Top 10 Best B2B SaaS Twitter Video Ads Of All Time

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Rishabh Pugalia

May 6, 2024


Your product/service is strong, but it’s struggling to grab the attention of professionals with too many other options. You need something that positions your content to attract potential customers, not just casual followers. You need Twitter Video Ads.

Since the Elon Musk takeover, Twitter (rebranded as X now) has grown into a top choice among 67% of B2B marketers. Therefore, using Twitter marketing campaigns to reach out to high-value users must be a priority for your business.

Twitter encourages short-form content on its platform. This makes short Twitter video ads more effective than other forms of content. They match with the quick pace at which people scroll through their tweets.

That’s why including short-length videos is essential for your marketing needs. Moreover, using videos on Twitter can result in 6X more shares compared to pictures or GIFs.

Here are some things to remember when creating these video Twitter ads:

  • How can your video ads become a part of Twitter’s real-time conversation culture?
  • How can your Twitter ads B2B video convey the right message within the character limit?
  • How can your Twitter video ad act as a starting point for a bigger digital campaign across multiple platforms?

With that in mind, let’s move on to the next section of our blog:

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    What are Twitter Video Ads?

    Twitter Video Ads are a form of advertising on the platform that allows businesses to promote video content to users. These video ads appear in several formats.

    You can choose from:

    • Promoted Tweets
    • In-stream commercials, or
    • Video cards that lead to your website.

    They allow you to integrate different Twitter features, such as polls, within those ads. These features work the same way you create a standard new tweet, enabling users to start their campaigns easily.

    Pro Tip: Twitter recently updated its ad labels. From now on, you’ll see “Ad” in the top right corner of a post. Before this change, ads had “Promoted” written in the bottom left, along with an arrow icon.

    This small change might lead to more accidental clicks or interactions, but that doesn’t necessarily mean increased conversions. So, if you’re managing ads on Twitter, keep a close eye on your key performance metrics moving forward.

    Twitter allows you to pay based on the campaign objective and ad group goal you choose. Every combination triggers a cost for a specific action. This means you pay only if that action occurs.

    For example – You select the “video views” objective. So, you pay only when someone watches your video ad in 50% view for 2 seconds or more. Or when someone clicks to expand/unmute your video.

    Similarly, you have other ad group goals:

    • 15s video views
    • 3s/100% video views
    • 6s video views

    You can learn more about Twitter’s specific billing actions and specific ad group goals in the links attached.

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    Top 10 Best B2B SaaS Twitter Video Ads Of All Time

    The best Twitter ads are the short ones that instantly talk about what they want to show. Here’s a list of the top 10 best B2B SaaS Twitter video ad examples of all time.

    1. NotionHQ: Formulas 2.0

    Title: Formulas 2.0
    Duration: 0:28 seconds
    Visual Style: Using real UI screen
    Narration: Music. No voiceover
    Message: The video highlights a new feature update in the Notion tool – redesigned multi-line editor, syntax, and error highlighting.

    2. Evernote: Evernote Search

    Title: Evernote Search
    Duration: 0:48 seconds
    Visual Style: Explainer video style, colorful shapes, and fluid design
    Narration: Voiceover with playful background music
    Message: The video, which is part of a Twitter video ads campaign, highlights a new feature update in Evernote – AI-Powered Search in the app.

    3. Taskade: AI Workflow Generator

    Title: AI Workflow Generator
    Duration: 0:20 seconds
    Visual Style: Using real UI screen
    Narration: No narration. No music
    Message: The video highlights a new feature update in Taskade – AI Workflow Generator. It is powered by GPT-4 and instantly generates thousands of case-specific workflows

    4. Figma: FigJam AI

    Title: FigJam AI
    Duration: 0:53 seconds
    Visual Style: Figma UI elements. Real UI screen show
    Narration: Playful background music. No voiceover narration.
    Message: Twitter video ads help in promoting new features.The video highlights a new feature update in Figma – FigJam AI. It makes certain tasks easier with the help of AI.

