Top eLearning Educational Video Production Agencies

Educational video production has taken center stage in both academic and corporate environments. It’s about aligning video content with learning objectives. As the demand for online education grows, the role of video content increases.

Video production agencies play an important role in ensuring that the content is informative, engaging, and interactive. But you might ask –

  • How do you determine which agency is the best fit for your specific needs
  • What are the different types of educational videos that can be implemented for different learning styles and needs?
  • What are the long-term benefits of using educational video content?

Educational video production companies use visuals, animations, and sound to create compelling content. Their expertise ranges from crafting short educational videos to comprehensive course modules.

With the right agency, you can ensure that your audience receives top educational content that’s both informative and interesting. So, let’s go into a little detail to understand all about educational video production.

Contents

We have made videos for 150+ B2B & SaaS companies.

Explainer Video, Product Demo, Remote Video Testimonials, and more.

What is Educational Video Production?

Educational video production involves planning and making videos for the audience’s instructional or educational purpose. In the context of B2B companies, this could include various formats such as how-to videos, step-by-step guides, and other instructional content.

These videos are tailored to address specific challenges or topics of interest that the audience is dealing with or is keen to learn about. These videos are ideal for breaking down complex ideas, showing step-by-step processes, or providing visual aids to help comprehension.

Types of Educational Videos Produced

There are many kinds of educational videos produced, and each type works best for a certain group of people or way of teaching.

1. Explainer Videos

These short, animated videos usually start with a problem, offer a solution through a product or service, and conclude by highlighting why the product is the best. They’re great for simplifying complex ideas and improving brand awareness through storytelling.

Here is an example of an explainer video for Peoplevine by Content Beta:

Making a video for B2B & SaaS products needs a different mindset.

2. Tutorial Videos

These step-by-step Instructional/How- To videos guide viewers through a process or teach them how to do something. This makes them ideal for building customer trust and loyalty because of their transparency in showing us how to use the product.

Here is an example of KISSFLOW tutorial video by Content Beta:

Making a video for B2B & SaaS products needs a different mindset.

3. Training Videos

These are in-depth and often used internally to train employees. They’re not usually for the public eye, focusing more on teaching skills or company practices.

Here is a training video for conference etiquette by Vyond:

To find out how much you should spend on your training video, click here.

4. Short-form Videos

Short-form videos, usually less than a minute, are perfect for capturing attention on social media platforms like Instagram or TikTok. They are effective for quick, impactful messages. They’re like catchy ads for your product or service.

Here is a short form video by Content Beta:

UNLEASH POWER OF SHORT FORM VIDEO

Click here to learn more.

5. Webinar Videos

These videos are recorded live training sessions that allow interaction with participants. They are ideal for in-depth learning and audience engagement and are often used for lead generation.

Here is a webinar video by Shiftone on Mastering B2B marketing:

6. Animation Video

The Best part about it? It is a mix of entertainment + education. They use attractive visuals to appeal to a wide audience, suitable for explaining abstract concepts or storytelling.

Here is an animation video for OhMD by Content Beta:

Making a video for B2B & SaaS products needs a different mindset.

7. Screencast Videos

Simple, direct screen recordings are often used for software tutorials or quick demonstrations. They are cost-effective and easy to produce, thus providing a good opportunity for those with small budgets.

Here is an example of a screencast video for Tapcart by Content Beta:

Making a video for B2B & SaaS products needs a different mindset.

Advantages of Educational Video Production

Educational content is always in demand. People are continually looking for ways to improve their skills and get better at their business. So if you can make videos that help them with it, they will definitely seek out your content.

Educational video production offers several advantages in both educational and corporate settings. Here are some of the key benefits:

1. Flexibility

Educational videos make training materials accessible anytime, anywhere, with an internet connection. This allows your team, clients, or any learners to access the training whenever it suits them.

2. Visual Learning

Instructional information can be more effectively communicated through video content compared to written material. Videos explain complex concepts in a way that is easy to understand.

3. Interactivity

eLearning video production allows learners to interact with the material, answer questions, and even choose their own learning path. This can make learning more dynamic and effective.

4. Cost-Effective

Educational videos do not require high production quality. Businesses can create effective videos with a well-written script, simple motion graphics, and software screen captures. It can be reused as repurposed video content at almost no additional cost.

5. Scalability

Educational videos can easily be distributed to many learners. It makes them a scalable solution for large organizations or online courses with many students. Educational content is an effective strategy to broaden your marketing funnel and improve your position in search engine rankings for trending topics.

6. Tracking and Analytics

eLearning video production platforms often provide analytics that can track a learner’s progress, identify areas where they are struggling, and provide additional resources or support as needed. This analytics is used widely for video production for schools where tracking the student’s progress becomes easier.

