How did Tomorrow work with Content Beta to upgrade their video course lessons?

Company

Tomorrow

Industry

Weather and Climate Security

Company size

205+ employees

Revenue

$15M

And it's not just Tomorrow, many SaaS companies are trying to solve their problems with us.

About the Company

Tomorrow.io is the world’s only Weather and Climate Security Platform. Fully customizable to any industry impacted by the weather, customers around the world including the NFL, Uber, Delta, Ford, National Grid, and more use Tomorrow.io to dramatically improve operational efficiency.

Tomorrow.io was built from the ground up to help teams predict the business impact of weather, streamline team communication and action plans, improve productivity, and optimize profit margins.

Problem

Improving Engagement and Education

Tomorrow is the world’s weather and climate security leader. Creating and working with a technical product meant having amazing training content on how to use their product and features.

Their existing content had experts on standard screen recordings explaining the product by speaking about it. The Content Beta team had to make it more engaging via learning reinforcement, in-video help, annotations, zooming in or out to highlight essential parts.

Tomorrow has been able to engage their customers much better now.

Solution

Task

With Content Beta, Tomorrow was able to upgrade their series of easy-to-understand training videos which were designed to showcase the brand, educate the audience and engage them into understanding each feature of their product and how to use them.

Inputs

The Tomorrow team had their experts record amazing videos on a screen record platform, explaining their features. The Content Beta team was tasked with making the videos more engaging. The team spent time understanding the product, designing elements that could make the visuals more appealing, and make the video more engaging.

They worked to enhance brand visibility, sharing tips and showcasing the features in a more digestible format. It was our instructional designers who spent time with the product and pinpointed each small element that could be added to the video to create amazing output. The editing team was also quite adept at understanding the script and converting it into the exact video required.

Output

Until now with Tomorrow, we have worked on 18 videos. These courses have helped Tomorrow engage their customers better and guide them toward picking their product.

Conclusion

Here are two videos, before and after for you to compare!

Many SaaS companies today produce tutorial videos to help their customers with onboarding and training. This is a cost-effective way of letting your customer know how to use your product.

Video tutorials are a great approach to SaaS onboarding and training. They can provide a more interactive and engaging experience than traditional e-learning content.

Video tutorials can be beneficial in various ways:

  • They offer an interactive and engaging way to teach
  • Easy to share on social media
  • The visual and easy approach to learn

40% More Product Use: Trained customers use 40% more of a product than non-trained customers (Alessandra Marinetti – AppSmart)

Tomorrow loved by Content Beta’s attention to detail, understanding of video, and response times that they decided to work with us over multiple videos!

Do you want a similar Onboarding Video around your product?

We at Content Beta specialize in building such quick-win videos that can help you an onboard new customers or even with your marketing funnels.
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