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With all SaaS companies now relying mostly on video content marketing, the word of a happy client can go a long way in boosting the company’s image, creating even more awareness, and increasing sign-ups.
“According to a study by Oberlo, nearly nine out of ten consumers read reviews before making a purchase.”
Testimonials and case studies can prove to be the most powerful tool for any B2B company’s survival. A study by Qualtrics found that 93% of consumers say that online reviews influenced their purchase decisions.
Easily shareable on social media, video testimonials help in establishing faith in a brand’s product or service, thereby creating a loyal community of users around it.
A testimonial video is essentially a video forced on a customer as he talks about the company’s product or service that helped him solve a problem successfully. Testimonial videos vouch for the SaaS company and the product.
Clients being interviewed, and sharing their experience helps build trust like nothing else does. It humanizes the brand and gives a peek into the actual solutions the SaaS provides.
Case study videos give your leads the confidence to make the next move because it’s easier for them to relate to an example that talks about solving a problem they are interested in. These videos also showcase your work, therefore proving to be a welcome mat to the new leads and a warm corner for the old customers.
An average testimonial video can cost from $800 to $12,000, depending on the length, shooting style, timeline, location, and video agency chosen by the SaaS company.
Video testimonials allow the SaaS company to have a voice and narrate its own story in a direction that positively benefits the company. These videos also tend to be helpful in addressing common questions and doubts, and for balancing out negative reviews quickly.
According to a study by Hubspot, more than 78% of people watch videos online and 75% of business executives watch work-related videos. Social media is a powerful tool and easy shareability can make the SaaS company’s video snowball into viral content and scale faster.
Testimonial videos are the ultimate proof of deliverance by any SaaS company. They help in establishing that the product actually works and solves the problem, which helps in spreading word-of-mouth and getting new referrals for trials.
These videos give an insight into the performance of the product. The recital by customers provides a human touch and helps in building trust and credibility for a SaaS company. With the right kind of stories, these videos can launch a brand into a position of authority.
Studies have shown that attaching videos to email increases its click-through rate. When these videos are case studies and testimonials, they immediately instill faith in the reader, leading him to go through the entire email or newsletter, thereby increasing chances of conversion and reducing chances of unsubscribing.
Content Beta is a SaaS-focused video production agency. Fairly young in the industry, they’ve worked with over 62 B2B SaaS brands since 2020 to onboard, engage, and retain users with studio-quality hybrid product demos and training videos.
Content Beta excels in creating engaging UI animation and spellbinding motion graphics. They have a skilled team of tech analysts, video marketers, scriptwriters, video editors, copywriters, and storyboarders who have spent years experimenting and mastering the process.
A testimonial video is created 100% remotely by Content Beta, in less than a week, at a tenth of the cost of a traditional video production studio.
Their Process for Testimonial video:
Step 1: The guest picks up a 45-minute time slot and shares a shipping address.
Step 2: Content Beta finalizes the Q&A questions and ships recording equipment in 3-5 business days and allocates a producer.
Step 3: The producer helps the guest set up the infrastructure (15 min) and shoots the video in Q&A format (30 min). The videos are uploaded automatically to the cloud after the shoot ends.
Step 4: First cut in a week and on the confirmation, final cut in another week.
Biggest Clients: Chirotouch, ManyChat, Dynamic Yield, Pipe, Service Now
Average Price: $850
Their proposal is to create impactful video testimonials in a fast, easy, and affordable way, that build trust and create clients for a lifetime.
Remote Video Testimonials operates out of the United States and provides 100% remote services and can create professional-quality video from anywhere around the globe.
They have an interview-based approach to help the client control the narrative. They quickly edit the interview, pulling together clips of the highly enthusiastic customer, underlining the benefits of the product.
Their promise is to do the entire interview in under 30 minutes, providing a final product without the classic failures of testimonial video production, which are bad lighting, horrible audio, distracting background, shaky camera, and useless content.
Biggest Clients: Mainstream, Digitech, Bear Robotics, Open Moves
Average Price: $800-$1200
Wyzowl was started in 2011 and with their headquarters located in the UK, they have worked with over 1500 companies spread out over 40 countries, and have created more than 3000 videos.
They adapt to the style of the brand and can create a wide variety of animation videos from the line drawn and 2D graphics to 3D and image-based animations and try to provide clear pricing, unlimited revisions, and quick turnarounds.
They create live-action testimonial videos while putting in shots of the company as background while the customer talks in the forefront, which helps to win trust, boost credibility, convince and convert the viewer.
Biggest Clients: Amazon, Dell, Deloitte, Kodak, Autodesk
Average Price: $3000+ (Pricing by enquiry)
Founded in 2011, Demo Duck has its headquarters in Chicago. They create unparalleled animated and live-action videos of multiple types including explainer video, customer testimonial educational video, commercial video, internal communications video, branded video, social media video, company story video, video series, and have worked with some of the biggest brands on the globe.
Their customer testimonial video production is all about getting the clients to vocalize the problem they were faced with and how your company provided a solution. Along with interview footage, this type of video is typically packed with lifestyle shots of your customer using the product or service in their own environment.
Biggest Clients: Dropbox, Netflix, GoFundMe
Average Price: $12,000+ (Pricing by enquiry)
Founded in 2016, Webdew today operates from bases in the United Kingdom, Canada, India, and United States. Their testimonial video production process starts with filling out a form of enquiry and understanding the brief and pricing for the required video.
