Top 10 Animated Explainer Video Agencies

Top 25 Animated Explainer Video Agencies

Written by Rishabh
Written by Rishabh

Rishabh leads the content strategy at Content Beta, an on-demand creative video and design team for Tech & SaaS companies.

In today’s digitalized world, with every kind of information being available on the internet, explainer videos have proven to be the most effective and innovative way of engaging leads and getting sales for B2B businesses. This is where the role of an animated explainer video company becomes crucial.

According to a survey by Tubular Insights, 73% of users bought a product or service after watching an explainer video about it. Animated explainer videos, with their storytelling format and engaging visuals, can highlight the benefits of the SaaS in the most easy-to-understand way.

An explainer video company can also aid in instilling trust in the brand, increasing awareness about the product, and improving conversions. A study by Oberlo showed that 93% of marketers said they landed high-quality leads with the help of videos on social media. Thus, the role of an animated video company in today’s marketing landscape is more significant than ever.

Table of Contents

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

What is an Animated Explainer Video?

An animated explainer video is a short, engaging marketing video. It highlights the services and solutions of a company in a simple, appealing, and easy-to-understand way. It uses animations, visual storytelling, and simple language to explain what the company does and why it’s useful.

The best explainer videos are short 2-minute videos. These videos are usually produced by explainer video production companies. They explain the problem in the industry and how the product will solve it. They highlight the benefits of the SaaS product or service and elaborate on the working of the UI, amplifying the brand, color, and styles to increase customer recall value.

Animation styles can vary largely based on the needs of the company and what resonates with their particular audience. An animated video agency can offer a range of styles, including 2D animation, motion graphics animation, live-action animation, hybrid animation, and so on.

Explainer videos are generally used by marketing or sales teams to explain the product, create awareness, and increase sign-ups. On average, a 60-second customized animated explainer video, produced by a professional explainer video company, can cost a minimum of $7,000.

Why is animated explainer video important?

Here’s a simple breakdown of why animated explainer videos are important:

  • Easy to Understand: Animated videos use simple graphics and animations to break down complex ideas.
  • Engaging: Animated explainer videos are fun and visually appealing, helping to grab and keep the viewer’s attention.
  • Storytelling: They can tell a story that engages the viewer emotionally, which can make the message more memorable.
  • Visual Learning: Animated videos cater to visual learners who grasp information better when visualized.
  • Versatility: They can be used for a variety of purposes, such as explaining a product, service, or concept, teaching something new, or providing instructions.
  • Shareability: Animated explainer videos are easy to share on various platforms, increasing the reach of your message.
  • Branding: You can incorporate branding elements in the animated video, which can help improve brand recognition and consistency.
  • Cost-Effective: Animated explainer videos can often be created more cost-effectively than live-action videos, especially when no actors, locations, or expensive equipment are needed.
  • Timeless: An animated video can stay relevant for a much longer time.
  • Increased Conversion Rates: They can help increase conversion rates on websites as they can effectively communicate value propositions and convince visitors to take action.

We know how to sell your story using your product UI

What are the benefits of animated explainer videos?

Benefits of Animated Explainer Videos for your business –

  1. Visuals immediately grab the attention of the audience
  2. Helps in building a brand identity
  3. Storytelling format reduces time and effort for the sales team
  4. Engaging explanation of complex UI of the SaaS
  5. Boosts the conversion rate
  6. Works for all marketing – Social Media, Emails, Blogs, and TV ads
  7. Has high customer recall value
  8. Substantially increases SEO based web traffic

Top 25 Animated explainer video agencies

1. Studio Pigeon

This animated explainer video company primarily creates animated explainer videos, commercials, and cartoons. The company was founded in 2013 with its headquarters being in Poland. They specialize in creating compelling stories and animating heart-touching characters and have worked for more than 50 countries.

As an animated video agency, their services include motion design, storyboards, illustration, sound design, character design, comics, video animation, motion design, animated infographics, games, and apps.

Explainer videos by this explainer video company can be used to tell the product story, HR videos, branded videos, educational videos, business storytelling, and tutorial videos.

The process consists of three steps. The first step is to do a brief analysis, collect information, project goals, brainstorm, style referencing, and benchmarks. In the second step, the script, storyboard concept art, timeline, and budget are decided.

In the final stage, remote video production is done with the creation of motion design, graphics and illustrations, and side-by-side production with voice-over music and editing.