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Features of a Educational Video Production

Here are some features of a educational video production:

1. Easy-to-Follow Content

So, when are videos generally easy to follow? It is when they have

  • Simple language
  • Lack of deviations from the actual topic
  • Relating every point with an example

2. Unique value

Educational Video Production that provides unique value not covered by other training materials can be a good way to stand out.

3. Animation and graphics

This also includes incorporating brand colors and brand identity following the brand guidelines.
Having a good on-screen character relatable to the audience could be a plus point.

4. Duration

People are more inclined to watch and engage with brief videos in one go, without the temptation to skip or save for later. Plus, breaking down a topic into several short, focused videos lets viewers understand the content at their own pace. This flexibility helps with better understanding and retention.

5. Interactive elements

This helps change the ‘boring’ educational videos to interesting and fun.

Elements like quizzes, polls, and data are some ways you can increase engagement for the video.

Examples of Best Educational Video Production Companies

We have compiled a list of the 10 best educational production companies and elearning video examples from each. Let’s have a look –

1. Content Beta

Content Beta is a video production agency that specializes in providing fast and efficient video and design services for B2B tech marketing teams. They offer an on-demand Creative Crew, including a team of designers, motion artists, and video editors, ensuring a quick turnaround on projects.

  • Industry: B2B, Software, Tech
  • Services: Product Demo Video, Remote Video Testimonials, Explainer Video, Podcast
  • Clients: ServiceNow, Recurly, PeopleVine, Galley, ManyChat
  • Pricing: Content Beta provides three subscription plans – Standard, Pro, and Custom. Exact pricing is provided upon request.
  • Rating: 4.7+ (G2, Clutch)

Here is an example video production of Kissflow by Content Beta:

Making a video for B2B & SaaS products needs a different mindset.

2. Blue Carrot

Blue Carrot is an educational video production company. They offer full cycle animated elearning video production service, from 120-second whiteboard animation to a 10,000-minute webcam series.

  • Industry: Education, Advertising and Marketing, Financial Services
  • Services: Promo Video, Corporate Video, Explainer Video, Testimonial Videos, etc.
  • Clients: Imperium Jets, Autronica, Booking Kit, Trou Digital
  • Pricing: Provided upon request
  • Rating: 4.5+ (Clutch)

Here is an E-learning video by Blue Carrot:

3. Epipheo

Epipheo’s educational video production showcases clarity, simplicity, and creativity. Over the years, they’ve produced multiple elearning videos for Fortune 500 giants and prominent non-profits

  • Industry: Cybersecurity, Pharma, Tech, and Healthcare
  • Services: Video production (Brand Video, Educational Video, Internal Video, etc.)
  • Clients: Cisco, Amazon Web Services, SAP, TERADATA
  • Pricing: Provided upon request.
  • Rating: 4.5+ (Clutch)

Here is an example of video production by Epipheo:

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?
Know more

4. Sparkhouse

Sparkhouse, based in Orange County, is one of the prominent elearning production companies and online marketing agencies. They are good at transforming complex ideas into clear, impactful videos, making them a go-to choice for brands looking to increase their online presence.

  • Industry: E-commerce, Business Services, Consumer Products, and Services
  • Services: Product Videos, Brand Videos, Animation Videos
  • Clients: Capitol One, Cole & Mason, Nissan, Honda
  • Pricing: Provided upon request.
  • Rating: 4.5+ (Clutch)

Here is an example of an instructional video by Sparkhouse:

5. Bold Content Video

Bold Content Video is known for its expertise in the educational industry. They’ve worked with some of the most prestigious universities in the world to film their courses for use on eLearning platforms.

  • Industry: Arts Entertainment & Music, Financial Services, Business Services
  • Services: Animation, Case Study Video, Charity, e-learning
  • Clients: Adecco, H&M, Lloyds Bank
  • Pricing: Top of funnel- £15,000 – £50,000, Middle of funnel- £5,000 – £15,000, Bottom of the Funnel- £1,500 – £5,000 (approximately).
  • Rating: 4.5+ (Clutch)

Here is an educational animation video created for Charity by Bold Content:

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6. Magneto Films

Magneto Films is an educational video production company that helps several businesses, charities, and public sector organizations with their e-learning videos to make a difference.

  • Industry: Consumer Products and Services, Non-Profit, Education
  • Services: Marketing Video, Training Films, Case Study Videos
  • Clients: NHS England, Ford, British Council, Sightsavers
  • Pricing: Provided upon Request
  • Rating: Nil

Here is an example of an educational video by Magneto Films:

7. Lemon Light

Lemonlight is a video production agency specializing in creating affordable, high-quality video content for digital platforms. They emphasize storytelling and brand engagement to produce impactful marketing and promotional videos for various audiences.