The process is similar to what they use for their explainer videos, wherein the team gathers information about the requirements, writes a script, and does storyboarding, and testimonial footage is either used directly or can be short according to the client’s needs.
The next stages of production involve sound effects and edits, and the final video delivery. The entire process of production for this 2-3 minute video can take four to six weeks or more depending on the number of edits.
Biggest Clients: Uber, Microsoft, Hubspot
Average Price: $10,000-$15,000
VideoPeel works towards automating the Remote capturing of Videos and removes the frustration and hassle from capturing videos. People can simply click on your VideoPeel link to submit a video.
No login-in or app download is required. VideoPeel offers a wide variety of templates to select from, to maximize submissions. They have identified over 163 different types of customer videos you can collect, depending on your business objective.
The user can choose the authentic customer videos that will most effectively meet their business needs across every step of the customer’s journey: Awareness, Consideration, Purchase, Customer Success/Support, Loyalty/Advocates, and Team/People.
The editing tools are easy to use and help in creating a professional-looking testimonial video quickly.
Biggest Clients: United Nations, Alcon, Homie
Average Price: $69- $399 Per Month (Free trial available)
Testimonial.to allows users to collect video testimonials from customers within minutes, with no need for a developer or website hosting. Testimonials can be directly recorded from the browser.
No app download or login is required. The video received is a high-resolution video that can be shared and embedded wherever the user wants. Testimonial.to allows users to copy and paste their HTML code to any website.
This platform also allows you to set up a dedicated landing page, where you can put up all the testimonials. There is a simple and easy-to-manage dashboard.
The platform also provides the analytics to track down metrics from all embedded videos, to understand the performance of the video. Their video hosting services are ad-free, which helps in increasing awareness without straining the budget.
Biggest Clients: Yotta, Mixpanel, Chime, Yoast
Average Price: Start with 2 free videos, $50- $300 Per Month
Vouch is a Q&A platform that lets you collect, manage and share short-form videos asynchronously and remotely. It allows users to create personalized video requests that can be made to customers or create an open campaign for multiple people.
A request link can be copied and mailed to the customers, who can then respond and record a testimonial whenever they like. Once the review is submitted, the video is made ready to be watched, downloaded, and shared.
The video links can be embedded on websites, sent via emails, used on social media, etc. Vouch’s process is fairly easy and the resulting video is of high quality.
Biggest Clients: Canva, Airwallex, Atlassian, Mentorloop
Average Price: Basic- Free, Pro- $79
Boast is an all-in-one video testimonial software that makes it easy to capture and share Testimonial videos that help build trust with prospects and increase sales.
Boast lets you easily share a link to your Boast-hosted form or embed a form on your website. It helps in sending automatic reminder emails to customers. The customers can record videos from any camera-enabled device.
Boast then provides an array of templates, from which you can choose one that suits your business. The videos get created quickly and are ready to be published, with the support team on standby, ready to help at every step.
Boast also provides options to create online reviews on Google, Facebook, and Yelp, customer surveys like NSP and CSAT, and user-generated videos.
Biggest Clients: Hubspot, Blink, The North Face
Average Price: $25-$208 per month (14-day Free Trial)
Trust ranks at number 5 on Product Hunt and has stellar feedback and reviews on its website. They help in making authentic testimonials that humanize the brand and make it credible.
You can also create customized testimonial request forms or rating surveys and share links to get customer feedback.
In order to leave a video testimonial, people can add links to their existing videos from Facebook and Youtube, or quickly record a new video right from the testimonial request form (using their desktop, tablet, or mobile).
They provide three options for collecting testimonials- creating a testimonial request form and sending back its URL, pre-filling a testimonial and sending the URL of this specific testimonial to the client, or creating a rating survey to collect feedback. You can record a new video or upload a previously recorded customer interview.
Biggest Clients: FormulaDesk, Xtreme Success Academy
Average Price: $16-$83 per month (14-day Free Trial)
Things to keep in mind while deciding on the Testimonial Video Agency:
Testimonial videos help in humanizing the brand, establishing a personal connection with the customers, and reinforcing credibility and trust for the brand.
Once created, testimonial videos can be repurposed and used on multiple platforms like websites, landing pages, social media emails, YouTube, newsletters, etc. to promote a positive image of the SaaS and its performance.
Nothing works better as a marketing strategy than seeing the faces of happy and satisfied customers, as they talk in depth about the benefits of a product. It is therefore important for all SaaS companies to jump onto this bandwagon and invest in some professionally-made, good quality testimonial videos.
Video testimonials work effectively in showcasing the power of your product to a lead that is used to convert. Most marketers use testimonials to establish faith in their product and to get a potential customer to consider signing up or taking a demo.
Users today don’t have the attention span to sit and read long, detailed reviews of a product. A video is a more engaging medium to narrate an unscripted story that resonates on human level with the potential customer. It adds a face to your SaaS and helps in building all community around it.
The length of 60 to 90 seconds is considered optimum for a testimonial video. The main goal of the video is to get the satisfied client to talk about the key benefits of the SaaS product and to end with a persuasive CTA.
Customers tend to trust the personal opinion of a fellow client more than the company’s advertisement of its own product. Positive testimonial videos therefore add more weight to the benefits of the SaaS.