Youtube_icon_new

Biggest Clients: McDonald’s, IKEA, Nestle, Microsoft

Average Price: $5000+ (Pricing by enquiry)

2. Thinkmojo

Thinkmojo, an animated explainer video company, was started back in 2011 in San Francisco, California. Their primary goal is to craft videos that encapsulate the customer’s entire journey for a B2B product – creating leads, converting customers, and invoking advocacy.

Having worked with some of the top brands in the world, this animated video company specializes in creating explainer videos and also produces various educational commercials and personalized videos.

The team of expert writers, artists, designers, sound artists, and video editors create videos that decomplexify the product by means of engaging characters and powerful storytelling. Whether it’s an onboarding video, user retention video, product launch, or event video – they do it all.

Youtube_icon_new

Biggest Clients: Twitter, Slack, Google, Square

Average Price: Pricing by enquiry

3. Content Beta

Content Beta is a SaaS-focused video production agency. Fairly young in the industry, they’ve worked with over 100 B2B SaaS brands since 2020 to onboard, engage, and retain users with studio-quality hybrid product demos and training videos.

Content Beta excels in creating engaging UI animation and spellbinding motion graphics. They have a skilled team of tech analysts, video marketers, scriptwriters, video editors, copywriters, storyboarders who have spent years experimenting and mastering the process.

Advantages of working with this explainer video company are – they really understand B2B SaaS, they’re full-service from script to storyboard to video editing to final video at fixed and transparent pricing, they’re low touch, therefore there is no need of spending hours on zoom calls explaining how the product works and they deliver fast (maximum 8-10 business days).

However, they don’t do 3D character animated explainer videos. Content Beta even offers to update product videos according to the changing features of your SaaS.

Youtube_icon_new

Biggest Clients: Chirotouch, ManyChat, Dynamic Yield, Pipe, Service Now

Average Price: $500+

4. Demo Duck

Founded in 2011, Demo Duck is a video company with its headquarters in Chicago. They create unparalleled animated and live-action videos of multiple types including explainer video, customer testimonial educational video, commercial video, internal communications video, branded video, social media video, company story video, video series, and have worked with some of the biggest brands on the globe.

As an animated video company, their goal is to craft unique videos with engaging animations that are inspiring and fun to watch. They resonate with the target audience by means of the story. Their portfolio is exceptional and proves that they have a power-packed video production team, making them one of the leading animated video agency in the industry.

Youtube_icon_new

Biggest Clients: Dropbox, Netflix, GoFundMe

Average Price: $5,000+ (Pricing by enquiry)

5. YumYum Videos

Founded in 2011, YumYum Videos is an animated explainer video company. They has worked with hundreds of brands from all over the globe, providing animation and explainer video services – from small startups to Fortune 500 companies.

As an animated video company, their goal is to create out-of-the-box videos to help brands in conveying ideas, educate customers, and promote their company goals. They have mastered the creation of animated tutorial videos, explainer videos, educational videos, social videos, commercials, and more.

Their design style is unique and distinctive. Booking a call with them is easy and the process is fully customizable. They usually take around 2.5 months to deliver the final product.

Youtube_icon_new

Biggest Clients: Amazon, Dell, Deloitte, Kodak, Autodesk

Average Price: $3000+ (Pricing by enquiry)

We know how to sell your story using your product UI

6. Wyzowl

Wyzowl, an explainer video company, was started in 2011 when there was a bigger gap between the marketing demands from B2B businesses and the supply of explainer videos. With their headquarters located in the UK, they have worked with over 1500 companies and has created more than 3000 videos.

As an animated video agency, they can create a wide variety of animation videos from line drawn and 2D graphics to 3D and image-based animations. They adapt to the style of the brand and strive to provide clear pricing, unlimited revisions, and quick turnarounds.

Having worked with businesses spread out over 40 countries, they are experts in story writing, scripting design, and animation.

Youtube_icon_new

Biggest Clients: Amazon, Dell, Deloitte, Kodak, Autodesk

Average Price: $3000+ (Pricing by enquiry)

7. Explainify

Established in 2011, Explainify is an animated explainer video company with its headquarters in Arkansas. Its primary customer base includes Banking and Finance companies, SaaS platforms, Science and Technology companies, Health Care, and Apps.

