5 Tips to Make your B2B Product Launch Video Pop
Social Media Marketing videos are the best way for businesses to market their products in the current environment. Today’s audiences relate more to video content than written content. Watching a video generates an impression that lasts longer and that people relate to more. You can publish these films on any social networking website. For example, 82% of Twitter users watch video material, according to a Content Beta poll.
The likelihood that someone will view the internet page doubles when they watch a video for a more extended period. A SaaS company can also use this opportunity to promote its products and foster customer loyalty. If your Twitter video ads have solid social media marketing tactics, they can be profitable and boost your sales.
You must address the most crucial point: the appropriate strategy to make Twitter video ads effective for B2B SaaS businesses. Here are some strategies to help you increase brand recognition and get the most out of your Twitter video ads:
Additionally, you can select whether to promote those videos through your accounts or the brand account. While most brands prefer personal handles, the following two concerns are always taken into account when posting through brand accounts:
In addition, also focus on measuring the efficiency of your Twitter video ads campaign. You can quickly check for efficiency through the following:
The top 10 SaaS Twitter video ads are below. You can utilize these advertisements as a model for your upcoming, effective Twitter ad.
Hubspot is a software platform that helps businesses grow by providing solutions to their marketing and sales needs. The platform provides tools to help companies manage customer relationships and grow their businesses through inbound marketing, website optimization, and CRM.
Hubspot has shared a video on Twitter that shows how they assisted Loom in developing their CRM platform. First, they produced a brief 20-second social short that began with the problem statement and described the prominence of the Loom brand. The next thing the viewers noticed was the collaboration between Hubspot and Loom, which enabled them to tackle the problem immediately once they shared the problem statement.
Renowned Clients: Trello, Reddit, Eventbrite, Soundcloud
Content Beta is a SaaS-focused video production company. SaaS product marketing gains, retains and engages customers with the help of studio-quality b2b product marketing video demos and training videos.
Content Beta used this excellent social video ad to advertise their customer success on Twitter in just 1 minute and 37 seconds. To demonstrate their effectiveness in creating the correct content and design, they began the film with testimonials from their SaaS customers. In this video, which ultimately had a significant impact, they even included encrypted testimonials from their clientele. Finally, they ended the film by listing their satisfied customers’ names.
Renowned Clients: Mainstream, Digitech, Bear Robotics, Open Moves
The Box is a cloud content management and file-sharing service for businesses. It allows users to securely store, share, and collaborate on content from anywhere. In addition, Box provides a secure online storage space where files can be uploaded, organized, and communicated.
Box launched this commercial before Christmas, promoting its clients’ products as a season’s greeting to online users. In just 37 seconds, they demonstrated how CISOs could help safeguard data and counteract online dangers so you may enjoy beautiful vacations. Even the title of their video, “A CISO’s holiday wish list,” played on the festive theme. The ideal means of letting people know they are present even when everyone else is on vacation.
Renowned Clients: intuit, JLL, Broadcom, Morgan Stanley
Airtable is a cloud-based, collaborative database platform that helps users organize their data into customizable tables, views, and records. It allows users to store and share information, collaborate on projects, and create custom applications.
In addition, they released a Twitter video ad exhibiting all of their new features and explaining them to their audience. Along with introducing the latest add-ons, they also provided information on how these features will benefit users while remaining interconnected.
Renowned Clients: Netflix, Spotify, Shopify, Intuit
Zoom is a platform for virtual meetings and collaboration hosted in the cloud. Zoom provides several features to make virtual meetings as close to in-person experiences as possible. In addition, its user-friendly interface and wide range of features make it a perfect choice for anyone wanting to stay in touch with their contacts.
Since Zoom is well-known for its online meeting arrangements, it picked up on the tensions around this work-from-home lifestyle and concentrated on improving connections through the new Zoom Spots. In a brief, clear video, they explained why Zoom Spots are essential for connecting as a virtual workspace even when everyone isn’t present in person. Also, when creating their film, they kept the interests of their viewers in mind.