    5. Salesforce - Ask More of AI

    Title: Ask More of AI
    Duration: 0:15 seconds
    Visual Style: Actor-lead film style
    Narration: Actor voice with sound effects. No Music.
    Message: The video has a CTA below the tweet – “Subscribe to our “Ask More of AI” newsletter on LinkedIn.”

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    6. Adobe: ProjectResUp

    Title: Project ResUp
    Duration: 0:10 seconds
    Visual Style: Comparison of two same clips
    Narration: No voiceover. Music.
    Message: The video highlights a sneak peek of new technology from Adobe. It can convert low-resolution video to high-resolution.

    7. Skillshare: Live Sessions

    Title: Live Sessions
    Duration: 0:15 seconds
    Visual Style: Animated text with images. Certain brand elements.
    Narration: No narration. Music.
    Message: This video is one example of Twitter video ads that highlight a new feature update, which, in this case, is Live Sessions. It makes interacting with teachers easier.

    8. Github: DevEx

    Title: Github DevEx
    Duration: 0:15 seconds
    Visual Style: Still image with a message running from right to left at the bottom.
    Narration: No narration. No music.
    Message: The video is about an expo that says, “Get ready for all things AI, security, and DevEx,” with a link attached to the tweet.

    9. Slack: Slack Canvas

    Title: Slack Canvas
    Duration: 0:21 seconds
    Visual Style: UI screen with brand design elements.
    Narration: No narration. No music.
    Message: The video highlights a new feature update – Slack Canvas. It is a fully customizable space for capturing and curating knowledge in Slack.

    10. Zoom: Zoom Ice Breakers Campaign (Zoom X RedBull Racing)

    Title: Zoom Ice Breakers Campaign
    Duration: 0:59 seconds
    Visual Style: F1 racers answering questions.
    Narration: Q&A with F1 racers. Questions from fans.
    Message: Just an advertisement for Ice Breakers (feature in Zoom) with two celebrity F1 racers.

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    Twitter Video Ad Specs & Placements

    Twitter Video Ads offer flexible options to showcase your brand’s message. Below are the specifications and placement details you need to use this valuable tool effectively.

    1. Twitter Video Ads Specs

    All video ads on Twitter must meet official specifications (specs) and quality standards. To avoid rework on video ad production, educate yourself about the specs for Twitter Video Ads.

    Here is a summary of the ad specs mentioned on the official page.

    a. Twitter Video Ad Specs

    Tweet copy: 280 characters
    File types: MP4 or MOV
    File size: 1 GB max. For optimal performance, keep files under 30 MB
    Video length: 15 seconds or less (recommended). Up to 2:20 is supported
    Video Resolution: 1920×1200 (maximum), 32×32 (minimum)

    • Twitter strongly advises maintaining consistent branding throughout the video.
    • If including a logo, keep it visible in the upper left corner
    • For product consideration, ensure the product is displayed clearly

    Captions: Closed captioning or text overlays
    Video bitrate: 6,000 – 10,000k (recommended 6,000k) for 1080p. 5,000k – 8,000k (recommended 5,000k) for 720p
    Frame rate: 29.97FPS or 30FPS. Higher is acceptable (support up to 60FPS)
    Audio codec: AAC LC (low complexity)
    Video codec: H264, Baseline, Main, or High Profile with a 4:2:0 color space

    Here is the official link, in case you want to know more.

    b. Thumbnail Specs

    Supported files: PNG or JPEG
    Aspect ratio: recommend matching sizing of the video
    Max size: 5MB
    Looping: Videos will loop if the video length is under 60 seconds

    2. Twitter Video Ad Placements

    There are five types of placements for Twitter video ads. They include:

    a. Promoted Videos

    Placement: You can feature your video tweet as a Promoted Tweet. It seamlessly integrates into users’ timelines that look just like a regular tweet but with a more significant reach.

    b. In-Stream Video Ads

    Placement: These ads place your video content on Twitter before, during, or after other videos. It helps connect your brand with the right publishers, capturing the audience’s attention when they’re interested.

    c. Video Ads with Website Cards

    Placement: Video Ads with Website Cards mix video with a call-to-action button. When someone clicks on the card in their feed, it takes them to your landing page. The video keeps playing as they arrive, which helps bring more visitors to your site.

    d. Video Ads with Conversation Buttons

    Placement: Video Ads with Conversation Buttons are placed within a user’s feed, much like tweets. They invite users to retweet, reply, or share the ad.

    e. Video Ads with App Buttons

    Placement: Video Ads with App Buttons are typically located within a user’s Twitter feed. They feature a call-to-action that directs viewers to download an app. They’re ideal for B2B marketers looking to increase app installs among professionals.