As an animated video company, their area of expertise is creating animated explainer videos for sales, marketing, and training purposes. The process is actually simple where the prospective client has to fill out a short form and review details of the project.

The team at this animated video agency then sends over the proposal with the estimated budget and timelines which are reviewed by the company and its stakeholders.

They have a team of specialists working on set deadlines to create a video that uplifts the brand’s reputation, explains the product, and impresses the target audience. As an explainer video company, they have worked with over 350 clients, producing more than 1,000 videos.

Youtube_icon_new

Biggest Clients: NetSuite, BOSCH, Skybox Security

Average Price: $10,000+

8. Yans Media

Based out of Armenia, this animated video company produces 2D, 3D, and motion graphics videos. It is one of the top video production companies in the Middle East. Their main focus is to provide explainer videos and animation services.

As an animated explainer video company, they have a talented team of writers, artists, animators, designers, and video editors for their original animation design styles. They also have a humongous resource of voice talent with different accents ranging from Southern American and Canadian to Queen’s English and Eastern Australian for the videos.

The contact process is easy, with the briefing and scripting standing at the core of the animation and production. As an explainer video company, they take about two months to complete the video and provide 2 free revisions for the stage.

Youtube_icon_new

Biggest Clients: VISA, Pavlok, Deloitte

Average Price: Starts at $4500 (Pricing by enquiry)

9. Sandwich

Sandwich is an explainer video company known for its unique way of integrating animation with live-action videos. Their storytelling method is unique, quirky, and is made like a professionally produced short film. Founded in 2009, their headquarters is in Los Angeles.

They have worked with a sea of industry giants ranging from social media platforms like Tiktok and Facebook, massively successful apps like Uber and eBay, and humongous SaaS companies like Salesforce and Slack, because of which their best starting price for a video is around $25,000.

Getting in touch with this animated video agency is easy. They effectively explain how they work with a wide variety of styles depending on what fits the creative needs of the product. They excel at creating explainer videos, testimonials, animation videos, etc., having created over 700 videos for 300 clients.

Youtube_icon_new

Biggest Clients: Descript, Slack, Wista, Calendy, Salesforce

Average Price: $25,000+

10. Explain Ninja

Starting in 2013, Explain Ninja is a leading explainer video company and animation studio. They excel in producing a wide variety of animation styles, from whiteboard videos to 3D animation and 2D animation.

As an animated explainer video company, they have worked with iconic brands like Google, Atlassian, Codio, Bolt, MyTaxi, Pipedrive, etc. They excel at creating videos that stand out in the digital content marketing field and help in maximizing prospect engagement and driving ROI.

Their goal is to provide a creative and stylized story, with a unique blend of animation and marketing. The video made is original and of premium quality, and it highlights the benefits of the product. Their creative process is easy to navigate through with the briefing, scriptwriting, storyboard, illustrations, voiceover, animation, and sound design at the core of the video.

These videos have aided in creating brand awareness, generating leads, supporting customers, and providing engagement in the sales pitches.

Youtube_icon_new

Biggest Clients: Google, Pipedrive, Atlassian

Average Price: $5,000+ (Pricing by enquiry)

11. Epipheo

Epipheo is a combination of the words ‘Epiphany’ and ‘Video’. Founded in 2009, it is a leading animated video company that specializes in creating animated explainer videos.

This company is driven by the belief that clarity is key, and people won’t buy what they don’t understand. As an animated video agency, they aim to spark epiphanies in viewers through their videos. The goal is to help them understand what a company does, why it matters, and how it’s different.

Epipheo offers a wide range of services including 3D explainer videos, brand videos, educational videos, internal videos, live-action videos, social video ads, etc. They cater to various industries such as B2B, B2C, Software As A Service, Cybersecurity, Financial Services, etc.

Their process, as an explainer video company, is designed to create video solutions for every stage of the marketing funnel, from raising awareness to consideration, conversion, and expansion. They have created over 5000 epiphany videos since their inception, serving a vast number of clients.

Youtube_icon_new

Biggest Clients: Epson, P&G, Cisco

Average Price: $10,000+ (Pricing by enquiry)

12. Very True Story

Based in Oakland, CA, Very True Story is a design studio with a strong emphasis on animated video and graphic illustration. As an animation video company, they are committed to creating visually compelling and engaging content that tells a ‘very true story’.