Renowned Clients: Nasdaq, Walmart, Servicenow, Capital One
A CRM software platform called Pipedrive assists small and medium-sized firms to track their sales efforts and client interactions. It helps sales teams stay organized and increase their closing rate through better visibility into all customer interactions.
Pipedrive focused on convincing their audience why they should watch their video rather than others. So they started their video by explaining how to automate most tasks. This explanation will help businesses solve their primary problem—saving time—and allow them to concentrate on more vital things. Then, they produced a vertical explainer video that explains why they are superior to their competitors.
Renowned Clients: Asana, Slack, Ultradox, Zapier
Slack is a cloud-based collaboration platform. It is a tool that allows teams to communicate and collaborate in real time. Slack allows users to create channels for different topics, groups, and projects. It is an excellent tool for teams to stay productive and organized.
Slack is adept at fostering a two-way conversation with its followers and consumers. Their video demonstrated how to contribute content without meetings, share a screen with multiple people, and add stickers and effects. In addition, their film showed how to respond to messages and tweets sent to the company immediately.
Renowned Clients: IBM, SailPoint, Revolut, Splunk
SkillShare is an online learning community where people can both teach and learn creative skills. It is an excellent resource for anyone looking to learn new skills, improve their existing skills, or find creative inspiration. It’s easy to navigate, with a wide variety of classes. Further, Users can pick the brains of top experts on the web platform SkillShare to learn new skills.
In addition, Skillshare frequently tweets video teasers for their platform’s free classes given by professionals in the field. Through these 1-2 minute trailers, people can interact with the teacher’s personality and learn about the material covered in the course.
Git version control system hosting is provided by GitHub, a web-based service. It provides a graphical user interface for managing and viewing code changes, access control, and other collaborative features. GitHub is an all-inclusive platform for developers to create, scale, and distribute security software.
Further, they released a video demonstrating how their services may aid in quick and straightforward network traffic monitoring, particularly given that it is developed in Rust and passes the Sniff test.
Renowned Clients: Shopify, P&G, Sketch, SAP
SupportNinja is a customer support outsourcing provider specializing in providing high-quality customer support services to businesses of all sizes. The company works with clients to create customized customer service plans that meet their needs and budgets. Moreover, they offer various services, including live chat, email, voice, and social media marketing.
SupportNinja provides outsourcing support to business owners all around the world. They help businesses cut costs and boost conversion rates—a 4-second film with a single display that only changes the services’ names. A quick social short shows all the benefits a company can outsource to make their workload more manageable.
Renowned Clients: Flexport, Metalpay, Vidyard, Tophat
Below are some of the attributes of a good SaaS Twitter video ad:
Using visuals and graphics in your Twitter video ad will attract the viewer’s attention more quickly. Consider adding visual marketing statistics to appeal to your viewers further. Adding relevant hashtags to your ad can help it reach a larger audience. Hashtags also increase the chances of your ad being seen and getting engaged.
A Twitter social video ad should focus on giving a clear and consistent message displaying why their video is better than the others. Also, your ad should include a clear call to action that encourages viewers to take the desired action. For example, this could be to sign up for a free trial or purchase a subscription.
Social shorts and vertical videos work the best. However, long videos are dull and eventually lose the customer’s interest.
Always end the video with a clear call to action, telling your customer what to do after watching the video.
Your Twitter video ad should focus on your brand and why that brand is good and better for your customers.
Never mix two services or offers in one video; ensure a different video for every promotion.
It would be best if you customized your Twitter video ad per the platform they will play to get more customer focus.
Twitter Video Ads are a great way to reach potential customers and build brand awareness.
The Twitter video ads that involve engagement and know what their audience wants to watch in the video are the most successful ones. Those with videos get ten times more customers than tweets without video content.
A Twitter video ad is relatively easy to make. However, before you can add the video you want people to view to your Twitter account, you must log in, launch the video campaign, and add it there.
The minimum and maximum resolutions for Twitter videos are 32 x 32 and 1920 x 1200 or 1200 x 1900, respectively. Therefore, the total file size should be 512 MB.