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    Benefits of Twitter Video Marketing

    Twitter is a platform where industry conversations are happening. You can introduce your brand into these discussions using SaaS video ads, showcasing your expertise and insights.

    Twitter’s audience might be smaller than YouTube’s, but it is often more specialized and actively participating. For B2B marketers, ten deeply involved prospects can hold more worth than a thousand casual views. This is where each individual is high-value. Twitter Video Ads help you reach and engage this focused group.

    As a result, B2B marketers save more than 50% on cost-per-engagement using Twitter’s ad campaigns. Twitter lets you pick who sees your ads, targeting by age, language, device, interests, or location. This means you’re reaching the right people. As a result, it cuts costs since you don’t waste your ads on those who won’t interact.

    These benefits align your Twitter marketing campaign video strategy with your overall efforts to reach potential clients. Other areas where Twitter Video Ads can significantly contribute, both directly and indirectly, include:

    • Enhancing conversions
    • Building trust
    • Remarketing
    • Simplifying product features
    • Encouraging social sharing
    • Targeting niche and high-intent users.

    How Do Twitter Video Ads Work for B2B SaaS?

    Twitter is unique because it lets you reach a group we call “focused followers”. This group consists of industry insiders who closely follow certain micro-influencers with only a few followers. On Twitter, you can create ads targeting these influencers’ followers on Twitter.

    This feature isn’t available on other social media marketing platforms. For instance, on Facebook video ads, you can’t directly target the friends of a specific person. Twitter’s ability to target such a focused group of followers makes it a standout tool for niche marketing.

    A focused approach results in more effective engagements and better ROI. This way, the video ads reach a small yet high-value group. This smaller audience results in lower ad costs compared to other platforms. Using this approach with behavior-based targeting gives you the best chance of finding your audience.

    Why Choose Content Beta?

    Creating B2B Twitter video ads can be tricky. You need engaging visuals, impactful starts, or interesting ideas right away. At Content Beta, we simplify these processes, helping you achieve more from your marketing efforts.

    With our Creative as a Service option, you gain access to a full-stack video and design team for a fixed monthly fee. This experienced team has successfully catered to 150+ software and tech companies, producing videos that truly connect. Our collaboration-focused platform guarantees that your brand’s vision is perfectly brought to life.

    What We Offer:

    • Get your basic tasks done within 1-2 days.
    • Our state-of-the-art cloud storage ensures effortless teamwork, editing on the go, and a space for all your brand materials.
    • Pay only for what you use; unused credits roll over to the next billing cycle. Check our pricing.

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    To sum up, Video Ads on Twitter offer a cost-effective and impactful way for B2B SaaS companies to reach and engage a professional audience.

    This platform works best with brief videos that are easy to remember and encourage buying intent. With precise targeting, these ads can efficiently reach the most relevant and responsive audience. The audience is small yet high-value, making it highly effective for maximizing ROI.

    Frequently Asked Questions (FAQs)

    The most effective Twitter Video Ads are short, ranging from 6 to 15 seconds. These ads should be clear, even without sound, and include captions or on-screen text.

    To create a Twitter video ad, follow these steps:


    • Log into Twitter Ads Manager, select your campaign objective, name your campaign, and set your budget and duration.
    • Define your target audience, select a bidding strategy, and allocate your ad group budget.
    • Create or outsource a concise, engaging video that clearly conveys your message, and upload it in the creative section with an appealing tweet.
    • Choose your video ad placements on Twitter, review your campaign details, and launch your video ad campaign.

    Twitter supports MP4 and MOV file types for Twitter Video Ads. The video file size must not exceed 1GB.

    Twitter Video Ads should be about 6 to 15 seconds long for effective engagement and message retention. However, these video ads can be up to 2 minutes and 20 seconds long.

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