Founded in 2012, their portfolio showcases a wide range of projects. It demonstrates their versatility and creativity in animation and design. They have worked on various projects including “Wolf Awareness Week” for Defenders of Wildlife, “Animation Compilation” for Zcash, “Shasta” for Adobe, and “Eero for Service Providers” for Eero, among others.

Very True Story’s work spans across different industries and clients, from wildlife conservation organizations to tech companies, demonstrating their ability to adapt their storytelling and design skills to different contexts and audiences. As an explainer video company, they excel in creating content that effectively communicates complex ideas.

Youtube_icon_new

Biggest Clients: Adobe, Facebook, LinkedIn

Average Price: Pricing by enquiry

We know how to sell your story using your product UI

13. Vidico

Vidico is an animated explainer video company that specializes in creating high-quality video content designed to grow businesses. As an animated video company, they offer a fully managed service from ideation to production, making the process easy and efficient for their clients.

Their services cater to each stage of the marketing funnel, including engagement, acquisition, and retention. They offer a wide range of video types such as animated explainer videos, testimonial videos, walkthrough videos, etc.

Vidico has a proven track record of delivering real results, with their videos securing over 1.4 billion views. They have worked with a diverse range of industries and have successfully communicated products of all kinds.

Youtube_icon_new

Biggest Clients: Spotify, Uber, Webster.

Average Price: $10,000+ (Pricing by enquiry)

14. Switch video

Switch Video is an animated explainer video company that specializes in creating custom animated explainer videos. Founded in 2011, they have over a decade of experience as an animated video company. They have produced more than 1,200 videos for clients across the USA, Canada, and over a dozen other countries.

As an explainer video company, their services are designed to increase brand awareness and conversion rates. They produce and implement effective video content campaigns for websites, email marketing, and social media.

Switch Video stands out with their commitment to results. They offer a 60% engagement guarantee, promising that their well-produced videos will capture the attention of the audience. They also provide split testing, allowing clients to test two versions of a video to see which one performs better.

Their process of making an animated explainer video is well-refined. It ensures an enjoyable experience for their clients. It includes discovery, script & visual concepts, storyboard & voiceover, animation, and delivery.

Youtube_icon_new

Biggest Clients: Box, Nespresso, Amazon

Average Price: $10,000+ (Pricing by enquiry)

15. Dinos & teacups

Dinos & Teacups is a one-woman run illustration and animation studio. The studio specializes in animated video service for clients, which include storyboard, illustrations, animation, and all sound work. They also offer short loop animations for messages that require a brief but impactful visual support.

As an animated video agency, Dinos & Teacups creates static illustrations for magazine covers, headers for websites, and apps. Their illustration style is characterized by its colorful, playful nature, and bold characters.

The studio has worked on animated explainer videos, campaign videos, commercials, and promo animations. Some of their notable works include an animated explainer video for E-Butler, a commercial for Vmarkt, and a campaign video for The Vegan Society.

Youtube_icon_new

Biggest Clients: Alfa Systems, Medtronic, Scito Media

Average Price: Pricing by inquiry

16. Motion story

Motion Story is a motion graphics and animation production studio that specializes in creating unique stories to explain complex ideas. Based in Byron Bay, Australia, they are committed to crafting unique narratives using a proven creative process honed over a decade.

As an animated explainer video company, their services include creating animated explainer videos with focus on creativity and uniqueness. They believe that every video should be different, reflecting the unique nature of the client and their story. Their work spans across various industries and clients, from technology and SaaS to startups and nonprofits.

Some of their notable projects include an animated explainer video for Carter Coin, an animated Covid Vaccine Explainer for Redcross, etc. They take pride in their collaborative approach, working closely with clients to create standout videos that benefit both parties.

Youtube_icon_new

Biggest Clients: UN ESCAP, RSPCA, ACIAR

Average Price: $5,000+ (Pricing by enquiry)

17. Grumo media

Grumo Media is an animated explainer video company that specializes in creating engaging and visually appealing videos. They have a diverse portfolio, showcasing their ability to explain complex ideas in a simple, engaging manner.

As an animated video agency, their featured projects include a variety of animated explainer videos for different clients and purposes. Some of their notable works include an animated video for “Save The Children”, a community discovery video for “Disqus”, a promotional video for “PadMapper”, and a video for “Yoin – El Boca En Boca Online”.