  • Industry: Software and Tech, Education, Retain and E-commerce
  • Services: Video ad, Product Video, Testimonial Video, Tutorial Video
  • Clients: aws, Gillette, IOWA, University of Michigan
  • Pricing: Provided upon Request
  • Rating: 3.8 (G2 )

Here is a How-to Video by Leomonlight:

8. 1 Minute Media

1 Minute Media is another educational video company that creates videos with utmost detailing and perfection and transforms them into interactive videos. They have helped several government organizations and businesses to create effective learning videos.

  • Industry: Advertising and Marketing, Business services, Education, Government
  • Services: Branded Video, Corporate Video, Educational Video
  • Clients: HSBC, Australian Government, University of Melbourne
  • Pricing: Provided upon Request
  • Rating: 4.5+ (Clutch)

Here is a DIY video by 1 Minute Media:

9. Channel 1 Creative Media

Channel 1 Creative Media is a full-service eLearning production company. They can adapt and customize any video according to your needs. They can modify the video content to align with your needs and branding guidelines.

  • Industry: Education, Healthcare, Retail, Corporate
  • Services: Video Production, Training Video, E-learning, Corporate Video
  • Clients: Cabrini, Nestle, Uncle Tobys, NDS
  • Pricing: Provided upon Request
  • Rating: Nil

Here is a training video by Channel 1 Creative Media:

10. Offing Media

Offing Media can help you with instructional video production compatible with the top LMS and eLearning platforms. This educational video production agency is known as an elearning video production specialist because they provide significant cost benefits.

  • Industry: Marketing and Advertisement, Health and Safety, Education
  • Services: Corporate Videos, Training Videos, Health and Safety Videos, E-learning Videos
  • Clients: Toyota, Samsung C&T, Vallianz Holding limited
  • Pricing: Provided upon Request
  • Rating: Nil

Here is an example of a video by Offing Media:

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How to Create an Educational Video?

Here are some steps to keep in mind on how to create an educational video:

1. Identify project needs and project outcomes

What do you want to achieve with the video? (Marketing Goals)

Educational videos can be a post-purchase resource (comprehensive how-to content about your products or services). They also help educate potential customers with interesting content, leading them to trust and eventually connect with your sales team. Especially crucial at the top of the sales funnel.

2. Target audience and their needs

This includes understanding their industry, role, challenges, and what solutions they seek. Creating content for the specific needs and pain points of the audience makes the video more relevant.

3. Clear and Concise Script

This is where most of the time is devoted because a good educational video production script = providing useful information on the product and how it solves the problem, improves efficiency, or adds value to the business. (unique value like how it saves time or makes a process less tedious)

4. Elements to be Considered

  • Voiceover and Sound quality: For credibility and interest (poor audio can distract viewers from the message).
  • Demonstrations and Case Studies: For convincing and trust building (the more proof you bring, the more they are likely to trust you)
  • Right Visuals and Animation: For engagement and effective presentation (if you can make complex content easy to understand, then its a win)
  • Subtitles and mobile-friendly format: For accessibility and ease of sharing (for anyone watching on any device)
  • CTA: For converting viewers into leads (‘Buy now’ Sign up for more’ etc)

5. Recording, Editing, and Finalizing

Here is where the actual process happens. High-quality recording pieces of equipment can greatly impact your video and make it look professional and detailed. SEO elements like titles, tags, and descriptions are another important aspect to consider and finalize at this stage as well.

Ending the process with feedback and analysis is a good way to decide the course of future marketing strategies. This data can provide insights into what’s working and what needs improvement.

Best Use Cases of Educational Video Production

Let us take a look at some use cases of educational video production.

  • Think and Engage: Educational Video production helps to improve critical thinking and maintains audience interest. This helps with a deeper understanding and sometimes an immersive experience.
    Note: Immersive experience if you use interactive elements like live polls, quizzes, or anything that encourages the listener to participate more.
  • Complex Made Simple: It breaks down tough topics for easy understanding, which will thus help in understanding the subject/product better. (This is predictable but still a very valid point)
  • Remember and Learn Independently: It helps with better memory retention and encourages self-study to some extent.
    Note: Self-study here, in this case means to go deeper and watch other tutorials or information about the product.
  • Flexible for Every Stage: It can be used at different stages of the customer journey, from awareness to decision-making.
    Instance:
    • Some may use it at the beginning to give more information about the product and its usage,
    • Some may use it after purchasing the product to know how to utilize it fully and its benefits,
    • Some may use it at both stages as well

Because of this reason we can say it is a versatile tool.

