difficult to adapt to and causing the most doubt for customers.

Gone are the days when customers had the patience to go through long manuals explaining the working of a product. In today’s time, videos can prove to be an important asset in explaining the UI, and can provide effective insight into what is not working for the brand.

It is therefore recommended for companies to focus on creating a series of professional-made, branded, easy-to-access videos that can act in support of the user whenever required.

Frequently Asked Questions (FAQs)

The video training needs to be planned and executed in a way that it enables clear understanding for the customers and figuring out the blind spots in the features, while using the right soft skills, focusing on the brand and using an efficient learning method to help with product adoption.

Good customer service means to care about the customer with passion and the willingness to communicate with them to fix any doubts or tickets raised by them, preferably with no extra charges to explain the working of the SaaS product or service.

A video that is focused on educating and training a customer or employee on a specific topic related to the usage of a SaaS product or service with the aim of imparting knowledge on a specific skill is called a training video.

Good training video has clear learning objectives, it is structured and relevant to the task at hand with a repetitive emphasis on the feature being explained.

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