Grumo Media has received positive feedback from their clients, including Alexis Ohanian, the co-founder of Reddit, and Ashton Kutcher, a celebrity investor. They have also worked with Lenny Teytelman, the CEO of Protocols.io, who praised the fun and creative experience of working with them.

Youtube_icon_new

Biggest Clients: Microsoft, Walmart, Reddit

Average Price: Pricing by enquiry

18. Blink tower

Blink Tower is an animated explainer video company that specializes in creating animated explainer videos. They focus on making targeted videos that excite, inspire, educate, and explain. As an animated video company, their primary aim is to drive sales, signups, and support by bringing your story to life.

Their portfolio includes a wide range of projects across various industries. They have created –

  • Finance animated explainer videos for Sanlam Cumulus Echo RA
  • Non-profit animated explainer videos for National Academy of Engineering,
  • Tech animated explainer videos for Homespeed by Speedtest.net
  • Travel animated explainer video for Booking.com for Business,
  • Startup animated explainer video for YachtMe.

Blink Tower has received positive feedback from their clients, praising their communication, quality of service, and the high-quality product they deliver.

Youtube_icon_new

Biggest Clients: WHO, Mozilla, Standard Bank

Average Price: Pricing by enquiry

We know how to sell your story using your product UI

19. Digital Spark Studios

Digital Spark Studios is a worldwide video production company that specializes in creating high-quality video content. Based on the East Coast of the US, they are dedicated to creating work that triggers both emotion and action while building meaningful relationships with their partners.

Their services include pre-production, production, post-production, and animation video production. They work with a diverse group of clients from different industries, showcasing their versatility as an explainer video company. They have experience in corporate video, branded content, and industrial sectors.

They pride themselves on their full-service post-production offering, from cutting and coloring to sound design and animation. Some of their notable projects include a promotional video for Ninja Kitchen and a product video for Elica.

Youtube_icon_new

Biggest Clients: Atlas Copco, P&G, Lexus

Average Price: $10,000+ (Pricing by enquiry)

20. Kasra design

Kasra Design is an award-winning animated video company. It is known as one of the best explainer video companies. They specialize in creating animated explainer videos and 3D animation production. With bases in Malaysia, Singapore, and the United States, this animated video company has a global reach.

Their services include explainer videos, healthcare videos, motion graphics, corporate videos, and 3D animation. They have worked on a variety of projects, showcasing their versatility as an animated video agency. Some of their notable works include a motion graphics video for Salt Lending, a 3D animation for PayPro Global, and a series of 3D animations for MegaGrass.

Kasra Design is committed to crafting high-quality visual stories that fit the unique needs of their clients. They take pride in their customer service and long-term business relationships. They work closely with their clients at every stage of the project to ensure that their goals are met.

Youtube_icon_new

Biggest Clients: MegaGrass, PayPro Global, Mindsay

Average Price: $10,000+ (Pricing by enquiry)

21. MHF creative

MHF Creative is an animated explainer video production company based in the UK. They aim to create authentic and engaging videos that bring brands to life.

As an animated video company, their services encompass a wide range of video production types. They have worked with a range of international brands, including American Express, Egencia, Etsy, and Awin. Their commitment to storytelling has helped establish them as a leading creative video production company in London.

Their portfolio includes a variety of video styles, from animated explainer videos and product demos to customer testimonials and event coverage.

Youtube_icon_new

Biggest Clients: Universal Studios, American Express, Bloomberg

Average Price: $10,000+ (Pricing by enquiry)

22. Antimatter.tv

Antimatter is an animation and motion design studio based in Milan, Italy. They are dedicated to producing high-end animations and great stories.

As an animated video agency, their portfolio includes a wide range of projects, showcasing their ability to create engaging and meaningful content. Some of their notable works include “We need to fight microplastics”, “Be the hero in a child story”, “Don’t be a bully, loser”, and “What would you change?”.

Antimatter’s team of selected talents works together to be an animated explainer video company. They believe in the power of storytelling and use their skills to create content that resonates with the audience.

Youtube_icon_new

Biggest Clients: YouTube, Change.org, BeamWallet

Average Price: Pricing by enquiry

23. Oddfellows

Oddfellows is an animated video agency based in Portland, Oregon. They specialize in creating content that resonates with audiences and leaves a lasting impact.