  • Brand Trust through Knowledge: We can use informative content to establish brand authority and trust with potential clients.
    The more you see something informative and useful about a product, the more transparency and trust gained for the company.

We know how to sell your story using your product UI

How to Choose the Best Educational Video Production Company?

Here are some ideas on choosing the best video production company:

  1. Proven track record : 
    A long history of satisfied clients and high-quality work demonstrates that they can reliably meet your needs.
  2. Industry Expertise (or experience) : 
    Deep industry knowledge ensures that the video will connect with your target audience and achieve your goals.
  3. Tech savvy : 
    Stays on top of the latest video technology innovations and trends that can make your educational video production stand out in a crowded field. (clear idea of how and what tools to use according to your needs).
  4. Good testimonials and references :
    Good reviews and word-of-mouth recommendations give you confidence they’ll do a good job for your projects.
  5. Deliverability on time : 
    Consistent, timely delivery shows respect for your schedules and ensures the process stays on track.
  6. Support even after the video is handed over : 
    Guidance after final delivery shows a commitment to quality outcomes even after the project wraps up.

Best Practices for Educational Video Production

Here are some practices you can follow for education video production:

  • Engage them early on in the video with something that stands out. (case study, clickable buttons, etc.)
  • Keep it short but informative. Everyone is in a hurry these days, and one mistake you don’t want to make is to ignore the medium(currently, short videos) that audiences prefer.
  • Use visuals that complement the message or the value you are trying to bring.
  • Clear, direct communication that helps to facilitate learning and retention of key points.
  • Relatable examples that further show the importance of the product you are selling.
  • With many AI tools already in the digital market, keep iterating and changing your elearning video production to make each one better with the tools that are available.

Try Content Beta

Content Beta, we can assist you with nearly everything you need to tell your product’s story. From a range of videos (Product Explainers, Product Demos, eLearning Videos, etc.) to various design solutions (Whitepapers, Presentation design, eBooks, etc.) and even Podcast editing – we do it all.

We have years of experience creating content specifically for the B2B, Tech, and Software industries. We also have Creative as a Service (CaaS) plan that includes a video and design team at a monthly rate.

Some features we provide include:

  • We offer completely transparent pricing for video and design production.
  • We can accommodate demanding schedules and large projects.
  • We have a fast response and quick turnaround time.
  • Our dashboard provides you with real-time updates on project status.

Schedule a call now for further discussion.

Conclusion

Choosing the right educational video production company can make all the difference in how your content is perceived and consumed. It’s not just about flashy visuals; it’s about delivering knowledge in a manner that relates with the audience.

The agencies listed here have demonstrated their commitment, ensuring that learners remain informed and interested. Their dedication to quality and innovation sets them apart in an ever-changing industry.

As the elearning video production domain continues to expand, the role of top video production agencies becomes even more crucial. Their expertise ensures that educational content remains at the top of digital innovation.

Frequently Asked Questions (FAQs)

Videos are preferred over text in eLearning video production platforms because they offer a more engaging and interactive learning experience. They can simplify complex concepts through visuals.

They cater to different learning styles, often leading to better information retention. Additionally, videos can combine visuals, sound, and motion. They make content more dynamic and easier to digest compared to static text.

An eLearning video is specifically designed for online learning platforms. They often include interactive elements, quizzes, and tailored content for self-paced learning.

A regular educational video is generally informative without specific online learning features. They are often used in various settings without the need for user interaction or feedback mechanisms.

Yes, industries with complex processes, frequent training needs, or rapidly changing standards often benefit more from eLearning videos. For example – healthcare, IT, finance, manufacturing, etc.

The latest trends in educational video production include

  • Short Form videos (short, focused videos on specific topics),
  • Interactive videos (with clickable elements and branching scenarios),
  • personalized learning paths based on AI,
  • Increased use of animations and motion graphics to simplify complex concepts.

Educational video production agencies typically produce explainer videos, animated tutorials, screencasts, whiteboard animations, 3D modeling or instructional videos, etc.

Yes, educational video production companies typically offer post-production services. It includes editing, animation, sound design, and adding interactive elements to enhance the final video’s quality and engagement

Educational video production costs generally range from $5000 to $15000 approximately.

It takes about 2-4 weeks of work for an elearning video production agency. It takes 2 experienced instructional designers and 1 editor to develop one hour of video content starting from a neatly designed storyboard. This includes all phases of development, such as creating outlines, scripts, graphics, animations, etc.

We have made videos for 150+ B2B & SaaS companies.

Explainer Video, Product Demo, Remote Video Testimonials, and more.

Content Beta