Their portfolio includes a diverse range of projects, demonstrating their ability to create unique and engaging content. Some of their notable works include –

  • “Iroh – Number Zero”, an elegant brand system capturing the spirit of Iroh, the world’s first IPFS implementation to leave Alpha;
  • “Savage x Fenty Vol. 4”, a set of animated vignettes for Rihanna’s Emmy-winning Savage X Fenty show;
  • “Material You”, an illustration system developed collaboratively with the Material team at Google, introducing the world to Material You, the expressive features of Material Design 3.

As an explainer video company, Oddfellows prides itself on its ability to develop content that creates deeply personal brand experiences.

Youtube_icon_new

Biggest Clients: Savage X Fenty, Ebay, Google

Average Price: Pricing by enquiry

Marketing needs Videos & Designs.

Get your [Video + Design + Creative] work done.

24. Illo.tv

Illo is a design studio based in Turin, Italy, with a focus on motion design, illustration, and art direction. They are known for their colorful aesthetics and clear storytelling. The international team at Illo is passionate about creating visually appealing and engaging content.

Their services include animated explainer videos, motion design, illustration systems, branding, and so on. They have worked on a variety of projects, including motion design for Liv and Found Health, 3D videos for Walliance, and a motion series for Nature.org.

Youtube_icon_new

Biggest Clients: Apple, Pinterest, Snapchat, Emirates

Average Price: $10,000+ (Pricing by enquiry)

25. Cub Studio

Cub Studio is an animated video agency that specializes in creating animations with characters. They have worked for a wide range of clients, from global brands and sports teams to social networks, banks, and startups.

Their portfolio includes a variety of animations created over the years, including branded content, music videos, and passion projects. Some of their notable works include animations for “MasterClass”, “US Open”, and “London Lions Basketball”.

Cub Studio is also known for their self-initiated animations and passion projects, which they use to explore new styles and animation techniques. These projects not only showcase their creativity but also help explain their animation process to new clients.

Youtube_icon_new

Biggest Clients: Mercedes, ESPN, Formula E.

Average Price: Pricing by enquiry

Things to consider while choosing the best animated explainer video company

Here is a list of things to keep in mind while deciding the animated explainer video agency:

  • Evaluate the portfolio to understand their style and quality
  • Understand what level of customization they can provide
  • Go through their clientele
  • Communication and flexibility are important factors
  • Understand their working and timelines
  • Research and understand the explainer video pricing

Why Choose Content Beta?

As a dynamic animated explainer video agency, we provide a wide spectrum of videos like Product Explainers, Demo Videos, Testimonial Videos, to an array of design solutions such as Whitepapers, Brochure designs, eBooks, and more.

As an animated video company, we take care of every detail so you can focus on your core business.

Interested to learn more about our services as a video production house? Click here to find out more.

Steps, Tips and Tools to Creating an Effective In-house Animated Explainer Video

Steps Things to cover Tips Software to use
Script 1. Quick overview of your product
2. Introduce the problem
3. Answer the problem with your SaaS
4. Call to action
5. Broadcast your well-known clients
1. Keep it brief
2. First 30 seconds- key message and value proposition
3. Speak in 2nd person
4. Keep the language simple
5. Add humor if possible
- Final Draft
- Celtx
- Writer Duet
- Trelby
- Google Docs
Voiceover 1. Take time to study the script
2. Clarity is essential- pronounce every word correctly
3. Understand what language and accent would work
4. Make sure the emotions in the voice resonate with your brand’s voice
1. Hire an artist
2. For self recording, rent out a soundproof studio
3. Don’t compromise on sound quality
4. Keep copies of the recordings
(Hire on)
- Voices
- Craigslist
- Fiverr
Storyboarding 1. Draw out the frame by frame breakdown of the entire script
2. Tally the storyboard with the and voice over
3. Do multiple revisions
4. Cut out filler content
1. Analyze whether or not your visual styles and story resonate with your brand's mission and objectives
2. Keep the color scheme of the brand in mind
3. Get feedback on the drafts
4. Work on reducing the length
- Plot
- Artemis Pro
- Studiobinder
- Astropad Standard
- make Storyboard
- PanelForge
Music & sound effects 1. Understand what type of music would work for the video and demographic
2. Keep a few back up, royalty free options
3. Experiment with A/B testing
1. Don’t overdo the sound effects
2. Make sure the music doesn’t overpower the voice over
3. Check the sound file’s licensing agreement before hand Keep a few back up, royalty free options
- MusOpen
- Free Sound
- YouTube
- Audio Jungle
- Audacity
Production 1. Study multiple tutorials of the software you zero down on to get best results
2. Great resources for advancing your knowledge of explainer video production
- Lynda
- Udemy
- Ripple Training
- Larry Jordan
- Premiere Gal Media
- Inside the Edit
3. Edit mercilessly
1. Can outsource to a video agency for a more professional result- Content Beta, Demo Duck, Wyzowl, LessFilms, Flikli, Explainly, Studio Pigeon
2. Get feedback from a beta group
- Animatron
- Adobe After Effects
- Go Animate
- Biteable
- Videoscribe
- RawShorts
- Renderforest
- Powtoon
Marketing 1. Draw up a budget for investment
2. Hire a marketing strategist if possible
3. Analyze channels of maximum lead influx for better ROI on advertisements
1. Use SEO to generate more leads
2. Keep testing the performance
3. Offer free trials and make sign-ups easy for more conversions
4. Optimize your videos and target for each channel
- Put up on landing pages
- Include in emails
- Include on website

Ads on social media platforms
- Facebook
- Instagram
- LinkedIn
- Twitter
Analytics 1. Measure video engagement regularly
2. Tweak it to understand what works
3. Try multivariate testing
Note down the data in Excel sheets to improve engagement - Wistia
- Google Analytics
- YouTube Insight

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Conclusion

An animated explainer video, when made efficiently, can prove to be a great investment for the company as it keeps on attracting new leads and helps in better product adoption.

A survey by Tubular Insights showed that video content is 50 times more useful in terms of driving search results for B2B companies as compared to plain text.

It is important for the SaaS company to take time and analyze what animation style resonates with their brand, and which agency would be the best for them in terms of pricing, deadlines, communication, style, etc., and then make an informed decision for the animated explainer video.

Frequently Asked Questions (FAQs)

Yes, explainer videos continue to be popular. They are an effective tool for businesses to communicate complex ideas in a simple and engaging way.

They can significantly improve customer understanding of a product or service, increase web traffic, and boost conversion rates. With the rise of video content consumption on digital platforms, their popularity is expected to remain strong.

An animated explainer video company brings expertise in creating engaging, high-quality videos that effectively convey your message. They save you time, provide customized solutions aligned with your brand, and use the latest tools for top-notch production.

Yes, animated explainer videos are effective. They are engaging, increase retention rates, and can be shared easily, enhancing your brand’s reach. They can significantly boost conversion rates and customer understanding of your product or service.

The largest demand for explainer videos is with software, apps, and tech companies because these videos help them explain the complex UI of their products and services, help in building trust and credibility in the brand, and even aid in launching new features of the pre-existing products and building awareness in the customers.

Short videos that help in highlighting the benefits of a SaaS product and act as a communication channel between the brand and the consumers to explain the working of complicated features and UI of the product using a scripted story, motion graphics or even animation at times, with a soothing voiceover instructing and guiding the user at every step of the way, are known as animated explainer videos.

It can take anywhere from 2 to 8 weeks to create an animated explainer video. This includes stages like scriptwriting, storyboarding, animation, and post-production.

It can cost anywhere from $3,500 to $20,000 to animate an explainer video. It can vary widely depending on its complexity, length, and the rates of the production company.

A 30-second explainer video can cost $2,000 to $10,000. It can vary depending on the type of the video, who does the voiceover, the charges of a freelancer or agency, etc

The cost of a 1-minute animated explainer video can be within the range of $3,500 to $20,000. It varies depending on things like the style of the video, who does the voiceover, the charges of a freelancer or agency, the animation style, etc.

2D animated video could cost from $7,000 to $20,000 per minute. 3D animation is much pricier, as it could cost from $10,000 to $50,000 per minute. The price is based on the number of characters and other advanced features.

Explainer videos need not be animated and the video style can vary a lot from 3D Live-Action, Merging 2D and 3D, Kinetic Typography, Sophisticated VFX, Seamless Transitions, Thin Lines, Retro Motion Graphics, to Web and Apps Motion Graphics, Liquid Motion, Hybrid style videos, Whiteboard animation, etc. depending on what resonates with the SaaS.

An animatic is a pre-production tool in animation and film. It’s a sequence of storyboard images, often with sound. It is used to visualize the narrative flow and plan shots before final production.

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Content Beta